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INDONESIA
Jurnal Ilmiah Mahasiswa Manajemen
Published by Universitas Katolik Widya Mandala Surabaya
ISSN : 2303162X     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Junral Ilmiah Mahasiswa Manajemen (JUMMA) merupakan jurnal ilmiah yang diterbitkan oleh Program Studi Manajemen, Fakultas Bisnis, Universitas Katolik Widya Mandala Surabaya untuk memberikan wadah kepada para mahasiswa Jurusan Manajemen dalam menuangkan pemikiran-pemikiran demi perkembangan ilmu manajemen.
Arjuna Subject : -
Articles 13 Documents
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Search results for , issue "Vol 2, No 4 (2013)" : 13 Documents clear
PENGARUH KEPUASAN PELANGGAN, KEPERCAYAAN PELANGGAN DAN SWITCHING BARRIERS TERHADAP LOYALITAS PELANGGAN HARTONO ELEKTRONIKA SURABAYA SARI T, STEFANNY RATNA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 4 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (62.487 KB) | DOI: 10.33508/jumma.v2i4.426

Abstract

The growth of the retail business, especially modern retail business is currently growing quite rapidly with many retailers that are emerging, ranging from minimarket, supermarket, hypermarket to department stores. Modern retail’s concept prioritizes comfort, cleanliness, security, strategic location, good product quality, as well as the completeness and variety of products to compete in the retail industry. The purpose of this study is to investigate and analyze the effect of customer satisfaction, customer trust and switching barriers to customer loyalty. Benefits of this research is to provide meaningful input ideas for the retail industry in developing appropriate marketing strategies for target markets and as additional information in subsequent research. This study is a causal hypothesis and using a Non-Probability Sampling. Independent variables of this research include customer satisfaction, customer trust, and switching barriers. The dependent variable is customer loyalty. The sampling technique used was purposive sampling. The samples used were 100 consumers who like to shop at Hartono bla. The analysis technique used is multiple linear regression. The result shows that all the hypotheses are supported. The analysis showed that the customers' trust significantly affects to customer loyalty, with the highest influence, followed by a variable switching barriers and customer satisfaction.
PENGARUH STORE ATMOSPHERE, STORE LOCATION, dan IN-STORE EMOTIONAL EXPERIENCES TERHADAP STORE ATTITUDE PADA SPECIALITY STORE “STROBERI” TUNJUNGAN PLAZA SURABAYA LISANTHI, WINDA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 4 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (84.288 KB) | DOI: 10.33508/jumma.v2i4.427

Abstract

The purpose of this research is knowing the effect of store atmosphere towards in-store emotional experiences, the effect store location towards store attitude, the effect in-store emotional experiences towards store attitude and store atmosphere towards store attitude through in-store emotional experiences at speciality store “Stroberi” Tunjungan Plaza Surabaya. Amount samples in this study is 150 samples. Data analysis technique used is a Structural Equation Model (SEM) with LISREL 8.70 program. The results of this study indicate that store atmosphere has a positive effect towards in-store emotional experiences, store location has a positive effect towards store attitude, in-store emotional experiences has a positive towards store attitude, and store atmosphere has a positive towards store attitude through in-store emotional experiences.
INTERDEPENDENCE DAN CONTAGION EFFECT TERHADAP PASAR MODAL DI KAWASAN REGIONAL ASEAN GUNARDI, PRASTIONO
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 4 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jumma.v2i4.204

Abstract

This study aims to determine the relationship of each countries around the ASEAN region (Malaysia, Thailand, Philippines, Singapore, and Indonesia). Also it wants to know the direction of the relationship interdependence and Contagion that could form the direction of the crisis in ASEAN from Singapore, Malaysia, Indonesia to Philippines. The analysis used in this study is the analysis of the correlation coefficient matrix of the index return in the ASEAN region and using the Granger Causality analysis based on the index return in the ASEAN region secondary data during period 2008 to 2011. The results of this study found that the capital markets in ASEAN countries except Thailand which is integrated with each other and there is interdependence relationship in ASEAN capital markets so as to make Turbulence.

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