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INDONESIA
Journal of Business Strategy and Execution
Published by Universitas Bina Nusantara
ISSN : 19796854     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Strategy & Execution (JBSE) publishes articles with a practical focus designed to help readers develop successful business strategies and their executions. Articles should contain innovative ways in managing businesses. Articles in the journal examine significant research questions from a broad range of business disciplines such as Marketing, Operation, Production, and Human Resources. Some perspectives that involve Economics, Information Technology and Accounting that contribute to business phenomena might also be examined. The depth and the variety of the articles in the journal enrich readers and are unlikely to find in other single business publications.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol. 5 No. 2 (2013): Publish on June 2013" : 5 Documents clear
ANALYZING THE EFFECT OF HEALTH AND APPEARANCE CONSCIOUSNESS ON INTENTION TO CALCULATE CALORIE INFORMATION IF DISPLAYED AT FAST FOOD RESTAURANT MENU Henny Kumalasari; Netta J. Sjafei
Journal of Business Strategy and Execution Vol. 5 No. 2 (2013): Publish on June 2013
Publisher : Bina Nusantara University

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Abstract

In fast food industry, there are so many challenges due to their non-healthy food images. In Indonesia, in Jakarta particularly, the increase of economic situation have bring up more and more people to better social and economic condition which make them tend to be more concerned with their health and safety of their food. In US, the initiative to display calorie information had begun. However, it is not yet done in Indonesia. Therefore, the purpose of this study is to examine consumer’s intention toward calculating calorie information when they buy fast food based on the Theory of Planned Behavior by Azjen (1985) and also considering consumer values which is health and appearance consciousness as antecedent of Attitude toward the behavior. Total of 146 valid respondents was collected through e-questionnaire from mid May to end of May 2013. Multiple regression analysis were conducted using SPSS 17.0 and the findings of this research indicating that health and appearance consciousness significantly and positively influence attitude toward calculating calorie information when buying fast food. Moreover, the results revealed that attitude, subjective norm, and perceived behavioral control also significantly and positively influence consumers’ intention toward calculating calorie information when buying fast food. By understanding this study results, fast food industry could develop an effective marketing strategy in order to prepare the healthy lifestyle in urban area such as Jakarta which increase recently and repair the non-healthy food image.
ANALISA PENGARUH HARGA, PROMOSI DAN VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA "ONLINE SHOP" S-NEXIAN MELALUI FACEBOOK Novia Ristania; Jerry S. Justianto
Journal of Business Strategy and Execution Vol. 5 No. 2 (2013): Publish on June 2013
Publisher : Bina Nusantara University

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Abstract

The emergences of Social Media provide all the ease to communicate just like real life. Activities that could be done by consumers also variety in Social Media, starting from search information about products, comparing other products until to make purchases online. Seeing this, many companies begin entering the social media for the benefit of their company, whether it is to increase the awareness, engagement to the customer, and even conduct online sales. S-Nexian is one of the companies that have been doing online sales through Facebook with the program "Online Shop". This research aims to investigate the influence of variable pricing, promotion and viral marketing on purchasing online decisions using a survey of the S-Nexian fans that have made a purchase online. Results from this study were the effect of variable pricing, promotion and viral marketing positive influence on purchase decisions through the "Online Shop" S-Nexian. Viral marketing was a variable that has most contributed. Through this research, the expectation of using Facebook as a tool to promote the "Online Shop" program of S-Nexian could be improved, because of every promotion could be directly received and prompt responded by consumers.
ANALISIS AKUISISI PENGETAHUAN DAN KETERAMPILAN WARTAWAN DENGAN MOTIVASI UNTUK MENDAPATKAN AKURASI BERITA DI HARIAN WASPADA DI NANGGROE ACEH DARUSSALAM Ira Marisa; Agustian Budi Prasetya
Journal of Business Strategy and Execution Vol. 5 No. 2 (2013): Publish on June 2013
Publisher : Bina Nusantara University

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Abstract

This study aims to determine the effect of the acquisition of knowledge and skills acquisition on the motivation of journalists to obtain accuracy in the news as well as to seek the most dominant influence between independent variables and the dominant influence of the dimensions of the free which will then be used as improvements in an effort to improve the quality of news and the ability of journalists. This research was conducted using survey method. Samples were journalists Daily Alert in Aceh, with respondents as many as 42 people. Data were collected through a questionnaire which covers the instrument variable acquisition of knowledge, acquisition of skills and motivation to get accuracy in news. Data were obtained and analyzed using t-test and regression at a significance level of 0.05. Results of the study found that: a significant difference between the acquisition of knowledge and skills acquisition on the motivation to get the accuracy of the news. It was concluded that the knowledge and skills possessed by journalists to help them obtain information for the accuracy of the news. However, new skills more influential those journalists are motivated to apply the new skills they have to get accurate news.
INTEGRASI SISTEM PENJUALAN MELALUI WEBSITE DAN APLIKASI MOBILE BERDASARKAN 7C’S FRAMEWORK (Studi: CV Alam Organik Makmur) Lauw Melissa Lauwis; Dyah Budiastuti2; Rudy Rudy
Journal of Business Strategy and Execution Vol. 5 No. 2 (2013): Publish on June 2013
Publisher : Bina Nusantara University

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Abstract

The growth of sports nutrition supplement sales is associated with the role of a good system inside the company which implements a business supportive information technology. It is a system that is capable to integrate its sales system with finance and administration system, as well as other functional system that is accessible through website or mobile. The objective of this research is to identify and develop an integrated system feature based on 7C’s framework. By the end of this research, the deliverable is a fully functional integrated system using an android and web based mobile application. This system shall be capable to mitigate or solve company’s current issue and eventually lift the sales growth itself.
FORMULASI KOMPETENSI INTI GREEN NITROGEN DALAM LAYANAN NITROGEN DI SPBU PERTAMINA Freddy Simbolon; Retno Dewanti; Ina Melati
Journal of Business Strategy and Execution Vol. 5 No. 2 (2013): Publish on June 2013
Publisher : Bina Nusantara University

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Abstract

Green Nitrogen is a pioneerand the largest in the nitrogen charging service and tire for motor vehicles in Pertamina gas station. At the young age of three years the company has not even been able to developthe market from Medan to Denpasar. Along with the development of the service market nitrogen and tubeless tire, the newer companies that have sprung up in order to create competition in the market. As a result of the emergence of competition, the need for companies to build core competencies in order to retain customers and a market leader. This study aims to formulate the company's core competencies in order to become the market leader in the service of nitrogen and tubeless tire. The method of research using qualitative methods of data collection through the Focus Group Discussion (FGD). Based on the result showed that the core competencies that must be owned by company in strengthening the company's competitive position in the industry nitrogen and tire services in Pertamina gas station is to build expertise in the development of products, services and the latest business that exceeds customer expectations.

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