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JDM (Jurnal Dinamika Manajemen)
Published by Universitas Negeri Semarang
ISSN : 20860668     EISSN : 23375434     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Dinamika Manajemen [p-ISSN: 2086-0668 | e-ISSN: 2337-5434] issued by the Department of Management, Faculty of Economics, Universitas Negeri Semarang, Indonesia, periodically (every 6 months) in March and September with the aim of disseminating information about the study of knowledge management in the form of conceptual studies and research results.
Arjuna Subject : -
Articles 12 Documents
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Search results for , issue "Vol 14, No 2 (2023): September 2023" : 12 Documents clear
Can Instagram Attributes Affect Store Loyalty Mediated by Application Engagement and Interaction Intentions? Palenewen, Endaina Yuki Hoonekita; Ariadi, Gede
JDM (Jurnal Dinamika Manajemen) Vol 14, No 2 (2023): September 2023
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i2.45019

Abstract

The amplifying importance of Instagram and its flourishing embracing proposes a massive prospect for firms to promote their products that deliver an endeavor to identify customers’ behaviors well. The research aims to recognize application attributes of perceived ease of use (PEOU), information quality, perceived usefulness, and system quality toward store loyalty from the Technology Acceptance Model (TAM) lens. Moreover, it elaborates on the theory of Planned Behavior (TPB) to construct interaction intention and application engagement as mediator variables that apply the conceptual model among application attributes and store loyalty. This study uses a quantitative approach where questionnaires are distributed to 272 consumers who know or follow the Instagram of the Coffee Shop in Salatiga, Indonesia. The outcomes expose which interaction intention and application engagement are essential in the linkages among perceived usefulness, system quality, and information quality toward the store. Conversely, both mediator variables could not mediate the linkages between PEOU and store loyalty. Theoretically, there is a synergy amid theory TAM and TPB, revealing that perceived usefulness is most influential as antecedents affect store loyalty through interaction intention and application engagement.
Increasing Revisit Intention through Visitor Satisfaction to the Indonesian National Museum Kurniawan Widiyasa, I Gede Bayu; Tuti, Meylani
JDM (Jurnal Dinamika Manajemen) Vol 14, No 2 (2023): September 2023
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i2.41417

Abstract

This study aims to determine the effect of destination image, visitor experience, and visitor engagement on visit intention through visitor satisfaction. The population in this study were visitors to the National Museum. The sampling technique used was purposive sampling with 148 respondents. The data analysis method uses a structural equation model with the help of smartPLS software. The results of the study show that there is a significant effect of destination image on visitor satisfaction, visitor engagement on visitor satisfaction and visitor experience on visit intention. Meanwhile, the results also show that there is no effect of destination image on visit intention, visitor satisfaction on visit intention and visitor experience on visitor satisfaction. The addition of the customer engagement and customer satisfaction variables to the model is originality in this study in measuring the desire of visitors to return with moderation of customer satisfaction. The managerial implication of this research is that the management of the national museum should increase activities that can enhance the image of the museum among the public as a tourist destination which, in addition to providing education, also provides pleasure, especially for the younger generation to prefer museums.

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