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Ekuitas: Jurnal Pendidikan Ekonomi
Published by Universitas Pendidikan Ganesha
ISSN : 23546107     EISSN : 25492292     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
Ekuitas: Jurnal Pendidikan Ekonomi offers original articles on economics education. The journal is aimed at publishing and disseminating the results of researches and studies on economics education conducted by researchers, teachers, and practitioners of economic education.
Arjuna Subject : -
Articles 21 Documents
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Search results for , issue "Vol. 11 No. 1 (2023)" : 21 Documents clear
Pengaruh Kualitas Pelayanan dan Nilai Pelanggan Terhadap Kepuasan Pelanggan PT. Anugerah Bintang Sejahtera Abadi Banyuwangi Retno Daniati; Kadek Rai Suwena
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 11 No. 1 (2023)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v11i1.61800

Abstract

This research aims to examine the variables of service quality and customer value partially and simultaneously whether there is an influence on customer satisfaction at PT. Banyuwangi Eternal Prosperous Star Award. This type of research is causal quantitative and the data collection method is a questionnaire, but previously tested for validity and reliability first. A sample of 155 respondents. The sample technique uses purposive sampling and the sample conditions are according to the selected qualifications, namely users of delivery services at PT. Banyuwangi Eternal Prosperous Star Award. Data analysis methods in this research are multiple linear regression, classic assumption test, t test and f test. The results of this research show: (1) there is a partial positive and significant effect of service quality and customer value on PT. Anugerah Bintang Sejahtera Abadi Banyuwangi is proven by the t-count value of the X1 variable 4.892 > t table 1.654, a significance value of 0.000 <0.05 and the t-count value of the X2 variable 9.282 > t table 1.654, a significance value of 0.000 <0.05 (2) there is an influence significant simultaneously from service quality and customer value to customer satisfaction PT. Banyuwangi Eternal Prosperous Star Award is proven by the calculated F-value of variables X1 and X2 48.371 > F table 3.055 and a significance value of 0.000 <0.05.
Pengaruh Brand Image, Brand Awareness Dan Brand Trust Terhadap Keputusan Pembelian Smartphone Merek Apple Dita Zulia Pramesti; I Nyoman Sujana
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 11 No. 1 (2023)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v11i1.61833

Abstract

The research was conducted with the aim of knowing the influence of brand image, brand awareness and brand trust on purchasing decisions of apple brand smartphones. This research includes the type of causal research. The population in this study were 40 students of the Economic Education Study Program at Ganesha University of Education who had or are currently using Apple brand smartphones. The sample of this research is 40 students. Saturated sample or total sampling is used in the sampling technique. Methods of data collection in the form of questionnaires and in-depth interviews. Data processing method using multiple linear regression. The hypothesis test used included t test and F test. The results showed that brand image had a partially positive and significant effect on purchasing decisions, then brand awareness had a positive and partially significant effect on purchasing decisions, and brand trust had a partially positive and significant effect on buying decision. The test results together show that brand image, brand awareness and brand trust have a positive and significant simultaneous effect on purchasing decisions for Apple brand smartphones.
Pengaruh Kecerdasan Adversitas dan Minat Menjadi Guru Terhadap Kesiapan Menjadi Guru Mahasiswa Prodi Pendidikan Ekonomi Universitas Pendidikan Ganesha Suryaningsih; Kadek Rai Suwena
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 11 No. 1 (2023)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v11i1.61861

Abstract

This study aims to examine: (1) the effect of adversity intelligence on the readiness to become a student teacher of the Economics Education Study Program class of 2019, (2) the effect of interest in becoming a teacher on the readiness to become a teacher of students of the Economics Education Study Program class of 2019, and (3) the effect of adversity intelligence and interest becoming a teacher on the readiness to become a teacher for students of the Economics Education Study Program class of 2019. This research uses a descriptive approach and the type of data is quantitative. The total sample is 76 students from class 2019. Sampling uses saturated sampling. Methods of data collection using a questionnaire with the method of data analysis, namely multiple linear regression analysis. The hypothesis test uses the t test and F test which are processed with the help of SPSS 16 for windows. The results of this study indicate that: (1) adversity intelligence has a positive and significant impact on readiness to become a teacher with a value of tcount> ttable, namely 3.078> 1.665, (2) interest in becoming a teacher has a positive and significant effect on readiness to become a teacher with a value of tcount> ttable which is equal to 5.699> 1.665, and (3) adversity intelligence and interest in becoming a teacher have a positive and significant effect on readiness to become a teacher with a value of fcount>ftable which is equal to 63.344> 3.12.
Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Handphone Merek Vivo di Sarijaya Cellular Galuh Khairunnisa; Kadek Rai Suwena
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 11 No. 1 (2023)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v11i1.62155

Abstract

Findings from research are what we're looking for: (1) the impact of brand image on buying decisions for Vivo brand mobile phones at Sarijaya Cellular Banyupoh, (2) the impact of product quality on purchasing decisions for Vivo brand mobile phones at Sarijaya Cellular Banyupoh, and (3) the impact of brand image and product quality on the decision to purchase a Vivo brand mobile phone at Sarijaya Cellular Banyupoh. This type of research is quantitative research. The population in this study were all consumers of Vivo brand mobile phones in Sarijaya Cellular Banyupoh. The number of population in this study is unknown because there is no exact data on the number of consumers of Vivo brand mobile phones in Sarijaya Cellular Banyupoh. The number of samples is 105. The sample technique used is purposive sampling technique. methods for gathering data through questionnaires and data analysis, namely multiple linear regression analysis. The SPSS 16 for Windows program is used to process the t test and F test for the hypothesis test. The study's findings show that  (1) brand image has a positive and significant impact on purchasing choices for Vivo cellphones in Sarijaya cellular Banyupoh with a significance value of 0.000 <0.05, (2) product quality has a positive and significant impact on purchasing choices for Vivo cellphones in Sarijaya cellular Banyupoh with a significance value of 0.000 <0.05, and (3) brand image and product quality have a positive and significant impact on the decision to purchase of 0.000 <0.05.
Rationalization of Action in Education Investment Decisions: Parents' Perceptions Andy Prasetyo Wati; Sri Handayani; Durinda Puspasari; Jefry Aulia Martha
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 11 No. 1 (2023)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v11i1.62249

Abstract

This research aims to see how the rationality of parents towards their decision to act in improving the quality of human resources owned by children through education. This is due to the problems that arise from various theoretical studies on "Is the decision taken by parents in sending their children to school a rational action or is it only limited to the fulfillment of educational policies that have been made by the government in supporting the improvement of the quality of human resources through education?". Therefore, to answer the problems and objectives of this study, the researchers used a type of quantitative research with correlation and regression test methods. The research data was collected using a 7-point scale research instrument distributed through an online survey, and the data obtained was 185 respondents. The population and sample in the study were parents of students in class XII, Malang, East Java. The results of the study revealed that instrumental action rationalization and value action rationalization were able to significantly influence parents' decisions in investing in education. The hope of this research is more emphasized on the ability of parents to think rationally when making decisions to invest in children's education, especially on rational analysis of costs and benefits, and avoiding implicit or emotional decisions. Therefore, further research is needed on how parents respond to the decision to invest in education when viewed from other factors, both from internal parents and external factors from parents.
Penerapan Model Pembelajaran Flipped Classroom dengan Integrasi Diferensiasi Produk untuk Meningkatkan Aktivitas dan Hasil Belajar Ekonomi Siswa Kelas XII IPS 1 SMA Negeri 2 Busungbiu Putu Agus Eka Sedana Jaya
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 11 No. 1 (2023)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v11i1.63595

Abstract

The classroom based researh aimed at discovering the aplication of Filpped Classroom learning model with the integration of product differentiation to improve the activity and the result study of Economy subject. This reserch was done into two cycles, where every cycle consisted of  planning phase, implementation, observation, evaluation, and reflection. The subject of the research were the students of second semester of XII IPS 1 SMA Negeri 2 Busungbiu in the academic year of 2021/2022 which consists of 27 students. The object of the research was the improvement of the activity and the result study of in economy subject by the aplication of flipped classroom learning model integrated with product differentiontion. The data of the activity and the result study was collected by using observation method, questionairre, and test. The result of the research shows that there was an improvement of the activity and the result study from cycle I by the average 2,07 which can be categorized pretty good  to be 2,56 which are good in cycle II. In the result study of Economy subject, students also had an improvement by the whole average  67,41, the retention was 67,41%, and the classical completion 70,37% in cycle I to be 75,56 in average, the retention was 75,56% and the clasical completion  is 85,19% in cycle II. Based on the result of the research, it can be concluded that the aplication to the flipped classroom learning model with the integration of product diferentiation can improve the learning activity and the result study of economy subject.
Pengaruh Karakteristik Wirausaha Terhadap Keberhasilan Usaha Industri Kerajinan Tulang di Desa Tampaksiring Kabupaten Gianyar Ni Kadek Juliantari; Kadek Rai Suwena
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 11 No. 1 (2023)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v11i1.64004

Abstract

This study was conducted with the aim of knowing how entrepreneurial characteristics, the influence of entrepreneurial characteristics and business sustainability in the bone craft industry in Tampaksiring Village, Gianyar Regency. The research conducted falls into the type of causality research and as many as 50 respondents as a sample determined by saturated sample technique. In analyzing the data used simple linear regression analysis techniques, t test hypothesis test and determination coefficient test with a questionnaire as an instrument. This study shows the results that the success of a business is greatly influenced by the characteristics of the entrepreneur himself. This is stated that variable X has a value of 0.528 in the results of the simple regression analysis carried out, meaning that variable Y will increase if variable x also increases. The significance value of the t test is 0.000, the value is smaller than 0.05, which means Ha is accepted. The coefficient of determination R2 the results shown are 0.586, meaning that business success (Y) is strongly influenced by entrepreneurial characteristics (X) by 58.6% while other variables affect the rest.
Persepsi Mahasiswa Fakultas Ekonomi Universitas Pendidikan Ganesha Pada Penggunaan E-wallet Sebagai Alat Pembayaran E-commerce Josephine Tita Arquette; I Putu Arya Dharmayasa
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 11 No. 1 (2023)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v11i1.64511

Abstract

This study aims to analyze in depth the perceptions of students of the Faculty of Economics, University of Education of Ganesha on the use of e-wallets as a means of payment for e-commerce. This type of research is descriptive quantitative with data collection methods in the form of questionnaires, but first tested for validity and reliability. The number of samples used is 348 respondents. The sampling technique used was a proportionate stratified random sampling technique and the sample decision was based on certain criteria, namely students of the Faculty of Economics, University of Education, Ganesha who used e-wallets and students who had made e-commerce payments using e-wallets. The data analysis technique used is descriptive analysis. The results of this study indicate: (1) The perception of students of the Faculty of Economics, University of Education in Ganesha on the use of e-wallets as a means of payment for e-commerce in terms of the dimensions of perceived usefulness has a score of 4,821 with the criteria of strongly agreeing (2) Perceptions of students of the Faculty of Economics, University of Education Ganesha on the use of wallets as a means of payment for e-commerce in terms of perceived ease of use dimensions has a score of 8,134 with criteria strongly agree (3) Perceptions of students of the Faculty of Economics, University of Education Ganesha on the use of wallets as a means of payment for e-commerce in terms of attitude toward dimensions using technology has a score of 2,307 with the criteria of strongly agreeing (4) Perceptions of students of the Faculty of Economics, University of Education of Ganesha on the use of wallets as a means of e-commerce payment in terms of the dimensions of behavioral intention to use has a score of 2,245 with criteria of strongly agreeing (5) Perceptions of students of the Faculty of Economics Ganesha University of Education on the use of wallets as a means of e-commerce payment in terms of the actual system usage dimension has a score of 2,231 with the criteria of agreeing.
Feminism Perspective in Economic Welfare of Women Traders at Sukawati Art Market, Gianyar Luh Indrayani; Ni Wayan Ayu Santi; I Nyoman Sujana
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 11 No. 1 (2023)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v11i1.64668

Abstract

This study aims to determine the perspective of feminism in the economic welfare of women traders in the Sukawati Art Market, Gianyar. Economic welfare as seen from the use of income to meet needs. This type of research is a qualitative phenomenological approach to understand the essence of the experience of informants related to the phenomena experienced by women traders. As many as 8 informants explained things related to the economic welfare achieved by these women. The findings show that women traders have various reasons for running a business and maintaining a business that supports various needs. Women traders are also able to manage their income as traders in meeting health, education, consumption patterns, housing and social needs.
Pengaruh Disrupsi Digital Menggunakan Content Marketing Terhadap Keputusan Pembelian Produk pada Umkm di Kota Denpasar Ni Made Widnyani; Ni Luh Putu Surya Astitiani
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 11 No. 1 (2023)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v11i1.54492

Abstract

The purpose of making this article is to find out how digital disruption using content marketing influences the purchasing decisions of MSME products in Denpasar City. There are several things that can influence the decision to purchase a product, but there are factors that are rarely measured, namely digital disruption using content marketing. This article includes a quantitative study with the obtained from the questionnaire. The samples used were 99 samples. Data analysis in this study used the SmartPLS program. The research results show that digital disruption has a significant positive effect on the creation of MSME content marketing in Denpasar City. Digital disruption also has a significant positive influence on product purchasing decisions for SMEs in Denpasar City, and in mediation, content marketing has a significant positive influence on purchasing decisions for SMEs products in Denpasar City.

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