Articles
<![CDATA[The Influence of Experiential Marketing, Emotional Branding, Brand Trust Towards Brand Loyalty ]]>
<![CDATA[Dewanti, Retno]]>;
<![CDATA[Chu, Tjia Fie]]>;
<![CDATA[Wibisono, Steven]]>
<![CDATA[ Binus Business Review Vol 2, No 2 (2011): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.21512/bbr.v2i2.1253
<![CDATA[The restaurant business in jakarta showed rapidly increased. Marketing today as the compete of brand strategy and experiental marketing on the competitive situation. The Jun Jan Kitchen is a new restaurant specialized on Chinnese Food, urgent to know the brand loyalty. The Aim research is to measured the influence of Experiental marketing, emotional branding and brand trust towards brand loyalty. Research method used descriptif, data collecting technique with questioner and observation. Statistic tools using path analysis to looking for contribution level on each variabel towards other. Population this research is customer Jun Jan Kitchen. Sampling technique using accidental sampling. Amount of sample is 100 customers. Result of this research is experiental marketing giving the significant influence towards brand trust whereas Emotional branding giving the significant influence towards brand loyalty. ]]>
<![CDATA[Peran Penjual Perantara terhadap Minat Beli Pembalut Wanita Merek Bagus Nina ]]>
<![CDATA[Leona, Cynthia]]>;
<![CDATA[Dewanti, Retno]]>;
<![CDATA[Chang, Andreas]]>
<![CDATA[ Binus Business Review Vol 5, No 2 (2014): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.21512/bbr.v5i2.1050
<![CDATA[Conditions of intense competition and the number of competitors in the napkins industry are quite a lot, so that sanitary napkins manufacturers should be more serious in response to the amount of their market share. Similarly, with Bagus Nina which has a fairly low market share among competitors, this is because the presence of Bagus Nina are fairly new in the toiletries industry. To increase market share and sales, Bagus Nina must find out the purchase intention of their consumer, it is inseparable from the role of intermediaries or channel in distributing products to consumers. Based on that, it was urgently conducted a research about the influence of channel performance towards purchase intention with mediation by brand awareness and brand image with Bagus Nina user in Jabodetabek as the respondents. The purpose of the study is to determine the best path in the form of consumer purchase intention. This research is a descriptive study based on user survey. The method used in this study is path analysis approach with SPSS statistical software. The results of this research indicate that the channel has the effect, directly and indirectly to consumer purchase intention.]]>
<![CDATA[Peran Orientasi Pasar, Program Promosi dan Inovasi dalam Menentukan Kinerja Pemasaran Jasa ]]>
<![CDATA[Dewanti, Retno]]>;
<![CDATA[Utomo, Henderi Budi]]>;
<![CDATA[Hidayat, Andrie]]>
<![CDATA[ Binus Business Review Vol 1, No 2 (2010): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.21512/bbr.v1i2.1083
<![CDATA[Experience, hard work, and support from the management team and skilled staff have made WOM Finance to be one of the best consumerâs financing companies in Indonesia. Therefore, it is important to do an evaluation on the performance of marketing. The method of analysis with the help of statistical regression correlation showed that market orientation significantly has partial influence on improving credit services marketing performance. Promotion program is also has significant partial effect on marketing performance, as well as economic innovation that has successfully influenced marketing performance. However, when market orientation is conducted jointly with the program of economic promotion and innovation it did not bring a positive impact so that in the present moment the emphasis needs to be evaluated on choice of orientation activities. ]]>
<![CDATA[Dampak Kompetensi Guru dan Peran Motivasi dalam Menentukan Kinerja Guru di Yayasan Pendidikan GMI Imanuel ]]>
<![CDATA[Dewanti, Retno]]>;
<![CDATA[Fiechu, Tjia]]>;
<![CDATA[Meriana, Meriana]]>
<![CDATA[ Binus Business Review Vol 2, No 1 (2011): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.21512/bbr.v2i1.1140
<![CDATA[Educational success is largely determined by the performance of teachers in education. This study aims to examine the contribution of teacher competencies and motivation role in determining the teacher performance. The population in this study were teachers GMI Emmanuel Education Foundation by 74 people. Instruments used in this study was a questionnaire enclosed, was tested with test validity and reliability. The method analysis used discriminant analysis, cluster analysis, Regression, and Path Analysis. The results of cluster analysis showed most teachers who have a positive attitude toward the teacher performance variables. The results of path analysis showed that the research hypothesis accepted in the sense that there are significantly contribution among exogen variables and endogen variable. ]]>
<![CDATA[Peran Iklan dan Kelompok Referensi terhadap Minat Pembelian Ulang Obat Herbal ]]>
<![CDATA[Dewanti, Retno]]>;
<![CDATA[Sylvie, Sylvie]]>
<![CDATA[ Binus Business Review Vol 1, No 1 (2010): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.21512/bbr.v1i1.1074
<![CDATA[In 2010 sales forcast proposed the Herbal product on the world has been target US 80 Billion. The Herbal product was accepted on range in the developed countries and the Forward Countries. Suggest of World Health Organization is until 65% people on the forward countries and 80% people the developed Countries used Herbal Product. The prospect of herbal product is relating with Customer interest towards Herbal product, caused that want to know the essential of determinant variable on the customer interest to repeat buying the Herbal product. The aim research was measure the direct and indirect influences of the advertising role and the group of reference towards the customer interest to repeat buying the herbal product.The methodology used Causal analysis with path analysis. The research respondent is Buyer Herbal Product Ling Shen yao in Jakarta which amount sample is 100 person.The result of research explain the theories although referring Causility among variables which is Advertising of Magazine, the group of reference, Quality perception and customer interest to repeat buying, but the fact of research justified is causality advertising have indirect influence toward customer interest to repeat buying through Quality perception and the other hand the group of reference have direct and indirect influence towards customer interest to repeat buying the herbal product. ]]>
<![CDATA[Peran Keterlibatan Konsumen dalam Pembelian Aksesori Fotografi ]]>
<![CDATA[Dewanti, Retno]]>;
<![CDATA[Sebastian, Nicky Agathon]]>;
<![CDATA[Rita, Rita]]>
<![CDATA[ Binus Business Review Vol 3, No 1 (2012): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.21512/bbr.v3i1.1315
<![CDATA[Nowadays Consumer Involvement, in the midst of business competition, becomes an interesting topic to discuss. The level of consumer involvement can be based on the value and the needs felt by the consumers themselves. The purpose of this research is to analyze the influence of Promotional Mix and Situational Context toward the consumer involvement and its impact on the purchase decision on photography accessories. The data was gathered from a photography fan community. The method used on this research is Path Analysis in order for us to know about the purchase decision making based on two variables, they are, the indirect impact of promotional mix towards the purchase decision and the indirect impact of situational context towards the purchase decision. The analyzed data shows that, together, promotional mix and situational context are affecting the photography consumersâ involvement and they create an impact on photography accessories purchase decision.]]>
<![CDATA[Peran Mediator Kepuasan Pelanggan dalam Menciptakan Sikap dan Perilaku Loyal ]]>
<![CDATA[Dewanti, Retno]]>;
<![CDATA[Tjandra, Hilman]]>
<![CDATA[ Binus Business Review Vol 5, No 1 (2014): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.21512/bbr.v5i1.1190
<![CDATA[Condition of customers who are increasingly critical in terms of quality forces company to be able to maintain and improve the quality of its products in order to avoid claim or dissatisfaction from customers to the company to remain competitive with other similar companies. Handling customer complaints keeps customer to no change product. Satisfied customers are likely to behave and act loyal to the company. This study used questionnaire distributed to the customers of cooking oil product displaying the hotline service on the packaging. Respondents of the research were 100 persons. Research used path analysis to analyze data. Results shows that the quality of the product and handling customer complaint significantly affect customer satisfaction so as to create loyal attitude and behavior.]]>
<![CDATA[Peran Pembelian Spontan dalam Menentukan Citra Merek Café ]]>
<![CDATA[Dewanti, Retno]]>;
<![CDATA[Leonard, Jefry]]>;
<![CDATA[Tjoe, Tjia Fie]]>
<![CDATA[ Binus Business Review Vol 3, No 2 (2012): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.21512/bbr.v3i2.1364
<![CDATA[Cafe employers realize the importance of visual merchandising management to enhance brand image. Visual merchandising is the activity of promoting the sale of representative goods at retail outlets. Previous research showed that attractive displays can produce unexpected purchases regularly. Impulse buying can enhance brand image. The results of this study indicate that brand image is determined by two variables together the virtual merchandising and customer experience. Virtual merchandising and customer experience influence significantly in creating unexpected purchases. The test results of path analysis show that impulse buying was important in moderating visual merchandising and customer experience to determine the brand image. Impulse buying plays a positive and significant role on the formation of brand image.]]>
<![CDATA[Pengembangan Model Daya Saing UMKM Batik Melalui ECS ]]>
<![CDATA[Dewanti, Retno]]>;
<![CDATA[Melati, Ina]]>;
<![CDATA[Simbolon, Freddy]]>
<![CDATA[ Binus Business Review Vol 4, No 1 (2013): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.21512/bbr.v4i1.1034
<![CDATA[SMEC has high durability against any unpleasant economic conditions. Moreover, SMALL MEDIUM ENTERPRISES of batik has had the ability to produce export and derived foreign exchange for the country. It is important to continue to do the construction and development of batik industry competitiveness in order to compete in this era of free trade. The purpose of this research is to find a development Model as an integrated system capability of integrating Indonesian batik business, which is  supported by the existing infrastructure so that it is capable of being one of the pre-eminent business typical batik Indonesia which has been recognized as one of the world heritage of Indonesian as a nation. Methods the study was a qualitative Method to find the organization model and hybrid formulation of e community system to support collaboration among organizations. This research has enabled independent business group supported a Hybrid organization building strength together in the era of globalization based on Electronic Community System that is driven by each component in the Hybrid Organization.]]>
<![CDATA[Analysis of Three Antecedent Dimensions of Service Towards Consumer's Trust and Their Impact on Post-Purchase Behavior ]]>
<![CDATA[Dewanti, Retno]]>;
<![CDATA[Teoh, Wendy]]>;
<![CDATA[Wati, Yulia]]>;
<![CDATA[Rahayu, Rahayu]]>
<![CDATA[ Journal the Winners: Economics, Business, Management, and Information System Journal Vol 12, No 2 (2011): The Winners Vol. 12 No. 2 2011 ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.21512/tw.v12i2.670
<![CDATA[In the last few years retail industry in Indonesia has been grown rapidly by three main factors, namely economic, demographic and socio-cultural. If a retail business can gain success in Malaysia, it may not gain the same success in Indonesia. A research is conducted using associative analysis by correlation test with path analysis technique and Pearson Product Moment correlation. The results of this research show that three antecedents of service variables – interaction quality, the quality of physical environment, and outcome quality – are related to each other and simultaneously influence consumer’s trust. Regarding to the partial analysis, it is found that the quality of physical environment and consumer’s trust has significant effects on post-purchase behavior. Path analysis shows that three antecedents of service indirectly contribute to consumer post-purchase behavior through consumer’s trust. However, the outcome quality provides the largest contribution on it.]]>
