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Jurnal Ilmiah Mahasiswa Manajemen

JUMMA
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Published by Universitas Katolik Widya Mandala Surabaya

ISSN : 2303162X EISSN : - DOI : -

Core Subject : Science,

Decision Sciences, Operations Research & Management

Junral Ilmiah Mahasiswa Manajemen (JUMMA) merupakan jurnal ilmiah yang diterbitkan oleh Program Studi Manajemen, Fakultas Bisnis, Universitas Katolik Widya Mandala Surabaya untuk memberikan wadah kepada para mahasiswa Jurusan Manajemen dalam menuangkan pemikiran-pemikiran demi perkembangan ilmu manajemen.

Arjuna Subject : -

Articles 10 Documents

Search results for , issue "Vol 1, No 4 (2012)" : 10 Documents clear

PENGARUH BRAND CREDIBILITY TERHADAP WORD OF MOUTH MELALUI CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY PADA GIANT HYPERMARKET DI SURABAYA ANDREAS, JULIUS
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 4 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

The development of retail business which are growing rapidly encourage company to compete in maintaining existing customers and acquire new customers by implanting a good store brand credibility (store name) in the minds of customers so that customers be satisfied, loyal, and created a positive word of mouth.Â The purpose of this study was to determine the effect of Brand Credibility on Word Of Mouth through Customer Satisfaction and Customer Loyalty as an intervening variable in Giant Hypermarket Surabaya. The sampling technique used in this study is a non probability sampling. Meanwhile, the analysis technique is using Structural Equation Modeling (SEM) with Linear Structural Relation program (Lisrel). Respondents were taken from 150 customers of Giant Hypermarket in Surabaya with particular characteristics. The results showed that Customer Satisfaction and Customer Loyalty is an intervening variable between Brand Credibility on Word Of Mouth, there is influence of Brand Credibility on Customer Satisfaction and Customer Loyalty, there is influence of Customer Satisfaction and Customer Loyalty on Word Of Mouth, and there is influence of Customer Satisfaction on Customer Loyalty.

EFFECT OF PRODUCT KNOWLEDGE AND BRAND IMAGE TO PURCHASE INTENTION WITH HP LAPTOP BRAND PRICE DISCOUNTS AS VARIABLES MODERATED IN SURABAYA Mendrofa, Yoseph Baniader
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 4 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

The purpose of this study was to determine the effect of Brand Image on Purchase Intention in Surabaya HP brand laptop. The second objective was to determine the influence of Product Knowledge on Purchase Intention HP laptop brand in Surabaya, and the third goal is to find a role in moderating the influence of Price Discount and Brand Image on Purchase Intention Product Knowledge HP laptop brand in Surabaya. The results suggest that brand image has a significant influence on purchase intention HP brand laptop. Product knowledge has a significant influence on purchase intention on the HP brand laptop. Price discount was not able to significantly moderate the effect of product knowledge on purchase intention HP brand laptop. Price discount was shown to negatively moderate the influence of brand image on purchase intention, but not able to moderate the influence of product knowledge on purchase intention. Giving rebates would have a negative effect on brand image. For that, you should have to pay attention to the provision of rebates to consumers dala addressing the psychological linkage between the image of the product caused by the price.

PENETRASI PASAR PADA PRAKTIK B2C UNTUK RITEL Sugianto, Adhie Putra
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 4 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

Online transaction has some of use for consumer or retailer, but on the other side also has some of obstacles. Therefore, that obstacles must have the right solution and can do penetration to develop online transaction. For handle some of that obstacles, there has some efforts that could be do is give a support to government in terms of regulations setting for consumer interests are protected. For resources, retailer is feasible to enhance the ability of retailers resource, and also for network and infrastructure is need a support from government as well as businessman so the network can be more stable. For can do penetration, that retailers must do is give a lesson to business partners about online transaction operation, give a lesson to consumer about online transaction, and promote about onlne retailerâ€™s web.

ANALISIS PENGARUH VARIABEL-VARIABEL MOTIVASI TERHADAP KECENDERUNGAN MELAKUKAN COMPULSIVE BUYING DI â€SOGO GALAXY MALL DAN TUNJUNGAN PLAZAâ€ TANJUNG, YOHANES RICKY
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 4 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

Recently, the growth of retail industry shows big progress. It impacts the rise of new retailersâ€™ especially department store. Department stores become a shopping choice because of the varieties of goods for adult to childrenâ€™s stuffs. This research draws the customer behavior of department store in shopping. The aim of this study is to draw the influences of motivation variables toward the possibility of compulsive buying. Primary data used in this research is through questioner spreading to respondents. Sample is used in this research is 100 respondents with purposive sampling technique and analysis with the OLS technique. The result shows that buying unobserved, product and information variety do not impacts to the customer to conduct compulsive buying. The factor that influence customer to be compulsive is avoid social interaction and immediate positive feeling.

FAKTOR-FAKTOR YANG MEMPENGARUHI IMPULSE BUYING PADA CARREFOUR DI SURABAYA GUNADHI, NOVY
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 4 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

This study aims to determine the effect of service quality on customer satisfaction, the effect of money available, shopping enjoyment , in store browsing , felt urge to buying of impulsively on impulse buying at Carrefour in Surabaya. The sampling technique used in this study is a purposive sampling. The respondent in this research is consumers who shop at Carrefour at least 4 times in a period of 3 months assuming not shopping just for everyday needs and aged at least 18 years old because consumer considered adult and can make decisions. The analysis technique in this study is Structural Equation Model (SEM) with software AMOS version 18. This study finds that money available have positive impact toward impulse buying, shopping enjoyment have positive impact toward in-store browsing, in-store browsing have positive impact toward felt urge to buy impulsively, felt urge to buy impulsively have positive impact toward impulse buying, shopping enjoyment have positive impact toward impulse buying at Carrefour in Surabaya.

ANALISIS PENGARUH SIKAP PADA PRIVATE LABEL BRANDS, BRAND CONSCIOUSNESS, DAN CONSUMER PERCEIVED VALUE TERHADAP NIAT BELI PRIVATE LABEL BRAND DI LOTTEMART â€“ SURABAYA THEODOR HERLIS, YUAN REVINDA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 4 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

Ada dua dari tiga faktor berpengaruh terhadap niat beli seperti sikap atau attitude, kesadaran merek atau brand consciousness, persepsi sebuah nilai dari konsuen atau costumer perceived value. Penelitian ini bertujuan untuk menganalisis pengaruh sikap, brand consciousness, dan costumer perceived value terhadap niat beli private label brand. Penelitian ini dilakukan dengan menyebarkan 100 kuisioner kepada pengunjung Lottemart yang mengetahui produk private label di Lottemart. Data yang diperoleh diolah menggunakan analisis regresi linier berganda dengan program SPSS 16. Hasil penelitian menunjukan bahwa sikap memiliki pengaruh yang negatif terhadap niat beli private label, brand consciousness tidak memiliki pengaruh terhadap niat beli private label brand, dan costumer perceived value berpengaruh terhadap niat beli private label brand di Lottemart â€“ Surabaya

PENGARUH STORE-SPESIFIC GOALS TERHADAP UNPLANNED BUYING PADA CARREFOUR DI KOTA MOJOKERTO UTOMO, ANDRE GUNNA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 4 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

Unplanned buying is a buying activity made unplanned before or buying decision happened when the shoppers in store. Unplanned buying could increase buying numbers in store. Unplanned buying usually began with store-specific goals. To make unplanned buying on store, we need to know what makes people go to store. Store-specific goals consist of pricing, service, assortment, specific convenience, general convenience, and crowding. The purpose of this study was to determine the effect of store-specific goals on unplanned buying at Carrefour in Mojokerto. This research is the study of hypothesis testing, with members of the population of all buyers at Carrefour in Mojokerto with a total sample of 100 respondents. The sampling technique in this study used a non probability sampling with a purposive sampling method. The analysis technique used multiple linear regression analysis. The research summarize that store-specific goals which has significant effect to unplanned buying at Carrefour in Mojokerto were pricing, assortment, specific convenience , and crowding. Service and general convenience were not has significant effect at Carrefour in Mojokerto. Pricing has dominant influence on unplanned buying at Carrefour in Mojokerto.

ANALISIS PENGARUH E-RETAILING ATTRIBUTES TERHADAP E-SATISFACTION PADA SITUS BELANJA ONLINE BHINNEKA.COM DI SURABAYA ALDIANTO, ARYO
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 4 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

E-retailing is a concept of marketing which is increasing these days as the result of the advanced information and technology. There are many companies which start to develop e-retailing. In order to develop or to create e-retailing, there are several things that should be considered; these things are known as e-retailing attributes. The function of e-retailing attributes is to give a positive impression so a customer can get satisfaction when the customer visits e-retailing. The purpose of this research is to know the relation between e-retailing attributes and e-satisfaction at the online shopping website bhinneka.com. E-retailing attributes consist of five attributes: shopping convenience, product selection, price, customization, and informativeness. The sample which is used for this research is all the customers of bhinneka.com in Surabaya. Purposive sample is applied for this research among 100 people as the total respondent. The method of data analysis which is used is a multiple linear regression analysis. The result of this research shows that shopping convenience, product selection, price, customization, and informativeness in e-retailing attributes give positive effects on e-satisfaction at the online shopping website bhinneka.com in Surabaya.

PERAN KEPERCAYAAN DALAM PERILAKU PELANGGAN UNTUK MENINGKATKAN PENJUALAN SECARA ONLINE JAYA, DICKY CANDRA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 4 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

Online shopping is the activity of purchasing goods and services through the medium of the internet. Interestingly shopping online will change the behavior of customers and business practices in the future significantly. An important factor in online shopping is my belief. Confidence in the internet is an important consideration in making a purchase online. Many consumers to buy over the internet is due mainly to the issue of trust through payments online. The trust, in the sense of social psychological, is the belief that the other person will react in predictable ways. In short, confidence is the belief that one can rely on the promises made by others Most significant obstacles in the long term to the success of the internet as a commercial media on the market is the lack of consumer confidence on the internet. Factors â€“ factors that could boost consumer confidence towards online shopping among others have knowledge of consumer technology, has a web site with an interesting look, have a quality web site that well, so consumers do not have the perception of risk in the transaction of purchasing products online. As for the number of ways to improve consumer confidence: 1) Relationship Antarindividu, 2)Use Media, 3)Web design.

PENGARUH DIMENSI PROPENSITY OF TRUST, PERCEIVED RISK, PERCEIVED USEFULNESS, PERCEIVED EASE TO USE TERHADAP INTENTION TO TRANSACT PADA BUSINESS TO CUSTOMER TOKO ONLINE INDAHWATI, FENNY
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 4 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

This study aims to determine the effect of the legal framework of trust, integrity retailer trust, technology trust on perceived risk and the influence of perceived risk, perceived usefulness and perceived ease to use against the intention to Transact the Business-To-Consumer Electronic Commerce online stores. The research was also to determine the ability of the mediating influence of perceived risk legal framework of trust, integrity retailer trust, technology trust on intention to Transact. Research design of this study is causal, this study used five independent variables (latent exogenous) variables between the (mediating), and the dependent variable (endogenous latent). The sampling technique was purposive sampling studies, and determined the number of samples of 148 samples. Data analysis techniques using a structural equation model. The findings of this study indicate that the legal framework of trust, integrity retailer trust, technology trust shown to affect the perceived risk. Perceived risk and perceived usefulness affect the intention to Transact the Business-To-Consumer Electronic Commerce online stores. Perceived risk legal framework capable of mediating the effect of trust, integrity retailer trust, technology trust on intention to Transact.

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