Jurnal Ilmiah Mahasiswa Manajemen
Junral Ilmiah Mahasiswa Manajemen (JUMMA) merupakan jurnal ilmiah yang diterbitkan oleh Program Studi Manajemen, Fakultas Bisnis, Universitas Katolik Widya Mandala Surabaya untuk memberikan wadah kepada para mahasiswa Jurusan Manajemen dalam menuangkan pemikiran-pemikiran demi perkembangan ilmu manajemen.
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<![CDATA[PENGARUH LEVERAGE DAN GROWTH OPPORTUNITIES TERHADAP KEBIJAKAN DEVIDEN PERUSAHAAN MANUFAKTUR YANG GO PUBLIC DI BURSA EFEK INDONESIA PERIODE 2009-2011 ]]>
<![CDATA[WIBOWOPUTRA, ALOYSIUS STEVEN]]>
<![CDATA[ JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 2 (2013) ]]>
Publisher : <![CDATA[Universitas Katolik Widya Mandala Surabaya ]]>
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DOI: 10.33508/jumma.v2i2.387
<![CDATA[This study aims to see the effect of leverage as measured using the debt to total asset of the company’s and the effect of growth opportunity of company’s as measured by price earing ratio to company’s devidend policy. This study uses secondary data by the number of samples used by 35 manufacturing companies listed on the Indonesia Stock Exchange during the three-year period 2009-2011 and has met certain criteria. The result showed that the debt to total asset negatively affect the devidend policy. This can be explained that the higher debt, it will be able to increasing the expenses of earning after tax that should be able to be paid for cash devidend. While the results of subsequent research found that the price earning ratio aslo has a negative effect on corporate devidend policy. This can be explained that the bigger chance of company’s growth will make their manager to buy an investment rather than pay the cash devidend.]]>
<![CDATA[PENGARUH KEBIJAKAN MODAL KERJA AGRESIF TERHADAP PROFITABILITAS DAN NILAI PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA SELAMA PERIODE 2009-2011 ]]>
<![CDATA[ANTONO, DONNY PRASETYA]]>
<![CDATA[ JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 2 (2013) ]]>
Publisher : <![CDATA[Universitas Katolik Widya Mandala Surabaya ]]>
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DOI: 10.33508/jumma.v2i2.388
<![CDATA[This study aimed to examine the effect of working capital management policies within the company. By focusing the company's policy on the policy of aggressive working capital financing is measured by the variable Aggressive Financing Policy, Leverage, Size, Sales Growth, the company's profitability as measured by return on assets. While the company's profitability, measured by return on assets variable will be tested to see the impact the profitability of the firm as measured by the value of the variable Price Book Value. Using data from manufacturing companies in Indonesia Stock Exchange during the period 2009-2011 with a certain pre-determined criteria. The results of this study are aggressive policies selected by management and a significantly positive impact on the profitability of the company. This indicates that the more aggressive a company in the funding it will provide greater benefits. While the company's profitability is also significant and positive influence. This indicates that companies with large profit will increase the company's value in the eyes of the public and investors.]]>
<![CDATA[ANALISIS KEBIJAKAN PENDANAAN DAN RASIO PERPUTARAN MODAL KERJA TERHADAP PROFITABILITAS KOPERASI USAHA DI SURABAYA TAHUN 2008-2012 ]]>
<![CDATA[WIJAYA, YUNITA]]>
<![CDATA[ JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 2 (2013) ]]>
Publisher : <![CDATA[Universitas Katolik Widya Mandala Surabaya ]]>
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DOI: 10.33508/jumma.v2i2.389
<![CDATA[Working capital is one important aspect for the continuity of a business in profit. Working capital financing policy, whether it’s aggressive or conservative, depends on the preference of the managers in companies considering the trade-off between profitability and risk and its influence on profitability. Manager who tends to be careful on working capital financing policy is relatively conservative, whereas the optimistic manager will tend to use aggressive financing policy. Differrent application on working capital funding policy will affect the profits. The purpose of this study was to analyze the working capital funding policy on profitability are moderated by the working capital turnover ratio. This study uses object cooperative businesses in Surabaya during the period 2008-2012. Data are obtained from the Department of Cooperatives and MSMEs the city of Surabaya. Data collection methods used in this study is pooled data documentation technique. The sampling technique used is criteria purposive sampling. The samples used are 91 cooperatives. The analytical techniques used is Multiple Linear Regression Analysis. This analysis is to determine the effect of working capital financing policy and working capital turnover ratio to profitability. The results of this study indicate that the first hypothesis test results is that working capital financing policy has significant negative effect to profitability, so cooperative that uses aggressive working capital financing policies has lower profitability than the cooperative that uses a policy of conservative working capital financing. Second, working capital turnover ratio has no significant effect to profitability. Third, working capital financing policies moderation with working capital turnover ratio have no significant effect to profitability, which means that the results do not have a moderating effect to profitability.]]>
<![CDATA[PENGARUH CUSTOMER SATISFACTION DAN CORPORATE IMAGE TERHADAP CUSTOMER LOYALTY PROVIDER “XL†DI SURABAYA ]]>
<![CDATA[HENDRAWAN, BRIAN]]>
<![CDATA[ JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 2 (2013) ]]>
Publisher : <![CDATA[Universitas Katolik Widya Mandala Surabaya ]]>
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DOI: 10.33508/jumma.v2i2.390
<![CDATA[The company's goal to provide the satisfaction of customers as well as the existence of a positive assessment of the customers against the company will make the customers remain loyal customers. Maintain a customer is far more difficult than finding new customers. Company's image a little number effect on customer loyalty with services or products of an enterprise. The research aims to know the influence of customer satisfaction, toward corporate image, and customer loyalty XL in Surabaya. In this study used is the conclusive research on the study of experimental or causal research. Sampling-taking techniques used are non probability sampling. The type of method used is the purposive sampling. The sample used was 200 consumer XL in Surabaya. Data were collected using a questionnaire. The technique used is the analysis of structural equation modeling with Lisrel program assistance. The results of this analysis indicate that customer satisfaction affect corporate image, and customer loyalty. The research also found that corporate image can affect customer loyalty.]]>
<![CDATA[PERAN RELATIONSHIP MARKETING-ORIENTED PROMOTION PADA LOYALITAS PELANGGAN ]]>
<![CDATA[CHANDRA, DANIEL ADRIAN RIZHALDY]]>
<![CDATA[ JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 2 (2013) ]]>
Publisher : <![CDATA[Universitas Katolik Widya Mandala Surabaya ]]>
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DOI: 10.33508/jumma.v2i2.391
<![CDATA[The tight of business rivalry between the companies caused the cost that must be spent by a company to get the new customers become larger several times much more than cost to keep the existing customers. Therefore, the companies should create a good relationship with their customers to keep them. In order to keep their customers, the trend of marketing concept which originally transactional marketing, now it turns into relationship marketing which explains that the relationship between the company and their customers are no longer based on a short-term relationship or just a single transaction, but this value has been shifted to the further value (it is a close relationship), when the customers becomes the main focus of the company. Economic experts said, that corporate strategies such as promotional programs which focusing on the company's relationship with their customers is very important for the companies to get the attention from their customers. Relationship marketing-oriented promotion strategy is a promotional strategy by the company that is used to realize the relationship marketing in order to build the long-term relationships with their customers to create customer loyalty.]]>
<![CDATA[PENGARUH ETIKA PERILAKU PENJUAL TERHADAP LOYALITAS MELALUI KEPUASAN DAN KEPERCAYAAN PELANGGAN PADA DEALER MOBIL NISSAN BASUKI RAHMAT SURABAYA ]]>
<![CDATA[WIHARTONO, JEFRRY]]>
<![CDATA[ JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 2 (2013) ]]>
Publisher : <![CDATA[Universitas Katolik Widya Mandala Surabaya ]]>
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DOI: 10.33508/jumma.v2i2.392
<![CDATA[In this era of globalization of business competition has made many companies to compete to capture and maintain market share. In this case one of the sectors included in the corporate world is the automotive sector. Especially in the field of automobile sales, the seller should be able to find a variety of appropriate strategies to achieve competitive advantage, in the hope of maintaining the market and win the competition. Marketing theory suggests that the key to an organization's success depends on the ability to dynamically interact, and also services, particularly ethical behavior will affect the seller's satisfaction and trust that will lead to customer loyalty This study aims to determine the relationship between ethical behavior seller relationship on customer loyalty through customer satisfaction and confidence in the nissan car dealer Surabaya Basuki Rahmat. The object of research is in the community and outside Surabaya Surabaya who've never made a purchase in dealler nissan car Nissan Surabaya Basuki Rahmat. The samples are 104 respondents and using analytical SEM (Structural Equation Modeling) program through the Student LISREL 8.70. The findings in the can is variable sellers ethical behavior no significant effect on loyalty, but significant effect on customer satisfaction and trust as well as a significant mediating effect on loyalty, satisfaction and confidence while having a significant impact on loyalty.]]>
<![CDATA[PRODUCT PLACEMENT IN MOVIES: EFEKTIFITAS SUBLIMINAL ADVERTISING ]]>
<![CDATA[SETIAWAN A., .]]>
<![CDATA[ JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 2 (2013) ]]>
Publisher : <![CDATA[Universitas Katolik Widya Mandala Surabaya ]]>
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DOI: 10.33508/jumma.v2i2.393
<![CDATA[Product placement is a form of strategy that many companies show how the product as if it was part of a movie or television show. Product placement in the movie is a form of subconscious or subliminal advertising, where ads are done with the unconscious affect the subconscious of consumers (a member of the audience), through accepted material in movie or drama, where the movie and the drama include certain product placement. Product placement can be divided into three types, namely: 1) an Implicit Product Placement; 2) Integrated Explicit Product Placement; and 3) Non Integrated Explicit Product Placement. This type of use of the strategy of product placement within the context of a film can be done through three ways: 1) Presents a clear overview of the product and brand-name products; 2) use the product or brand in the film; and 3) is used and discussed in the dialogue of the film by the actor.]]>
<![CDATA[IMPLEMENTASI VISUAL MERCHANDISING PADA TOKO RITEL DI INDONESIA ]]>
<![CDATA[KARSIWAN, CITRA PURNAMASARI WIDJAJA]]>
<![CDATA[ JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 2 (2013) ]]>
Publisher : <![CDATA[Universitas Katolik Widya Mandala Surabaya ]]>
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DOI: 10.33508/jumma.v2i2.394
<![CDATA[Along with the increasing needs of the community to make growth retail business (retailing) should be more active in the face of growing competition. Visual merchandising is something that is very important in determining the success of a retail business. Visual merchandising when implemented correctly will help retailers to increase sales and increase profits. Visual merchandising is everything customers observe, both exterior and interior, which creates a positive image of the business and result in attention, interest, and the reaction on the part of the customer. Visual merchandising includes graphic design, signage, billboards, layout space management, visual planning, structuring and planning mannequin good inventory management. This paper aims to discuss the implementation of visual merchandising at the retail store in Indonesia by using the example of the discussion of the Matahari Department Store and Hypermart. The results of this paper are in terms of visual merchandising concepts and techniques can be a solution for retailers in their efforts to gain and retain customers. Visual merchandising can adapt to changes in the retail environment.]]>
<![CDATA[PENGARUH VISUAL MERCHANDISING DAN SALES PROMOTION TERHADAP IMPULSE BUYING BEHAVIOUR YANG DI MEDIASI IMPULSE BUYING TENDENCY PADA “ETUDE HOUSE†GRAND CITY MALL DI SURABAYA ]]>
<![CDATA[GUNAWAN, OLIVIA]]>
<![CDATA[ JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 2 (2013) ]]>
Publisher : <![CDATA[Universitas Katolik Widya Mandala Surabaya ]]>
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DOI: 10.33508/jumma.v2i2.395
<![CDATA[This study aims to prove the effect of visual merchandising and sales promotion on impulse buying behavior and impulse buying tendency as mediator variable on Etude House Grand City Mall Surabaya. The sample used is the consumers who live in Surabaya, female age 17-25 years, who knows the South Korean-made cosmetics, and consumers who ever buy cosmetic products in Etude House Grand City Mall Surabaya. The analysis technique used is Stuctural Equation Modeling (SEM), which will make it easier to see the effect of visual merchandising and sales promotion on impulse buying behavior in mediating the impulse buying tendency at Etude House Grand City Mall Surabaya. The results showed that the Visual Merchandising positive effect on Impulse Buying Tendency. Sales promotion has positive influence on Impulse Buying Tendency. Impulse Buying Tendency have positive effect on Impulse Buying Behavior, as well as Visual Merchandising and Sales Promotion indirect effect on Impulse Buying Behavior and Impulse Buying Tendency act as a mediator variable.]]>
<![CDATA[KAJIAN CUSTOMER RELATIONSHIP MARKETING DALAM BISNIS RITEL ]]>
<![CDATA[TAN, SEPTIAN SETIADI DWITANTRA]]>
<![CDATA[ JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 2 (2013) ]]>
Publisher : <![CDATA[Universitas Katolik Widya Mandala Surabaya ]]>
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DOI: 10.33508/jumma.v2i2.396
<![CDATA[An understanding of the application of customer relationship marketing in retailing and customer relationship marketing implications of a retail company in Indonesia is very important. It is based upon the demands for companies that run a retail business in order to develop customer relationship marketing as a strategy to survive in the fierce competition. In tight business competition, the ability to deliver more value to customers becomes important capital. Customers will get a better value than shopping at a competitor, so there is an interest to choose the retail stores of the company as a place of purchase. Customer relationship marketing is an attempt to establish a relationship to obtain information in order to be a basic response to give more value to customers than competitors. Customer relationship marketing is also an effort to build relationships with customers, so there is an emotional bond customers to always choose to shop at stores owned by the retailer. This will be the advantage for retail companies is a difficult imitated by competitors.]]>
