cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Ketut Sudarma
Contact Email
jdm.unnes@gmail.com
Phone
-
Journal Mail Official
jdm.unnes@gmail.com
Editorial Address
-
Location
Kota semarang,
Jawa tengah
INDONESIA
JDM (Jurnal Dinamika Manajemen)
Published by Universitas Negeri Semarang
ISSN : 20860668     EISSN : 23375434     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Dinamika Manajemen [p-ISSN: 2086-0668 | e-ISSN: 2337-5434] issued by the Department of Management, Faculty of Economics, Universitas Negeri Semarang, Indonesia, periodically (every 6 months) in March and September with the aim of disseminating information about the study of knowledge management in the form of conceptual studies and research results.
Arjuna Subject : -
Articles 11 Documents
 1   2 
Search results for , issue " Vol 1, No 2 (2010)" : 11 Documents clear
MASIH RELEVANKAH STRATEGI MARKETING MIX MENINGKATKAN KEPUASAN PELANGGAN Ohy, Tondano (Jalan kampus UNIMA), Manado, In Juliana
Jurnal Dinamika Manajemen Vol 1, No 2 (2010): September 2010 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v1i2.2473

Abstract

Penelitian ini bertujuan menganalisis pengaruh marketing mix strategy terhadap kepuasan pelanggan Pasar Swalayan Jumbo di Manado. Sampel diambil secara acak sebanyak 100 pelanggan dengan metode pengumpulan data berupa kuesioner dan studi dokumen. Selanjutnya, data dianalisis menggunakan path analysis. Hasil penelitian menunjukkkan bahwa keseluruhan unsur-unsur marketing mix yaitu produk, harga, tempat/lokasi dan promosi secara simultan maupun secara parsial berpengaruh signifikan terhadap kepuasan pelanggan pasar swalayan Jumbo di Manado. Implikasi manajerialnya adalah bauran pemasaran yang dilakukan oleh pasar swalayan Jumbo penting untuk ditingkatkan dan dimantapkan perannya untuk mengurangi gap antara harapan dan kinerja pasar swalayan Jumbo. Swalayan Jumbo perlu melakukan perbaikan agar dapat meningkatkan kepuasan pelanggan yang pada akhirnya dapat meningkatkan hasil penjualan. Perbaikan yang dapat dilakukan antara lain dengan melaksanakan Retensi Pelanggan- berupa loyality program, yang terbukti secara signifikan mampu meningkatkan retensi pelanggan dan jumlah pembelian. This study aims to analyze the influence of marketing mix strategy toward customer satisfaction of Jumbo Supermarket in Manado. Samples were taken randomly from 100 customers. Meanwhile, questionnaire and study of documents are the method that is used to collect the data. Furthermore, the data were analyzed using path analysis. The results indicate that the overall marketing mix’s elements which are consist of product, price, place and promotion, simultaneously and partially has a significant effect toward customer satisfaction of Jumbo Supermarket in Manado. In addition, managerial implications of marketing mix which is made by Jumbo supermarket is important to be improved and to be strengthened in its role to reduce the gap between expectations and performance of the Jumbo Supermarket. The improvements of customer satisfaction is also necessary to increase sales, such as by implementing customer retention form of loyalty program, which is proved to able to improve customer retention and purchase amount.

Page 2 of 2 | Total Record : 11

 1   2 

Filter by Year

2010 2010


Reset
Filter By Issues
All Issue Vol. 16 No. 1 (2025): Vol 16, No 1 (2025): March 2025 Issue in Progress Vol 15, No 1 (2024): March 2024 Vol 14, No 2 (2023): September 2023 Vol 14, No 1 (2023): March 2023 Vol 13, No 2 (2022): September 2022 Vol 13, No 1 (2022): March 2022 Vol 12, No 2 (2021): September 2021 (DOAJ Indexed) Vol 12, No 2 (2021): September 2021 Vol 12, No 1 (2021): March 2021 Vol 12, No 1 (2021): March 2021 (DOAJ Indexed) Vol 11, No 2 (2020): September 2020 (DOAJ Indexed) Vol 11, No 2 (2020): September 2020 Vol 11, No 1 (2020): March 2020 (DOAJ Indexed) Vol 11, No 1 (2020): March 2020 Vol 10, No 2 (2019): September 2019 Vol 10, No 2 (2019): September 2019 (DOAJ Indexed) Vol 10, No 1 (2019): March 2019 Vol 10, No 1 (2019): March 2019 (DOAJ Indexed) Vol 9, No 2 (2018): September 2018 (DOAJ Indexed) Vol 9, No 2 (2018): September 2018 Vol 9, No 1 (2018): March 2018 Vol 9, No 1 (2018): March 2018 (DOAJ Indexed) Vol 8, No 2 (2017): September 2017 Vol 8, No 2 (2017): September 2017 (DOAJ Indexed) Vol 8, No 1 (2017): March 2017 Vol 8, No 1 (2017): March 2017 (DOAJ Indexed) Vol 7, No 2 (2016): September 2016 (DOAJ Indexed) Vol 7, No 2 (2016): September 2016 Vol 7, No 2 (2016): September 2016 (DOAJ Indexed) Vol 7, No 1 (2016): March 2016 (DOAJ Indexed) Vol 7, No 1 (2016): March 2016 (DOAJ Indexed) Vol 7, No 1 (2016): March 2016 Vol 6, No 2 (2015): September 2015 (DOAJ Indexed) Vol 6, No 2 (2015): September 2015 (DOAJ Indexed) Vol 6, No 2 (2015): September 2015 Vol 6, No 1 (2015): March 2015 (DOAJ Indexed) Vol 6, No 1 (2015): March 2015 (DOAJ Indexed) Vol 6, No 1 (2015): March 2015 Proceeding Madic 2015 Vol 5, No 2 (2014): September 2014 (DOAJ Indexed) Vol 5, No 2 (2014): September 2014 (DOAJ Indexed) Vol 5, No 2 (2014): September 2014 Vol 5, No 1 (2014): March 2014 (DOAJ Indexed) Vol 5, No 1 (2014): March 2014 (DOAJ Indexed) Vol 5, No 1 (2014): March 2014 Vol 4, No 2 (2013): September 2013 (DOAJ Indexed) Vol 4, No 2 (2013): September 2013 Vol 4, No 2 (2013): September 2013 (DOAJ Indexed) Vol 4, No 1 (2013): March 2013 Vol 4, No 1 (2013): March 2013 (DOAJ Indexed) Vol 4, No 1 (2013): March 2013 (DOAJ Indexed) Vol 4, No 2 (2013) Vol 3, No 2 (2012): September 2012 (DOAJ Indexed) Vol 3, No 2 (2012): September 2012 (DOAJ Indexed) Vol 3, No 2 (2012): September 2012 Vol 3, No 1 (2012): March 2012 Vol 3, No 1 (2012): March 2012 (DOAJ Indexed) Vol 3, No 1 (2012): March 2012 (DOAJ Indexed) Vol 2, No 2 (2011): September 2011 (DOAJ Indexed) Vol 2, No 2 (2011): September 2011 Vol 2, No 2 (2011): September 2011 (DOAJ Indexed) Vol 2, No 1 (2011): March 2011 Vol 2, No 1 (2011): March 2011 (DOAJ Indexed) Vol 2, No 1 (2011): March 2011 (DOAJ Indexed) Vol 1, No 2 (2010): September 2010 Vol 1, No 2 (2010): September 2010 (DOAJ Indexed) Vol 1, No 2 (2010): September 2010 (DOAJ Indexed) Vol 1, No 1 (2010): March 2010 Vol 1, No 1 (2010): March 2010 (DOAJ Indexed) Vol 1, No 1 (2010): March 2010 (DOAJ Indexed) Vol 1, No 2 (2010) More Issue