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INDONESIA
KELOLA
Published by Sekolah Tinggi Ilmu Ekonomi Adi Unggul Bhirawa
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Berkala Ilmiah (KELOLA) Program Studi S1 Manajemen diterbitkan oleh Pusat Penelitian dan Pengabdian Kepada Masyarakat (P3M) Sekolah Tinggi Ilmu Ekonomi "AUB" STIE-AUB Surakarta, dimaksudkan sebagai media pertukaran informasi dan karya ilmiah antara staf pengajar, alumni, mahasiswa, dan masyarakat pada umumnya, terbit sesuai dengan kebutuhan. Redaksi menerima naskah yang belum pernah diterbitkan oleh media lain dan berhak menyingkat dan mengubah tanpa mengurangi maksud dan isi. Pendapat yang dinyatakan dalam jurnal ini merupakan pendapat pribadi tidak mencerminkan pendapat penerbit dan dewan redaksi.
Arjuna Subject : -
Articles 15 Documents
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Search results for , issue "Vol 5, No 1 (2018): July" : 15 Documents clear
EFFECT OF WORK ENVIRONMENT, EMPLOYMENT MOTIVATION, WORK STRESS ON EMPLOYEES PERFORMANCE PT.ADIRA FINANCE SOLO L, Andreas Utomo; Hariyanti, Hariyanti
KELOLA Vol 5, No 1 (2018): July
Publisher : STIE AUB Surakarta

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Abstract

The purpose of this study is to determine the effect of work environment, work motivation and work stress on employee performance PT.Adira Finance Solo. The sample of this research is 100 respondents. Data analysis tool with: instrument test, classic ausmsi test, multiple linear regression analysis, t test, F test and R2 test. The result of regression analysis shows that work environment, work motivation and work stress have a positive effect on employee performance. Result of t test shows that: Work motivation and work stress have no significant effect on employee performance, while work environment has significant effect to employee performance. F test results show together - the variables work environment, work motivation, and work stress have no significant effect on teacher performance. Test Results Coefficient of determination (R2) of the value Adjusted R Square obtained results of 0.167 which means Performance of employees of PT. Adira Finance Solo can be explained by work environment, work motivation and work stress, by 16.7%, while the remaining 83.3% is explained by other variables not included in the research. For example communication, commitment, work discipline.Keywords: Work Environment, Work Motivation and Job Stress
PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU CONVERSE DI SURAKARTA S., Cindy Paquita
KELOLA Vol 5, No 1 (2018): July
Publisher : STIE AUB Surakarta

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand image dan kualitas produk terhadap keputusan pembelian sepatu Converse di Surakarta. Brand image dan kualitas produk merupakan hal yang penting untuk di bangun suatu perusahaan untuk mengatasi persaingan yang ketat di dunia usaha sekarang ini. Salah satu jalan untuk meraih keunggulan kompetisi dalam mempertahankan keputusan pembelian konsumen adalah dengan membentuk citra merek yang baik di mata konsumen serta meningkatnya kualitas produk.Data yang digunakan dalam penelitian ini diperoleh dari kuesioner (primer) dan beberapa observasi. Teknik analisis yang digunakan adalah regresi berganda dengan menggunakan uji hipotesis, yaitu uji F dan uji t. Dari penelitian ini dapat disimpulkan  berdasarkan uji statistik bahwa variabel brand image dan kualitas produk secara bersama-sama berpengaruh signifikan terhadap keputusan pembelian sepatu Converse di Surakarta (simultan-uji F). Berdasarkan uji t, brand image berpengaruh signifikan dalam keputusan pembelian sepatu Converse di Surakarta.Dari penelitian ini diperoleh nilai Adjusted R Square sebesar 0,769, hal tersebut berarti 76,8% variasi variabel keputusan pembelian dapat dijelaskan oleh variabel brand image dan kualitas produk. Sedangkan sisanya sebesar 23,2% dijelaskan oleh variabel-variabel lain di luar penelitian iniKata kunci: Brand image, Kualitas produk, Keputusan pembelian
INCREASED CUSTOMER SATISFACTION THROUGH PRODUCT QUALITY, PRICE AND BRAND IMAGE (STUDY ON ROWN DIVISION OF SURAKARTA) Dewanto, Andrew Rudi; Nuryati, Nuryati; YPE, Yosephine Angelina
KELOLA Vol 5, No 1 (2018): July
Publisher : STIE AUB Surakarta

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Abstract

The purpose of this research is to know the influence of product quality, price and Brand Image towards customers satisfaction in Rown Division. The sample of this research as much as 100 respondents. Data analysis tools: test instruments, test the assumptions of classical, linear regression analysis of multiple test, t test, F test, and R2. The results of the regression analysis showed that the quality of the product, the price and the Brand Image of a positive effect towards customer satisfaction. Test results showed that t: product quality and Brand Image of a positive and significant effect against customer satisfaction, while the Price effect is negative and insignificant towards customer satisfaction. F test results showed together – the same variable product quality, price and Brand Image effect significantly to customer satisfaction. Test results the coefficient of Determination (R2) of the Adjusted R Square value obtained as a result of 0.592 which means customer satisfaction in Surakarta Rown Division able to be explained by the variable quality of the product, the price and Brand Image of 59.2%, while the remaining 40.8% is explained by other variables did not enter terobservasi. For example: promotion, distribution and quality of service. Keywords: quality of product, pricing, Brand Image and customer satisfaction.
Implementasi Manajemen Strategis dalam Pengelolaan Aset Negara: Studi Empiris pada Kantor Kementerian Agama Kabupaten Wonogiri Nur Kholistiani; Lilis Sulistyani
KELOLA Vol 5, No 1 (2018): July
Publisher : STIE AUB Surakarta

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Abstract

This research is a kuantitatif research, that purpose was to determine empirically the implementation of asset management at the office of The Ministry Religious Affairs of Wonogiri Regency using the influence of leadership, organizational commitment,    and strategic management as intervening variables. This study is a survey method based research. The used primary data was done by taking as 50 (fivety) employees at The Ministry Religious Affairs of Wonogiri Regency. Data in this research wald be obtained directly from the results of questionnaires. The analitycal tool used instrument test, linearity test, path analysis and regression with t test, F test and R2 test. This study result point that leadership had positive and significant influence on strategic management, organizational commitment had positive and significant impact on strategic management,  leadership had positive and significant impact on asset management,  organizational commitment had a positive and significant impact on asset management, strategic management has a significant positive effect on asset management.   The simultaneous result of the test (F test) can be concluded as leadership variables, organizational commitment, strategic management have a positive and significant impact on asset management. The result of determination test shows that R Square  total is 0,92, which means asset management variable is explained by leadership, organizational commitment, and strategic management of 92% and the rest of 8% is explained as other variable outside the research model.  The results of path analysis shows that the indirect effect of leadership on asset management through strategic management is greater than the direct influence of leadership on asset management, the direct impact of organizational commitment to asset management is greater than the indirect influence of organizational commitment through strategic management. The indirect path of leadership through strategic management is the most dominant variable of its influence on asset management is the path chosen as the most effective path in asset management.Keywords: leadership, organizational commitment, strategic management, asset   management.
PENGARUH BRAND AWARENESS, BRAND TRUST DAN ECONOMIC BENEFIT TERHADAP KEPUTUSAN PEMBELIAN POLIS ASURANSI JIWA UNIT LINK PT. AJ SEQUISLIFE DI SOLO (Studi Kasus Pada Nasabah yang Sudah Pernah Membeli Polis di Sequislife) Priastuti, Wahyu
KELOLA Vol 5, No 1 (2018): July
Publisher : STIE AUB Surakarta

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Abstract

This study aims to determine the effect of brand awareness, brand trust, and economic benefits to the life insurance unit purchase decision unit link PT.AJ Sequislife in Solo. sample in this research is people who have bought life insurance policy PT.AJ Sequislife in Solo especially unitlink product. The respondents used in this research are 100 people. Analytical techniques in this study consisted of testing instrument validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, F test and R2 test. The results of the analysis show that brand awareness, brand trust, and economic benefit together have a significant influence simultaneously to the life insurance unit purchase decision of PT.AJ Sequislife unit link in Solo. The result of test of R2 (coefficient of determination) is known that brand awareness, brand trust, and economic benefit is able to explain 60,9% to the variable of life insurance unit decision of PT.AJ Sequislife unit link in Solo, while the rest equal to 39,1% other than variable brand awareness, brand trust, and economic benefit. Keywords: brand awareness, brand trust, and economic benefit, purchase decision.

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