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<![CDATA[KAJIAN PERKEMBANGAN PEMIKIRAN MANAJEMEN: GERAKAN PEMIKIRAN SCIENTIFIC MANAGEMENT HINGGA KAIZEN ]]>
<![CDATA[Gunarso Wiwoho]]>
<![CDATA[ Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 16 No 2 (2017): Fokus Bisnis ]]>
Publisher : <![CDATA[P4M STIE Putra Bangsa ]]>
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DOI: 10.32639/fokusbisnis.v16i2.523
<![CDATA[This article is a summary of the various ideas related to the concepts and techniques of management of the industrial revolution to the modern era. The research method used was a review of the literature related to management thinking. In this article the various movements of thought are grouped into four areas of thought or theory. The division is not based on the periodicity of the year, but more to the realm of thought developed. The fourth field is the thought of Scientific & administrative management theory, behavioral management theory, quantitative management theory and modern management theory and Kaizen. Field of thought is presented based on the appearance of the field earlier than other areas of thought, even in the era of the movement of thought or one area may also appear a work that is part of another movement of thought. The results of the literature review of this study show that the development of management thought started thinking mechanically related and productivity in manufacturing, and then evolved to the related study of human nature and behavior and proceed to the field of the relationship between humans and system organization. This study also found a lack of attention from historians related to the development of management thought management business focusing on marketing or customer oriented.]]>
<![CDATA[Analisis Pengaruh Selebritis Spokeperson Terhadap Evaluasi Konsumen pada Iklan IM3 PT Indosat Tbk. ]]>
<![CDATA[Gunarso Wiwoho]]>
<![CDATA[ Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 8 No 1 (2009): Fokus Bisnis ]]>
Publisher : <![CDATA[P4M STIE Putra Bangsa ]]>
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DOI: 10.32639/fokusbisnis.v8i1.527
<![CDATA[The study analyzes the influence of celebrity spokespersons (attractiveness, trustworthiness, and expertise) toward consumer evaluation on the advertisementof IM3 starring by Asmirandah. It takes the public sample of cell phone users who've seen the advertising of IM3 starring by Asmirandah and there are some 100 people arriving in the Kebumen district. The sample techniques that used in this study is non-probability sampling using convenience sampling method. The used Instruments in this study is a questionnaire to obtain needed primary data.The main results of this study shows a significant effect together with celebrity spokespersons (attractiveness, trustworthiness, and expertise) toward the consumer evaluation. The variables of Celebrity spokespersons that have significantly effect to consumers partially toward the consumers evaluation on the advertisement of IM3, starring by Asmirandah is attractiveness and trustworthiness, whereas the expertise variable has no significant effect to consumer evaluation on the advertisement of IM3 starring by asmirandah.]]>
<![CDATA[Pengembangan Karyawan dengan Motivasi sebagai Variabel Pemoderasi Terhadap Kepuasan Kerja Karyawan BPR Kebumen ]]>
<![CDATA[Gunarso Wiwoho]]>
<![CDATA[ Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 9 No 1 (2010): Fokus Bisnis ]]>
Publisher : <![CDATA[P4M STIE Putra Bangsa ]]>
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DOI: 10.32639/fokusbisnis.v9i1.528
<![CDATA[Kepuasan kerja karyawan merupakan salah satu elemen yang cukup penting untuk menunjang kelancaran operasional perusahaan dalam mencapai tujuannya. Sikap puas atau tidak puas karyawan dapat diukur dari sejauh mana perusahaan atau organisasi dapat memenuhi kebutuhan karyawan. Masalah yang peneliti kemukakan dalam penelitian ini adalah apakah sistem kompensasi, peluang berkarier, dan pengembangan karyawan berpengaruh terhadap kepuasan kerja dengan motivasi sebagai variabel moderat pada PT. BPR Artha Mitra Gombong. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh sistem kompensasi, peluang berkarier, dan pengembangan karyawan dengan motivasi sebagai variabel moderat terhadap kepuasan kerja karyawan pada PT. BPR Artha Mitra Gombong, baik secara parsial maupun secara simultan. Penelitian ini menggunakan analisis regresi berganda dan Moderated Regression Analysis ( MRA ) untuk mengetahui pengaruh sistem kompensasi (X1), peluang berkarier (X2), dan pengembangan karyawan (X3) sebagai variabel independent terhadap kepuasan kerja (Y) sebagai variabel dependent, dengan motivasi (Xm) sebagai variabel moderat. Adapun populasi yang digunakan adalah seluruh karyawan pada PT. BPR Artha Mitra Gombong. Teknik pengumpulan data menggunakan kuesioner yang sebelumnya diuji validitas dan reliabilitasnya dengan bantuan program SPSS 12.00. Dari hasil penelitian dan analisis data diperoleh kesimpulan bahwa secara parsial hanya variabel sistem kompensasi yang mempunyai pengaruh signifikan terhadap kepuasan kerja karyawan pada PT. BPR Artha Mitra Gombong. Sedangkan secara simultan, variabel-variabel sistem kompensasi, peluang berkarier, dan pengembangan karyawan tanpa motivasi sebagai variabel moderat mempunyai pengaruh yang signifikan terhadap kepuasan kerja karyawan pada PT. BPR Artha Mitra Gombong. Berdasarkan kesimpulan yang telah dikemukakan, PT. BPR Artha Mitra Gombong untuk mewujudkan kepuasan kerja karyawannya disarankan untuk memperhatikan dan mengupayakan sistem kompensasi yang baik, karena variabel tersebut terbukti signifikan mempengaruhi kepuasan kerja karyawan.]]>
<![CDATA[The Assessment of Dimension Absorptive Capacity on Innovation Performance and Small Business Performance ]]>
<![CDATA[Gunarso Wiwoho]]>
<![CDATA[ Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 15 No 2 (2016) ]]>
Publisher : <![CDATA[P4M STIE Putra Bangsa ]]>
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DOI: 10.32639/fokusbisnis.v15i2.529
<![CDATA[This study aims to examine the role of the absorptive capacity dimension in improving innovation performance and small business performance. The sample used as many as 35 businesses in the business sector of handy crafts. The collected data were analyzed using path analysis and processed with SPSS software version 24.0. The results showed that all hypotheses were accepted. The absorptive capacity dimension consists of potential absorptive capacity and absorptive capacity, both of which are able to have a positive influence on the performance of innovation and the performance of small businesses. But realized absorptive capacity can have a greater influence on innovation and small business performance than potential absorptive capacity.]]>
<![CDATA[PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP CUSTOMER SATISFACTION DAN REPURCHASE INTENTION PENGGUNA APLIKASI OVO ]]>
<![CDATA[Gunarso Wiwoho]]>
<![CDATA[ Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 18 No 1 (2019): Fokus Bisnis ]]>
Publisher : <![CDATA[P4M STIE Putra Bangsa ]]>
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DOI: 10.32639/fokusbisnis.v18i1.530
<![CDATA[The purpose of this study was to determine the effect of perceived usefulness and perceived ease of use on customer satisfaction and repurchase intention. The sample of this research is OVO users in the Grab application who have done top-up at least 2 times in the Kebumen area as many as 100 respondents. The sampling technique uses nonprobability sampling technique, namely purposive sampling. Methods of data collection using questionnaires, literature studies and interviews. Analysis of the data used is the instrument validity and reliability test, the classic assumption test, hypothesis testing and path analysis using the SPSS 21 program for windows. The results of this study indicate that all items of each variable are valid and reliable. Both structural models meet the classic assumption test criteria with no multicollinearity, heterokedasticity, and normality assumptions. Based on the results of the t test showed that the variable perceived usefulness and perceived ease of use have a significant effect on customer satisfaction, perceived usefulness has a significant effect on repurchase intention, perceived ease of use has a significant effect on repurchase intention, customer satisfaction has a significant effect on repurchase intention.]]>
<![CDATA[PENGARUH CUSTOMER SATISFACTION DAN PERCEIVED VALUE TERHADAP SWITCHING BARRIERS DAN CUSTOMER LOYALTY ]]>
<![CDATA[Gunarso Wiwoho]]>
<![CDATA[ Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 15 No 1 (2016) ]]>
Publisher : <![CDATA[P4M STIE Putra Bangsa ]]>
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DOI: 10.32639/fokusbisnis.v15i1.532
<![CDATA[Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh dari customer satisfaction dan perceived value terhadap customer loyalty melalui switching barrier sebagai variabel intervening. Pengumpulan data dilakukan dengan kuesioner. Dengan menggunakan teknik non probability sampling, penelitian dan diterapkan teknik sampling purposive, penelitian ini mengami sampel 100 responden konsumen Bakery Kebumen sebagai konsumen akhir dengan waktu pembelian minimal dua kali dalam satu minggu. Pengaruh customer satisfaction terhadap switching barrier menunjukkan bahwa customer satisfaction tidak signifikan terhadap switching barrier. Pengaruh perceived value terhadap switching barrier menunjukkan bahwa perceived value tidak berpengaruh signifikan terhadap switching barriers. Pengaruh customer satisfaction terhadap customer loyalty menunjukkan bahwa customer satisfaction berpengaruh signifikan terhadap customer loyalty. Pengaruh perceived value terhadap customer loyalty menunjukkan bahwa perceived value tidak berpengaruh signifikan terhadap customer loyalty. Pengaruh switching barrier terhadap customer loyalty menunjukkan bahwa switching barrier berpengaruh signifikan terhadap customer loyalty. Switching barrier dapat dijelaskan oleh customer satisfaction dan perceived value sebesar 3,1% sedangkan sisanya 96,9% dipengaruhi oleh variabel lain. Customer loyalty dapat di jelaskan oleh customer satisfaction, perceived value dan switching barriers sebesar 16,9% sedangkan 83,1% dipengaruhi oleh variabel lain.]]>
<![CDATA[PENGARUH GREEN PRODUCT, GREEN BRAND, DAN GREEN ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN ]]>
<![CDATA[Gunarso Wiwoho]]>
<![CDATA[ Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 14 No 1 (2015) ]]>
Publisher : <![CDATA[P4M STIE Putra Bangsa ]]>
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DOI: 10.32639/fokusbisnis.v14i1.533
<![CDATA[This study aims to determine the effect of Green Product, Green Brand, and Green Advertising on Tupperware Purchasing Decisions in Kebumen. The purpose of this study is to analyze and explain the effect between the independent variable and the dependent variable. The sample in this study are consumers who know, buy, or use Tupperware in the amount of 100 people. Data collection techniques using purposive sampling technique. Validity test shows that all variables in this study are valid. The data is processed using the SPSS 22 for Windows program. Based on the results of the study indicate that the Green Product variable has a significant effect on purchasing decisions. Green Brand has a significant influence on purchasing decisions. Green Advertising has a significant effect on purchasing decisions.]]>
<![CDATA[PENGARUH CAFÉ ATMOSPHERE, FOOD QUALITY DAN SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION DAN REPURCHASE INTENTION ]]>
<![CDATA[Gunarso Wiwoho]]>
<![CDATA[ Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 13 No 2 (2014) ]]>
Publisher : <![CDATA[P4M STIE Putra Bangsa ]]>
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DOI: 10.32639/fokusbisnis.v13i2.534
<![CDATA[This study aims to examine and analyze the effect of café atmosphere, food quality, service quality on customer satisfaction and repurchase intention on consumers in the Beranda Eatery Kebumen. The purpose of this study is to analyze and explain the influence between independent variables, intervening variables and dependent variables.The population of this research is the consumer of the Beranda Eatery Kebumen. The sample in this study is 100 people. The sampling technique used was accidental sampling. The method of data collection with questionnaire. Respondents' attitudes are measured with a 4-level Likert scale and the data obtained are processed by SPSS (Statistical Product and Service Solution) analysis for Windows version 22. Data analysis uses descriptive analysis, and statistical analysis (path analysis).The results showed that there was a significant influence between café atmosphere variables on customer satisfaction, food quality had a significant effect on customer satisfaction, then service quality had a significant effect on customer satisfaction, cafe atmosphere had a significant effect on repurchase intention, food quality had no significant effect on repurchase intention, service quality has a significant effect on repurchase intention, and customer satisfaction has a significant effect on repurchase intention.]]>
<![CDATA[ANALISIS PENGARUH EASY OF USE, QUALITY OF INFORMATION TERHADAP TRUST DAN REPURCHASE INTENTION E-TICKET PADA APLIKASI TRAVELOKA ]]>
<![CDATA[Gunarso Wiwoho]]>
<![CDATA[ Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 17 No 2 (2018): FOKUS BISNIS ]]>
Publisher : <![CDATA[P4M STIE Putra Bangsa ]]>
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DOI: 10.32639/fokusbisnis.v17i2.537
<![CDATA[The purpose of this study is to analyze the effect of easy of use, quality of information on trust, and repurchase intention e-ticket on the Traveloka application in Kebumen Regency. The study was conducted using populations originating from people living in Kebumen Regency and had transacted using Traveloka with a sample size of 100 respondents. The analytical method used in this study consisted of descriptive and quantitative analysis with the type of determination of respondents through purposive sampling. Analysis carried out through quantitative methods is the validity test, reliability test, classical assumption testing, t-test, determination coefficient test, path analysis, and Sobel test. The results showed that based on the validity and reliability tests all variables were declared valid and reliable. Based on the t-test the easy of use variable significantly affects trust, quality of information significantly influences trust, easy of use significantly influences repurchase intention, quality of information, and trust has an effect on repurchase intention. The Sobel test shows that trust cannot mediate easy of use with repurchase intention and trust can mediate the quality of information with repurchase intention.]]>
<![CDATA[Peran Risiko Sanksi Pajak Pada Pengaruh Good Governance dan Whistleblowing System Terhadap Kepatuhan Wajib Pajak. ]]>
<![CDATA[M. Rizki Utama]]>;
<![CDATA[Amir Hidayatulloh]]>
<![CDATA[ Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 19 No 1 (2020): Fokus Bisnis ]]>
Publisher : <![CDATA[P4M STIE Putra Bangsa ]]>
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DOI: 10.32639/fokusbisnis.v19i1.540
<![CDATA[Tujuan penelitian ini adalah untuk menganalis pengaruh good governance dan whistleblowing system terhadap kepatuhan wajib pajak. Selain itu, penelitian ini juga untuk menganalis pengaruh good governance dan whistleblowing system terhadap kepatuhan wajib pajak jika dimoderasi oleh risiko sanksi pajak. Responden dalam penelitian ini berjumlah 104 responden yang berasal dari 22 propinsi. Teknik pengambilan sampel dalam penelitian ini menggunakan purposive sampling, dengan kriteria wajib pajak orang pribadi yang memiliki NPWP. Teknik analisis data dalam penelitian ini menggunakan Partial Least Square dengan bantuan alat WarpPLS. Penelitian ini memperoleh hasil bahwa kepatuhan wajib pajak dipengaruhi oleh good governance dan whistleblowing system. Akan tetapi, penelitian ini tidak dapat membuktikan bahwa risiko sanksi pajak memoderasi pengaruh good governance dan whistleblowing system terhadap kepatuhan pajak. Hal ini karena risiko sanksi pajak merupakan salah satu variabel independen yang dapat memengaruhi kepatuhan wajib pajak.]]>
