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Management Development Centre (MDC) Faculty of Business & Economics, Universitas Islam Indonesia Condongcatur, Depok, Sleman, Yogyakarta
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INDONESIA
Jurnal Siasat Bisnis
Published by Universitas Islam Indonesia
ISSN : 08537666     EISSN : 25287001     DOI : https://doi.org/10.20885/jsb
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Jurnal Siasat Bisnis (JSB) is a peer review journal published twice a year (January and July) by Management Development Centre (MDC)-Department of Management, Faculty of Economics, Universitas Islam Indonesia. JSB) addresses the broad area of management science and its applications in industry and business. It is particularly receptive to research relevant to the practice of management within the emerging regions and its effects beyond. It covers studies on how management work is done (descriptive) and/or should be done (normative) in diverse organisational forms, either in profit or non-profit firms, private or public sector institutions, or formal or informal social networks. We welcome qualitative studies with high-quality, rigorous methods, and strong impact on the field. Topics covered include, but not strictly limited to: 1. Business and management strategy 2. Marketing management 3. Operations management 4. Computing and technology management 5. Finance and investment management 6. Innovation and knowledge-based management 7. Entrepreneurship 8. Organisational behaviour and people management 9. Corporate social responsibility 10. Islamic business and management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 8 Documents
 1 
Search results for , issue "2005: Edisi Khusus (Pemasaran)" : 8 Documents clear
Kualitas Jasa dan Hubungannya dengan Loyalitas Serta Komitmen Konsumen: Studi pada Pelanggan Salon Kecantikan Farida Jasfar
Jurnal Siasat Bisnis 2005: Edisi Khusus (Pemasaran)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

The purpose of the study was to determine whether consumer loyalty mediates between service quality and consumer commitment in the beauty salon industry. It was also to determine whether these relationships difference between beauty salon in shopping centers and beauty salon in community residences.A theoretical framework was developed to test the positive relationships among the study constructs. The study utilized service quality developed by Fullerton and Taylor (2000); Parasuraman, Zeithaml and Berry (1994), consumer loyalty developed by Unclesand Laurent (1997); Fullerton and Taylor (2000), and consumer commitment developed by Morgan and Hunt (1994); Fullerton and Taylor (2000).The degree of customer loyalty, commitment, and service quality was measured by using the Likert scale based on 238 valid questionnaire respondents (59,5% from 400 dispersed questionnaires).An analysis of the data revealed two major findings: First; there is a positive relationship between service quality and consumer loyalty, affective commitment, and continuum commitment. Second; consumer loyalty is the mediating variable of the relationship between service quality and consumer commitment both in beauty salons in shopping centers and beauty salons located in community residences. The results of this study have important implications for practicing managers of beauty salons and their understanding of the relationship between service quality, consumer loyalty and consumer commitment.Key words: services quality, loyalty, and commitment.
A Marketer’s Point of Views: Strategy of Developing and Reinforcing Brand Loyalty In The 1990’s Anas Hidayat
Jurnal Siasat Bisnis 2005: Edisi Khusus (Pemasaran)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

The rapid change in competition and technology results in decrease in brand loyalty and business decline. This means that keeping customer loyalty is a very challenging effort today because brand loyalty is very important to acquire, maintain, and develop market share. To keep customer loyal to a certain brand or to keep a brand valuable in front of the customers’ eye, marketer must be able to reduce marketing cost, to maintain trade leverage, to attract new customers, and to provide time to respond to competitive trade.  Strategies that support to gain and retain the loyalty of today’s consumers are understanding the customers, keeping brand image consistent, running promotion that develop loyalty, maintaining high standards of customer service, and soliciting retailer participation. Nevertheless, even for the company who has strong brand, reinforcing brand loyalty is still needed. There are seven factors that will relate to build brand loyalty reinforcement.Key words:  customer or brand loyalty.
Analisis Pengaruh Kualitas Jasa terhadap Kepuasan pada Industri Pendidikan di Yogyakarta Munjiati Munawaroh
Jurnal Siasat Bisnis 2005: Edisi Khusus (Pemasaran)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

This research evaluates the effect of quality service on customer satisfaction in program studies of uni¬versity that are granted with accreditation rate either A or B from Badan Akreditasi Nasional. It also attempts to evaluate different quality service from program studies of university that are granted with accreditation rate either A or B, and to evaluate different quality service from program studies of university that are granted with accredita¬tion in same rated. Quality service is measured with SERVQUAL in five dimensions: reliability, responsiveness, assurance, empathy and tangibles. The results show that customer satisfaction is affected by assurance, tangibles and reliability dimension. It also show that quality service is not different in program studies of university that are granted with accreditation rate ei¬ther A or B in reliability, responsiveness, tangible and empathy dimension. The different quality services from program studies of university that are granted with accreditation rate either A or B is on assurance dimension.  In program studies with same grant show that although they have accreditation rate A, they have different quality in five dimension, and in program studies that are granted with accreditation rate B, they have different quality in responsiveness, assurance and tangible dimension, but there are not different in empathy dimension.Key word: quality service, reliability, responsiveness, assurance, and empathy tangibles, Badan Akreditasi Nasional
The Role of Children in Family Decision Making a Theoretical Review Sri Rejeki Ekasasi
Jurnal Siasat Bisnis 2005: Edisi Khusus (Pemasaran)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

Family is the basic unit where most individuals learn about product categories, how to consume it, and soon. So, understanding family buying behavior is very important. It used to be that husband and wife hold dominant influence family decision-making process. However, now, their role is changing. Today, children’s role in family decision-making process is also significant today. Their influence relates to a wide variety of products needed by their family, or not just to the items that directly relate to their need, such as toys or foods. This means that, to market successfully to the children, marketers must understand children’s buying decision making process and what media that can be used to socialize their products to them.   Key words: family decision-making, children’s role in family decision making, consumer socialization.
Service yang Berkualitas Yazid Yazid
Jurnal Siasat Bisnis 2005: Edisi Khusus (Pemasaran)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

Setiap manajer dituntut untuk dapat melaksanakan proses service delivery secara efektif dan efisien. Akan tetapi pelaksanaan prinsip ini jauh lebih kompleks. Hal ini dikarenakan service itu intangible, sehingga kon¬sumen memerlukan fasilitas-fasilitas tangible agar mereka dapat menilai seberapa berkualitaskah service yang mereka terima. Agar eksekusi service yang berkulitas efektif dan efisien, para manajer perlu merumuskan visi kualitas service, bagaimana seharusnya mengukur, menetapkan objektif kualitas service, memonitor dan melaku¬kan kontrol, serta mengevaluasi kualitas service. Ini demikian karena kinerja dari fasilitas-fasilitas tangible terse¬but dan pandangan konsumen tentang service yang berkualitas dapat saja menghasilkan efek persepsi tentang kualitas yang beragam, bergantung kepada factor-faktor yang bisa dan tidak bisa dikontrol yang melingkupi proses delivery dimaksud. Semua pengukuran di atas diperlukan agar manajer bisa merealisasikan prinsip do it right the first time. Prinsip ini perlu dipegang teguh karena service yang tidak berkualitas ternyata mengakibatkan pemborosan waktu dan biaya.Para manajer harus paham bahwa proses eksekusi service yang berkualitas tidak saja melibatkan aspek teknis, akan tetapi juga aspek-aspek strategis dan nonteknis lainnya yang lebih luas. Kata kunci: service yang berkualitas.
Moralitas Iklan: Menghindarkan Keterjebakan Produsen dari Praktek Periklanan yang Kontra Produktif Arif Hartono
Jurnal Siasat Bisnis 2005: Edisi Khusus (Pemasaran)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

An advertising is an important tool to unite producers and consumers in the communication media.  It is needed by both of producers and consumers, but in different functions. Producers need an advertising to promote their products, and consumers need it to get more information about products before making a buying decision. Because of that, producers must give the true information by presenting right method (not tricky, bombastic, lie, etc.). Producers must be carefull in the advertising to make consumer sympathetic. If consumers feel dissapointed about it, they will leave a producer and move to other producer.           Key Words : Iklan, moralitas, efektivitas, kontra produktif
Mengenal Perilaku Konsumen Melalui Penelitian Motivasi Albari Albari
Jurnal Siasat Bisnis 2005: Edisi Khusus (Pemasaran)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

Dalam khasanah literatur tentang perilaku konsumen masih sulit ditemui bab yang membicarakan secara khusus tentang prosedur dan teknik penelitian yang bisa mengungkap motivasi konsumen untuk membeli suatu produk/merek tertentu. Untuk mengurangi kelemahan itu, tulisan ini mencoba memberi tambahan wacana penelitian motivasi konsumen dengan mengajukan alternatif pengukuran data yang disesuaikan dengan pendekatan teori motivasi yang digunakan.Dibahas pula teknik analisis statistika untuk memanfaatkan data yang berhasil diperoleh serta implikasi hasilnya dalam pemasaran, sehingga dapat membantu dalam pengambilan kesimpulan penelitian.Kata kunci: Perilaku konsumen, motivasi konsumen.
Pentingnya Kepuasan Konsumen dan Implementasi Strategi Pemasarannya Asmai Ishak
Jurnal Siasat Bisnis 2005: Edisi Khusus (Pemasaran)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

Makin beragamnya produk di pasar, di satu sisi, akan menyenangkan konsumen, karena mereka memiliki banyak pilihan. Di mata produsen, di sisi lain, situasi tersebut menjadi sangat kompetitif. Artinya, pemasar atau perusahaan harus melakukan sejumlah upaya agar dapat merebut hati konsumen. Pada intinya upaya-upaya tersebut ditujukan untuk menjawab pertanyaan: bagaimana memuaskan konsumen sehingga mereka loyal kepada produk perusahaan. Pemahaman yang baik tentang pasar dan perilakunya, kiranya akan membuat upaya memuaskan konsumen menjadi relatif lebih mudah, karena, dari sini pemasar akan memiliki pengetahuan tentang minat beli kon¬sumen terhadap suatu produk, proses pengambilan keputusannya, dan persepsi mereka terha¬dap produk perusahaan relatif jika dibandingkan dengan produk pesaing. Lain dari itu, jika para pemasar ingin konsumennya loyal terhadap produk perusahaan, mereka juga akan berupaya untuk memahami hal-hal lain yang mempengaruhi keputusan beli (ulang) konsumen. Selanjutnya semuanya itu akan menjadi dasar yang penting bagi penyusunan dan implementasi strategi pemasaran yang (kompetitif) memuaskan konsumen. Kata kunci: kepuasan konsumen, pasar dan perilakunya, strategi pemuasan konsumen.

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