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Jurnal Administrasi Bisnis

JurnalAdministrasiBisnis
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Published by Universitas Katolik Parahyangan

ISSN : 02161249 EISSN : - DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Administrasi Bisnis (JAB) adalah jurnal ilmiah Ilmu Administrasi Binis, diterbitkan oleh Center for Business Studies (CeBiS), Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Katolik Parahyangan. Jurnal Administrasi Bisnis diterbitkan 2 (dua) kali dalam satu tahun, setiap bulan Maret dan September, yang memuat essay dan atau hasil penelitian dalam kajian Ilmu Administrasi Bisnis. Jurnal Administrasi Bisnis bertujuan untuk menyebarluaskan hasil pemikiran dan analisis ilmiah dalam bidang Ilmu Admnistrasi Bisnis. Jurnal Administrasi Bisnis (JAB) is the biannual scientific journal of Business Administration, published by the Center for Business Studies (CeBiS), Business Administration Study Program, Faculty of Social and Political Sciences, Parahyangan Catholic University. Jurnal Administrasi Bisnis is issued two (2) times a year, every March and September, which contains essays or research results in Business Administration. Jurnal Administrasi Bisnis aims to disseminate the ideas and scientific analysis in the field of Business Administration.

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Articles 6 Documents

Search results for , issue "Vol. 11 No. 1 (2015)" : 6 Documents clear

A Growth Model For International Education In Developing Countries Hoang T. Nguyen; Ma′ruf Ma′ruf; Jol Stoffers
Jurnal Administrasi Bisnis Vol. 11 No. 1 (2015)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

This papers objective is to build a collaboration framework to marshal the international cooperation among universities, not only within the same region in developing countries but also with developed countries. The research is based on selected case studies, which consists of top universities in Vietnam, Indonesia, Australia, the Netherlands, and the worldwide universities network. The suggested framework involves two core activities, which are teaching and learning, and research. These are influenced by required resources, policy, and accreditation. The key for successful collaboration lies in the relations between these elements; therefore, the collaboration will not necessarily follow a continuum. Keywords: collaboration in higher education, university

Komitmen Organisasional dan Authentic Happiness: Studi Kasus Karyawan Pada Sebuah Organisasi Bisnis Retail di Kota Bandung Sherlywati Sherlywati
Jurnal Administrasi Bisnis Vol. 11 No. 1 (2015)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

This research was initially exploring the relationship between the Authentic Happiness-The Source of Happines and Organizational Commitment. The concept of Authentic Happiness is derived from the Positive Psychology-Authentic Happiness proposed by Seligman. Meanwhile the concept of organizational commitment is taken from Meyer and Allens Organizational Commitment. The research questions are twofolds. Firstly, whether three sources of happiness are correlated with three dimensions of organizational commitment. Secondly, whether demographic factors are accounted at explaining organizational commitment. Fifty-four (54) employees of a leading retail company in Bandung were interviewed and surveyed using online instrument, as many as 48 turned out with valid responds. Collected data were processed and analyzed using simple statistics, such as descriptive statistics, Pearson’s Product Moment and Alpha Cronbach to test data validity and reliability. Meanwhile to do correlation test, crosstabs-chi square and Pearsons Correlation was used. The research reveals that the Source of Happiness has strong to mild positive correlation with Organizational Commitment. This research also confirms the existing findings that demographic characteristics i.e. gender and length of work has a positive relationship with organizational commitment. Keywords: organizational commitment, positive psychology, authentic happiness Abstrak Penelitian ini mencoba mengeksplorasi hubungan antara Sumber Kebahagiaan - Authentic Happiness dan Komitmen Organisasional. Konsep Authentic Happiness berasal dari positif psikologi yang diperkenalkan oleh Seligman. Sedangkan konsep komitmen organisasional diambil dari Meyer dan Allen. Pertanyaan utama peneli- tian ini ada dua, pertama apakah dari ketiga sumber kebahagiaan berkorelasi dengan ketiga dimensi komitmen organisasional. Kedua, apakah faktor demografi responden dapat menjelaskan komitmen organisasional karyawan. Lima puluh empat karyawan dari sebuah perusahaan ritel terkemuka di Bandung diwawancarai dan disurvey menggunakan alat kuesioner online dan kuesioner manual. Sebanyak 48 responden merespon kuesioner dengan valid. Data dianalisa dan diolah menggunakan statistik sederhana, seperti statistik deskristif, Pearson Product Moment, Alpha Cronbach, Crosstabs-Chi Square, dan Pearson Correlation. Hasil penelitian mengungkapkan bahwa sumber kebahagiaan memiliki korelasi dengan komitmen organisasi karyawan. Dan ditegaskan dalam penelitian ini bahwa, demografi karakteristik gender dan lama kerja memiliki hubungan positif dengan komitmen organisasi. Kata Kunci : komitmen organisasi, psikologi positif, authentic happiness

Pengaruh Kualitas Layanan Dan Kepuasaan Pelanggan Terhadap Loyalitas Pelanggan Di Koperasi Simpan Pinjam Rentha Jaya Purwakarta Naomi Rentha Uli Silaban
Jurnal Administrasi Bisnis Vol. 11 No. 1 (2015)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

This study aims to analyze service quality effect to customers satisfaction towards customers loyalty at KSP Rentha Jaya, Purwakarta. In general the elements of services quality will create satisfaction and loyalty to customers. Service quality should be optimized and could meet customers expectation which deliver companys satisfaction and loyalty to keep struggling on intense competition. This research is a descriptive study that describes the effect of variables through hypothesis test. The respondent of this research are existing customers of Koperasi Simpan Pinjam Rentha Jaya during last 1-2 years. Number of respondents is 100 respondents which applied with probabilistic sampling. The research is conducted by simple regression analysis and multiple regression analysis supported by SPSS program. The result of the study shows that purposed hypothesis entirely obtain contributions as follows: 1) service quality has a positive effect towards satisfaction of KSP Rentha Jaya Purwakarta customers with 29,1% contributions, 2) satisfaction has a positive effect towards loyalty of KSP Rentha Jaya Purwakarta customers with 58,2% contributions, while 41,8% is contributed by other unexamined variables. Keywords: Service Quality, Customers Satisfaction, Customers Loyalty Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan dan kepuasaan pelanggan terhadap loyalitas pelanggan di Koperasi Simpan Pinjam Rentha Jaya, Purwakarta. Pada dasarnya unsur-unsur dari kualitas layanan akan menciptakan kepuasan dan loyalitas bagi para pelanggan. Kualitas layanan haruslah optimal dan diharapkan akan mampu memenuhi harapan pelanggan sehinggan menciptakan kepuasaan dan loyalitas perusahaan untuk menjaga kelangsungan hidup suatu perusaan ditengah persaingan yang ketat. Jenis penelitian ini adalah penelitian deskriptif yaitu suatu penelitian yang menggambarkan adanya pengaruh antara variabel melalui pengujian hipotesa. Responden penelitian adalah pelanggan yang telah memakai jasa Koperasi Simpan Pinjam Rentha Jaya minimal 1-2 tahun terakhir. Jumlah responden penelitian ditetapkan sebanyak 100 responden dengan menggunakan teknik pengambilan sampel yaitu probabilistic sampling. Penelitian ini menggunakan analisis regresi berganda dan regresi sederhana dengan bantuan program SPSS. Hasil penelitian ini menunjukkan bahwa hipotesis yang diacukan seluruhnya memperoleh dukungan yaitu 1) kualitas layanan berpengaruh positif terhadap kepuasaan pelanggan KSP Rentha Jaya Purwakarta dengan kontribusi yang diberikan sebesar 29,1%., 2) kepuasaan berpengaruh positif terhadap loyalitas pelanggan KSP Rentha Jaya Purwakarta dengan kontribusi yang diberikan sebesar 58,2%, sedangkan 41,8% lainnya merupakan kontribusi dari variabel lain yang tidak diteliti. Kata kunci: Kualitas Layanan, Kepuasaan Pelanggan, Loyalitas Pelanggan

Editorial Jurnal Administrasi Bisnis Gandhi Pawitan
Jurnal Administrasi Bisnis Vol. 11 No. 1 (2015)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Ada lima artikel yang disajikan pada penerbitan Jurnal Administrasi Bisnis (JAB) Volume 11 Nomor 1 Tahun 2015 ini. Lima artikel ini menyajikan hasil penelitian dalam aspek kualitas layanan, model kerjasama lembaga pendidikan tinggi, psikologi organisasi, dan perilaku konsumen atas kualitas layanan. Artikel pertama, Alfina Hidayah menganalisis gap kualitas layanan serta alternatif strategi organisasi berdasarkan tingkat kepentingan dan performansinya. Penulis berikutnya, Hoang T. Nguyen, Ma′ruf and Jol Stoffers menyajikan studi kasus model pertumbuhan dari institusi pendidikan tinggi di negara-negara berkembang. Sebagai kasus di teliti universitas di Vietnam dan Indonesia, yang dibandingkan dengan universitas di Australia dan Belanda. Sherlywati mengeksplorasi hubungan antara Sumber Kebahagiaan - Authentic Happiness dan Komitmen Organisasional. Pertanyaan utama penelitian adalah apakah sumber kebahagiaan dan faktor demografi berkorelasi dengan dimensi komitmen organisasional. Naomi Rentha Uli Silaban menganalisis pengaruh kualitas layanan dan kepuasaan pelanggan terhadap loyalitas pelanggan di Koperasi Simpan Pinjam Rentha Jaya, Purwakarta. Secara teoritis pelanggan yang loyal umumnya dipengaruhi oleh pengalamannya dalam mengkonsumsi produk yang ditawarkannya, baik pengalaman mengenai kualitas layana, ataupun pengalaman kepuasannya. Kartika Wulandari meneliti tentang pengaruh persepsi pelanggan atas dimensi kualitas jasa terhadap kepuasan pelanggan dan mengetahui pengaruh kepuasan atas kualitas jasa yang diberikan terhadap niat beli ulang.

Analisis Persepsi Pelanggan Atas Dimensi Kualitas Jasa Terhadap Kepuasan Pelanggan Dan Niat Beli Ulang Kartika Wulandari
Jurnal Administrasi Bisnis Vol. 11 No. 1 (2015)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

The aim of this research is to examine the impact of customers perception of the service quality dimention to the customer satisfaction and to examine the impact of customer satisfaction of WADWAXs service quality to the customer repurchase intention. One hundred respondents are collected by purposive sampling method with a criteria that is the customer have used auto salon polish service in WADWAX in the period of January 2011 to August 2014 at least twice a year. A survey method had been carried out by distributing questionnaire and data are analyzed by multiple and simple regresi analyst by using SPSS 22.0 software. The result shows that WADWAX service quality has strong effects to customer satisfication with tangible and empathy are the most influencing factors. And the customer satisfication has positive effects to the customer repurchase intention in WADWAX Keywords: service quality, customer satisfaction, customer repurchase intention

Analisis Kualitas Layanan Asuransi Dalam Proses Ganti Rugi Kendaraan (Klaim) Nasabah PT. Asuransi Mitra Pelindung Mustika Bandung Alfina Hidayah
Jurnal Administrasi Bisnis Vol. 11 No. 1 (2015)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Abstract The objectives of this research are to explore the gap of costumer service quality at Mitra Pelindung Mustika Insurance Bandung and create the strategy that needed by service provider based on the level of importance and performance. To determine service quality gap between the exception and perception of costumers, the research uses the SERVQUAL method proposed by Parasuraman, Zeithmal and Berry (1990), which consist of the five dimensions. Those are Reliability, Responsiveness, Assurance, Empathy and Tangibles. The study consisted of 22 statement attributes. Furthermore, the method used in determining the attributes of service quality statements that need to be prioritized for optimization by using the Importance-Performance Analysis through Cartesian Diagram which is divided in four quadrants.Based on result of the research, found that the average of total value of SERVQUAL indicated the number -0.702, which is there is a gap between expectation and perceptions of service claims in PT. Mitra Pelindung Mustika Insurance Bandung. Meanwhile the method of Importance Performance Analysis shows that there is five attributes is in Quadrant A (Concentrate here), two attributes is in Quadrant B (Keep up the good work), one attributes is in Quadrant C (Low Priority) and fourteen attributes is in Quadrant D (Possible overkill). Keywords: SERVQUAL, Importance Performance Analysis Abstrak Penelitian ini bertujuan untuk mengetahui gap kualitas layanan yang diberikan PT.Asuransi Mitra Pelindung Mustika serta untuk mengetahui strategi apa saja yang dapat dilakukan berdasarkan tingkat kepentingan dan performansinya. Untuk mengetahui gap kualitas layanan dan strategi apa yang dapat dilakukan, peneli- tian ini menggunakan metode SERVQUAL yang dikembangkan oleh Parasuraman, Zeithmal and Berry (1990) yang terdiri dari lima dimensi layanan yaitu Reliability, Responsiveness, Assurance, Empathy dan Tangibles. Penelitian ini terdiri dari 22 atribut pertanyaan yang digunakan untuk mendukung pengolahan data. Selain itu, untuk membantu mengetahui atribut pertanyaan apa saja yang harus dioptimalkan dan dipriorotaskan penelitian ini dibantu dengan metode pengolahan yang bernama Importance Performance Analysis melalui diagram kartesius yang diterbagi atas empat kuadran. Berdasarkan penelitian ini maka diperoleh hasil bahwa nilai ratarata SERVQUAL (T SQ) yaitu sebesar -0.702, angka tersebut menunjukan adanya gap antara harapan konsumen dengan persepsi konsumen terhadap layanan klaim di PT.Asuransi Mitra Pelindung Mustika Cabang Bandung. Sedangkan berdasarkan metode IPA diperoleh hasil 5 atribut pertanyaan berada di kuadran A (Konsentrasi), 2 atribut pertanyaan berada di kuadran B(Pertahankan), 1 atribut berada di kuadran C (Prioritas rendah), dan 14 atribut pertanyaan berada di kuadran D (Berlebihan). Kata kunci: SERVQUAL, Importance Performance Analysis

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