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Kota surabaya,
Jawa timur
INDONESIA
BISMA (Bisma dan Manajemen)
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 8 Documents
 1 
Search results for , issue " Vol 2, No 1 (2009)" : 8 Documents clear
Analisis Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Pada Pasar Tradisional Di Malang Wiwik Retnaningsih,
Bisnis dan Manajemen Vol 2, No 1 (2009)
Publisher : Bisnis dan Manajemen

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Abstract

This research attempt to recognize what facts which influencing a consumer buying in traditional market in Malang city. Since economic crises clear away Indonesia emerge street merchants trading, merchants who trade in traditional markets. Their number bigger and bigger get along with Indonesia economic drop and stumble. From observation result indicating that those merchants able to survive until now. It mean that there are consumer who their market segment. Therefore reason above try to examined what any factors which caused consumers taking decision through traditional market as one of place to fulfil their needs. From the result of the research can be explained that consumer choose product which sold in traditional market consists of nine factor components comprise rotation yield from twenty five variables that are social solidarity factor, promotion, purchase service, guarantee and product quality. This research using factor analysis as analysis with SPSS Program.
Penilaian Konsumen Tentang Ekuitas Merek Shopping Mall Di Surabaya (Studi Pada Tunjungan Plaza, Surabaya Plaza, dan Mal Galaxy) Achmad Rofian Djunaedi, ; Sri Setyo Iriani,
Bisnis dan Manajemen Vol 2, No 1 (2009)
Publisher : Bisnis dan Manajemen

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Tunjungan Plaza, Surabaya Plaza, Mal Galaxy is part of a shopping mall that has a longevity brand in Surabaya, was established before the 2000th and still exist today. Tunjungan Plaza, Surabaya Plaza, and the Mal Galaxy have the outlet mall and tenant with famous brand, both brands from Indonesia and an international brand. Each of the shopping mall has a marketing strategy to build strong brand equity at the consumers perception. Brand equity may increase or decrease the value given by the shopping mall to the company or its customers. This research aims to determine consumer’s assessment of shopping mall brand equity in Surabaya, brand equity is measured by brand awareness, brand association, perceived quality, and brand loyalty. These results shows that Tunjungan Plaza is a shopping mall that brand awareness is remembered by most responden, most positively associated, and the highest brand loyalty, while the Mal Galaxy is a shopping mall which considered by respondents to the best perceived quality. Overall, Tunjungan Plaza is a shopping mall which has the strongest brand equity in Surabaya.
Penggunaan Donna Harun Sebagai Endorser Iklan Di Televisi Dan Pengaruhnya Terhadap Keputusan Pembelian Citra Lasting Youth Hand&Body Lotion (Studi Pada Konsumen Di Kelurahan Wates Mojokerto) Novie Wilujeng, ; Anik Lestari Andjarwati,
Bisnis dan Manajemen Vol 2, No 1 (2009)
Publisher : Bisnis dan Manajemen

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Pengaruh Ukuran Perusahaan, Profitabilitas Dan Leverage Terhadap Perataan Laba Pada Sektor Industri Perbankan Musdholifah, ; Diana Puspitasari,
Bisnis dan Manajemen Vol 2, No 1 (2009)
Publisher : Bisnis dan Manajemen

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Income smoothing is an action that taken by management to decrease reported company profit fluctuation. Income smoothing practice is a phenomena that commonly happens as management’s effort to reach certain aims. The purpose of this research is finding out whether there is income smoothing practice in banking industrial sector or not and identifying factors that influence income smoothing. Four factors that includes company’s size, profitability, financial leverage and operating leverage will be used to identify factors that influence income smoothing index. There is separation between company that performs income smoothing and not performing income smoothing by using Eckel Index for companies in banking industrial sector that registered in Jakarta Stock Exchange. This research is involving 16 banking companies that registered in Jakarta Stock Exchange by performing 4 years experiment started from 2004 until 2007. The result of the counting with Eckel Index shows that there is 9 companies in banking industrial sector that perform income smoothing practice. The result of univariate and multivariate, in order to find out the influence of each factor, shows that profitability, financial leverage and operating leverage do not influence income smoothing (Sig>0,05) meanwhile company’s size has positive influence to income smoothing (Sig
Analisis Service Quality Terhadap Kepuasan Pelanggan Pada Pdam Kota Surabaya Nyoman Sudapet,
Bisnis dan Manajemen Vol 2, No 1 (2009)
Publisher : Bisnis dan Manajemen

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Analisis Kinerja Reksa Dana Yang Terdaftar Di Bapepam Menurut Metode Risk Adjusted Return Nadia Asandimitra, ; Nurul Rizqia V. Lumaela,
Bisnis dan Manajemen Vol 2, No 1 (2009)
Publisher : Bisnis dan Manajemen

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Mutual Fund is one investment instruments, especially for small scale investor who doesn’t have many time and expertise to calculate the risk over their investment. Because through mutual fund, an investor could reliance his fund to be managed by investor management in which to be diversified broadly in order to give business advantage for the investor. Mutual fund fixed revenue is accumulative society fund which is invested in to encumber, generally in form of obligation. Mutual fund share is accumulative fund which is invested in to the combination between encumber and share with allocation that cannot be categorized in to mutual fund money market, mutual fund fix revenue, and mutual fund share. Performance analysis method for mutual fund can use risk adjusted return method, because performance measurement not only evaluated from the amount of mutual fund but also the risk that involved on it. Result of performance analysis of mutual fund in Indonesia, in year evaluated between 2004 – 2007 can be described as follows in general, mutual fund performance according to Sharpe, Treynor, Jensen methods shows that in under perform position, only in 2004, 2005,2006 according to Jensen and Treynor methods shows that Schorder Prestasi Plus, Capital TRIM and Fortis Pesona who has out perform position. Mutual fund performance that in under performance offer 2004 – 2007 was caused by highly return risk free condition in Indonesia. Lack of knowledge of Indonesian investor about mutual fund was the main problem.
Tinjauan Criteria Supplier-Selection, Integrasi Internal Dan Eksternal Supply Chain Terhadap Kinerja Perusahaan Anjar Wibisono,
Bisnis dan Manajemen Vol 2, No 1 (2009)
Publisher : Bisnis dan Manajemen

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Abstract

Performance measurement reflects the company capability to prepare the customer desired standard when in time it considers lower production and maintenance costs, higher product quality, reduced stock in process, deprived material processing cost, and shorter delivery deadline. The key to improve company performance locates at integrated effectiveness building, internally or externally, through cooperation and coordination begun with supplier-selection criteria between business partners. Supply Chain Management (SCM) requires: internal integration (intra-organization) and external integration (inter-organization). Primary key of Supply Chain Management (SCM) will be having supplier as partner in the company strategy and satisfying the always changing market demand. Therefore, a selection among company strategy options in the global competition really produces a model of dominant integration, coordination, and cooperation in controlling global market, precisely through supply chain as important element to contribute to company performance improvement
Karakteristik Produk Bordir Berdasarkan Kepuasan Konsumen Segala Rintisan Pemberdayaan Sentra Industri Kecil Di Jawa Timur (Studi Kasus Di Sentra Industri Kecil Bordir Tanggulangin Sidoarjo) Jun Surjanti,
Bisnis dan Manajemen Vol 2, No 1 (2009)
Publisher : Bisnis dan Manajemen

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Abstract

Sidoarjo has been known as the center of SMEs. As for embroidery product, price variable is the most dominant variable. The research that will be conducted is based on the previous research that has been conducted by the researchers regarding the customer perception of the characteristics of embroidery product. This research is an exploratory research. The research method that will be used is qualitative descriptive which will be quantified by Quality Function Deployment method. The Subject of this research is the customers, embroidery experts, and TTG experts. The results of the survey consists of data regarding the customer expectation on embroidery products in 4 (four) embroidery outlets in Sidoarjo. The data collected is arranged into the customer quality demand which subsequently comprised into the construct of quality performance. Afterward, the data is processed using WELCOME program and applied into an electric embroidery machinem which could produce formatted embroidery pattern. Embroidery patterns that are desired by customers are flowery type such as jasmine, rose, cherry blossom, and KAMBOJA with size in a range of 1-3 cm, which is located in a variety of places, using KESET technique, and modified into 2 dimension with beads, and the color that is preferred is secondary color such as orange, violet, and green, and the type of fabrics that is favored is cotton. In term of the technological capability that is possessed by the crafter, all demand for the customer quality construct can be satisfied. This is possible because a meeting regarding the capability and competence of the crafter has been arranged before the survey was conducted. All crafter that is surveyed in embroidery pattern and process is still manual without the use of computerized machine with embroidery pattern software.

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