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All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Kewirausahaan dan Bisnis Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Jurnal Akuntansi Manado (JAIM)
Juliana Ohy
Universitas Negeri Manado
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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MASIH RELEVANKAH STRATEGI MARKETING MIX MENINGKATKAN KEPUASAN PELANGGAN Ohy, Tondano (Jalan kampus UNIMA), Manado, In Juliana
Jurnal Dinamika Manajemen Vol 1, No 2 (2010): September 2010 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v1i2.2473

Abstract

Penelitian ini bertujuan menganalisis pengaruh marketing mix strategy terhadap kepuasan pelanggan Pasar Swalayan Jumbo di Manado. Sampel diambil secara acak sebanyak 100 pelanggan dengan metode pengumpulan data berupa kuesioner dan studi dokumen. Selanjutnya, data dianalisis menggunakan path analysis. Hasil penelitian menunjukkkan bahwa keseluruhan unsur-unsur marketing mix yaitu produk, harga, tempat/lokasi dan promosi secara simultan maupun secara parsial berpengaruh signifikan terhadap kepuasan pelanggan pasar swalayan Jumbo di Manado. Implikasi manajerialnya adalah bauran pemasaran yang dilakukan oleh pasar swalayan Jumbo penting untuk ditingkatkan dan dimantapkan perannya untuk mengurangi gap antara harapan dan kinerja pasar swalayan Jumbo. Swalayan Jumbo perlu melakukan perbaikan agar dapat meningkatkan kepuasan pelanggan yang pada akhirnya dapat meningkatkan hasil penjualan. Perbaikan yang dapat dilakukan antara lain dengan melaksanakan Retensi Pelanggan- berupa loyality program, yang terbukti secara signifikan mampu meningkatkan retensi pelanggan dan jumlah pembelian. This study aims to analyze the influence of marketing mix strategy toward customer satisfaction of Jumbo Supermarket in Manado. Samples were taken randomly from 100 customers. Meanwhile, questionnaire and study of documents are the method that is used to collect the data. Furthermore, the data were analyzed using path analysis. The results indicate that the overall marketing mix’s elements which are consist of product, price, place and promotion, simultaneously and partially has a significant effect toward customer satisfaction of Jumbo Supermarket in Manado. In addition, managerial implications of marketing mix which is made by Jumbo supermarket is important to be improved and to be strengthened in its role to reduce the gap between expectations and performance of the Jumbo Supermarket. The improvements of customer satisfaction is also necessary to increase sales, such as by implementing customer retention form of loyalty program, which is proved to able to improve customer retention and purchase amount.
Masih Relevankah Strategi Marketing Mix Meningkatkan Kepuasan Pelanggan? Ohy, Tondano (Jalan kampus UNIMA), Manado, In Juliana
JDM (Jurnal Dinamika Manajemen) Vol 1, No 2 (2010): September 2010 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v1i2.2473

Abstract

Penelitian ini bertujuan menganalisis pengaruh marketing mix strategy terhadap kepuasan pelanggan Pasar Swalayan Jumbo di Manado. Sampel diambil secara acak sebanyak 100 pelanggan dengan metode pengumpulan data berupa kuesioner dan studi dokumen. Selanjutnya, data dianalisis menggunakan path analysis. Hasil penelitian menunjukkkan bahwa keseluruhan unsur-unsur marketing mix yaitu produk, harga, tempat/lokasi dan promosi secara simultan maupun secara parsial berpengaruh signifikan terhadap kepuasan pelanggan pasar swalayan Jumbo di Manado. Implikasi manajerialnya adalah bauran pemasaran yang dilakukan oleh pasar swalayan Jumbo penting untuk ditingkatkan dan dimantapkan perannya untuk mengurangi gap antara harapan dan kinerja pasar swalayan Jumbo. Swalayan Jumbo perlu melakukan perbaikan agar dapat meningkatkan kepuasan pelanggan yang pada akhirnya dapat meningkatkan hasil penjualan. Perbaikan yang dapat dilakukan antara lain dengan melaksanakan Retensi Pelanggan- berupa loyality program, yang terbukti secara signifikan mampu meningkatkan retensi pelanggan dan jumlah pembelian. This study aims to analyze the influence of marketing mix strategy toward customer satisfaction of Jumbo Supermarket in Manado. Samples were taken randomly from 100 customers. Meanwhile, questionnaire and study of documents are the method that is used to collect the data. Furthermore, the data were analyzed using path analysis. The results indicate that the overall marketing mix’s elements which are consist of product, price, place and promotion, simultaneously and partially has a significant effect toward customer satisfaction of Jumbo Supermarket in Manado. In addition, managerial implications of marketing mix which is made by Jumbo supermarket is important to be improved and to be strengthened in its role to reduce the gap between expectations and performance of the Jumbo Supermarket. The improvements of customer satisfaction is also necessary to increase sales, such as by implementing customer retention form of loyalty program, which is proved to able to improve customer retention and purchase amount.
PROGRAM PENGEMBANGAN KEWIRAUSAHAAN DI FAKULTAS EKONOMI UNIVERSITAS NEGERI MANADO Grace Jenny Soputan; Nova Ch Mamuaja; Juliana Ohy; Made Krisnanda
Jurnal Kewirausahaan dan Bisnis Vol 24, No 14 (2019): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (601.613 KB) | DOI: 10.20961/jkb.v24i14.38507

Abstract

Program Pengembangan Kewirausahaan merupakan salah satu kegiatan pengabdian kepada masyarakat khusus untuk mahasiswa. Tujuan kegiatan ini adalah untuk mewujudkan wirausaha baru mandiri dengan usaha berbasis IPTEKS. Target khusus program tersebut untuk menghasilkan lima mahasiswa menjadi wirausaha baru yang mandiri. Metode pelaksanaan yang dilakukan untuk merealisasikan kegiatan, digunakan pelatihan/pembekalan, praktikum, pendampingan, dan magang. Hasil yang dicapai adalah terfasilitasinya semua kegiatan dan menghasilkan lima tenant sebagai wirausaha baru mandiri yang siap beroperasi dengan beberapa kluster usaha. Entrepreneurship Development Program is one of the community service activities specifically for students. The purpose of this activity is to realize new independent entrepreneurs with Science and Technology and art-based businesses. Specific target of this program is to produce at least five students into independent new entrepreneurs. The method of implementation carried out to realize the activities, used training/briefing, practicum, mentoring, and internships. The results achieved were the facilitation of all activities and produced five tenants as new independent entrepreneurs who were ready to operate with several business clusters
Examining Marketing Mix Strategy on Consumer Intention To Buy: Empirical Study on Alfa Mart Retail Store at Manado City Juliana Ohy
Journal of International Conference Proceedings (JICP) Vol 1, No 2 (2018): Proceedings of the 2nd International Conference of Project Management (ICPM) Gor
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (136.038 KB) | DOI: 10.32535/jicp.v1i2.243

Abstract

Retail store at Manado city from year 1990 to 2017 facing fascinating development. The competition between them obviously forced to make excellent strategy. Cutting price, interesting layout, excellent and unique services are the examples of marketing strategy could conduct by retail store. The successful retail store has to fulfill the need of consumer such as served with high quality product, compete price, services and other promotion. Meanwhile, location and another facilities retail store has also to be aware. Unsatisfied consumer will make negative effect on moving consumer to other store who served better services. If the situation continues the store will facing decreasing sales and profit. Hence, to prevent that loss, retail store has to create loyal consumer. This research tried to examine marketing mix on consumer intention to buy at Alfa Mart at Manado City. The analysis data used path analysis. The respondent is Alfa mart consumer, reached by accidental sampling. The number of samples is 161 data. The result of study was all the marketing mix variable such as product, price, place and promotion significant influenced on consumer intention to buy. Keywords: marketing mix, competition, intention to buy, retail store, Alfa Mart.
ANALISIS PELAKSANAAN PEMUNGUTAN BEA PEROLEHAN HAK ATAS TANAH DAN BANGUNAN DI KOTA TOMOHON Sesilia Tiwow; Juliana Ohy; Bambang Hermanto
Jurnal Akuntansi Manado (JAIM) Volume 1. Nomor 2. Agustus 2020
Publisher : Fakultas Ekonomi Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (156.92 KB) | DOI: 10.53682/jaim.v1i2.360

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui bagaimana pelaksanaan pemungutan BPHTB di Kota Tomohon. Penelitian ini menggunakan metode deskriptif eksploratif dengan pendekatan kualitatif. Teknik pengumpulan data yaitu dengan melakukan wawancara dan studi pustaka berupa realisasi BPHTB setiap tahun dan peraturan daerah tentang BPHTB yang berlaku. Di kota Tomohon, pemungutan pajak BPHTB berdasarkan Peraturan Daerah No. 2 tahun 2011 dan dilaksanakan oleh BPKPD Kota Tomohon dengan menggunakan sistem self assesment. Adapun dalam pelaksanaan pemungutan BPHTB ini tak lepas dari peran notaris/PPAT dan pihak kecamatan dalam hal ini camat sebagai PPATS. Tarif BPHTB yang dikenakan sebesar 5%. Berdasarkan hasil penelitian menunjukan bahwa pemungutan BPHTB di kota Tomohon telah berjalan dengan baik, dapat dilihat dari realisasi BPHTB selama beberapa tahun terakhir yang melebihi target, namun adapun tahun tertentu yang sangat jauh dibawah target. Hal ini karena sifat BPHTB yang tidak memiliki potensi penerimaan pajak yang jelas dan menentu. Abstract This study aims to determine how the implementation of BPHTB collection in Tomohon City. This research uses descriptive exploratory method with a qualitative approach. Data collection techniques are by conducting interviews and literature study in the form of the realization of the BPHTB every year and the regional regulations on BPHTB that are in effect. In the city of Tomohon, BPHTB tax collection is based on Regional Regulation No. 2 of 2011 and implemented by BPKPD Tomohon City using a self-assessment system. As for the implementation of this BPHTB collection, it cannot be separated from the role of the notary / PPAT and the sub-district party, in this case the sub-district head as PPATS. The BPHTB rate is 5%. Based on the results of the study, it shows that the collection of BPHTB in Tomohon City has been going well, it can be seen from the realization of BPHTB over the last few years that has exceeded the target, but there are certain years that are far below the target. This is due to the nature of BPHTB which does not have clear and definite tax revenue potential.
Marketing Mix Strategy and Consumer Intention to Buy (Empirical Study on Retail Store at Manado City) Ohy, Juliana
Asia Pacific Journal of Management and Education (APJME) Vol 2, No 1 (2019): March 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (140.733 KB) | DOI: 10.32535/apjme.v2i1.370

Abstract

Retail store at Manado city from year 1990 to 2017 facing fascinating development. The competition between them obviously forced to make excellent strategy. Cutting price, interesting layout, excellent and unique services are the examples of marketing strategy could conduct by retail store. The successful retail store has to fulfill the need of consumer such as served with high quality product, compete price, services and other promotion. Meanwhile, location and another facilities retail store has also to be aware. Unsatisfied consumer will make negative effect on moving consumer to other store who served better services. If the situation continues the store will facing decreasing sales and profit. Hence, to prevent that loss, retail store has to create loyal consumer. This research tried to examine marketing mix on consumer intention to buy at Alfa Mart at Manado City. The analysis data used path analysis. The respondent is Alfa mart consumer, reached by accidental sampling. The number of samples is 161 data. The result of study was all the marketing mix variable such as product, price, place and promotion significant influenced on consumer intention to buy. Keywords: marketing mix, competition, intention tu buy, retail store, Alfa Mart.
Masih Relevankah Strategi Marketing Mix Meningkatkan Kepuasan Pelanggan? Ohy, Tondano (Jalan kampus UNIMA), Manado, In Juliana
JDM (Jurnal Dinamika Manajemen) Vol 1, No 2 (2010): September 2010
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v1i2.2473

Abstract

Penelitian ini bertujuan menganalisis pengaruh marketing mix strategy terhadap kepuasan pelanggan Pasar Swalayan Jumbo di Manado. Sampel diambil secara acak sebanyak 100 pelanggan dengan metode pengumpulan data berupa kuesioner dan studi dokumen. Selanjutnya, data dianalisis menggunakan path analysis. Hasil penelitian menunjukkkan bahwa keseluruhan unsur-unsur marketing mix yaitu produk, harga, tempat/lokasi dan promosi secara simultan maupun secara parsial berpengaruh signifikan terhadap kepuasan pelanggan pasar swalayan Jumbo di Manado. Implikasi manajerialnya adalah bauran pemasaran yang dilakukan oleh pasar swalayan Jumbo penting untuk ditingkatkan dan dimantapkan perannya untuk mengurangi gap antara harapan dan kinerja pasar swalayan Jumbo. Swalayan Jumbo perlu melakukan perbaikan agar dapat meningkatkan kepuasan pelanggan yang pada akhirnya dapat meningkatkan hasil penjualan. Perbaikan yang dapat dilakukan antara lain dengan melaksanakan Retensi Pelanggan- berupa loyality program, yang terbukti secara signifikan mampu meningkatkan retensi pelanggan dan jumlah pembelian. This study aims to analyze the influence of marketing mix strategy toward customer satisfaction of Jumbo Supermarket in Manado. Samples were taken randomly from 100 customers. Meanwhile, questionnaire and study of documents are the method that is used to collect the data. Furthermore, the data were analyzed using path analysis. The results indicate that the overall marketing mix’s elements which are consist of product, price, place and promotion, simultaneously and partially has a significant effect toward customer satisfaction of Jumbo Supermarket in Manado. In addition, managerial implications of marketing mix which is made by Jumbo supermarket is important to be improved and to be strengthened in its role to reduce the gap between expectations and performance of the Jumbo Supermarket. The improvements of customer satisfaction is also necessary to increase sales, such as by implementing customer retention form of loyalty program, which is proved to able to improve customer retention and purchase amount.
Co-Authors Bambang Hermanto Grace Jenny Soputan Made Krisnanda Nova Ch Mamuaja Sesilia Tiwow