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Dampak Kepercayaan Merek Terhadap Niat Beli Pelanggan di Tiktok Menggunakan Privasi Pelanggan dan Macro-Influencer Sebagai Mediator Armediansari, Patria; Ariadi, Gede
INSERT : Information System and Emerging Technology Journal Vol. 5 No. 1 (2024)
Publisher : Prodi Sistem Informasi, FTK, Undiksha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/insert.v5i1.76983

Dalam penelitian ini, penulis bermaksud membawa kebaruan untuk menyelidiki hubungan antara kepercayaan dan niat beli pelanggan dengan menggunakan Customer Privacy dan Macro Influencer sebagai model mediasi terhadap masalah kepercayaan pelanggan yang menurun dikarenakan adanya pelanggaran dan penyalahgunaan data pelanggan. Dalam penelitian ini penulis menggunakan teori antropomorfisme online. Yang bertujuan untuk membuktikan apakah pembaharuan yang diusung oleh penulis dapat menjembatani masalah diatas. Dalam penelitian ini penulis menggunakan metode penelitian dengan pendekatan kuantitatif, yang berfokus kepada mahasiswa dan karyawan yang menggunakan TikTok Shop. Untuk metode pengumpulan data yang digunakan adalah penyebaran kuesioner menggunakan Google Form. Hasil penelitian menunjukkan bahwa Customer Privacy mempengaruhi Purchase Intention. Pelanggan yang mempersepsikan influencer sebagai terpercaya lebih cenderung termotivasi untuk melakukan pembelian berdasarkan rekomendasi atau dukungan mereka. Customer Privacy sangat penting dan berpengaruh dalam membentuk keputusan pelanggan, khususnya terkait dengan influencer. Penelitian ini juga akan memberikan wawasan baru dan Solusi kreatif untuk merancang ruang aman bagi pelanggan di area e-commerce yang berkembang pesat in Indonesia. Penulis menggunakan data pelanggan TikTok Shop di Indonesia.

The Role of Attributes Organizational Commitment as mediators Between Work-Life Balance on Employee Performance Ariadi, Gede; Wandra, Agisius
Journal of Economics, Business, and Accountancy Ventura Vol. 27 No. 2 (2024): August - November 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v27i2.4506

Work-life balance contributes to a healthy, satisfying, and successful life. An imbalance in work-life dynamics can negatively impact both employee performance and their personal lives. This study employs exchange relationship theory to explore organizational commitment as a mediating variable, which includes affective commitment, continuance commitment, and normative commitment, in the relationship between work-life balance and employee performance. The research focuses on employees of micro, small, and medium enterprises (MSMEs) in Salatiga Regency. Data were collected through questionnaires distributed to 111 respondents, and the analysis was conducted using structural equation modeling. The findings reveal that affective and continuance commitments are crucial in linking work-life balance to employee performance. In contrast, normative commitment does not significantly influence this relationship. Theoretically, social exchange theory highlights that continuance commitment is a key mediator in the connection between work-life balance and employee performance.

The Influence of Mobile Banking Attributes on Cashless Society through Adaptive Anthropomorphism and Task-Fit Technology Wirabuana, Satria; Ariadi, Gede
Journal The Winners Vol. 26 No. 1 (2025): The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v26i1.12717

The research aimed to analyze the role of adaptive anthropomorphism and Task-Fit Technology (TFT) in mediating the relationship between performance expectancy, effort expectancy, perceived security, and a cashless society among traditional market traders. The research procedures applied a quantitative design, and the sample population consisted of 279 traditional market traders who had utilized mobile banking services. The data obtained were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to measure the structural relationships. Smart-PLS 3 was utilized as the analytical tool, following a two-stage process to examine data and assess the influence and significance of mediating variables. The results show the benefits of integrating Mobile Banking with the Unified Theory of Acceptance and Use of Technology (UTAUT) and Task-Fit Technology (TFT), offering scientific explanations and empirical evidence based on customer experiences in financial transactions. Adaptive anthropomorphism serves as a mediating factor, bridging the relationship between facilitating conditions, perceived security, perceived trust, and the adoption of a cashless society. In addition, TFT mediates the connection between effort expectancy, perceived security, perceived trust, and the adoption of a cashless society within the context of mobile banking services. These results could be helpful for banking management because facilitating conditions positively encourages the use of non-cash payments in the market between merchants and consumers where proof of payment is represented through human-like voice interaction.

The Influence of Online Visual Merchandising and Customized Cross-Selling on Traveloka Mobile Apps Intention to Reuse: With Mediation of Visual Cues and Dynamic Personalization Ariawan, Nathania Putri; Ariadi, Gede
Jurnal Nasional Pendidikan Teknik Informatika: JANAPATI Vol. 14 No. 1 (2025)
Publisher : Prodi Pendidikan Teknik Informatika Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/janapati.v14i1.91443

This study examined the impact of Online Visual Merchandising (OVM) and Customized Cross Selling (CCS) on the Intention to Reuse (ItR) Traveloka’s mobile app, mediated by Visual Cues (VC) and Dynamic Personalization (DP). With the increasing competition in the online travel industry and the need for platforms to retain users, understanding the factors that drive repurchase intentions is crucial. A survey of 135 app users aged 25-40 was conducted, and data were analyzed using PLS-SEM. Results indicate that while OVM alone did not significantly affect ItR, CCS had a positive impact. VC and DP significantly mediated the relationships between OVM, CCS, and ItR. The findings suggest that aesthetic elements alone are insufficient for driving repetitive behavior; instead, a strategic integration of visual, personalized, and cross selling strategies is crucial. The study supports nudge theory and offers practical insights for optimizing digital commerce applications to enhance repurchase intentions.

The Influence of Job Embeddedness and Career Development on Employee Performance with Organizational Commitment as Variable Intervening: Study on Employees at Garment Factory in Semarang Ariadi, Gede; Noegrahantie, Sofi Shellyana
Journal of Economics, Assets, and Evaluation Vol. 3 No. 1 (2025): September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jeae.v3i1.834

This research examines the influence of job embeddedness and career development on employee performance with the mediating role of organizational commitment. This research uses a quantitative, explanatory approach with 100 respondents, employees of the Garment Factory in Semarang in the cutting department. The analysis in this research uses PLS-SEM (Partial Least Squares - Structural Equation Method). Based on the results of this research, it shows that: (i) job embeddedness influences employee performance; (ii) career development has no effect on employee performance; (iii) job embeddedness influences organizational commitment; (iv) career development influences organizational commitment; (v) organizational commitment influences employee performance; (vi) organizational commitment mediates the influence of job embeddedness on employee performance; Organizational commitment mediates the influence of career development on employee performance.

The Role of Attributes Organizational Commitment as mediators Between Work-Life Balance on Employee Performance Ariadi, Gede; Wandra, Agisius
Journal of Economics, Business, and Accountancy Ventura Vol. 27 No. 2 (2024): August - November 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v27i2.4506

Work-life balance contributes to a healthy, satisfying, and successful life. An imbalance in work-life dynamics can negatively impact both employee performance and their personal lives. This study employs exchange relationship theory to explore organizational commitment as a mediating variable, which includes affective commitment, continuance commitment, and normative commitment, in the relationship between work-life balance and employee performance. The research focuses on employees of micro, small, and medium enterprises (MSMEs) in Salatiga Regency. Data were collected through questionnaires distributed to 111 respondents, and the analysis was conducted using structural equation modeling. The findings reveal that affective and continuance commitments are crucial in linking work-life balance to employee performance. In contrast, normative commitment does not significantly influence this relationship. Theoretically, social exchange theory highlights that continuance commitment is a key mediator in the connection between work-life balance and employee performance.

Developing a Sustainable Technical Work with Environmental Augmented Reality on Innovative Modul Training Wahyuni, Dessy Seri; Ariadi, Gede; Agustini, Ketut; Mertayasa, I Nengah Eka
Economic Education Analysis Journal Vol 1 No 1 (2023): Economic Education Analysis Journal [Special Issue]
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v1i1.77142

The present research aimed to reveal whether an augmented reality (AR) direction method would result in more rapid job accomplishment times, reduce mental workload, and have limited faults for simple duties in operational programming. This paper proposes a marker-based mobile AR application called SIPEMA-AR to improve the sustainable, innovative training module to provide interactive content in the form of work instructions for the water meter reading process in the context of a regional water company of workers’ training. Previous research on technical work which directly compared AR directions to conventional direction methods (e.g., paper) appeared which AR directions can increase technical work. However, this needed to be more accurate for modest duties in an operational setting. Applicants fulfilled modest technical tasks on the SIPEMA-AR application utilizing AR and paper command methods. The research results indicate that AR instruction has a significant influence on the time needed to do the task could be categorized as fast and the mental of workload could be categorized as low. Using AR instructions before paper instructions provides training that sustainably builds on paper instructions. The SIPEMA-AR application can be used as a support for modest tasks that focus on operational work. The SIPEMA-AR application can avoid problems that occur in operational work. This is because the time, effort, and funds needed in operational work can be minimized and provide maximum results.

Trust and electronic word of mouth on purchase intention: Rating as mediator Kojongian, Keren Sonia Petronela; Ariadi, Gede
Jurnal Fokus Manajemen Bisnis Vol. 14 No. 1 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v14i1.8984

In an increasingly digital era, trust factors, electronic word of mouth, and ratings have an important role in influencing consumer purchase intention. This study examines the effect of trust and electronic word of mouth, with ratings acting as a mediator, on the purchasing intentions of health products. The research centers on Shopee users residing in Salatiga City during COVID-19. The study sample consisted of 103 inhabitants of Salatiga City who used the Shopee marketplace. The analysis was performed using the partial least-squares structural equation method. The results suggest that trust does not significantly impact purchase intent, but the trust variable has a positive and significant impact on ratings. Moreover, purchase intent was positively and significantly affected by the rating variable. Purchase intention and evaluations are positively and significantly affected by electronic word of mouth elements. It is clear that using ratings as mediators to link trust andpurchase intention has a significant impact. In contrast, the link between electronic word of mouth and purchase intention, where rating serves as a mediator, does not indicate any significant impact.

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