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INDONESIA
Manajemen Sumber Daya Manusia
Published by Universitas Slamet Riyadi
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Core Subject : Science,
Decision Sciences, Operations Research & Management
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Articles 8 Documents
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Search results for , issue "Vol 10, No 2 (2016): Manajemen Sumber Daya Manusia" : 8 Documents clear
PERAN KOMUNIKASI PERSUASIF DAN INTEGRATED COMMUNICATION MARKETING TERHADAP STRATEGI BERSAING PERUSAHAAN Surendra, Arya
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol 10, No 2 (2016): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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Abstract

Every company needs to right strategy to send the right massagesabout product or services provided for customuer. Company also needcomunication activity to run the market comunication program. A compnayneeds efektif activity and efisien to get the public attention and for that weread to run program that can be used to reach the company goal. The firstintention from advertising is for selling or to increase the selling of ourproduct, services, and idea. And for that we need the creativity from thebussinesman to choose the right media and right words for customer. Therespon from the advertising not always come in the rardom way that is whythe advertising always repeated it and not only once it be repeate. The pointof the advertising that we make should be having a interesting and clear sothat the customer understand it easily the advertising ussually complicated todo cuery factorhave to be consideration for example the market you wanttoreach. Marketing communications is one of the power for real the gual to sellproduct ond services, for long term purposes or short term purposes.Advertising pusposesis for introducing the product or to brand awarenss,brand images, corporate images and to persuade public/customer to buyproduct and also give information.Keywords: communication, persuasive communication, marketing, competestrategy
PENINGKATAN KUALITAS SUMBER DAYA MANUSIA DAN PENGEMBANGAN USAHA KECIL MENENGAH: KAJIAN PADA INDUSTRI TENUN GOYOR DI KABUPATEN SUKOHARJO Aris Eddy Sarwono, Doddy Setiawan, Y. Anni Aryani, Isna Putri Rahmawati &
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol 10, No 2 (2016): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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Abstract

Small and Medium Enterprises (SMEs) in Indonesia has a role innational economic development. The main problems of SMEs in addition tothe issue of capital in the development of SMEs is a matter of humanresources (HR). SMEs goyor weaving is one of the SMEs which have hadproblems regarding human resources is primarily on the skills are stilllimited. To overcome these problems, the universities has a role inaddressing the issue.Keywords: SMEs, human resources, weaving goyor, economics
ANALISIS PENGARUH LINGKUNGAN KERJA DAN DISIPLIN TERHADAP KINERJA DENGAN MOTIVASI SEBAGAI VARIABEL MODERATING (Survei pada Tenaga Kependidikan Universitas Slamet Riyadi Surakarta) Rahayu Triastity, F. Sri Supraptini, Alwi Suddin &
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol 10, No 2 (2016): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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Abstract

Survey research conducted at the University of Slamet Riyadi Surakarta(UNISRI), aims to identify and analyze the significance of the influence of theworking environment, discipline, motivation on the performance of educationpersonnel University of Slamet Riyadi Surakarta (UNISRI), with motivationas a moderating variable. The samples using proportional random sampling,the number of samples are 82 educators. Methods of observation and datacollection using questionnaires that have been tested for validity andreliability. Types of qualitative and quantitative data. Mechanical analysisusing classical assumption test, multiple linear regression, t-test, F,coefficient determination and test the absolute difference. The resultsshowed that the working environment and work motivation had no significanteffect on the performance of education personnel UNISRI, work disciplinesignificant effect on the performance of educators UNISRI. Motivationmoderating influence on the performance of the work environment UNISRIeducation personnel. Motivation strengthen the influence of the workingenvironment. Motivation does not moderate influence on the performance oflabor discipline UNISRI education personnel, motivation actually weaken theinfluence of labor discipline on the performance of education personnelUNISRI.Keywords: work environment, discipline, motivation and performance
PENGARUH KEAMANAN DAN KEPERCAYAAN TERHADAP NIAT BELI PRODUK ONLINE SHOP DENGAN NORMA SUBJEKTIF SEBAGAI VARIABEL MODERASI Rahayu Triastity, Tutik Setyawati, Y. Djoko Suseno &
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol 10, No 2 (2016): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study are to analyze: 1) effect of security onpurchase intention online shop, 2) effect of trust on purchase intention ofproducts online shop, 3) effect of subjective norms on purchase intention ofproducts online shop, 4) effect of security on purchase intention of productsonline shop with subjective norms as moderation variables, 5 ) effect of truston purchase intention of products online shop with subjective norms asmoderation variables. This type of research is survey at consumers atSurakarta. A sample of 100 responden with with a purposive sampling andaccidental sampling technique. Data collection technique used questionnaireand librarty research. Analysis data used researh instrument test, classicalassumption test, multiple linear regression, t-test, F-test, coefficientdetermination and test the absolute difference. The results showed that thesecurity has significant effect on purchase intention of products online shop.Trust has significant effect on purchase intention of products online shop.Subjective norms has significant effect on purchase intention of productsonline shop. Subjective norm moderating the effect of security on purchaseintention of product online shop. Subjective norm does not moderate theeffect of trust on purchase intention of product online shop.Keywords: security, trust, subjective norms and purchase intention
PENGARUH SERVICE QUALITY TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION DAN AIRLINE IMAGE SEBAGAI PEMEDIASI (Survei pada Pengguna Jasa Maskapai Penerbangan Garuda Indonesia Airline di Kota Surakarta dan DIY) Ernawati, Anna Hariyatiningsih, Alwi Suddin &
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol 10, No 2 (2016): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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Abstract

This research aims to analyses (1) significance of the effect service quality on customer satisfaction (2) significance of the effect service quality on the airline image (3) significance of the effect service quality on customer loyalty (4) significance of the effect customer satisfaction on customer loyalty (5) significant of the effect airline image on customer loyalty (6) the effect of service quality on customer loyalty mediated by customer satisfaction (7) the effect of service quality on customer loyalty mediated airline image. Location of this research in the region at Surakarta and DIY, using samples of 100 customers of the Garuda Indonesia Airline with purposive sampling technique. Data collecting with questionnaire technique through validity and reliability test. To test the hypothesis using path analysis. The result shows that (1) service quality has significance effect on customer satisfaction, so the hypothesis 1 accepted; (2) service quality has significance effect on the airline image, so the hypothesis 2 accepted (3) service quality has significance effect on customer loyalty, so the hypothesis 3 accepted; (4) customer satisfaction has significance effect on customer loyalty, so the hypothesis 4 accepted (5) airline image has significance effect on customer loyalty, so the hypothesis 4 accepted; (6) the effect of service quality on customer loyalty mediated by customer satisfaction, so the hypothesis 6 accepted; (7) the effect of service quality on customer loyalty mediated airline image, so the hypothesis 7 accepted. Keywords: service quality, customer satisfaction, airline image, customer loyalty
PENGEMBANGAN USAHA BERBASIS POTENSI LOKAL: KAJIAN PADA UKM KALIGRAFI DI KABUPATEN KLATEN DAN KABUPATEN SUKOHARJO JAWA TENGAH Dewi Ratna Nurhayati, Aris Eddy Sarwono, Ratna Endah Santoso, Narimo &
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol 10, No 2 (2016): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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Abstract

Sukoharjo and Klaten district is an area that has a lot of potential, one thatresults craft crafts Calligraphy is already penetrated the export market.Dedication activities through a program of science and technology for exportproducts in the first year is done to address the various problems faced bythe SMEs, both with regard to the production process, managerial ormarketing of its products. IbPE devotion Team Activity is expected toincrease the quality and quantity of products produced calligraphy.Keywords: Calligraphy, Productivity, SMEs, Exports
PENGARUH CURRENT RATIO DAN DEBT TO EQUITY RATIO TERHADAP NILAI PERUSAHAAN DENGAN KEBIJAKAN DIVIDEN SEBAGAI VARIABEL MODERASI Suprihatmi Sri Wardiningsih, Dul Qodir, Y. Djoko Suseno &
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol 10, No 2 (2016): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study are to analyze: 1) effect of current ratio on firm value, 2) effect of debt to equity ratio on firm value, 3) effect of dividend policy on firm value, 4) effect of current ratio on firm value with dividend policy as moderation variables, 5 ) effect of debt to equity ratio on firm value with dividend policy as moderation variables. This type of research is empirical research conducted in real estate companies and properties companye are listed in the Indonesian Stock Exchange in 2011-2014. A sample of 42 companies with a total sampling technique. The type of data used quantitative and qualitative data. Source data used secondary data. Data collection technique used documentation. Analysis data used classical assumption test, multiple linear regression, t-test, F-test, coefficient determination and test the absolute difference. The results showed that current ratio has positive and significant effect on firm value. Debt to equity ratio has negative and significant effect on firm value. Dividend policy has positive but not significant effect on firm value. Dividend policy does not moderate the effect of the current ratio on firm value. Dividend policy does not moderate the effect of the debt to equity ratio on firm value. Keywords: current ratio, debt to equity ratio, dividend policy and firm value.
PENGARUH DIMENSI PERSEPSI KUALITAS PELAYANAN TERHADAP KEPUASAN PELAYANAN PESERTA PADA PROGRAM PENDIDIKAN KEWIRAUSAHAAN MASYARAKAT PADA LEMBAGA KURSUS DAN PELATIHAN DI KABUPATEN WONOGIRI Slamet Djauhari, Sarsiti &
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol 10, No 2 (2016): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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Abstract

This study aims to determine the service quality dimensions thatinfluence participant satisfaction waiter community entrepreneurshipeducation program at the Institute of Training Courses and Wonogiri. Thisstudy enhance the perception of service quality dimension refers to servqualby adding the dimension of perception of service quality and timeliness ofservice. Timeliness of service is considered to have a significant positiveeffect on satisfaction entrepreneurship education program participantcommunity. Courses and training institutions must pay attention to timelinessin providing services during the implementation of the program, with thehope of community entrepreneurship education program participants getsatisfaction as perceived by participants of community entrepreneurshipeducation program. Data analysis was conducted using classic assumptiontest, multiple linear regression, coefficient of determination, F test and t test.From the analysis of data and has escaped from the classical assumption, itcan be discussed for each of these hypotheses has been formulated.Judging from the t test factors of physical evidence and the timeliness ofpartial effect significant effect on service satisfaction entrepreneurshipeducation program participants society (PKM) on Courses and TrainingInstitute in Wonogiri Regency. While variable reliability, responsiveness,assurance and attention partially no significant effect on service satisfactionentrepreneurship education program participants society on Courses andTraining Institute in Wonogiri Regency. Viewed from the F test variablephysical evidence, reliability, responsiveness, assurance, and attentionsimultaneously significant effect on service satisfaction entrepreneurshipeducation program participants society on Courses and Training Institute inWonogiri Regency. Based on the determination coefficient indicates that thevariable physical evidence, reliability, responsiveness, assurance, attentionand timeliness affect the service satisfaction entrepreneurship educationprogram participants society on Courses and Training Institute in Wonogiriby 80,3% while the remaining 19,7% influenced by other variables that arenot used in the study.Keywords: service quality, satisfaction, dimensions program participant,PKM

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