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Ekuitas: Jurnal Pendidikan Ekonomi
Published by Universitas Pendidikan Ganesha
ISSN : 23546107     EISSN : 25492292     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
Ekuitas: Jurnal Pendidikan Ekonomi offers original articles on economics education. The journal is aimed at publishing and disseminating the results of researches and studies on economics education conducted by researchers, teachers, and practitioners of economic education.
Arjuna Subject : -
Articles 25 Documents
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Search results for , issue "Vol. 10 No. 1 (2022)" : 25 Documents clear
Online Purchase Decision: do Price Perception, Product Knowledge, and Ease of Shopping Affect Consumption? Sri Lestari; Ambuy Sabur; Litha Azzahra Maulidiah
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 1 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i1.47721

Abstract

The subjects in this study were student Universitas Islam Syekh-Yusuf in 2020, totaling 98 respondents, using the technique of proportionate stratified random sampling. Multiple regression was used to analyze the data both descriptively and quantitatively. Statistical tests show that the model is 44,3 percent accurate as a predictor. Price perception influences online purchase decisions in a positive and significant way. Product knowledge has no bearing, but shopping convenience impacted on online purchase decisions. Meanwhile, price perception, product knowledge, and shopping convenience all impacted on online purchase decisions. The result of this study recommends to business people in displaying product information features clearly to make it easier for consumers to make online purchases so that consumers will continue to use them. Further research should examine other factors that influence online purchasing decisions such as trust, information quality, brand image, and promotion.
Penerapan Pendidikan Multikultural di SMP Nahdlatuth Thalabah (Yasinat) Kesilir Wuluhan Jember Winda Hurotul ‘Aini
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 1 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i1.47796

Abstract

Education is a process of human development in knowing oneself, others, and the environment. The importance of multicultural education is one of the goals in providing attitudes and thoughts to students that every human being has different abilities, so that tolerance arises based on SARA. Multicultural education is education that prioritizes the process of mutual respect for diversity and mutual respect for fellow human beings. The application of multicultural education in the school environment, because the Nahlatuth Thalabah Middle School environment has diverse backgrounds. The purpose of multicultural education is to unite the different diversity of each student. This research method is descriptive qualitative. In determining the data source is done purposively. SMP Nahdlatuth Thalabah applies multicultural education as described in the mission of SMP, namely providing worship activities as a habit and instilling a sense of ukhuwah Islamiyyah and wathoniyyah. The meaning of ukhuwah Islamiyah and wathoniyah is a sense of brotherhood based on fellow Muslims and fellow human beings. Unite a sense of brotherhood from the diversity of students who are different by respecting each other and respecting each other.
Kajian Strategi Pemasaran Destinasi Wisata Warisan Budaya Dunia (WBD) Pura Tirta Empul Tampaksiring Gianyar Nyoman Surya Wijaya; I Made Darsana; Ni Wayan Mega Sari Apri Yani
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 1 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i1.47855

Abstract

The fluctuating number of tourist visits tends to decrease from 2020 to 2022. Studying the marketing strategy carried out by the world cultural heritage (WBD) manager of Tirta Empul Temple in Tampaksiring, Gianyar, is fascinating. This study aims to examine the marketing strategy model commonly used to determine the most significant factors influencing tourist visits to these tourist objects, which are leading tourist destinations. This study was designed with a descriptive and analytic approach, namely reviewing and analyzing the marketing strategy model used, then integrated with the results of the policy analysis of the Gianyar Regency Government in developing a marketing strategy for the WBD Pura Tirta Empul Tampaksiring tourist attraction to provide services to tourists. The study and research of the developed model for promotion found that e-commerce is the most potent factor, followed by word of mouth, publications, and advertising. For destination attributes, the most powerful factor influencing tourists to visit is the product of memories, location, available accommodation, ticket prices, and tourist attractions. At the same time, a fun, clean, safe, calm, new places, and a comfortable environment dominated by Place Branding. The most significant factor driving the decision to visit tourists is post-visit evaluation; this cannot be separated from the satisfaction felt after a previous visit. There are still differences in understanding in implementing the rules between the management, namely the Gianyar Regional Government as the first party and Pekraman Village as the second party, which can affect the quality of service and the level of tourist visits.
Standar Budaya Kerja Berbasis Kearifan Lokal Tri Hita Karana bagi Lembaga Perkreditan Desa di Bali Ni Made Widnyani; Ni Luh Putu Surya Astitiani
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 1 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i1.48756

Abstract

In Bali there are several institutions formed based on cultural values, traditions, and customs, one of which is the Village Credit Institution (LPD). As an institution that must always be based on the teachings of Tri Hita Karana, LPD must be able to translate these teachings and values into organizational governance and management. On the other hand, there are challenges of the times in the form of shifts and changes to the values and teachings of local wisdom, including Tri Hita Karana. Based on these problems, it is necessary to conduct research on the standard of work culture based on local wisdom Tri Hita Karana for LPDs in Bali. This research is important to do to answer the challenges faced by LPD in facing competition and changing times. Research on the standard of creating a work culture based on local wisdom Tri Hita Karana for Village Credit Institutions in Bali is using a qualitative descriptive method with a case study approach. the results of this study formed the work culture standards designed in this study, namely LPD standards in general, employee recruitment standards, employee work behavior standards, meeting ethical standards, promotion standards, and hygiene standards.
Analysis of Tourism Product Innovation and Viral Marketing on Tourist Visiting Decisions in The New Normal Era Through Tourism Image in Bangli District Made Mulia Handayani; Nyoman Dwika Ayu Amrita; Made Ayu Desy Geriadi; Luh Erynayati; I Made Kartika
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 1 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i1.48789

Abstract

Since the Covid-19 pandemic there has been a decline in the number of tourists to Bangli district, it is necessary to make an innovation so that the world of tourism in Bangli district can continue to develop. This study aims to determine the effect of tourism product innovation on tourism image, to determine the effect of viral marketing on tourism image, to determine the effect of tourism product innovation on visiting decisions, to determine the effect of viral marketing on visiting decisions and to determine the effect of tourism images on visiting decisions. The sample in this study amounted to 96 tourists. This study uses Structural Equation Modeling (SEM) with a variance based or component based approach with Partial Least Square (PLS). The results in this study prove that tourism product innovation has a positive and significant effect on tourism image, viral marketing has a positive and significant effect on tourism image, product innovation has a positive and significant effect on visiting decisions, viral marketing has a positive and significant effect on visiting decisions, and tourism image. has a positive and significant effect on visiting decisions.

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