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INDONESIA
Transformasi
Published by Universitas Slamet Riyadi
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Core Subject : Education,
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Articles 27 Documents
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Search results for , issue "Vol 1 No 30 (2016): Transformasi" : 27 Documents clear
STRATEGI “RUMAH BACA TERATAI” UNTUK MEMBENTUK CITRA POSITIF MASYARAKAT DADAPSARI KELURAHAN SANGKRAH KOTA SURAKARTA Siswanto, Caroline Tyas Wardhani &
Transformasi Vol 1 No 30 (2016): Transformasi
Publisher : Transformasi

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This study aims to determine the communication strategy undertaken by the Rumah BacaTeratai community in forming a positive image the society of Sangkrah especially Dadapsarivillage. Data collected from informants who know the problems facing the Dadapsari village.Subsequent data analysis was performed using the method of analysis componential after all thedata is ensured validity. Data validation was taken with the technique of triangulation of datasource. The results showed that the communication strategies used by the community of RumahBaca Teratai read that emphasizes direct communication that are informal in the planningdone, simple implementation and proven to yield positive response of society in general andcapable of forming a positive image of the Dadapsari village.Keyword: Communication Strategies and Positive Image
PEMBINGKAIAN TAJUK RENCANA TENTANG MUSIBAH JATUHNYA CRANE DAN TRAGEDI TEROWONGAN MINA ARAB SAUDI 2015 Siswanta, Aris Wibowo, Maya Sekarwangi &
Transformasi Vol 1 No 30 (2016): Transformasi
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This riset aims to determine the process of framing the Editorial in Kompas and MediaIndonesia regarding preaching crane collapse disaster and tragedy in Mina Tunnel SaudiArabia during September 2015. Various media reported events occurred including MediaIndonesia and Kompas that have a critical view of the events by presenting in the form ofeditorial section. Both were chosen for presenting editorial appearing more and editorialsections crane collapse disaster in the Haram and tragedy in the tunnel Mina interesting tostudy the news amid other disasters shown by Indonesian media. Elements of communicationare examined in this study is the message that communicate newspaper Kompas and MediaIndonesia as a communicator to a broad audience as receive through the print media.Departing from the concept of sense extension theory thinking related to agenda setting is doneby the news media in conveying information. In the process of conveying information newspapermedia constructs reality and the result is the editorial text. Text editorial examined using dataanalysis Pan and Kosicki framing models. Framing analysis model is a model derived from theanalysis of discourse. This type of research used in this research is descriptive qualitative. Theobject of research that is used for data or an information in the study were related to Editorial /Editorial in Kompas and Media Indonesia in the news regarding the Fall Accidents News Craneand Mina Tunnel tragedy in Saudi Arabia during September 2015. The data collection techniqueusing the documentation and study of literature , And data analysis techniques using frameworkanalysis model framing Zhongdan Pan and Gerald M. Kosicki. So the results of this study arethe Media Indonesia over the frame into themes: the government's stance Countries of originpilgrims who are victims. While the focus Compass by framing dish emotional audience ofreaders in response to the incident.Keywords: framing analysis, Pan and Kosicki, tragedy in haji 2015, Media Indonesia andKompas
PEMAKNAAN IKLAN NEW ERA BOOTS (Makna Penari Wanita Dan Binaraga Dalam Iklan New Era Boots) Susanto, Danang Ari
Transformasi Vol 1 No 30 (2016): Transformasi
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This study departs from advertising new era boots which is one of the ads are blocked by KPIS.The commercials broadcast during the period February 2015 has violated the regulation ofbroadcasting set KPI. The infringing content is pornographic content that are clearlydesignated as Indonesia in broadcasting content are prohibited for publication. The content ofthe elements of pornography can be seen from some of the scenes contained objects with tightclothes and sexy and there is a scene of men – men are shirtless. The purpose of this study wasto describe the meaning of the message contained in the new era of advertising bootsDengananalysis of semiotics Roland Barthes, the results obtained in this research is the reality of theobject in the ad showed about the quality of the product in the form of elasticity, comfort, andstrength. It refers to an object which is used, namely a flexible women dancers in dancing aswell as a large and muscular bodybuilding-body stout.Keywords: advertising new era boots, semiotics, the meaning of a message
STRATEGI PROGRAM RADIO SIARAN ESOA DALAM UPAYA MEMPERTAHANKAN PENDENGAR DI ELSHADDAI FM Maya Sekar Wangi, Jessyca Sarah Ferginia, Buddy Riyanto &
Transformasi Vol 1 No 30 (2016): Transformasi
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This research is a qualitative descriptive study that describes the strategy of Programmer,Producer, Broadcaster at ESOA program to keep listeners on Elshaddai FM. Using interactivedata analysis techniques of Miles and Huberman. These results indicate that efforts intend forlisteners to continue listening stable ESOA program. Efforts made is adapt the program to theneeds of listeners in terms of concept, content, placement of airtime equal to the criteria ofSusan Tyler Eastman and Douglas A. Ferguson. Besides the use of the rundown, programappeal, and the delivery style broadcasters can attract listeners to continue listening ESOAprogram, so ESOA can still take place until today.Key words : strategy, ESOA program, retain listeners.
SOLO THE SPIRIT OF JAVA (Studi Deskriptif Kualitatif tentang Strategi Komunikasi Pemasaran Dinas Kebudayaan dan Pariwisata Kota Surakarta slogan Solo The Spirit Of Java dalam Mempertahankan Daya Tarik Kota Solo kepada Wisatawan) Nurnawati H.H, Ginoviva Tende Nilawati, Bedjo Sukarno &
Transformasi Vol 1 No 30 (2016): Transformasi
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Lots of potential in the city of Solo as tourist places and events that can be enjoyed by thetourists. But in this case, in the process of tourism potential, this work is not an easy task. Thepurpose of this research is to describe and learn about marketing communication strategyundertaken by the Department of culture and tourism city of Surakarta in maintaining theattractiveness of the city of Solo to tourists. Departing from the concept thought theoryMarketing Communication Mix from Ilham Prisgunanto applied on the marketingcommunication strategy includes advertising, public relation, sales promotion, personal selling.This research uses qualitative descriptive research. Location research in the Office Culture andTourism Department city of Surakarta. In this research, researcher used a purposive samplingtechnique as a method in the selection of informants. The results showed that themarketing communication strategy undertaken Disbudpa among others through print media inthe form of banners, billboards, leaflets, booklets, electronic media be videotron, television, andonline media in the form of a Solo Destination application, website. Disbudpar fostering andgiving support perpetrators of the tourist industry in order that the concept of the show ispackaged in quality and taste for tourists to visit in the city of Solo. Disbudpar also promote itsproducts by following the exhibition, send ambassador of art to perform outside of the region.Marketing communications strategy conducted by Disbudpar has maintained the appeal of Solocity to tourists. The slogan of The Solo Spirit Of Java is not only reflected in the show, butalso on the services, as well as showing the community the city of Solo.Key word: Marketing Communication Strategy and Attraction of Solo City
EFEKTIVITAS PENGGUNAAN SMARTPHONE DALAM MENDUKUNG PROSES BELAJAR DIKALANGAN PELAJAR SD NEGERI 01 MALANGJIWAN COLOMADU KARANGANYAR Dian Esti Nurati, Lies Fajarwati Wijaya, Buddy Riyanto &
Transformasi Vol 1 No 30 (2016): Transformasi
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This research is a descriptive-qualitative who try to describe the effectiveness of the use of thesmartphone in supporting the learning process among the students of elementary school 01Malangjiwan Colomadu Karanganyar. By using the interactive analysis models belonging to theMiles and Huberman, the results showed that the use of smartphones in the schools to improvestudents‟ communication activities with parents. The use of smartphones in the learningactivities in schools is hardly to be found, only for the purposes of learning, finding informationon the internet via smartphone done by the students while working on school assignments.Key words: smartphone, the use of smartphones, the effectiveness
IMPLEMENTASI COMMUNITY RELATIONS DALAM PROYEK PENGEMBANGAN RUMAH TURI Dian Esti Nurati, Ayu Pramayanti, Buddy Riyanto &
Transformasi Vol 1 No 30 (2016): Transformasi
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Type of research is Qualitative. Descriptive with objective to describe implementationscommunity relations in the project development of Rumah Turi. With theory Public Relations,community relations and public attitude. The informant was a Public Relations Rumah Turi, thecommunity and the neighborhood. Engineering data collection i.e., interview, observationand documentation. This research uses triangulation of data as the technique of the validityof the data. The analysis of data used 3 components namely data reduction ofdata display, data and drawing. Research results are Public Relations programs have conductedRumah Turi community realtions But in practice still occurs a difference attitude from thecommunity there are people who support and a lot of citizens who refused to peroyekconstruction of Rumah Turi, factors from the refusal of a citizen is, uneven, less preciseobjectives in the implementation of activities. Communityrelations not planned in structured and undertaken also less socializing so that citizens are notaware of activities that have been dijlankan.Key word: Public Relations, Community Relations, Public Attitude
PERAN HUMAS DALAM PENINGKATAN PENERIMAAN MAHASISWA BARU DI UNIVERSITAS SLAMET RIYADI SURAKARTA Dian Esti Nurati, Budi Setyawan, Maya Sekar Wangi &
Transformasi Vol 1 No 30 (2016): Transformasi
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The development of communication with overtime into various fields more specific. One of theseareas is a field public relations ( PR) or usual also called public relations. Public relations orPR is an institution to establish and maintaining good relations with public internal , andexternal. Background research is the role of public relations on the popularity and positiveimage Slamet Riyadi Surakarta University , against the increase freshmen public relations ofSlamet Riyadi University Surakarta considering how specialized in acceptance of new students.This research in a qualitative.Data collected through interviews with informants, literaturestudy, and analysis documents. Research results on the role of public relations in the increasefreshmen the public relations: role in terms of planning program , planning strategy , thestrategy , and evaluation. With suggestions of this research is the need for public relationsslamet riyadi university improving communication effective as well as management and publicrelations strategy in the university slamet riyadi to get more capable of increasing popularityand image slamet riyadi university that can improve the acceptance of new studentsKey words: planning message , communicating message , the role of public relations
KEGIATAN KOMUNIKASI PEMASARAN ENGLISH FIRST SOLO Nurnawati Hindra H, Mayrizky Ramadhani, Bedjo Sukarno &
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Without realizing there are many changes that occur in this country as fast growingglobalization. As we know, most tools and technologies today are in English. Seeing theseconditions, emerge many of English course in Indonesia and Solo in particular are competing tooffer services that aims to help people improve the competence and ability of their English skill.The purpose of this research is to describe and learn about the Marketing Communication atEnglish First Solo. In accordance with the theory presented by Phillip Kotler and Kevin LaneKeller that marketing communication is a social process in which individuals and groups obtainwhat they need and want by creating, offering, and freely exchanging products of value withother products. Data collection techniques in this research through interviews, observation andliterature data. Data analysis technique used in this research is data reduction, datapresentation, and conclusion. The results showed that marketing communication activitiesconducted by English First Solo is through advertising, personal selling, publicity, and salespromotion.Key word: Marketing Communication
PENGARUH KOMUNIKASI GURU WALI KELAS TERHADAP PRESTASI SISWA SMPN 8 SURAKARTA Nurnawati Hindra H, Farid Hidayat, Bedjo Sukarno &
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Master Class is the teacher that helps Principals to guide students in the discipline embodiesclass, as Manager and motivator to evoke a passion for beprestasi students in the/minat class.Good communication between teacher and student homeroom will have a major impact with thelearning achievements of students ' Research aims to find out whether there is influencecommunication master class student achievement against. Respondents research as many as 40children. Research methods are survey in which this research aims to test the hypothesis.According to Joseph a. Devito, Interpersonal communication is the process of sending andreceiving messages between two people or between a small group of people, with some effectsand some feedback instantly. Homeroom Teachers here as Communicators and students asKomunikan while Learning Achievements is as back feed. To answer these problems aboveauthor utilise the research field (field research). Method of data collection consists ofobservational methods, data processing, norm research, questionnaire, and draw conclusions.As for the formula used in the problem solving is the formula of using the formula ProductMoment. The formula is based on the authors can conclude that the appropriate calculation ofthe data processed by the correlation Coefficient using the formula Moment product. From theresults of the analysis of data obtained by the value of the correlation between influencecommunication teacher homeroom student achievement against 228 8 0,545 of Surakarta.Results analysis to the data consulted with table level correlation, whose value is between 0.600until 0.800.Based on the research of teacher walikelas (X) in the low category heading. Whilebased on student achievement SMP 8 Surakarta (Y) on the category heading. Then it can beknown based on Correlation table that the magnitude of the communication of the homeroomteacher against student achievement SMP 8 Surakarta is 0545. This means that there arepositive influences Influence communication between homeroom teacher against studentachievement SMP 8 Surakarta enough, then the hypothesis is accepted.Key Words: Interpersonal Communication, Master Class, Learning Achievements

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