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Students´ Journal of Economic and Management
Published by Universitas Stikubank
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Core Subject : Economy,
Economics, Econometrics & Finance
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Search results for , issue " Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017" : 95 Documents clear
PENGARUH BUDAYA ORGANISASIONAL, MOTIVASI KERJA, DISIPLIN KERJA TERHADAP KINERJA PEGAWAI (STUDI PADA BADAN PUSAT STATISTIK PROVINSI JAWA TENGAH) UtamiRamadhani, 13.05.51.0103
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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This study to indentify that affect the performance of employees at Badan Pusat Statistik Provinsi Jawa Tengah. these factors are perceived organizational culture, motivation, and work discipline. High perceived organizational can improve employee performance of Badan Pusat Statistik Provinsi Jawa Tengah. This study uses primary data that is questionnaire. The population is 110 employees. Meanwhile the sample 110 respondent. Prior to the analysis, test of validity and reliability of the questionnaire is conducted. Furthermore, hypotheses testing use SPSS version 22. Based on the regression test, it is known that perceived organizational culture, motivation, and work discipline affect positively and significantly on employee performance. The value of r-square is 33,3%. It means that 33,3% of Y variable can be explained by the independent variable. The rest explained by other variables outside of the model. Keywords: Perceived Organizational Culture, Motivation, Work Discipline And Employee Performance
PENGARUH ORIENTASI STRATEGIS, KONTROL MANAJER PENJUALAN DAN KEANDALAN TENAGA PENJUALAN TERHADAP EFEKTIVITAS PENJUALAN MELALUI KINERJA TENAGA PENJUALAN (STUDI PADA PT. TELKOM WITEL SEMARANG) Rizkia Putri, 13.05.51.0207; Rizal R, Alimuddin
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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This study aims to examine and analyze the influence of strategic orientation, sales manager control, and salesperson reliability on sales effectiveness through salesperson performance. This research was conducted at PT. TELKOM Witel Semarang which is one of state-owned companies.The sampling method used sampling saturated or census and the sample size as much as 90 respondents. The relationship or influence between variables is explained by using multiple regression analysis.The result of the research shows that strategic orientation has significant positive effect to salesperson performance. Sales manager control has a significant negative effect on salesperson performance. The reliability of sales force has a significant positive effect on salesperson performance and salesperson performance has a significant positive effect on sales effectiveness Keywords: Strategic Orientation, Sales Manager Control, Salesperson Reliability, Salesperson Performance, and Sales Effectiveness
PENGARUH DEBT EQUITY RATIO, CURRENT RATIO, RETURN ON ASSETS DAN STRUKTUR KEPEMILIKAN INSTITUSIONALTERHADAP RETURN SAHAM PERUSAHAAN PROPERTI YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2013-2015 Meri Daryanti, 13.05.51.0012
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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The purpose of this research is to analyze the influence of debt equity ratio, current ratio, return on assets and institutional ownership structure to stock return of property companies listed in Indonesia Stock Exchange year 2013-2015. The population in this study are all property companies listed on the BEI during the period of 2013-2015. Selection of sample by using purposive sampling method obtained by sample as many as 32 companies for 3 years so that the total sample of 96 data observation. Analyzer used is multiple linear regression. The results of the analysis can be concluded that: Debt to equity ratio has a significant positive effect on stock return. Current ratio has no effect on stock return. Return on assets have a significant positive effect on stock return. Institutional ownership has no effect on stock returns. Keywords: debt equity ratio, current ratio, return on assets, institutional ownership structure and stock return
PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN LOKASI TERHADAP KEPUASAN PELANGGAN PADA RESTORAN NESTCOLOGY SEMARANG Meilda Dwiki Kurniawan, 13.05.51.0109
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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Along with the growth of the culinary business in Semarang, causing the higher level of competition which is faced by Nestcology. There are many kinds of consumer complaints which are given to Nestcology indicates that consumer satisfaction is not optimal. The purpose of this research is to analyze the effect of product quality, service quality and located on consumer satisfaction in Nestcology. This research tests three independent variables they are product quality service quality and located that can affect variable dependent it is consumer satisfaction. Population of this research are consumers of Nestcology. Samples were taken of 100 respondents by using non-probability sampling technique with the purposive sampling approach. Data was collected by using a survey method through quetionnaires which were filled out by consumers. Then, the data obtained were analyzed using multiple regression analysis. The result of indicate that variable product quality has the greatest influence on consumer satisfaction, followed by variable service quality. While variable product quality have an lowest influence compared to other variables. Keyword : product quality, service quality,located, consumer satisfaction
PENGARUH MOTIVASI KERJA, KEPUASAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA BADAN KEPEGAWAIAN DAERAH BALAIKOTA SEMARANG (JL.PEMUDA NO 48 SEMARANG) Findy Permatasari Hendayana, 13.05.51.0204
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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This study aims to analyze the effect of work motivation, job satisfaction and work discipline on employee performance. The sample in this research is some employees of BKD Semarang city, amounting to 53 employees. Methods of data analysis using linear regression. The test results obtained that There is a positive and significant effect of work motivation on employee performance, There is a positive influence and significant job satisfaction on employee performance, There is a positive influence and significant work discipline on employee performance. Keywords: work motivation, job satisfaction, work discipline and employee performance
PENGARUH ENDORSER SELEBRITAS, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN MIE SEDAP WHITE CURRY (Studi Pada Konsumen Mie Sedap White Curry di Lingkungan Kampus Unisbank Semarang) Destiyawan Rizki Nugroho, 13.05.51.0184; Rizal R, Alimuddin
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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The research had an intention to examine the influences of  celebrity endorser, brand image, price perception of purchasing decision.  The population of this research is the customer of white curry noodle product with the total sample of 100 correspondents that has been taken by purposive sampling technique.The research study of this final project proposes three hypothesis that been tested using linier regression with data processing program spss. Based on that statistical experimentation, I got a result that :celebrity endorser have positive and significant impact on purchasing decision, brand image have positive and significant impact on purchasing decision, price perception have positive and significant impact on purchasing decision . In conclusion should noodle product continue to improve and maintain celebrity endorser,brand image,price perception to keep customer believing and to be loyal customerDAFTAR PUSTAKA Aaker, D. A. 1997. Manajemen Ekuitas Merek, Spektrum, Jakarta. Aaker.David.A. 1991. Managing Brand Equity; Capitalizing on the value of a brand name. The Free Press, New York. N.Y. AndiMuhammad Ismail,D,E,P,(2016).”Analisis Pengaruh Citra Merek,Persepsi Terhadap Kualitas dan Harga Terhadap Keputusan Pembelian Terasi Puger ( Studi Kasus Konsumen Terasi Puger di Pasar Tanjung,Pasar Kepatihan dan Pasar Gebang Kabupaten Jember)” Jurnal Ilmiah Inovasi 1Aries,IvandanImam Ghozali.2006.“AkuntansiKeperilakuan”.Semarang:Universitas Diponegoro. A.Shimp, Terence.2003.Periklanan Promosi.Erlangga : Jakarta. Asiani,W.,and E.Ruswanti.2014.Pengaruh Celebrity Endorser Dalam Iklan Freshcare Aromatherapy Terhadap Keputusan Pembelian Journal Management 9 (1):69-75. Ferdinan,C.E.,and R.Nugraheni.2013.Analisis Pengaruh Presepsi Harga Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Sepeda Motor Suzuki Journal of Management 2(2) Boyd – Walker – Larreche, 2000, Manajemen Pemasaran,Erlangga, Jakarta. Ghozali, Imam. (2008), Model Persamaan Struktural Konsep dan Aplikasi dengan Program Amos 16.0, Badan Penerbit UNDIP Semarang. Ghozali, Imam. (2011). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 19 (edisi kelima.)Semarang: Universitas Diponegoro. Husein Umar, 2005. Metode Penelitian. Jakarta : Salemba Empat Indriantoro, Nur., Bambang Supomo, 2009. Metodelogi Penelitian Bisnis Untuk Akuntansi dan Manajemen, Edisi Pertama.Yogyakarta :BPFE Yogyakarta. J. Setiadi, Nugroho, SE., MM., 2003, ”Perilaku Konsumen Konsep danImplikasi untuk Strategi dan Penelitian Pemasaran”. Jakarta: Kencana Keller, Kevin Lane, 1993, “Conseptualizing, Measuring, and Managing Customer-Based Brand Equality,”Journal of Marketing, (January), 1-22 Kotler, Philip and Kevin Lane Keller,2006,Marketing Management, 12e.Pearson Prentice Hall, New Jersey Kotler, philip& Keller, K.L. (2009). Manajemen Pemasaran. Edisi13.Jilid 1.Jakarta : Erlangga Kotler, Philip dan Kevin Lane Keller, 2008. Manajemen Pemasaran, Jilid 1, Penerbit Erlangga. Jakarta. Kotler, Philip dan Gary Armstrong,2001, Prinsip-prinsip Pemasaran, Jilid 1,Edisi Kedelapan, Jakarta,Erlangga. Kotler, Philip & Armstrong, Gary, (2008). Prinsip-Prinsip Pemasaran(12th ed.).Jilid1.Jakarta: Erlangga McCracken, Grant (1989), “Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process,” Journal of Consumer Research, 16 (December), 310-321. Musay, Fransisca Paramitasari. (2013). Pengaruh Brand Image Terhadap Keputusan Pembelian (Survei Pada Konsumen KFC Kawi Malang). Skripsi Fakultas Ilmu Administrasi Universitas Brawijaya Peter, J.Paul dan Jery, C.Olson. 2000. Consumer Behaviour, Perilaku Konsumen dan Strategi Pemasaran: alih bahasa Damos Sihombing.Jakarta: Erlangga Prof. Dr. Husaini Usman, M.Pd dan R. Purnomo Setiady Akbar,M.Pd.2006.Pengantar Statistika”.Jakarta:Bumi Aksara Rao Purba, 2006, Measuring Consumer Perception Through Factor Analysis, The Aaian Manager (February- March). Shimp, Terence A. (2000). Periklanan Promosi. Jakarta: Penerbit ErlanggaShimp, T.A. (2010),  Advertising, promotion , & other aspects of Integrated Marketing Communication, 8th Edition, South-Western, Cengage Learning.Silvera, D.H. and Austad, B., (2004). Factors Predicting The Effectiveness of Celebrity Endorsement Advertisements, European Journal of Marketing, 38, 11/12, 1509-1526. Suciningtyas,W,(2012), “ Pengaruh Brand Awareness,Brand Image,dan Media Communication Terhadap Keputusan Pembelian,”Management Analysis Journal 1(1)Sugiyono.(2004). Metode Penelitian Bisnis. Alfabeta, CV.Bandung Sugiyono (2007), Metode Penelitian Bisnis, Penerbit Alfabeta, Bandung. Sugiyono.(2009). Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif, dan R&D). Bandung: Alfabeta. Surachman, (2008).Dasar-dasar Manajemen Merek. Malang: BayumediaPublishing www.beritaliputan6.comwww.cikarangonline.comwww.doktersehat.comwww.indonesia-investments.comwww.instantnoodless.orgZeithaml,  V.  A.,  1988,  Consumer  Perception  of  Price,  Quality,  and  Value:  a Means-end Model and Synthesis of Evidence,  Journal of Marketing, 52, pp. 2-11.
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN (STUDI PADA PELANGGAN BANDENG ELRINA SEMARANG) Erra Noviana, 13.05.51.0156; Soliha, Euis
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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This study aims to analyze the influence of brand image, product quality and price perception to customer satisfaction. The number of samples of this study were 100 respondents. Sampling technique that will be used in this research is by using purposive sampling method, that is sampling based on certain criteria. The criteria specified in this sampling are consumers who have made purchases at least twice.The results of analysis can be concluded that: there is a positive and significant impact of brand image on customer satisfaction, there is a positive and significant impact of product quality on customer satisfaction, and there is a positive and significant impact of price perception on customer satisfactionDAFTARPUSTAKAAaker, David A. And Kevin L. Keller. 2010. Customer Evaluation of Brand Exstensions. Journal of Marketing. 1(54):27-41.Aryani & Rosiana (2010. Pengaruh kualitas layanan terhadap kepuasan pelanggan dalam bentuk loyalitas pelanggan. Bisnis Birokrasi Journal, Vol 17, No 2 (2010).Azwar, Saifuddin, 2010. Reliabilitas dan Validitas. Yogyakarta : Pustaka Pelajar.Bad, S., & Pavlou, P. A. 2010. Evidence of the Effect of Trust Building Technology in Electronic Market: Price Premiums & Buyer Behavior. MIS Quarterly. 26(3), 243-268.Cristobal, et al.,. 2010. Metode Penelitian Bisnis, Jilid 1 dan 2, Edisi ke-5, Penerbit Erlangga, Jakarta (terjemahan).Doney, P.M., and Cannon, J.P 2010, “An Examination of The Nature of Trust in Buyer – Seller relationship, “Journal of Marketing” April, pp. 35-51.Gazpersz, Vincent. 2011. Total Quality Manajemen. Jakarta. PT Gramedia Pustaka.Ghozali, Imam. 2011, Aplikasi Analisis Multivariate Dengan Program SPSS, Semarang, Badan Penerbit Universitas Dipenegoro.Gunlach. 2010. Custommer Loyalty terjemahanan Dwi Kartini Yahya. Erlangga, JakartaHasibuan,S P, Melayu. 2010. Dasar-dasar Perbankan. Jakarta : Bumi Aksara.Kotler, Philip. 2011. Marketing Manajemen : Analisis, Planning, Implementation and Control 9th edition. Prentice Hall International. New Jersey.Kotler, Philip. 2011. Prinsip-Prinsip Pemasaran, Jakarta, Penerbit Erlangga.Kotler, Philip., dan Kevin Lane Keller. 2011. Manajemen Pemasaran. Penerbit Erlangga, Jakarta.Kusmayadi, Tatang, 2010, Pengaruh Relationship Quality Terhadap Loyalitas Nasabah Tabungan, Skripsi, STIE STAN Indonesia Mandiri.Liu, Tsug-Chi and Li Wei Wu. 2010. “Customer retention and cross-buying in the banking industry : An Integration of service attributes, satisfaction and trust”, Juornal of Financial Service Marketing, Vol. 12 No. 2 p. 132-145McKnight, D. H., V. Choudury., & C. J. Kacmar. 2010. Developing and Validating Trust Measure for E-Commerce: An Integrative Typology. Information System Research. 13(3), 334-59Moorman. Cristin. Gerald Zaltman and Rohit Despande. 2012. “Relationships Between Provider and User of  Market Reseat: The Dinamics of Trust Within and Between Organizations”. Journal of Marketing Research. Vol XXXIX. 314-28Morgan, RM and Hunt, S.D, 2012, “The Commitment-Trust Theory of Relationship Marketing”, Journal of Marketing, Vol. 58, pp.20-38Oliver, Richard L. 2013. “Where Common Loyalty?” Jounal of Marketing Vol. 63Parasuraman, A. V. A Zeiyhmal and LL Berry, 2011. “SERVQUAL : A Multiple Item Scale for Measuring Consumer Perceptions of Service Quality”, Journal of Retailling. Vol.64 No.19Saha, Pramita dan Zhao, Y anni, 2011, “Relationship Between Online Service Quality And Customer Satisfaction A Study in Internet Banking’, Master Thesis; 083 SHUSoetomo, Harsini. 2012.”Expertise, Truust, Commitment and Behaivor Intentos in Relationship Marketing : Case Study North Bandung Dairy Cooperative”, Jurbal Bisnis dan Akuntansi, Vol 4, No.2, Agustus, hal. 119-123Stanton, W. J., 2013 Prinsip Pemasaran I . Jakarta, ErlanggaSugiyono, 2011. Metodologi Penelitian, Jakarta, ErlanggaSupranto, 2010, Pengukuran Tingkat Kepuasan Pelanggan : Untuk Menaikkan Pangsa Pasar, Jakarta, Rineke Cipta                       Tjiptono, Fandy, 2012. Service, Quality and Satisfaction. Yogyakarta, Andi OffsetWibowo , 2009. Pengaruh Kualitas Layanan Reputasi dan Nilai Layanan Perguruan Tinggi Terhadap Kepuasan Mahasiswa. Bina Ekonomi Majalah Ilmiah. Fakultas Ekonomi Unpar. Volume 13, Nomor 2, Agustus 2009Wuryan & Legowo, 2013. Pengaruh Citra Lembaga Kepercayaan Mahasiswa Terhadap Kepuasan Mahasiswa dan Implikasinya Kepada Komitmen Relasional Mahasiswa pada Fakultas Ekonomi Universitas Negri Semarang. TEMA Vol.6 edisi 2, September 2013 hal 199-131M. Faisal, Euis Soliha, (2015) . Pengaruh Kualitas Produk dan Persepsi Harga terhadap Nilai Pelanggan dan dampaknya pada Kepuasan Pelanggan Distro Madestro Semarang, Student’s Journal of Economic and Management, Universitas Stikubank.Gunung Setyodrajat, Euis Soliha, (2016). Pengaruh Kualitas Produk Citra Merek terhadap Samsung (Studi pada Mahasiswa Fakultas Ekonomika dan Bisnis Unisbank Semarang), Student’s Journal of Economic and Management, Universitas StikubankFX. Sulistiyanto W.S, Euis Soliha (2015). Pengaruh Persepsi Harga, Citra Perusahaan, dan Citra Merek terhadap Kepuasan dan Loyalitas Pelanggan pada Apotik” Dela” di Semarang, Proceeding Fakultas Ekonomi, Universitas StikubankWayan Sanjaya, Made Wardaya (2016). Pengaruh Kualitas Produk, dan Repuatasi Merek terhadap Kepuasan dan Loyalitas Pelanggan Mie instan”indomie”Ervina Wardhani (2010).Analisis Pengaruh Kualitas Produk, Kualitas Layanan, dan Nilai Pelanggan kk Kepuasan Pelanggan(studi kasus pada kedai digital 23 semarang)Riky Febri Windoyo (2009). Analisis Pengaruh Kualitas Pelayanan, Kualitas Produk, Persepsi Harga dan Lokasi terhadap Kepuasan Pelanggan (Studi Kasus Waroeng Steakand Shake di Semarang)Ryan Nur Harjanto (2010). Analisis Pengaruh harga, Produk, Kebersihan dan Kualitas layanan terhadap Kepuasan pelanggan 
PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN CITRA MEREK TERHADAP PROSES KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA MATIK DI KOTA TEGAL Moh Firman Subekti, 13.05.51.0210; Eddy Prabowo, Rokh
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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This study aims to determine the influence of each variable of product quality, service quality, and brand image of the purchasing decision process of Honda Matic motorcycle in Tegal City.The data used in this study is the primary data, with the questionnaire as a research instrument, which is then processed with the calculation of SPSS (StatisticalProductand Solutions) version 19. Population in this study are consumers who purchase motorcycles Honda Matic in Tegal City, which amounted to 100 respondents . Sampling technique in this research use purposive sampling that is intentional sampling according to requirement of sample which needed. Analyzer used is multiple linear regression.The results of this study indicate that each variable of product quality, service quality, and brand image have a positive and significant impact on the purchasing decision process of Honda Matic motorcycle in Tegal City. Keywords: Product quality, service quality, brand image, purchasing decision processDaftar PustakaAaker, David A. and Kevin Lane Keller (1990). ConsumerEvaluations of BrandExtensions. Journal of Marketing 54. Aeker, 1991., ManagingBrandEquity: Capitalizing on theValue of a BrandName. Aaker&Stayman, (1992)., Dimensions of BrandPersonalityJournal of Marketing Research, Vol.XXXIV (August).Aaker, David A. 2013. Manajemen Pemasaran Strategi. Edisi kedelapan. Salemba Empat. Jakarta. Ali M.B., Saidur R., Hossain M.S., 2007, A Review on Emission Analysisin Cement Industries, Journal Renewable and Sustainable Energy Reviews 15, Elsevier. Amrullah, ArtikaRomal dan SasiAgustin, 2016., Pengaruh Kualitas Produk, Harga, dan Citra Merek terhadap Keputusan Pembelian Honda Beat, Jurnal Ilmu dan Riset Manajemen : Volume 5, Nomor 7, Juli 2016. Antyadika, 2012., Analisis Lokasi, Harga, dan Kualitas Produk terhadap Keputusan Pembelian (Studi pada Wong ArtBakery&Café Semarang). Skripsi Fakultas Ekonomi dan Bisnis Universitas Diponegoro Semarang. AR, Rao dan Ruekert W (1994)., Brandalliance as signal of productquality. SloanManagRev 36 (fall):87–89. Assauri, Sofjan. 2004. Manajemen Pemasaran. Jakarta: Rajawali Press. Atik,dan ratminto. 2005. Manajemen Pelayanan, disertai dengan pengembangan model konseptual, penerapan citizen’scharter dan standar pelayanan minimal. Yogyakarta: Pustaka Pelajar Atmawati, Rustika dan M. Wahyuddin, 2008. “Analisis Pengaruh Kualitas PelayananTerhadap Kepuasan Konsumen Pada Matahari DepartementStore di Solo GrandMall.” Program Pascasarjana Universitas Muhammadiyah Surakarta. BasuSwasthaDharmmesta, T. Hani Handoko, 2000, Manajemen Pemasaran “ Analisa perilaku konsumen “. Edisi pertama cetakan ketiga. BPFEYogyakarta, Yogyakarta Beladin, Muhammad Igor dan Bambang MunasDwiyanto, 2013., Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan dan Citra Merek terhadap Kepuasan Konsumen (Studi pada Pengguna Sepeda Motor Merek Yamaha dari Kalangan Mahasiswa Universitas Diponegoro Semarang; Diponegoro Journal of Management, Volume 2, Nomor 2. Buchari Alma.,2005. Manajemen Pemasaran dan Manajemen Jasa. Cetakan 5 Bandung: CV Alfabeta Daniel dkk 1998., Kecerdasan Emosional (edisi bahasa indonesia), Jakarta; PT. Gramedia. Daryanto, 2014. Pembelajran Tematik, Terpadu, Terintegrasi (Kurikulum 2013). Jogjakarta: Gava Media Davis, 2000., Perilaku Dalam Organisasi, Edisi ketujuh, Jakarta; Penerbit Erlangga. Euis Soliha. 2017. Kualitas Produk, Citra Merek dan Persepsi Harga terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic “Honda” Jurnal Manajemen Teori dan Terapan Tahun 10. No. 1, April 2017 Ferdinand, 2006., Metode Penelitian Manajemen: Pedoman Penelitian untuk skripsi, Tesis dan Disertai Ilmu Manajemen. Semarang; Universitas Diponegoro. Garvin, 1998. ManagingQuality, , The New: Free Press. Gaspersz, Vincent. 2002. Pedoman Implementasi Program Six SigmaTerintegrasi dengan ISO 9001 : 2000 MBNQA dan HCCP. Jakarta : PT Gramedia PustakaUtama. Ghozali, 2005., Aplikasi Analisis Multivariate dengan program SPSS, Semarang; Badan Penerbit Universitas Diponegoro. Ghozali, Imam. (2011). Aplikasi AnalisiMultivarite Dengan Program IBM SPSS 19 (edisi kelima.) Semarang: Universitas Diponegoro. Ghozali, Imam, 2006. Aplikasi Analisis Multivarite dengan SPSS, Cetakan keempat, Badan Penerbit Universitas Diponegoro, Semarang. Hasan, 2002., Pokok-pokok Materi Metodologi Penelitian dan Aplikasinya. Bogor; Ghalia Indonesia. Indriantoro, Nur dan Bambang Supomo, 1999, metodologi Penelitian Bisnis Untuk Akutansi Dan Manajemen, Yogyakarta : BPFE, 1999. Kotler, 2000, Manajemen Pemasaran, Edisi Milenium, Jakarta; Prehallindo. Kotler, 2001. Manajemen Pemasaran. Analisis, Perencanaan, Implementasi, dan Kontrol. Jakarta; PT. Prehallindo. Kotler 2003. “Dasar – dasar Pemasaran, Jilid 1, Edisi Kesembilan” Jakarta : Indeks Gramedia Kotler, 2004., Manajemen Pemasaran: Analisis, Perencanaan, implementasi dan Kontrol, Edisi Sebelas. Alih Bahasa, Hendra Teguh. Jakarta; Penerbit PT. Prenhallindo. Kotler, Philip. 2004. Manajemen Pemasaran: Analisis, Perencanaan, implementasi dan Kontrol, Edisi Sebelas. Alih Bahasa, Hendra Teguh. Jakarta: Penerbit PT. Prenhallindo. Kotler, Philip dan Kevin Lane Keller, 2008. Manajemen Pemasaran, Jilid 1, Penerbit Erlangga. Jakarta. Kotler dan Amstrong. 2008. Prinsip-prinsip Pemasaran. Jilid 1 dan 2.Edisi 12. Jakarta: Erlangga. Kotler dan Amstrong. 2009. Prinsip-prinsip Pemasaran. Jilid 1 dan 2.Edisi 12. Jakarta: Erlangga. Kotler, Philip dan Gary Armstrong, 2009, Prinsip-prinsip Pemasaran, Edisi 12, Jilid 2, Jakarta: Erlangga Lupiyoadi dan Hamdani, 2006. Manajemen Pemasaran Jasa. Edisi Kedua. Jakarta: Salemba Empat Musay, Fransisca Paramitasari. 2012. Pengaruh BrandImage terhadap Keputusan Pembelian (Survey pada Konsumen KFC Kawi Malang). Jurnal. Malang : Universitas Brawijaya. Mowen, dan Michael Minor, 2002., Perilaku Konsumen. Jilid Kedua. Jakarta; Erlangga. Parasuraman, Valerie A. Zeithaml. Leonard Berry. (1985). A Conceptual Model Of Service Quality And ItsImplication For Future Research. Journal Of Marketing, Volume 49. Philip Kotler, 2005. Manajemen Pemasaran, Jilid I dan II, Edisi kesebelas, PT. Indeks, Gramedia, Jakarta Priadi, Noval Agus S.E., 2014., Kajian Tentang Kualitas Produk, Harga, dan Citra Merek Terhadap Keputusan Pembelian Motor Matic di Kecamatan Glenmore, Jurnal Ekonomi dan Bisnis, Volume 1, Nomor 1. Purwantidkk 2012., “Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Motor Honda MaticBeat”.Jurnal Ekonomi dan Informasi Akuntansi (Jenius) vol, 2 No. 3 : 260 – 277. Rofiah, Patricia Dhiana Paramita, Aziz Fathoni. Pengaruh Product Quality, Service Quality dan Customer Perceived Value Terhadap Customer Loyalty Dengan Dimeiasi Trust Pelanggan Pada Mini Market Alfamart Boja Kendal. Universitas Pandanaran Semarang 2015. Singarimbun, Masri. 1995. Metode Penelitian Survey. Jakarta: LP3ES Sugiyono. 2008. Metode Penelitian Bisnis. Alfabeta : Bandung. Sunyoto, D. 2012. Manajemen Sumber Daya Manusia. Yogyakarta : CAPS Tjiptono, Fandy 1996, Manajemen Jasa, Yogyakarta; Penerbit Andi. Tjahjaningsih, Endang dan MaurineYuliani. 2009. Analisis Kualitas Produk dan Citra Merek dalam Mempengaruhi Keputusan Pembelian dan Dampaknya Terhadap Loyalitas Merek HP Nokia. Vol.6. edisi 2, September 2009. Tjiptono, Fandy (2011)., Pemasaran Jasa,  Malang; Bayumedia. Tjiptono, 2012, Pemasaran Strategi. Yogyakarta. ANDI Yesenia, Edward H Siregar,(2014). Pengaruh Kualitas Layanan dan Produk terhadap Kepuasan serta Loyalitas Pelanggan Kentucky FriedChicken di Tangerang Selatan. 
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (studi pada konsumen“Rumah Makan Padang Mitra” di Semarang) Ginanjar Budi Santoso, 13.05.51.0137
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students Journal of Economic and Management

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Abstract

This study aims to determine how much influence the quality of the product, the perception of price and location to the purchase decision at Mitra Padang Semarang.After examination of literature and hypothesis examination, data from distribution of questionnaire of 100 consumers of Rumah Padang Mitra Semarang were obtained by using purposive sampling, then analyzed the data obtained by using quantitative analysis and reliability test, multiple regression analysis, hypothesis test And f test, and determination analysis (R²).The result of the research shows that the result of determination seen in Adjusted R Square is 0, which means 62,1% of variation of Sales decision can be explained by Product Quality, Price and Location Perception variable. . That is not included in the research. Partially based on t test result of the variables in this research is positive and significant where price level has the biggest influence in this research variable, whereas location has the least influence to decision of purchase. Based on the results of F test shows simultaneously or together variables in this study that is the product, perception of prices, and significant and significant location to the purchase decision. Therefore, to improve purchasing decisions can be done by improving product quality, competitive pricing, and strategic location selection.Keywords: Profitability, purchasing decision, product quality, price perception,Location
PENGARUH PERSEPSI HARGA, KEPERCAYAAN DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN (Studi Kasus Pada Jasa Loundry Power Klin) Lusiana Wismaningrum, 12.05.51.0113
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students Journal of Economic and Management

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Abstract

The study of the factors that affect customer satisfaction laundry service (Power Klin case study on Semarang). The purpose of this research is to analyze the influence of trust, perception of price and quality of service to customer satisfaction car air conditioner laundry service (Power Klin case study on Semarang). A sample of 100 respondents, the sampling method used was simple random sampling, by providing an equal opportunity for each element or member of the population to choose as a sample. Methods of data analysis using linear regression. The test results showed that (1) there are significant positive and significant correlation between price perception to customer satisfaction, (2) there are significant positive and significant correlation between the trust of the customer satisfaction and (3) there are significant positive and significant correlation between the quality of service to customer satisfaction. Keywords: price perception, trust, quality of service and customer satisfaction

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