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INDONESIA
Journal of Business Strategy and Execution
Published by Universitas Bina Nusantara
ISSN : 19796854     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Strategy & Execution (JBSE) publishes articles with a practical focus designed to help readers develop successful business strategies and their executions. Articles should contain innovative ways in managing businesses. Articles in the journal examine significant research questions from a broad range of business disciplines such as Marketing, Operation, Production, and Human Resources. Some perspectives that involve Economics, Information Technology and Accounting that contribute to business phenomena might also be examined. The depth and the variety of the articles in the journal enrich readers and are unlikely to find in other single business publications.
Arjuna Subject : -
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 2 (2010): Published on June 2010" : 5 Documents clear
RENEWAL STRATEGIES TO SUSTAIN PROFITABLE GROWTH IN PT. ADIRA DINAMIKA MULTI FINANCE, TBK (ADIRA FINANCE) Tubagus Hanafi Soeriaatmadja; Harly Toindo
Journal of Business Strategy and Execution Vol. 2 No. 2 (2010): Published on June 2010
Publisher : Bina Nusantara University

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Abstract

Profit and growth are the essence of a business. Without profit and growth, a company will not be able to survive in this rapid change and toughness in the industry. In order to keep it’s sustain profitable growth over its competitors in the industry, the company has build distinctive competencies in order to gain competitive advantages that favorable to its customers. These competitive advantages should also be maintained and changed if necessary according to the global trend and technology changing that impact to the business. Therefore, the company has to have renewal strategies to overcome challenges and win the market. The objective of the study is to capture how PT. Adira Dinamika Multi Finance, Tbk (Adira Finance) renews its strategies as an real example on how the theory of growth strategies written by Chakravarthy and Lorance in their book “Profit or Growth? Why you don’t have to choose” is applied. Research methodology applied is a combination of field research and desk research, where the primary data for this study gathered through interviews and justified by several supporting data which collected directly from the company.As a result of this study, the writer concludes that Adira Finance has been successfully renew its strategies from time to time and achieve tremendous sustain profitable growth for the period of 2001 – 2008. In order to sustain the company growth, Adira Finance has been performing the “protect and extend” strategy type as their main renewal strategy. Therefore, this study becomes an example of how that strategy could be applied in real business situation in Indonesia.
PENGARUH CELEBRITY ENDORSER, BRAND ASSOCIATION, BRAND PERSONALITY DAN PRODUCT CHARACTERISTICS DALAM MENCIPTAKAN INTENSI PEMBELIAN (Studi pada Iklan Kuku Bima Ener-G Rosa Versi Chris John) Eka Setya Nurani; Jony Oktavian Haryanto
Journal of Business Strategy and Execution Vol. 2 No. 2 (2010): Published on June 2010
Publisher : Bina Nusantara University

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Abstract

This study is aimed to determine how the influence of celebrity endorser, brand association, brand personality and product characteristics in created the intention to buy energy drinks Kuku Bima Ener-G Rosa. This study is took the 200 respondents and used judgmental sampling method. Data analysis techniques used factor analysis and multiple regression analysis. The results showed that the brand association and product characteristic significantly influence the intention to buy Kuku Bima Ener-G Rosa, while the celebrity endorser and the brand personality does not significantly influence the intention to buy Kuku Bima Ener-G Rosa. Thus, PT. Sido Muncul should use the popular commercials that have power and physical attraction or personality so can influence the consumer, and more attention to the formation of a clear brand personality and strong product, because will be consumer in buying product which according to him.
KESESUAIAN PENGASUHAN (PARENTING FIT) DI PERUSAHAAN MULTI BISNIS: STUDI KASUS KELOMPOK “TRANSPORTASI” Ningky Munir
Journal of Business Strategy and Execution Vol. 2 No. 2 (2010): Published on June 2010
Publisher : Bina Nusantara University

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Abstract

A multibusiness company usually consists of a parent company or a company act as holding company and one or more subsidiaries or strategic business units. Multibusiness companies create value by influencing – or parenting – the businesses they owned. A good fit between a parent and its businesses will create value, a bad one will destroy it. Based on the framework developed by Goold et al. (1994) a study was conducted to assess the fit between characteristics of the parent and of its businesses in “Transportasi” Group. Parent’s characteristics consists of five groups: the parent’s mental maps; the parenting structures, systems, and processes;  functions, central services, and resources; people and skills; and decentralization contracts. Characteristics of businesses consists of three groups: business definition; parenting opportunities; and critical success factors. A qualitative case study approach from Yin (1994) was used to understand parental value-creation in “Transportasi” Group. From this qualitative research in the case of “Transportasi” Group, we found that there are good fit between the parent and most its businesses. Values were created by the parent through stand-alone influence, linkage influence, and corporate development approaches.  Finally, managerial implications are discussed and brief conclusion is presented.
ANALISIS LOYALITAS TOKO DENGAN PENDEKATAN SECOND ORDER FACTOR DARI STRUCTURAL EQUATION MODEL Budhi Haryanto; Winanti Retno Kawuri
Journal of Business Strategy and Execution Vol. 2 No. 2 (2010): Published on June 2010
Publisher : Bina Nusantara University

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Abstract

Objective of this study was to explain the shopping behavior. Shopper loyalty as dependent variable that was influenced by hedonic shopping motives and store attributes. In the  model, gender, age, and income as variables that were designed to moderate the relationship of these variables. Sample size was 200 person taken from cusomer loyalty in Solo Grand Mall. Survey was conducted to improve the response rate of the sample. Structural Equation Model was used to examine the structural relation. Second order factor SEM was choosen in order to explain the linkage among of the obseved variable. The result showed that shopper loyalty was significanty influenced by store atributte and hedonic shoping motives. This sudy also indicated that gender, age, and income were found to moderate shopper loyalty forming process. In this study, insignificant results were also discused in order to give theoretically and  practically implication.
PENGARUH GAYA HIDUP TERHADAP ADOPSI PRODUK BERTEKNOLOGI TINGGI PADA KONSUMEN DI INDONESIA Evi Rinawati Simanjuntak
Journal of Business Strategy and Execution Vol. 2 No. 2 (2010): Published on June 2010
Publisher : Bina Nusantara University

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Abstract

Due to the rapid advancement in technology, high-technology products proliferate faster in terms of variant, functionality and sophistication. Consumer adoption on high-technology product becomes very important to understand. Based on the framework in Technology Adoption Model (TAM), the researcher examines the impact of consumer’s lifestyle toward high-technology product adoption, in the context of Indonesian consumers. The data was collected using survey (online and paper-and-pen) and analyzed using Structural Equation Modeling (SEM). Findings show lifestyle per se does not directly affect customer’s intention to adopt without perceived usefulness. In this research, Internet involvement and e-shopping preference do not contribute to the forming of perceived usefulness of high-technology products; however these two dimensions will affect intention to adopt through perceived ease-of-use. The author provides several managerial implications associated to the above findings.

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