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Students´ Journal of Economic and Management
Published by Universitas Stikubank
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Core Subject : Economy,
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POTRET PERUBAHAN PROFITABILITAS 16 BANK UMUM DI BURSA EFEK INDONESIA PADA PERIODE 2011-2016 Ayu Intan Anggraeni, 13.05.51.0176
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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This study aims to examine and analyze the influence of variables the Capital Adequacy Ratio (CAR), Non Performing Loan (NPL), Loan to Deposit Ratio (LDR), Operational Cost Ratio to Operational Income (BOPO), and Net interst Margin (NIM) of the Return On Asset (ROA) on Commercial Bank listed in the Indonesia Stock Exchange (IDX) on the period 2011-2016. The population in this study is a commercial bank listed in the Indonesia Stock Exchange (IDX) from 2011 until 2016. The samples are determined using purposive sampling. The criteria used are commercial bank listed on the Stock Exchange in 2011 - 2016 and the banks submit annual financial statements and completely. Method of data analysisused is panel data regression with selectionbetwenestimation method Fixed Effect Model (FEM) and the Random Effect Model (REM) through the Hausman Test. Hausman Test result of this study recommends using model REM. Based on the ouput, the largest constant value is found in Bank Rakyat Indonesia, Tbk and the smallest constant value is in Bank Negara Indonesia, Tbk.Based on the output Random Effect Model (REM) showed that CAR has no effect on ROA, NPL has a significant negative effect on ROA, LDR has no effect on ROA, BOPO has a significant negative effect on ROA, and NIM has a significant positive effect on ROA.The ability of the independent variables to explain ROA changes in Commercial Banks listed on the IDX in the period 2011-2016 amounted to 82.6%. The rest is the contribution of other variables outside the model. Keywords: Return On Asset (ROA),Fixed Effect Model (FEM) dan RandomEffect Model (REM).
PERKEMBANGAN KARIR KARYAWAN DI PDAM TIRTA MOEDAL SEMARANG Ninik Dwi Rahayu, 13.05.51.0035
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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Employee career development is important for organizations as well as for individuals, But not necessarily every organization has done it. As is the case that happened in PDAM Tirta Moedal Semarang. As a company should be able to develop career employees well, but the fact of career development incompany is not as expected. The purpose of this research is (1) to know career development in PDAM. (2) to know the factors influencing career development in PDAM. (3) to find out the dominant factors influencing employee career development in PDAM. The population of 494 employees. The sample was taken based on the needs of the tool and the homogeneity of the respondents with the number of 100 respondents, Taken with nonprobability sampling method. While the data collection is done by spreading the questionnaire. Data analysis used include descriptive analysis, validity test with factor analysis, reability test with cronbach alpha and analysis multiple regression. The results of this study indicate that career management and career planning have a positive and significant impact on career development. Keywords: Career Management, Career Planning and Career Development.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA,PROMOSI DAN LOKASI TERHADAPKEPUTUSAN PEMBELIAN (Studi Pada Rumah Makan Ayam Geprek di Kota Semarang) Nunung Pamungkas, 12.05.51.0048
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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Purchase consumer behavior is unique with preference everyone to a the products of different - different.It affected by many factors among them quality products, perception prices, promotion, locations and other - other.The purpose of this study is to find and analyze the influence of quality products, perception prices, promotion and location of the decision to buy chicken geprek in semarang city Population this research is consumers who buy chicken geprek idol within the city of semarang .Sample in this research as many as 100 people .Technique the sample collection use proposive sampling .As for criteria sample in this research was consumers from restaurants chicken geprek idol already over once buy at home eating chicken geprek idol .Instrument the analysis used is the validity , reliability and linear regression multiple . The results of the analysis can be concluded that: quality products have had a positive impact of the decision the purchase .Perception the price is not influential of the decision the purchase .Promotion do not affect of the decision the purchase .Location have had a positive impact of the decision the purchase. Password: quality roducts , perception price , promotion , location and intention buy
PENGARUH KEDISIPLINAN, KOMPETENSI DAN BUDAYA KERJA TERHADAP KINERJA PERAWAT (STUDI PADA PERAWAT UNIT RAWAT INAP RUMAH SAKIT UMUM DAERAH KOTA SALATIGA) Ridlo Setiawan, 13.05.51.0201; Indriyaningrum, kis
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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This study aims to determine the influence of discipline, competence and work culture on the performance of nurses inpatient unit of the General Hospital of Salatiga City. The sampling technique of this study was by using a saturated sample which. 130 people. Data completion technique using questionnaire. Cronbach alpha, using multiple linear regression analysis for the partial purpose of each independent variable to the related variables. Classic cropping test by conducting multicollinearity test, heteroskedatisitas test and auto test. The results of his research are: (1) Discipline has a negative effect on the performance of nurses. (2) Competence has a positive and significant influence on employee performance (3) Work culture has no significant effect on employee performance.Keywords: Discipline, Competence, Work Culture, PerformanceDAFTAR PUSTAKAAnak Agung Ngurah Bagus Dhermawan dkk, 2012. Pengaruh Motivasi, Lingkungan Kerja, Kompetensi, Dan Kompensasi Terhadap Kepuasan Kerja Dan Kinerja Pegawai Di Lingkungan Kantor Dinas Pekerjaan Umum Provinsi Bali.Avin Fadilla Helmi. (1996). Disiplin Kerja. Yogyakarta : Buletin Psikologi tahun IV No.2 Edisi KhususDavis, Keith dan John W. Newstrom,1985 Perilaku Dalam Organisasi, Jilid I, Edisi 7, Erlangga, Jakarta.Davis, Kelman.(1985), Perilaku Organisasi. Jakarta : Erlangga.Dela Elvi Lingga L (2014) Pengaruh komitmen karyawan, budaya kerja dan motivasi terhadap kinerja pegawai keuangan bpr di Tanjungpinang.Dwi agung nugroho arianto (2013) Pengaruh kedisiplinan, lingkungan kerja dan budaya kerja terhadap kinerja tenaga pengajar (studi kasus di yayasan pendidikan luar iasa kabupaten demak).Edwin B. Flippo, 1996. Manajemen Personalia, Jakarta: Erlangga.Gering, Supriyadi dan Triguno. 2001. Budaya Kerja Organisasi Pemerintah. Jakarta.Ghozali, Imam. 2011. “Aplikasi Analisis Multivariate Dengan Program SPSS”. Semarang: Badan Penerbit Universitas Diponegoro.Hadari Nawawi, (2003) Manajemen Sumber Daya Manusia Untuk Bisnis yang. Komptitif, Yogyakarta : Gadjah Mada University Press.Hasibuan, (2003). Manajemen Sumber Daya Manusia, Jakarta: Bumi Aksara.Hasibuan, 2000. Manajemen Sumber Daya Manusia. Edisi. Revisi.Jakarta: PT Bumi Aksara.Hasibuan, 2006, Manajemen Dasar, Pengertian, dan. Masalah,Edisi Revisi, Jakarta : Bumi Aksara.Hasibuan, 2007. Manajemen Sumber Daya Manusia. Edisi Revisi.     Jakarta : Bumi Aksara.Hasibuan, 2010. Manajemen Sumber Daya Manusia. Jakarta. PT Bumi AksaraHasibuan, 2015. Manajemen Sumber Daya Manusia, Penerbit : Bumi AksaraHastho Joko Nur Utomo dan Meilan Sugiarto, 2007, Manajemen Sumber Daya Manusia, cetakan pertama, Yogyakarta: Ardana.Husein, Umar. 2005. Evaluasi Kinerja Perusahaan. Jakarta : Gramedia Pustaka UtamaIlyas, Yaslis, 2005, Kinerja Teori, Penilaian dan Penelitian, Jakarta: Pusat KajianMangkunegara 2015, Manajemen Sumber Daya Manusia. Perusahaan, Penerbit Bandung : Remaja Rosdakarya.Mangkunegara, tahun 2006, Perencanaan dan. Pengembangan Manajemen Sumber Daya Manusia, Jakarta : PT Refika.Mangkunegara. (2009). Manajemen Sumber Daya Manusia. Bandung: PT. Remaja Rosdakarya.Margono. (2004) Metodologi Penelitian Pendidikan. Jakarta: Rineka CiptaMathis, Robert L. John H Jackson. 2002. Manajemen Sumber Daya Manusia. Jakarta : Penerbit Salemba Empat.Nawawi, Hadari. 2003. Kepemimpinan Mengefektifkan Organisasi. Yogyakarta: Gajah Mada University pressNonce V. Wonte, A. J. M. Rattu, M. Tulung (2016). Hubungan antara budaya kerja dengan kinerja perawat di unit Hemodialisa RSUP prof. Dr. R. D. Kandou Manado.Pasal 12 UU Tahun 2009Prijodarminto, Soegeng, 1994. Disiplin Kiat Menuju Sukses, Jakarta: AbadiPutu Agus Candra Mahardika, I Wayan Bagia, Ni Nyoman Yulianthini (2016). Pengaruh kompensasi dan disiplin kerja terhadap Kinerja karyawan pada Hotel Puri Bagus Lovina.Rivai, Veitzal., 2003, Manajemen Sumber Daya Manusia untuk Perusahaan: Dari. Teori ke Praktik. Jakarta: PT.Rajagrafindo Persada.Robbins, Stephen. P. 2006. Perilaku Organisasi (alih bahasa Drs. Benjamin Molan), Edisi Bahasa Indonesia, Klaten: PT Intan SejatiRumimpunu, Ridel Clif Joune (2015) Pengaruh kompetensi dan stres kerja terhadap kinerja pegawai pada Dinas pendidikan nasional provinsi Sulut.Sangadji, Etta dan Sopiah, 2010. Metodologi Penelitian, Penerbit Andi,Sanusi. Achmad (2009). Kepemimpinan Sekarang dan Masa Depan dalam. Membentuk Budaya Organisasi yang Efektif. Bandung: Prospect.S.Ruky, 2006, Sistem Manajemen Kinerja, Jakarta : Bumi Aksara.Sugiyono (2011). Metode penelitian kuntitatif kualitatif dan R&D. Alfabeta.Sugiyono, (2008). Metode Penelitian Kunatitatif Kualitatif dan R&D. Bandung.Sugiyono. (2009). Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif, dan R&D). Bandung: AlfabetaWibowo, (2007). Manajemen Kinerja. Jakarta : PT. Raja Grafindo Persada.Wirawan. (2009). Evaluasi Kinerja Sumber Daya manusia. Jakarta: Salemba.
TINGKAT KEPUASAN NASABAH ATAS KUALITAS LAYANAN NASABAH MENGGUNAKAN METODE IPA (IMPORTANCE PERFORMANCE ANALYSIS) (STUDI PADA BCA KCP SUARI SEMARANG) Kurnia Adi Wibowo, 13.05.51.0001; Kasmari, Kasmari
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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The study examines the effect of service quality on customer satisfaction. This research was conducted at Branch Office of PT. Bank Central Asia, Tbk on Suari Street, Semarang City. The sampling method used Slovin’s method with the observation period from 2014 to 2016. Relationship and (or) influence between variable is described by using IPA (Importance Performance Analysis) The results showed that service quality has positive effect and significant to the customer satisfaction. Keywords : Service Quality, Customer Satisfaction.DAFTAR PUSTAKAAndi Field, Discovering Statistics using SPSS, Second Edition (California : SAGE Publication, 2006)Arikunto, Suharsimi. 2006. Metodologi penelitian. Yogyakarta: Bina Aksara.Ariyoso, 2009. Importance Performance Analysis. Wordpress : Ariyoso.Assegaff, Mohammad. 2009. Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan (Studi pada Perusahaan Penerbangan PT. Garuda di Kota Semarang). Jurnal Ekonomi dan Bisnis. Vol. 10. No. 2. Juli. Unisulla Semarang.Augusty, Ferdinand. 2006. Metode Penelitian Manajemen. Semarang : Badan Penerbit Universitas Diponegoro.Basu Swastha dan Irawan, 2005, Manajemen Pemasaran Modern, Yogyakarta : Liberty.Feigenbaum. 1996. Kendali Mutu Terpadu, Terjemahan Hubaya Kandahjaya. Erlangga.Ferdinand, A.T. 2002. Structural Equation  Modelling dalam Penelitian Manajemen. Jakarta: Seri Pustaka Kunci.Ghozali, I. 2009. Aplikasi Analisis Multivariate dengan Program SPSS. Semarang: Universitas Diponegoro.Ghozali, I. 2011. Aplikasi Analisis Multivariate dengan Program IBM. SPSS19. Semarang: Universitas Diponegoro.Husein. Umar. 2005, Metode Penelitian Untuk Skripsi dan Tesis Bisnis, Jakarta : PT. Raja Grafindo Persada.John A. Martilla and John C. James, “Importance-Performance Analysis” (Journal of Marketing, January, 1977) pp. 77 – 79.Kotler, Amstrong. 2001. Prinsip-Prinsip Pemasaran, Edisi 12, Jilid 1, Jakarta : Erlangga.Kotler, Philip. 2003, Manajemen Pemasaran edisi kesebelas, Jakarta : Indeks Kelompok Gramedia.Kotler dan Keller, 2007. Manajemen Pemasaran, Edisi 12 Jilid 1, Jakarta : PT. Indeks.Martinez, C.L. 2003. Evaluation Report : Tools Cluster Networking Meeting #1. Arizona : CenterPoint Institute, Inc.Parasuraman, A. A. Zeithaml, V., and L. Berry L. 1995. “A Conceptual Model of Service Quality and Its Implications for Future Research”. Journal of Marketing. Vol. 49 (fall).Ritonga, Rahman. 1997. Statistika untuk Penelitian Psikologi dan Penelitian. Jakarta: Lembaga Penerbit Fakultas Ekonomi UI.Sugiyono. 2008. Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung : Alfabeta.Sugiyono. 2011. Statistika Untuk Penelitian. Bandung: Alfabeta.Sukmadinata, 2006. Metode Penelitian Pendidikan. Bandung : Remaja Rosdakarya.Supranto, J. 2006. Pengukuran Tingkat Kepuasan Pelanggan untuk Menaikkan Pangsa Pasar. Jakarta : PT. Rineka Cipta.Tjiptono, Fandy, 2005, Pemasaran Jasa, Malang : Bayumedia.Tjiptono. Fandy, Service, Quality & Satisfaction, Andi Offset, Yogyakarta, 2007.Valarie A. Zeithaml & Mary Jo Bitner. 2008., Service Marketing. The McGraw Hill Companies, Inc.Winarno. Surakhmad, 1998. Metode Penelitian. Jakarta : Graha Indonesia.Zeithaml dan Bitner, 2000. Service Marketing : Integrating Customer Focus Across the Firm, Graw Hill.
PENGARUH PERSEPSI HARGA, KUALITAS LAYANAN, DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PASIEN RAWAT INAP RSUD RAA SOEWONDO PATI Errik Permana, 13.05.51.0102; Stiyawan, Mulyo Budi
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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This study examines the effect of the price perception of the hospital patient satisfaction tinap swamp RAA Soewondo Pati, the influence of service quality on patient satisfaction RAA Soewondo Hospital Pati, and the influence of corporate image on patient satisfaction RAA Soewondo Hospital Pati. This research was conducted in RSUD RAA Soewondo Pati. The number of samples in this study were100 respondents. The population in this study were all inpatients in hospitals RAA Soewondo Pati. The samples are determined by purposive sampling technique. Data is processed by using multiple regression aid from SPSS 19 program. The results showed price perceptions significant positive effect on patient satisfaction RAA Soewondo Hospital Pati, service quality significant positive effect on patient satisfaction RAA Soewondo Hospital Pati, corporate image significant positive effect on patient satisfaction RAA Soewondo Hospital Pati. Keywords: price perception, sevice quality, comporage image, satisfactionDaftar pustaka A, Parasuraman. 2001. The Behaviorial Consequenses of Service Quality, Jurnal of Marketing. Vol 60.Adona, Fitri. 2006. Citra dan kekerasan dalam iklan. Perusahaan di Televisi. Padang Andalas University PressAaker,D.A. 1992.Strategic Market Management, John Wiley and Sons, New York Andreassen ,T. W. dan B. Lindestad. (1997). Customer Loyalty and Complex Services: The Impact of Corporate Image on Quality, Customer Satisfaction and Loyalty for Customers with Varying Degrees of Service Expertise. International Journal of Service Industry Management. 9(1): 7-23.Carpenter, J. M., and Fairhurst, A. 2005. Consumer Shopping Value, Satisfaction, And Loyalty For Retail Apparel Brands. Journal of Fashion Marketing andManagement, 9(3), 256–269.Fandy Tjiptono. (1999). Strategi Pemasaran. Yogyakarta: Cetakan ketiga,Andi.Fandy Tjiptono. (2000). Manajemen Jasa. Penerbit AndiYogyakarta.Fornell, C., et al. (1996). “The American Customer Satiafaction Index: Nature, Purpose, and FIndings”. Journal of Marketing60, 7-18.Ghozali, Imam. (2011). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 19 (edisi kelima.) Semarang: Universitas Diponegoro.Hidayat, Rahmat. 2010. Pengaruh kualitas pelayanan, kualitas produk, dan nilai nasabah terhadap kepuasan dan loyalitas nasabah bank mandiri di jawa timur.Universitas truno Joyo Madura.Jarvenpaa, S.L., Todd, P.A., (1997). “Consumer reactions to electronic shopping on the world wide web. International Journal of Electronic Commerce 1 (2).59–88.kotler philip: amstrong .garry. 2008.). Prinsip prinsip pemasaran jilid 1 jakarta : erlangga)Kotler, Philip, 2009. Marketing Management, New Jersey, Prentice Hall Inc.Khan, Shahzad; Hussain, Syed Majid; Yaqoob, Fahad, 2012.Determinants of Customer Satisfaction in Fast Food Industry, International Journal of Management and Strategy, Vol. 3.Kotler, Philip. 2004. Marketing Insight from A to Z: 80 Konsep yang Harus Dipahami Oleh Setiap Manajer. Dialih bahasakan oleh: Anies Lastiati. Jakarta: Erlangga.Parasuraman,A, V, A. Zeithamldan L.L.  Berry, !998, SERVQUAL: A multiple item scale for measuring customers perceptions of service quality, jurnal of retailing vol.64, no 1Purnama, Nursya’bani. 2006. Manajemen Kualitas. Edisi Pertama. Yogjakarta : EKONISIA  Reynolds, K. E., and Beatty, S. E, 1999. Customer Benefits And Company Of Consequences Customer-Salesperson Relationships In Retailing. Journal ofRetailing, 75(1), 11–32.Sabri, Hasan, 2009. Pengaruh Kualitas Layanan, Citra, Nilai dan Kepuasan terhadap Loyalitas Pasien (Study Pada Industri Rumah Sakit Di Makasar), Fakultas Ekonomi Universitas Muslim IndonesiaSutanto, J. E. (2009). Dimension Quality of Service Influence Customer Satisfaction in the Hotel (A Case Study an Examination of the Transaction Model in Service Industry). Proceeding of International Seminar on Industrial Engineering and Management, Bali, Indonesia: 108-114.Soemirat, Ardianto. 2003. Dasar dasar Public Relation. Bandung PT. Remaja Rosdakarya 
PENGARUH KOMPENSASI, MOTIVASI DAN DISIPLIN KERJA TERHADAPKINERJAKARYAWANPADAINDUSTRI HOME VANILLA Muji Harjanti, 13.05.51.0119
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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This study aims to determine and analyze the effects of compensation, motivation and work discipline on employee performance.The sample of research is 70 employees in Home Industry Vanilla. In this research using census sampling technique that is taking all population as research sample. Technique analysis of the data used include the test validity, reliability testing with Alpha Cronbrach, multiple regression analysis, T test to test and approve the research hypothesis.The test results obtained that there is a positive and significant effect of compensation on employee performance, there is a positive and significant effect of motivation on employee performance, There is a positive influence and significant work discipline on employee performance.  Keywords: compensation, motivation, work discipline and employee performance
PENGARUH GAYA KEPEMIMPINAN DEMOKRATIS, MOTIVASI DAN KOMPETENSI TERHADAP KINERJA KARYAWAN (Studi Kasus pada PT. Istana Argo Kencana Sanken Semarang) Alief Fajar Setiarso, 13.05.51.0075
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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Every company will always strive for the human resources that have full involvement in an effort to generate high work productivity and can achieve the goals set, PT. ISTANA ARGO KENCANA is an electronics company engaged in distributors and sales. This study aims to determine the effect of democratic leadership style, motivation and competence on employee performance, at PT. ISTANA ARGOKENCANA branch of Semarang City. In this study the population used is electronic companies, data retrieval techniques in this study using primary data by census method that is sampling all employees who work at PT. ARGOKENCANA ISSUES. Data analysis using multiple linear regression analysis. The result of the analysis shows that X1 variable of Democratic Leadership Style has a significant positive effect on performance variable, X2 Motivation has significant positive effect on employee performance, and X3 variable has significant positive effect on employee performance.From three independent variables are competence variables that have influence most strongly against employee performance. Keywords: Democratic Leadership Style, Motivation and Competence
PENGARUH KEMAMPUAN KERJA, BEBAN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI RSUD KRMT WONGSONEGORO SEMARANG (Studi Kasus Di RSUD KRMT WONGSONEGORO SEMARANG) Agung Bayu Setyono, 13.05.51.0116; Sutejo, Bambang
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kemampuan kerja, beban kerja dan motivasi terhadap kinerja pegawai RSUD KRMT Wongsonegoro Semarang. Populasi dalam penelitian ini adalah keseluruhan Pegawai Negeri Sipil yang terdiri dari pejabat struktural maupun pejabat fungsional RSUD KRMT Wongsonegoro Semarang mulai dari golongan II hingga IV yang berjumlah 985 orang, dengan jumlah sampel sebesar 91 responden. Teknik pengambilan sampel dalam penelitian ini adaha Proportional Random Sampling. Metode pengambilan data primer yang digunakan adalah metode kuesioner dan data analisis menggunakan model regresi linier berganda. Hasil penelitian menunjukkan bahwa kemampuan kerja dan motivasi kerja berpengaruh positif terhadap kinerja pegawai, sedangkan beban kerja mempunyai pengaruh negatif terhadap kinerja pegawaiKata kunci :     Kemampuan kerja, beban kerja, motivasi kerja dan kinerja pegawai.DAFTAR PUSTAKAAs’ad, Moh, 2009, Manajemen Sumber Daya Manusia, Edisi Revisi, Grafindo, Jakarta Astianto, Anggit dan Suprihhadi, 2014, Pengaruh stres kerja dan beban kerja terhadap kinerja karyawan PDAM Surabaya, Jurnal Ilmu dan Riset Manajemen Vol. 3 Astutik, Mardi, 2016, Pengaruh beban kerja dan motivasi kerja terhadap kinerja karyawan bagian produksi. Jurnal Ekobistek Vol. 5 No. 2 Hal. 53-62 ISSN : 2301-5268 Dessler Gary, 2009, Manajeman Sumber Daya Manusia, Prenhallindo, Jakarta Ferdinand, Augusty. 2009, Metode Penelitian Manajemen. Semarang, BP.UN Ghozali, Imam, 2013. Aplikasi  Analisis Multivariate bagi Program SPSS. Badan Penerbit UNDIP Handoko, T. Hani 2011, Manajemen Personalia & Sumberdaya Manusia, Edisi 2, BPFE, Yogyakarta Hasibuan, Malayu SP., 2012, Manajemen Sumber Daya Manusia,  STIE YKPN, Yogyakarta Heijrahman, Ranunpandoyo dan Suad Husnan, 2011, Manajemen Personalia, BPFE, Yogyakarta Indriantoro, Nur dan B. Supomo, 2012, Metodologi Penelitian Bisnis, Edisi pertama, BPFE, YogyakartaIskandar, Sentot dan Gredi Granada Sembada, 2012, Pengaruh beban kerja, motivasi dan kepuasan kerja terhadap kinerja pegawai Bank BJB Cabang Padalarang, Jurnal Ekonomi, Bisnis dan Entrepreneurship Vol. 6 No. 1 Hal.26 -38 ISSN 2443-0633Kuncoro, Mudrajat, 2009, Metode Riset untuk Bisnis dan Ekonomi, Erlangga, JakartaMangkunegara, A. P, 2012, Manajemen Sumber Daya Manusia Perusahaan, Cetakan 8 Rineka Cipta, Jakarta Mas’ud, Fuad, 2009, Survai Diagnosis Organisasional : Konsep & Aplikasi, Badan Penerbit UNDIP, Semarang Marzuki, 2012, Metodologi Riset, BPFE UII, Yogyakarta Meshkati, N and Nelson, 2011, A Comparation Between stress, workload and job satisfaction in nurses and employee. Journal Annals of Biological Research, 3(6), pp:2888-2892 Muliharta, 2015, Faktor-faktor yang mempengaruhi kinerja karyawan. Jurnal manajemen bisnis. Vol. 3 No. 1 Munandar, M, 2011.  Manajemen Sumber Daya Manusia.. BPFE, Yogyakarta Prihatini, S, 2007, Beban kerja dan motivasi pengaruhnya terhadap kinerja karyawan, Jurnal Manajemen dan Bisnis. Vol. 3 No. 1 Riduwan, 2009, Metode & Teknik Menyusun Tesis, Penerbit Alfabeta, Bandung Robbins, Stephen P., 2012, Perilaku Organisasi : Konsep – Kontroversi – Aplikasi, PT. Prehallindo, Jakarta Sahrah, Alimatus, 2014, Organizational citizenship behavior ditinjau dari kepuasan kerja dan jenis kelamin para perawat rumah sakit. Jurnal Ekonomi dan Manajemen Bisnis. Vol. 6 No. 1 Sedarmayanti, 2011. Manajemen Sumber Daya Manusia : Reformasi Birokrasi dan manajemen Pegawai Negeri Sipil. PT. Refika Aditama, Bandung Siagian, S.P. 2013. Manajemen Sumber Daya Manusia. Edisi Satu. Cetakan Kedelapan belas. Bumi Aksara. Jakarta Simamora, Henry, 2013,  Manajemen Sumber Daya Manusia, STIE YKPN, Yogyakarta Sugiyono. 2012. Metode Penelitian Kuantitatif Kualitatif dan R&D. Cetakan Ke-13. Penerbit Alfabeta. Bandung.Syardianto, dkk, 2014, Pengaruh kemampuan kerja dan motivasi kerja terhadap kinerja pegawai pada Dinas Perhubungan Komunikasi dan Informatika. Jurnal Administrasi Reform, ISSN 2338-7637. Hal. 885-897 Thoha, Miftah. 2011. Perilaku Organisasi. Jakarta: Rajawali Umar, Husein, 2013, Metodologi Penelitian, PT. Gramedia Pustaka Utama, Jakarta. Utomo, Arya Pradipta, 2008, Pengaruh komitmen, beban kerja, kompleksitas tugas dan budaya suportif terhadap kepuasan kerja. Jurnal Media Bisnis Edisi Khusus November Waruwu, Penunjang, 2016, Kepuasan kerja sebagai variable mediasi hubungan motivasi dan pemberdayaan terhadap kinerja. Universitas Stikubank Semarang Yo, Putu Melati Purbaningrat dan Ida Bagus Ketut Surya, 2015, Pengaruh beban kerja terhadap kepausan kerja dengan stres kerja sebagai variabel mediasi, E-Jurnal Manajemen Unud, Vol. 4 No. 5 Hal. 1149-1165 ISSN 2302-8912 Zainun, Bukhori. 2013. Pengaruh Pembelajaran Organisasi terhadap Hubungan antara Komitmen Organisasi dengan Kinerja Karyawan. Jurnal Kajian Bisnis. Volume 12 No.1. Januari
PENGARUH CITRA MEREK, KUALITAS LAYANAN DAN PERSEPSI NILAI TERHADAP LOYALITAS MEREK MELALUI KEPUASAN PELANGGAN (STUDI PADA PT. ASURANSI ALLIANZ UTAMA CABANG KOTA SEMARANG) Fil Alam Alif Alfatah, 13.05.51.0151
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students Journal of Economic and Management

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Abstract

The goals of this research are to examine and analyze the influence of brand image, service quality, and perceived value on customer satisfaction at PT. Asuransi Allianz Utama Branch of Semarang City. And to examine and analyze the influence of customer satisfaction on brand loyalty of PT. Asuransi Allianz Utama branch of Semarang City. The sampling method used purposive sampling with the limit of insurance period more than one year and the number of samples in this study were 150 respondents. The influence between variable is described by using multiple regression analysis. Based on the results of statistical tests on research about the influence of brand image, service quality, and perceived value on brand loyalty through customer satisfaction (empirical study in PT. Asuransi Allianz Utama branch of Semarang City) can be deduced that brand image doesn’t significantly influence on costumer satisfaction of PT. Asuransi Allianz Utama branch of Semarang City, service quality and perceived value does significantly influence on customer satisfaction of PT. Asuransi Allianz Utama branch of Semarang City, and customer satisfaction does significantly influence on brand loyalty of PT. Asuransi Allianz Utama branch of Semarang City.

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