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All Journal Buletin Studi Ekonomi Ekonomi Bisnis Jurnal Manajemen Teknologi Journal of Business Strategy and Execution Jurnal Administrasi Bisnis Jurnal Widya Manajemen & Akuntansi Gadjah Mada International Journal of Business Jurnal Manajemen. Jurnal Manajemen Teori dan Terapan Jurnal Ekonomi dan Bisnis Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Expose: Jurnal Ilmu Komunikasi Evangelikal: Jurnal Teologi Injili dan Pembinaan Warga Jemaat Research In Management and Accounting (RIMA) MABIS: Manajemen dan Bisnis FIRM: Journal of Management Studies International Journal of Business Studies MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Jurnal Akuntansi Jurnal Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences IDEAS: Journal of Management & Technology Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Makara Human Behavior Studies in Asia The South East Asian Journal of Management ASEAN Marketing Journal Transformatif: Ekonomi, Bisnis dan Kewirausahaan Media Riset Bisnis & Manajemen Proceeding National Conference Business, Management, and Accounting (NCBMA) Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Research In Management and Accounting (RIMA)
Jony Oktavian Haryanto
President University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Analysis of the Effect of Olfactory, Approach Behavior, and Experiential Marketing toward Purchase Intention Anggie, Cherish; Haryanto, Jony Oktavian
Gadjah Mada International Journal of Business Vol 13, No 1 (2011): January-April
Publisher : Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada

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Abstract

The drive of retail business competition is getting tighter and causing retailers to seek to entice consumers to be regular and faithful at their stores. Retailers need to understand consumer behavior in order to obtain what is desired by consumers. Therefore, consumer behavior needs to be studied considering various factors which can influence consumer decisions to buy a product. The emergence of BreadTalk in Indonesia in the bakery industry with a different concept bakery store has caused rapid development in this industry. One strategy used by BreadTalk to encourage consumers to visit, feel the different experience, and ultimately to increase consumer purchase intention is to use dimensional olfactory as one of the elements in the store ambience. With this phenomenon, this study aims to find the significant influence of the olfactory, approach behavior, experiential marketing toward purchase intention. Collecting data in this study was done by spreading questionnaires to students of the University of Pelita Harapan, who had visited and shopped at BreadTalk Supermal Karawaci. The questionnaires were distributed to 150 respondents. The variables that exist in the study are measured using the Likert scale. The sample collection technique used was a non-probability sampling technique of sampling with a purposive sampling method. The data are then processed by using reliability analysis, validity, and methods of structural equation modelling analysis. From the results of this study the significant influence from olfactory to 3 variables mentioned above can be seen.     
The Role of Intention to Consume in Creating Autobiographical Memory Jony Oktavian Haryanto, Jony Oktavian
Gadjah Mada International Journal of Business Vol 10, No 3 (2008): September - December
Publisher : Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada

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Abstract

Children are a unique and also potential market. They are unique because they usually do not spend their own money but they may have high purchasing power back-up. They are potential because from the number of kids and the amount they spend, they are big and promising. Markets for kids consist of three markets: (1) primary market that targets the children itself, (2) influence market that emphasizes the influence that the children exert on family purchases, and (3) future market that considers the future market for the children. Based on the high potential market for the children, the author identifies the impacts of intention to consume for children on influence power (an effort pursued by kids in order to frequently and successfully influence parents or people surrounding them), impulsive buying (kids’ tendencies to buy spontaneously, immediately, and without any deep consideration), and autobiographical memory (a memory of previous experience that will be stored as a long-term memory). Furthermore, it is necessary to identify the antecedents of autobiographical memory for children. The results show that the intention to consume positively influences the impulsive buying as well as the autobiographical memory. For managerial implications, marketers need to put an emphasis on stimulating the intention to consume in order to create a positive autobiographical memory.
PENGARUH COUNTRY OF ORIGIN, BRAND IMAGE DAN PERSEPSI KUALITAS TERHADAP INTENSI PEMBELIAN Magyar Slamet Permana; Jony Oktavian Haryanto
Jurnal Manajemen. Volume 18, Nomor 3, Tahun 2014
Publisher : Jurnal Manajemen.

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Abstract

At present, the development of technology becomes intense among notebook manufacturers. They compete to create advantages in product markets. When people buy a product, consumers do not just look at the advantages it offers, but they also see its brand. Country of origin, brand image, and perceived quality influence people to make decision to buy a product. This study aims to determine the effect of country of origin, brand image, perceived quality on the purchase intentions of the Lenovo notebook. The study involved 150 respondents and the data was tested using structural equation modeling with Lisrel 8.7 software. The result findings showed that country of origin affect brand image, perceived quality and purchase intentions. In addition, this study showed that brand image has an effect on perseived quality. In the future, PT. Lenovo Indonesia as a subsidiary of Lenovo Group Limited needs to build a force to strengthen the Lenovo brand in marketing its product in the Indonesian market.
Peran Praktisi Dalam Pengembangan Teori dan Proses Pembelajaran Untuk Sekolah Bisnis Haryanto, Jony Oktavian
Jurnal Administrasi Bisnis Vol 5, No 1 (2009)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

The decreasing number of intakes and quality of the students, and crisis identityhave jeopardise the survival of business schools. There must be a breakthrough toovercome these hard situation. One of the solution is theories-in-use approach, whichis needed to develop the appropriate theory. The writer also suggests to recruit practitionersas the faculty members. This will encourage original theories developmentwhich is appropriate for third world countries like Indonesia. The other solutionis to send the existing lecturers to join the consulting and encourage them to havethe knowledge of practice world. By doing these, hopefully better condition will beachieved.Keywords: theories-in use, general theory, original theories development
Designing The Balanced Scorecard for The Faculty of Economics of Satya Wacana Christian University Haryanto, Jony Oktavian
Jurnal Widya Manajemen & Akuntansi Vol 3, No 2 (2003)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

Concerning the competition of universities in Indonesia, a research about the measurement and quality control from strategic perspectives will pose an interesting subject to be explored. The high-pressure of the economic condition, the unstable political environment, the globalization era as well as the unfair competition has changed the business environment. As a result, performance measures are used to guide the managers' decision and to evaluate the performance of managers and their units. This measurement is used as guidelines and incentives to facilitate the coordination among managers and business unit goals with those of the overall corporate goals. Without the performance measurement system, companies will probably move to a wrong decision. One of the tools that can provide comprehensive, coherent and balance performance measures is Balance Scorecard. Balance Scorecard does not only provide comprehensive measures( financial, Customer, Internal Business Process, and Learning & Growth), but is also provide a road map about how to achieve financial objectives without sacrificing long term performance. The Faculty of Economics of Satya Wacana Christian University (F-E SWCU), as one of the private universities in Indonesia, must also formulate and implement strategies that will fit with the high turbulent business environment. To avoid a pitfall of financial performance, FE SWCU have to implement Balance Scorecard. The Balance Scorecard designed for FE SWCU consists of strategic objectives derived from company vision mission, outcome measures and performance driver measures, and targets as milestones to know achievement of strategic objectives of the company.
Pengaruh Inovasi Produk dan Inovasi Yang Akan Datang terhadap Keputusan Pembelian Konsumen Studi Kasus: Konsumen Telepon Selular Nokia Haryanto, Jony Oktavian; Polluan, Jeane
Jurnal Widya Manajemen & Akuntansi Vol 7, No 2 (2007)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

Product innovation is an important element in customer buying decision for high technology product including mobile phone. Therefore, it is quite important to know the role of product innovation in customer buying decision. The purpose of this research is to identify the effect of product innovation, forthcoming innovation , and preference to delay present purchase on customer buying decision. This research found that both product innovation and preference to delay purchase influence customer buying decision positively. Moreover, product influences the forthcoming innovation positively as well as affects customer preference to delay purchase. On the other hand, the forthcoming innovation influences customer buying decision negatively.
NILAI KESEHATAN DAN WORD OF MOUTH TERHADAP SIKAP, PERILAKU, DAN INTENSI PEMBELIAN KONSUMEN Tanugraha, Alvian; Haryanto, Jony Oktavian
Journal of Management and Business Vol 11, No 2 (2012): SEPTEMBER 2012
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17209.517 KB) | DOI: 10.24123/jmb.v11i2.219

Abstract

One of the most dangerous illnesses which are often ignored by Indonesian people is Osteoporosis. On the one hand, many people start to be aware with this illness. On the other hand, most of the Indonesian society does not pay attention to this issue. Marketers see this illness as a big opportunity. As a result, it could be seen that there are a lot of functional foods, especially for healthyness were developed by companies. This research uses one of the most popular brand in Indonesia, Anlene as an experiment objects considering that Anlene serves the specific market in the healthy food. This research identifies the effect of health value to attitudes toward functional foods and attitudes toward the product. Furthermore, this research aims to acknowledge the effect of attitudes toward functional foods toward perceptions of healthiness and hedonic expectations. This research would also identify the effect of perceptions of healthiness, hedonic expectations, and word of mouth to purchasing intention. There are 8 hypotheses that would be tested and analyzed using SEM software LISREL 8.8.
Analysis of e-commerce providers’ role in solving the issues of retail e-commerce logistics in jakarta (study case of pt. Accommerce solusi lestari) Haryanto, Jony Oktavian; Chang, Florencia Irene
Jurnal Manajemen Vol 22, No 1 (2018): February 2018
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (799.705 KB) | DOI: 10.24912/jm.v22i1.310

Abstract

The rapid growth of retail e-commerce in Indonesia is not supported by good logistics infrastructure resulting in various logistics issues. This research focuses on analyzing the role of e-commerce provider in solving retail e-commerce’s logistic issues in Jakarta through a qualitative research. Interview, field work, and supporting theories are used as the source of data. Researcher uses triangulation method to ensure the validity and reliability of the research. The researcher found out that one of the most important requirements for solving retail e-commerce logistics issues in Jakarta is technology utilization. 
CONSUMER BEHAVIOR PREDICTION ANALYSIS BASED ON RATIONALISM AND UNDERSTANDING ABOUT CONSEQUENCES TOWARDS PIRATED DIGITAL PRODUCTS Palus, Palus; Haryanto, Jony Oktavian
Jurnal Manajemen Vol 20, No 2 (2016): June 2016
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (155.438 KB) | DOI: 10.24912/jm.v20i2.51

Abstract

This research is conducted to examine consumer perception related with rationalization and understanding of risk consequences and their advantages by predicting desires related with digital product piracy. The motivation to conduct digital piracy is reinforced with understanding the advantages obtained and consumer behavior towards digital product piracy. Various rationalization techniques also support reinforcing their motivation to engage in piracy. Interestingly, that motivation can be hindered with perceptions about the consequences or social norm regulations and moral responsibilities. Analytical results reveal that consumer intention to use pirated digital products can continuously increase, because it is influenced by the understanding of the advantages obtained, the rational techniques used, their attitudes toward piracy, and perceptions in controlling behavior. On another side, moral responsibilities and social norms also play a role in reducing the intensity of using pirated digital products.
Analisis pengaruh internet marketing terhadap pembentukan word of mouth and brand awareness untuk memunculkan intention to buy Andriyanto, Richard Darmawan; Haryanto, Jony Oktavian
Jurnal Manajemen Teknologi Vol 9, No 1 2010
Publisher : SBM ITB

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Abstract

The purposes of this research are to prove whether internet marketing does give positive influence to the formation of brand awareness and word of mouth, then whether if  internet marketing is directly give positive  influence  to  formation  of  intention  to  buy.  Furthermore,  the  writer  wants  to  analyze  the relationship between brand awareness and word of mouth to create intention to buy.  The data was analyzed using structural equation modeling with Amos software. Sample of this research was 130 respondents who are taken by judgment sampling.This research found that internet marketing positively influence brand awareness and word of mouth, but it does not directly give positive influence to intention to buy. Brand awareness also does not give positive influence to word of mouth. Both brand awareness and word of mouth do influence positively to formation of intention to buy.Keywords: Internet Marketing, Brand Awareness, Word of Mouth, Intention to Buy
Co-Authors A Yunita Adhi Setyo Santoso Agusanto Mulyawan Agusanto Mulyawan Alberta Honylia Novitasari Sambe Ananda, Indhy Agustya Andi Ina Yustina Anton Wachidin Widjaja Bambang Wiharto Bambang Wiharto, Bambang Chang, Florencia Irene Cherish Anggie Cherish Anggie Chongmi An Daniel Blanchett Dermawan Waruwu Dian Yudhiartika Dita Dwi Maura Titania Donald Samuel Slamet Santosa, Donald Samuel Slamet Eka Setya Nurani Eka Setya Nurani Florencia Irene Chang Gebby Maurizka Lembah Hanif Adinugroho Widyanto Hanif Widyanto Happy Sandra Hari Suryanto Hari Suryanto Herliani Gemmy I Wayan Ruspendi Junaedi Intiyas Utami Jeane Polluan Jehan Nabilah Jehan Nabilah Kerenhapukh Devi MentariUtomo Lanita Winata Lanita Winata, Lanita Lidia Agustin Lina Rosmawati Liza Agustina Maureen Nelloh Magyar Slamet Permana Magyar Slamet Permana mansyur abdul hamid Maria Patricia Gautama Ollivia Ollivia PAKPAHAN, GERNAIDA KRISNA R. Palus Palus Palus, Palus Polluan, Jeane Pramajaya, Agung Purwanto Purwanto Rendika Nugraha Richard Darmawan Andriyanto Rita Purnamasari Rosmawati, Lina Salsabila, Natasya Putri Silvia Irawan Silvia Irawan Siti Rahmawati Yuswanda Situmorang, Tumpal Pangihutan Suci Thesi Siana Suprapto, Samantha Neno Suzy Noviyanti Suzy Noviyanti, Suzy Syahrivar, Jhanghiz Tanugraha, Alvian Tirza Florence Manurip Widya. A. Sudarman Widyanto, Hanif Widyasari Widyasari Widyasari Widyasari, Widyasari Yefta Andi Kus Noegroho Yustina, Andi Ina