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KEPUASAN KONSUMEN, HARGA, PROMOSI DAN KUALITAS PELAYANAN TERHADAP LOYALITAS MEREK MOTOR YAMAHA Imu Aristiyanto, 08.05.51.0165; Kasmari, Kasmari
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students Journal of Economic and Management

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Through the questionnaire method by using purposive sampling technique on 100 respondents who use Yamaha motor products. While the population is used as respondents in this study is the first Kesatrian Semarang High School Students. Where the variable Brand Loyalty, Customer Satisfaction, Price, Promotion, and Quality of Service. Testing the hypothesis using the t test showed that the four independent veriabel studied is found to significantly affect the dependent variable Brand Loyalty. Then through the F test can be seen that all the independent variables is feasible to test the variables depanden Loayalitas Brand. Figures Adjusted R Square of 0.230 indicates that 23% of the variation can be explained by Brand Loaylitas four independent variables in the regression equation. While the rest of 77% is explained by variables other than the interface of the four variables in this study.Key words : brand loyalty, customer satisfaction, pricing, promotion, quality of service
PENGARUH KEPUASAN, KEPERCAYAAN DAN KOMITMEN TERHADAP LOYALITAS PELANGGAN ( Studi Kartu Perdana XL pada Mahasiswa Universitas Stikubank Semarang ) Yusuf Rifki Mahardika, 08.05.51.0057; Kasmari, Kasmari
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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The purpose of this study was to determine the effect of satisfaction, trust and commitment to customer loyalty. Based on the research goal is to take title "The Effect of Satisfaction, Trust, Commitment to Customer Loyalty (Studies XL On SIM Card Stikubank Semarang University student))". Population research on student stikubank Semarang and sampled 80 respondents. Study using primary data by questionnaire. Data analysis using regression analysis. Results were positive and significant effect of satisfaction on loyalty. So that if customer satisfaction XL card up, it will create will also increase customer loyalty. Significant positive influence of trust and loyalty. So that if trust customers of XL card up, it will create will also increase customer loyalty. Commitment and a significant positive effect on customer loyalty so that when commitment to XL card up, it will create high customer loyalty. Satisfaction, trust and commitment are jointly significant and positive effect on customer loyalty, so if satisfaction, trust and commitment together will make up the high customer loyalty. Adjusted R Square 51.1% can be explained by satisfaction, trust and commitment to loyalty. While the remaining 48.9% are explained by other variables of satisfaction, trust, commitment a competitors and quality of service.Keywords: Satisfaction, Trust, Commitment and Loyalty
PENGARUH PROMOSI, HARGA, LOKASI, DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN PEMBELIAN JASA Ricky Aristoteles, 07.05.51.0065; Kasmari, Kasmari
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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In this research, researcher used a proportional stratified random sampling and obtain a sample size of 95 people. Data taken from the samples were then tested with the validity and reliability. The result indicates that the data are valid and have the reliability. Further analysis researcher used multiple regression to explain the relationship between variables under research. The result is the promotion, price, location, and reference groups have a positive and significant effect on purchasing decisions either partially or simultaneously. Key words: promotion, price, location, reference groups, the purchase decision
PENGARUH KEUNGGULAN PRODUK DAN PERSAINGAN TERHADAP KEPUTUSAN PEMBELIAN Thomas Stanislaus Bondan Kusasmaraningtyas, 07.05.51.0151; Kasmari, Kasmari
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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The purpose of this research is to test the influences of advantage of product, competitive of price and competitive of not price about buying decision Honda motorcycle in Stikubank Semarang University student. SPSS software for data analysis. The result of the analysis showed that advantage of product significant influences about buying decision. While competitive of price and competitive of not price not significant influences about buying decision. This empirical result indicated that in order to increase buying decision should focus on factors such as:advantage of product, competitive of price, and competitive of not price, because its factors proven has influence toward degree of buying decision. Theoritical implications and suggestions for future research have been elaborated at the end of this study.Key words: advantage of product, competitive of price, competitive of not price, buying decision
ANALISIS PENGARUH MARKETING MIX (7P) TERHADAP KEPUASAN KONSUMEN MELALUI LOYALITAS KONSUMEN (Studi Kasus pada Klinik Kecantikan Larissa Aesthethic Center Di Semarang) Nur Jayanti, 09.05.51.0034; Kasmari, Kasmari
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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This research analyzes the influence of the marketing mix 7P to customer satisfaction through customer loyalty. Total Samples in this research were 100 respondents. Technique sampling of this research is purposive accidental sampling. Analysis data in use is multiple regression model. The result of this reseacrh shown that variable product, price, process, personal positive and significant impact on customer satisfaction while variable promotion, place physical evidence of a positive and not significant impact on customer satisfaction. Simultaneous testing 7P also a positive and significant impact on customer satisfaction. And satisfaction also affects customer loyalty.Key words: Product, Price, Promotion, Place, Process, Personal, Physical Evidence, Satisfaction dan Customer Loyalty.
PENGARUH POLA KLUSTER, FORMASI KETERKAITAN, DAN ORIENTASI PASAR TERHADAP UKM Anan Martono, 09.05.51.0064; ., Kasmari
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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Penelitian ini ditujukan untuk menguji pengaruh pola kluster, formasi keterkaitan, dan orientasi pasar terhadap UKM Tahu di Kota Semarang. Perangkat lunak SPSS digunakan untuk menganalisis data. Hasil analisis  menunjukkan bahwa pola kluster, formasi keterkaitan, dan orientasi pasar berpengaruh signifikan terhadap UKM. Temuan empiris tersebut mengindikasikan bahwa untuk meningkatkan pertumbuhan UKM, perlu memperhatikan faktor-faktor seperti pola kluster, formasi keterkaitan, dan orientasi pasar. Karena faktor-faktor tersebut terbukti mempengaruhi tinggi rendahnya UKM. Implikasi teoritis dan saran bagi penelitian mendatang juga diuraikan pada bagian akhir dalam penelitian ini.Kata Kunci: pola kluster, formasi keterkaitan, orientasi pasar, UKM
ANALISIS PENGARUH CITRA MEREK, PERSEPSI KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MINUMAN PENAMBAH TENAGA NON CAIR HEMAVITON JRENG DI KABUPATEN KENDAL THE EFFECT ANALYSIS OF BRAND IMAGE, QUALITY PERCEPTION AND PRICE TO BUYING DECISION ENERGY DR Slamet Masudi, 09.05.51.0110; Kasmari, Kasmari
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
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This research aim to analyze the effect of Brand Image, Quality Perception and Price to Buying Decison Hemaviton Jreng in Sentral Swalayan, Jl. Soekarno-Hatta No. 305, Kabupaten Kendal. The population in this research were consumers who had bought energy drink non liquid Hemaviton Jreng. But this research just took 100 consumers only as sample of the research. The sample method used accidental sampling method. This research used primary data which was collected by quotionaire. Then data was analyzed by multiple regression technique. Research result show that : (1). Brand Image had positive and significant effect to buying decison. (2). Quality Perception had positive and significant effect to buying decison. (3). Price had positive and significant effect to buying decison. Keywords: Brand Image, Quality Perception, Price, Buying Desicion
ANALISIS PENGARUH KEPERCAYAAN MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN LAPTOP DI KOTA SEMARANG Erna Dwi Astuti, 10.05.51.0034; Kasmari, Kasmari
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
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The development ofcomputer technologyhasbroughtmanychanges to theportablecomputerorthelaptop. The designs aregetting sleeker, lighterweightandmorepower-savingcapabilitiesbecomean important part inthe development ofnextlaptop. Consumersalsoconsider the brandandthe quality ofthe product purchasedin orderto satisfyandas desired.This study aimed to analyze the effect of brand trust variables and product quality to customer loyalty. The sample usedinthis study were100respondentsto thesamplingtechniqueisthemethod ofpurposive sampling, namely samplingof carefully selectedby taking the objectof researchisselectiveandhasspecificcharacteristics. The data usedisprimary data, analysisof dataused includetest validity, reliability test, normality test,linear regression, the coefficientof determinationandtesthypothesesincludethe F testand t test. Based on data analysis and hypothesis testing showed that in partial trust the brand (X1) and a significant positive effect on consumer loyalty (Y) laptop. The variable quality of the product (X2) is not positive and significant effect on customer loyalty (Y) laptop. Variables trust the brand and quality products together positive and significant effect on consumer loyalty laptop. Test results of determination known brand trust variables and product quality can explain the variation of 33.8% on consumer loyalty while the remaining 66.2% is influenced by other variables that were not analyzed in this study. Keywords: Brand Trust, ProductQualityandConsumer Loyalty
ANALISIS PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN DI AJB BUMIPUTERA PURWOKERTO Hogy Hedo Bramantika, 10.05.51.0099; Kasmari, Kasmari
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
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This study examine about the influance of service quality on customer satisfaction. Service quality is action which given to the customer so as to give the good impression, so the customer have a good positive opinion to the firm. Service quality consist of dimensions such as tangible, reliability, responsiveness, assurance, and empathy.Keyword : service quality and cutomer satisfaction
TINGKAT KEPUASAN NASABAH TABUNGAN iB ATAS KUALITAS PELAYANAN PT. BANK PERMATA SYARIAH CABANG SEMARANG Aldila Fitri Nur Rizky, 12.05.51.0184; Kasmari, Kasmari
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
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This study aimed to determine the extent to which the dimensions of service quality (Tangibles, Empathy, Assurance, Responsiveness, and Reliability) which has influence on Bank Permata Syariah Branch Semarang customer’s satisfaction. The type of study is a descriptive analytic. The data used in this study is the primary data obtained from questionnaires filled by the respondents. The population in this research is the entire customer tabungan  iB, the sample of 100 people who used the technique accidental-purposive sampling. Analysis of the data used in this study is the Importance and Performance Analysis and Cartesian Diagram  that will show the level of alignment between customer’s expectations and service performance. Keyword: customer satisfaction, service quality, Importance and Performance Analysis, Cartesian Diagram
Co-Authors 07.05.51.0065 Ricky Aristoteles 07.05.51.0151 Thomas Stanislaus Bondan Kusasmaraningtyas 08.05.51.0057 Yusuf Rifki Mahardika 08.05.51.0165 Imu Aristiyanto 09.05.51.0034 Nur Jayanti 09.05.51.0064 Anan Martono 09.05.51.0110 Slamet Masudi 10.05.51.0034 Erna Dwi Astuti 10.05.51.0099 Hogy Hedo Bramantika 12.05.51.0128 Widhi Setyawan Putranto, 12.05.51.0128 12.05.51.0184 Aldila Fitri Nur Rizky Adha, Febrina Adelia Afrizal Ardi Nugraha Afrizal Dhida Raditya, 14.05.51.0056 Agus Prasetyo Utomo Aisyah Sarania Aisyah Sarania, 15.05.51.0064 Ajeng Aquinia Anissa Nur Safitri Aquinia, Ajeng Aulia Regita Firdausyi Awirul Aini Bambang Suteja Basukiyanto, Basukiyanto Cahya Kurnia Wulandari Demi Eka Erawati Dian Kristiawan Nugroho Dicky Kristyawan Enty Nur Hayati Fahari, Sella Visi Fatkur Rahman, 12.05.51.0121 Fatkur Rahman, 12.05.51.0121 Firman Ardiansyah Ekoanindiyo Fitika Andraini Gabrella Nuranda Intan Lestari Hastuti Karina Ayu Wardani Kis Indriyaningrum Kurnia Adi Wibowo, 13.05.51.0001 Kurnia Adi Wibowo, 13.05.51.0001 Lie Liana . Luksia Eva Relawati, 15.05.51.0257 Mochammad Irsad Monica Rizma Adventia Nia Vitha Syara, 14.05.51.0004 Nia Vitha Syara, 14.05.51.0004 Nizam Nur Fahmi, 14.05.51.0076 Novita Mariana Prasto Aji Suryo, 14.05.51.0216 Prima Dwi Hastuti Putri Ratnasari Dewi, 14.05.51.0106 R.A. Marlien RA Marlien Ramadhani, Arvinda Relawati, Luksia Eva Restu Dwi Haryanti Robertus Basiya Sary, Azizah Dyah Setiawan, Zeling Lorenza Shodiq, Muhammad Yafi’ Sitohang, Cristian Atanasius Sri Eniyati Suhana Suhana Taryadi Taryadi Teguh Pramono Hadi Tristiana Rijanti Victor, Immanuel Yonar Wijaya Yulia Anis Setyaningsih Yunianto, Era