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All Journal Jurnal Sinergi Jurnal Siasat Bisnis JBMR: Journal of Business and Management Review Rahmatan Lil’alamin Journal of Community Services (RLA) Unisia Jurnal Multidisiplin Sahombu Ebisnis Manajemen
Asmai Ishak
Faculty Of Business And Economics, Universitas Islam Indonesia, Yogyakarta, Indonesia
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Audit Pemasaran Berdasarkan Strategic Marketing Plus 2000 CV. Morinda House Bogor Erita Dwi Cahyani; Asmai Ishak
Sinergi: Kajian Bisnis dan Manajemen Edisi Khusus on Marketing
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/js.v0i0.920

Abstract

Penulisan tesis ini mengambil studi kasus pada CV. Morinda House untuk medeskripsikan proses penerapan audit pemasaran dengan metode Competitive Audit berdasarkan kerangka kerja Strategic Marketing Plus 2000. Hasil dari analisis audit ini dapat digunakan oleh perusahaan sebagai dasar untuk memodifikasi strategi dan taktik pemasarannya serta meningkatkan nilai perusahaan sehingga mampu beradaptasi dengan segala perubahan lingkungan bisnis.Kata Kunci: Audit pemasaran, Strategic Marketing Plus 2000
The Use of Market Orientation As an Effective Approach in Winning and Sustaining Market Asmai Ishak
Sinergi: Kajian Bisnis dan Manajemen Vol. 10 No. 2 (2008)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/js.v10i2.3806

Abstract

When Asia becomes an integrated market, it means two things for companies op-erating in it. Firstly, they will have much bigger market, but secondly they will have many new competitors to win the market. The question is, especially for Indonesian companies, are they ready to compete in such more global market? This simple question arises from the reality that most of Indonesian companies are not able to compete with foreign ones. The main reason for this incompetence is that many Indonesian managers tend to ignore customers’ needs, and presume that the market will absorb whatever they produce. In current business environment, information technology enables consumers to be well informed, and to select what they want. Only satisfying customer is not enough in today’s business environment. This paper discusses the importance of the adoption of market orientation for Indonesian companies to face the en-vironmental changes resulting from Asian as an integrated market.Keywords: market orientation, integrated market, competition
STIMULATION INTELLECTUAL AND INDIVIDUALIZED CONSIDERATION IN LEADING EMPLOYEES: A STUDY IN ONE LOCAL AUTHORITY Azman Ismail; Shairazi Samsudin; Asmai Ishak
Jurnal Siasat Bisnis Vol. 12 No. 1 (2008)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

This study was conducted to measure the effect of transformation leadership character¬istics (i.e., intellectual stimulation and individualized consideration) and empowerment on service quality using 110 usable questionnaires gathered from employees who have worked in one city based local authority in Sarawak, Malaysia (AUTHORKEM). Stepwise regression analysis showed that the inclusion of empowerment in the analysis had increased the effect of transformational leadership characteristics on service quality. The result confirms that em¬powerment does act as a full mediating role in leadership model of the studied organization. Key words: transformational leadership, empowerment, service quality
Pentingnya Kepuasan Konsumen dan Implementasi Strategi Pemasarannya Asmai Ishak
Jurnal Siasat Bisnis 2005: Edisi Khusus (Pemasaran)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

Makin beragamnya produk di pasar, di satu sisi, akan menyenangkan konsumen, karena mereka memiliki banyak pilihan. Di mata produsen, di sisi lain, situasi tersebut menjadi sangat kompetitif. Artinya, pemasar atau perusahaan harus melakukan sejumlah upaya agar dapat merebut hati konsumen. Pada intinya upaya-upaya tersebut ditujukan untuk menjawab pertanyaan: bagaimana memuaskan konsumen sehingga mereka loyal kepada produk perusahaan. Pemahaman yang baik tentang pasar dan perilakunya, kiranya akan membuat upaya memuaskan konsumen menjadi relatif lebih mudah, karena, dari sini pemasar akan memiliki pengetahuan tentang minat beli kon¬sumen terhadap suatu produk, proses pengambilan keputusannya, dan persepsi mereka terha¬dap produk perusahaan relatif jika dibandingkan dengan produk pesaing. Lain dari itu, jika para pemasar ingin konsumennya loyal terhadap produk perusahaan, mereka juga akan berupaya untuk memahami hal-hal lain yang mempengaruhi keputusan beli (ulang) konsumen. Selanjutnya semuanya itu akan menjadi dasar yang penting bagi penyusunan dan implementasi strategi pemasaran yang (kompetitif) memuaskan konsumen. Kata kunci: kepuasan konsumen, pasar dan perilakunya, strategi pemuasan konsumen.
Marketing Strategy Implementation: A Study of Small and Medium Companies in Indonesia Asmai Ishak
Jurnal Siasat Bisnis Vol. 2 No. 9 (2004)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

A good marketing strategy does not always necessarily lead to successful marketing performance in an organization. It depends on how marketing people translate the strategy into action. A well formulated, but badly implemented strategy, will be effective (do the right things), but not efficient (do things right). While correct implementation of a badly formulated strategy will be efficient, but not effective. Firms need both effectiveness and efficiency to optimize their performance. This study, based on existing literature, identified a list of activities concerning the marketing strategy implementation, and investigated their nature in the process of the strategy implementation among small and medium companies in Indonesia. A tested structured questionnaire was used as a guidance in interviewing marketing managers -the respondents of the study. A total of 76 completed questionnaires were collected. Factor analysis was used to extract, if any, key dimensions across the data. This analysis resulted into four fundamental factors underlying 16 activities in marketing strategy implementation, namely commitment, consensus, evaluation and control, autonomy, and two factors representing 8 marketing performance that are financial, and strategic performances. Subsequently simple regression was performed to examine the impact of the four factors on the marketing performance. The study findings suggest that evaluation and control has greatest impact either on financial performance or strategic performance, followed by autonomy. Even though commitment and consensus influence the marketing performance, but their influences are not statistically significant.
Pengaruh Penggunaan Selebriti dalam Iklan terhadap Minat Beli Konsumen Asmai Ishak
Jurnal Siasat Bisnis Vol. 12 No. 2 (2008)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

This study investigates the effectiveness of the celebrity’s use in the advertisement. It, specifically, analyses the effect of credibility of the celebrity on the attitude toward the advertise-ment and the purchase intention. By using structural equation modelling with one congeneric measurement approach, this study indicates that from three dimensions of celebrity’s credibility, only attractiveness does not have significant influence on the attitude toward the ads. The other two dimensions that are trustwothiness and expertise have positively and significantly affect the attitude toward the ads which in turn enhances significantly the purchase intention. Additonally, it also finds that the effect of attitude toward the ads on purchase intention is so small indicating there some factors affecting the purchase intentionKeywords: credibility of the celebrity, attractiveness, trusworthiness, expertise
Pengaruh Kepuasan dan Kepercayaan Konsumen terhadap Loyalitas: Studi Tentang Peran Mediasi Switching Costs Asmai Ishak; Zhafitri Luthfi
Jurnal Siasat Bisnis Vol. 15 No. 1 (2011)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

AbstractThis study is aimed to investigate the role of Switching Costs in mediating the influences of Consumer Satisfaction and Trust on Consumer Loyalty by using Celular phone provider. 120 respondents were selected as sample using convinience sampling method. Structural Equation Modeling (SEM) has been used to examine the hypotheses of this research. Findings indicate that all of the hypotheses are supported. In other words, Consumer Satisfaction and Trust influence the Consumer Loyalty both directly and indirectly through Swithcing Costs. These results are consistent with previous findings, and the same time, however, they reveal that Switching Costs does not fully mediate the influence of Consumer Satisfaction and Trust on Consumer Loyalty. The existence of direct influence of Consumer Satisfaction and Trust on Consumer Loyalty shows this evidence. Keywords: Consumer Loyalty, Switching Cost, Consumer Satisfaction and TrustAbstrakPenelitian ini bertujuan untuk meneliti peran Biaya Pengalihan (Switching Cost) sebagai mediasi pengaruh Kepuasan Konsumen (Consumer Satisfaction) dan Kepercayaan Konsumen (Consumer trust) dalam menggunakan jasa penyedia telepon Celular. 120 responden dipilih sebagai sampel, menggunakan metode pengambilan sampel konfinien. Structural Equation Model (SEM) telah digunakan untuk menguji hipotesis penelitian ini. Temuan menunjukkan bahwa semua hipotesis didukung. Dengan kata lain, Kepuasan Konsumen dan Kepercayaan Konsumen mempengaruhi Loyalitas Konsumen baik secara langsung maupun tidak langsung melalui Biaya Pengalihan. Hasil ini konsisten dengan temuan sebelumnya. Walaupun penelitian tersebut mengungkapkan bahwa Biaya Pengalihan tidak sepenuhnya memediasi pengaruh Kepuasan Konsumen dan Kepercayaan Konsumen pada Loyalitas Konsumen. Hal ini dibuktikan dengan adanya pengaruh langsung Kepuasan Konsumen dan Kepercayaan Konsumen pada Loyalitas Konsumen.Kata kunci: Loyalitas Konsumen, Switching Cost, Kepuasan Konsumen, Kepercayaan Konsumen.
Analisis Kepuasan Pelanggan dalam Belanja Online: Sebuah Studi Tentang Penyebab (Antecedents) dan Konsekuensi (Consequents) Asmai Ishak
Jurnal Siasat Bisnis Vol. 16 No. 2 (2012)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

AbstractThis study is aimed to analyze customer satisfaction in online shopping and its antecedentsand consequences emerged. 300 consumers, who have shopped online and been selected throughconvenience sampling method, involved in the study. Questionnaires were adapted from theestablished research instrument and were tested before being spread to the respondents. StructuralEquation Modeling was used to hypotheses. The results indicate that all of hypotheses aresupported. This means that site characteristics of the online retailing such as the ShoppingConvenience, the Site Design, the Informativeness, the Security, and the Communication drive theCustomer Satisfaction which in turn affects positively the Commitment and the Word of MouthCommunication. The study also finds that the Word of Mouth Communication is not only driven bythe Customer Satisfaction but also is encouraged by the Commitment. These findings strengthenand are consistent with the previous studies. The results of this study are very valuable marketers,especially who work in online retail business, in encouraging the word of mouth communicationsamong their customers.Keywords: Customer Satisfaction, Site Design, Informativeness, Security, Communication,Commitment, Communication Word of Mouth (WOM).AbstrakStudi ini bertujuan untuk menganalisa kepuasan konsumen dalam belanja online denganfaktor-faktor penyebab dan konsekuensi yang akan ditimbulkan dengan menggunakan konsumenritel online sebagai subyek penelitian. Sampel penelitan ini berjumlah 300 responden. Instrumenpenelitian berupa kuesioner, dikembangkan berdasarkan instrumen yang sudah dipakai olehpeneliti lain dan diuji validitas dan realibilitasnya sebelum diedarkan kepada responden penelitianini. Structural Equation Modeling (SEM) dipergunakan untuk menguji hipotesa. Hasil analisismenunjukkan bahwa semua hipotesa penelitian ini terbukti. Dengan kata lain karakteristik situsseperti Kemudahan, Desain Situs, Keinformatifan, Keamanan, dan Komunikasi berpengaruh secarasignifikan terhadap Kepuasan Pelanggan. Selanjutnya, Kepuasan Konsumen mendorongterciptanya Komitmen dan Komunikasi WOM. Hasil penelitian ini juga menunjukkan bahwakegiatan Komunikasi WOM tidak hanya dipengaruhi secara langsung oleh Kepuasan tetapidipengaruhi juga oleh Komitmen. Hasil penelitian ini memperkuat dan konsisten dengan temuanbeberapa penelitian sebelumnya. Hal ini sangat bermanfaat bagi praktisi pemasaran dalammenyusun strategi pemasaran bisnis ritel online, terutama berkenaan dengan cara mendorongterciptanya komunikasi WOM.Kata kunci: Kepuasan Konsumen, Kemudahan, Desain Situs, Keinformatifan, Keamanan,Komunikasi, Komitmen, dan Komunikasi Word of Mouth (WOM).
The green purchase intention of Tupperware products: the role of green brand positioning Ahmad Miftah Baiquni; Asmai Ishak
Jurnal Siasat Bisnis Vol 23, No 1 (2019)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol23.iss1.art1

Abstract

The study aims to examine the relationship between Green Brand Positioning (GBP), Green Brand Knowledge (GBK), Attitude toward Green Brand (AGB), and Green Purchase Intention (GPI). The type of research is quantitative research with total samples of 315, selected using convenient sampling techniques. Data were collected through a questionnaire. Structural Equation Modeling with Lisrel 8.80 program was employed to analyze the hypotheses. The result shows that all of the hypotheses developed in this study are supported by the data. In other words, GBP positively influences GBK and AGB. At the same time GBK affects positively AGB, and AGB influence GPI positively. These results indicate that if green companies want to increase their consumers’ purchase intention, they should develop marketing strategies and programs that enhance their brand position and the consumer knowledge regarding the importance and benefit of green product which in turn increase a positive attitude of the consumers toward the brand. The limitations of this study are first, most of the respondents are young women; second, the study only uses one brand as the object; and finally, respondents involved in this study are those who ever used the products/brand without considering the belonging of the products.
The Role of Religious Commitment, Religious Self-Identity on Consumer’s Willingness to Pay for A Halal Product Rahma Elsitasari; Asmai Ishak
Journal of Business and Management Review Vol. 2 No. 4 (2021): (Issue-April)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr24.1232021

Abstract

This research aims to analyze consumer's willingness to pay toward halal products through the role of religious commitment, religious self-identity, using the theory of planned behavior. This study examines the willingness to pay consumers based on the consumption experiences of well-known foreign franchise restaurants in Indonesia. The data was collected through 250 Muslim students in Yogyakarta. The survey was filled by Google form. Data were analyzed using structural equation modeling, employing the partial least square method (PLS). Findings of the research show that the attitude and the religious self-identity have no impact on the willingness to pay for the halal product, while the perceived behavioral control, the subjective norm, and the religious commitment have a positive and significant effect on the willingness to pay. Additionally, religious commitment has a positive and significant influence on the attitude, and on the religious self-identity. The practical implication of this study suggests the marketers should understand those variables that influence consumers' willingness to pay for halal-certified products from foreign franchise restaurants, namely the subjective norms, the perceived behavioral control, and the religious commitment.
Co-Authors Ahmad Miftah Baiquni Albari Albari Anas Hidayat Anas Hidayat Azman Ismail Budi Setiono Erita Dwi Cahyani Febriani Wahyusari Nurcahyanti Lalu Supardin Rahma Elsitasari Shairazi Samsudin Sri Rejeki Ekasasi, Sri Rejeki Zalfaa Azzahra Fadhlila Zhafitri Luthfi