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INDONESIA
Akmenika : Jurnal Akuntansi dan Manajemen
Published by Universitas PGRI Yogyakarta
ISSN : 19781679     EISSN : 2579311X     DOI : -
Core Subject : Education,
Other
Jurnal Akmenika ISSN: 1978-1679 e-ISSN: 2579-311X diterbitkan oleh Fakultas Ekonomi Universitas PGRI Yogyakarta
Arjuna Subject : -
Articles 12 Documents
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Search results for , issue "Vol 12, No 1 (2015): AKMENIKA" : 12 Documents clear
Analisis Pengaruh Dimensi Word Of Mouth Communication Terhadap Keputusan Pembelian Sajian Kuliner Lapak Angkringan (Studi Pada Konsumen Penikmat Sajian Kuliner Lapak Angkringan Di Wilayah Mangkubumi Yogyakarta) Hendarwati, Atik
Akmenika Vol 12, No 1 (2015): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

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Abstract

This study aims to analyze the influence of marketing communication by word of mouth of ‘angkringan’ culinary offerings in Mangkubumi area, Yogyakarta. The research data consists primary and secondary data. Research period start on December 2014 until February 2015. The samples consist one hundred respondents. Sampling method is non-probability sampling, with the convenience sampling technique. The research variables are dependent variable (Y) consumer buying decisions, Keputusan Pembelian and five independent variables, namely: WOM-Talkers (X1), WOM-Topics (X2), WOM-Tools (X3), WOM-Taking Part (X4) and WOM-Tracking (X5). The results shows that the coefficient of determination (R2) is 47.30%. It means that the amount of variation in the percentage of Keputusan Pembelian can be explained by five independent variables 47.30% while the remaining 52.70% is explained by other causes beyond the model. The results of t-test shows that there are only two independent variables (WOM-Talkers and WOM-Topics) has a significant influences on Keputusan Pembelian while three other independent variables (WOM-Tools, WOM-Taking Part and WOM-Tracking) does not have a significant influences on Keputusan Pembelian on ‘angkringan’ culinary offerings in Mangkubumi area, Yogyakarta.
Pengaruh Pendapatan Asli Daerah (Pad) Dan Dana Perimbangan Terhadap Kinerja Keuangan Pemerintah Daerah (Studi Kasus Pemerintah Daerah Kabupaten/Kota Diy Tahun 2007-2013) Prasasti, Swastika Enjang; Sari, Ratna Purnama
Akmenika Vol 12, No 1 (2015): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

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Abstract

The aim of this research is to test whether local own-source revenue (PAD) and the Fund Balance have an effect to goverment’s financial performance of regencies in DIY. This research was held for giving public administration, organizational theory and govermental accounting’s knowledge. This research also held based on the un optimal financial performance in order to adequate public’s need. The research is using budget realization report of DIY regency on 2007-2013 published by Dinas Perimbangan and using 30 samples of data. The data were analyzed by quantitative method and tested by multiple linear regression. The result shows that the local own-source revenue (PAD) and the Fund Balance giving a simultanouse effect on financial performance partially, local own-source revenue (PAD) has a positive significant effect wile fund balance has a negative significant effect on goverment’s financial performance of DIY.

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