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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 43 Documents
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Search results for , issue " Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016" : 43 Documents clear
¬PENGARUH NPL, LDR, CAR, dan BOPO TERHADAP KINERJA PERUSAHAAN (ROA) Studi Kasus Pada Bank Umum Go Public Yang Terdaftar di Bursa Efek Indonesia Periode Tahun 2011 – 2013 Fitiana Arumi, 12.05.51.0023; Sudiyatno, Bambang
Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
Publisher : Students Journal of Economic and Management

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Abstract

Profitability is a reflection of the financial perfomancein the Corporate Banking. Profitability rate changes will be affect to the investors decision on investment in the banking company.The purpose of this research is to analyze how the effect of NPL, LDR, CAR, and BOPO to ROA or return on assets of the go public banking company listed on the Indonesia Stock Exchange. This study used samples of companies listed on the Indonesian Stock Exchange. Based on the observations, Period Registered Company in Indonesia Stock Exchange during the period of study between 2011-2013 year is 34 Company for 3 years as many as 98 data. Research data analysis methods using linear regression. The test results showed that the NPL have positive effectand significantly Against ROA ongo public Banking Companies, LDR have no significantly effect against ROA on go public Banking Companies, CAR have no significantly effect against ROA on go public Banking Companies, and BOPO have negative effect and significant  againts ROA of the go public Banking Companies  listed on the Indonesia Stock Exchange.         . Keywords: NPL, LDR, CAR, BOPO, and ROA.
ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Pemakai Smartphone Merek Samsung di SMS Shop Kota Semarang) Fatkur Rahman, 12.05.51.0121; ., Kasmari
Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
Publisher : Students Journal of Economic and Management

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Abstract

In order to maintain and increase sales, every company needs to hold the resulting product development efforts toward higher quality, thus providing effective, satisfying power and greater appeal. How and supplying the right product for the intended market, can satisfy its customers and can increase profits in the long run through increased sales. This study aimed to analyze the effect of product quality, service quality, and the perception of price on purchase decisions Brand Samsung Smartphone in SMS Shop Semarang. This research is descriptive. The total sample are 100 respondents. The research instrument used questionnaire. Analysis of data using multiple linear regression. The results showed that in partial analysis are variables product quality influence on purchasing decisions, quality of service influence on purchasing decisions, and the price perception influence on purchase decisions. Together variables are product quality, service quality, and price perception influence on purchasing decisions. Keywords    : product quality, service quality, price perception, purchasing decisions
PENGARUH KUALITAS PRODUK, CITRA MEREK, PROMOSI, DAN HARGA TERHADAP KEPUASAN KONSUMEN TOYOTA AVANZA VELOZ Dwi Nandang Soekarta Putra, 12.05.51.0075
Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
Publisher : Students Journal of Economic and Management

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Abstract

Consumer satisfaction can be achieved by improving product quality, brand image, price, and promotion purpose of this study was to determine the effect of product quality, brand image, promotion and price, to consumer satisfaction. This research was conducted with a purposive sampling method with the following criteria: a) It is the people who live in Semarang and surrounding areas; b.) is the Toyota Avanza Veloz. The sample in this study were 100 respondents. Then analyzing the data obtained, including validity, reliability, test the coefficient of determination (R2), F test, and test hypotheses (T test). These results indicate that the quality of the products (quality of product) positive and significant impact on customer satisfaction, meaning that the higher the quality of the product will increase consumer satisfaction. Brand image (brand image) positive and significant impact on customer satisfaction, brand image means the better the customer satisfaction will increase. Promotion (promotion) positive and significant impact on customer satisfaction, which means that the effective promotion is done it will increase consumer satisfaction. Price (price) positive and significant impact on customer satisfaction, means the better the perceived price of the respondent, customer satisfaction will increase Keywords: Quality Product, Brand Image, Promotion, Price and Customer Satisfaction

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