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INDONESIA
Journal of Business Strategy and Execution
Published by Universitas Bina Nusantara
ISSN : 19796854     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Strategy & Execution (JBSE) publishes articles with a practical focus designed to help readers develop successful business strategies and their executions. Articles should contain innovative ways in managing businesses. Articles in the journal examine significant research questions from a broad range of business disciplines such as Marketing, Operation, Production, and Human Resources. Some perspectives that involve Economics, Information Technology and Accounting that contribute to business phenomena might also be examined. The depth and the variety of the articles in the journal enrich readers and are unlikely to find in other single business publications.
Arjuna Subject : -
Articles 5 Documents
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Search results for , issue "Vol. 3 No. 2 (2011): Published on June 2011" : 5 Documents clear
HOW COMBINATION OF RETAILER’S RELATIONSHIP EFFORT COULD CREATE LOYAL CONSUMER RA. Indah Sekar Arum; Asnan Furinto
Journal of Business Strategy and Execution Vol. 3 No. 2 (2011): Published on June 2011
Publisher : Bina Nusantara University

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Abstract

This study develops and empirically tests a model for examination of the impact of different relationship efforts made by a retailer (financial bonding, social bonding, and structural bonding) on key relationship marketing outcomes (trust, relationship commitment, and behavioral loyalty) as relationship duration and product involvement are used as controllable variables in a relationship marketing system. A study in education services from XYZ Company, in Taiwan. The purpose of this study is to test the effects of relationship duration and product involvement, to summarize existing evidence about the behavioral sequences of relationship efforts and relationship outcomes at the individual consumer’s level. The methods of this study use simple linear regression, multiple linear regressions, One‐Way ANOVA, crosstab analysis, descriptive analysis, frequency analysis. Specifically, the results show that relationship duration does have positive influence on consumer behavioral loyalty, and so does product involvement on relationship outcomes. Consequently, managers and employees of retail companies need to be trained, motivated, and rewarded for making relationship efforts to regular consumers.
THE EFFECT OF MENU DESIGN ON CUSTOMER PURCHASE INTENTION: A CASE STUDY OF ‘WAROENG MAS KEMAL’ RESTAURANT Mas Kemal Rausyan Fikri; Ahmad Seiichi Ramadhan
Journal of Business Strategy and Execution Vol. 3 No. 2 (2011): Published on June 2011
Publisher : Bina Nusantara University

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Abstract

The purpose of this study is to investigate whether the elements of menu design have a significant effect on customer purchase intention in Waroeng Mas Kemal Restaurant, thus providing better comprehension regarding the implementation of menu design elements related to customer purchase intention. The study employs a questionnaire as the main data collection, which addressed the customers who ate at Waroeng Mas Kemal Restaurant within a two month period. The questionnaire contains questions and statements regarding the customers’ general information, as well as their opinion towards the menu design. The gathered data was later analyzed using multiple regressions technique. Purchase intention is affected by menu design variables, in which the menu’s cover design has the highest contribution, followed by font style and description. Meanwhile, pictures and sizes do not have any effect towards customer purchase intention. The study suggests, the restaurant management need to develop better menu design, especially focusing on the menu’s cover design, font style and description in order to increase sales and profits for their restaurant.
THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER SATISFACTION AND SERVICE (EMPIRICAL STUDY AT CELEBRITY FITNESS JAKARTA) Robert AB; Cindy Prishila Wowor
Journal of Business Strategy and Execution Vol. 3 No. 2 (2011): Published on June 2011
Publisher : Bina Nusantara University

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Abstract

The purpose of this study is to investigate technical competence and relational competence as element of service quality (Lagrosen, 2007) contributes in customer satisfaction development. In addition the study aims to investigate the contribution of customer satisfaction to service loyalty which measured by three elements, behavior, attitude, and cognition.. This study use a combination of two research designs; descriptive and causal research design. The empirical tests using a structural equation model to support the research hypotheses. The data is collected from questionnaire, which are distributed at Celebrity Fitness in Jakarta. The research findings show that technical competence and relational competence, as a dimension of service quality has a positive relationship towards customer satisfaction. Findings also show that customer satisfaction has a positive relationship towards service loyalty. The last finding shows service loyalty is known as a multidimension structure with three dimension: behavior, attitude, cognition. This research does not compare other fitness centers. For the further research, the researcher can conduct a research in some fitness centers as a subject. It probably can be found new inventions dealing with customers’ attitude towards service quality that has a huge effect to the customer satisfaction and service loyalty. A useful foundation whereby practitioners can appreciate the importance of service quality, developing and maintaining service quality and also useful for managers of fitness companies when designing and managing fitness business. This paper presents a framework of service quality, customer satisfaction and service loyalty. This paper fulfils and identified information and resources need, and offers practical assistance to academics and practitioners in the field.
ANALISIS DAN PERANCANGAN SISTEM E-PROCUREMENT PADA PT. XYZ Teuku Adriansyah Akhmad; Dimas Apriano; Edi Abdurachman
Journal of Business Strategy and Execution Vol. 3 No. 2 (2011): Published on June 2011
Publisher : Bina Nusantara University

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Abstract

Digital technology and the Internet are very useful especially in data processing and communication. We examined the utility of this technology to improve the effectiveness and efficiency of the procurement system that we proposed to be used in the activities of the company PT. XYZ. PT. XYZ is in the business of machining high precision metal goods, producing precision products (safety parts) in the automotive industry, in huge numbers. We studied how the procurement system runs at PT. XYZ and determined that it could be more effective and meet objectives more efficiently by achieving precise specifications, with the right quantity, at the right time and the right price (most competitive). We obtained material for the development of the system that led to the proposal to use the procurement system with the utilization of internet technology, which we refer to as the E - Procurement system (Electronic Procurement) that we designed using the stages of the "waterfall“. Our hope is that this proposal could be utilized in PT. XYZ to support and strengthen its competitiveness and enable it to make greater contributions to the Republic of Indonesia.
ANALISIS PERANCANGAN BISNIS BASEBALL DAN SOFTBALL HOMERUN BATTING CENTER Gerald Ariff
Journal of Business Strategy and Execution Vol. 3 No. 2 (2011): Published on June 2011
Publisher : Bina Nusantara University

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Abstract

Sports are healthy activities that can refresh the body. Some people consider sports as a hobby to be done every week, while others consider sport to be a more regular part of their lifestyles, an there are even those who make it their profession. The urban population desperately needs these activities to keep their bodies fit and healthy, and have begun making sport part of their lifestyle. This lifestyle is not limited by age or gender but is dominated by the upper middle class population. Baseball and softball are among the types of sports that are done in teams or groups. The sport originated from the United States and is very popular there, Japan, and Chile. Baseball and softball are sports that are not yet very popular in Indonesia, compared with soccer, badminton, and volleyball. Even so, Indonesia’s baseball and softball teams have had achievements such as winning the Asian division 2 cup in 2001 and winning in the Asia - Pacific region in 2006. This business model emphasizes the creation and introduction of trends to improve baseball and softball’s sporting exposure in Indonesian society with a ‘batting center’ format that is simple and practical, equipped with 24- hour café facilities as a place to gather, relax, and chat. The design of the business model is through two core phases, namely the business concept and final design as a whole. The business concept is then developed with more detail into the business plan and final design of the prototype.

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