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iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 11 Documents
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Search results for , issue "Vol 11, No 2 (2023): iBuss Management" : 11 Documents clear
Strategy to Redesign Upfield’s Current Internship Program Into An Equitable, Company-Wide Program That Positively Impacts Both The Company and The Interns Debbie Davita
iBuss Management Vol 11, No 2 (2023): iBuss Management
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Abstract

Human capital is one of the most impactful drivers of the operations and growth of a business. However, challenges in hiring and retaining capable candidates exist for multinational companies, such as the risks of bad hires and worker shortages. These companies include Upfield, the largest global plant-based consumer product company headquartered in the Netherlands. One of the ways the company can source and acquire qualified employees is through an internship program. Nonetheless, Upfield’s current internship program has just been established in a department and has not been formalized, which hinders the program from functioning optimally. To maximize the positive impact of Upfield’s internship program, this research analyzes the current situation and industry practices to establish an equitable internship program on the company scale. To collect the data, three interviews were conducted with internal employees who are closely related to the program. Moreover, surveys were disseminated to all 14 interns within the Upfield Netherlands. The qualitative method was used to analyze the collected data. As the research’s conclusion, a centralized system for the internship program was suggested to ensure a streamlined and sustainable program. Moreover, six action plans and an internship program scheme were delivered to substantiate the implementation idea.Keywords: Internship program, Human resource management, Upfield, Talent acquisition.
The Effect of Celebrity Endorsement on Purchase Intention Mediated by Brand Image: Industry and Brand Level Analysis Viriyani Viriyani; Ansell Kevyn Sutrisno
iBuss Management Vol 11, No 2 (2023): iBuss Management
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The utilization of celebrity endorsement as a marketing strategy has gained widespread popularity across various industries, including the electronic industry. The objective of this study is to assess the effect of celebrity endorsement towards purchase intention, specifically through brand image. The analysis compares the relationship between variables at two levels: industry and brand, each at varying levels of maturity. The research analyzed Indonesian citizens who are aware of Vivo and Samsung brand and the respondents are acquired through survey generator websites, namely Populix and Survey Monkey. Using the PLS-SEM method continued by MGA (Multi Group Analysis), this research assesses the relationship among 379 valid respondents with Vivo and Samsung. Results indicate that at the industry level, brand image plays a positive mediating role in the relationship between celebrity endorsement and purchase intention, despite a negative direct relationship between the two. At the brand level, celebrity endorsement has a negative impact on purchase intention for Vivo, while exhibiting no significant effect on Samsung brand. However, brand image positively mediates the relationship between the two. Furthermore, multigroup analysis reveals that the difference in effect between the two brands is not statistically significant.Keywords: Celebrity endorsement, Purchase intention, Brand image, Smartphone industry, Indonesia.
Effect of Perceived E-Service Quality Towards Behavioral Intention Mediated by Customer Satisfaction: A Case of UNIQLO Indonesia Daniellus Wilfredo
iBuss Management Vol 11, No 2 (2023): iBuss Management
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This study investigates the connection between online repurchase intent and perceived e-service quality in the context of UNIQLO Indonesia. This study's goal is to analyze how perceived e-service quality affects behavioral intentions and the mediating function that customer satisfaction plays in this relationship. The PLS-SEM method was used to conduct the study among 356 valid respondents where the respondents are UNIQLO consumers in Indonesia. The study utilizes probability sampling where the sampling method used is simple random sampling. The study received responses from the respondents through an online questionnaire that was shared through several social platforms. The results of this study shed light on how perceived e-Service quality affects behavioral intention as well as the mediating role that customer satisfaction plays. The findings show that perceived e-service quality significantly affects behavioral intention, highlighting its significance for UNIQLO Indonesia's online success. The study also demonstrates that customer satisfaction partially mediates the association between perceived e-service quality and behavioral intention, underscoring the relationship's importance.Keywords: Perceived e-service quality, Customer satisfaction, Behavioral intention, UNIQLO Indonesia.
The Impact of E-Service Quality on Customers’ Satisfaction Mediated by Customer Trust in the Case of Zalora Indonesia Jocelyn Widjaja; Kyoko Suwandi Djaja
iBuss Management Vol 11, No 2 (2023): iBuss Management
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With the increase of online purchases and the trend of the fashion segment in Indonesia, Zalora Indonesia is supposed to be in an advantageous position. However, despite the favorable market conditions, Zalora Indonesia has been facing a decline in web visits due to reduced consumer buying interest and heightened competition, leading to concerns about its overall performance. Therefore, in the case of Zalora Indonesia, the researchers conducted this study to examine the impact of e-service quality on customer satisfaction, with customer trust as the mediator. To gather relevant data, the researchers employed a simple random sampling technique and distributed online questionnaires to customers who had made purchases on Zalora Indonesia within the past six months. The researchers utilized the SmartPLS 4.0 software to analyze the data from 53 valid respondents using the PLS-SEM technique. The findings of the study revealed several key relationships between the variables under investigation. The results showed that e-service quality has a notable correlation towards customer trust, customer trust has a significant relationship towards customer satisfaction, and e-service quality has a significant relationship towards customer satisfaction. Furthermore, it is found that the relationship between e-service quality and customer satisfaction is affected by partial mediation by customer trust.Keywords: E-service quality, Customer satisfaction, Customer trust.
The Optimization of Power BI Utilization in JDE’s Financial Reporting and Analysis Practices in Order to Increase Efficiency and Create Higher Quality Reports Mevina Noviani Rahmatharun
iBuss Management Vol 11, No 2 (2023): iBuss Management
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This research examines how Microsoft's Power BI may be used to improve financial reporting and analysis procedures in Jacobs Douwe Egberts (JDE). Each of the seven chapters in the report addresses different topics relating to Power BI's core features, best practices, JDE’s current financial practices, user requirements and problems, integration with existing processes, as well as potential risks and challenges. The research utilized qualitative analysis using data taken from secondary sources along with interviews with 3 stakeholders chosen with purposeful sampling and observations conducted on internal processes. The results demonstrate that JDE's existing financial reporting approach mainly relies on manual tasks, leading to inefficiencies and a lack of analytical power. Insights from JDE stakeholders also highlight the necessity of increased productivity, automation, better visualizations, and user-friendly navigation. To solve this, Power BI can meet JDE’s needs by simplifying data integration, enhancing data visualization and analysis, minimizing human labor and mistakes, and optimizing the delivery of financial reports. However, the paper also emphasizes possible risks that must be anticipated by risk management controls. Overall, JDE may implement better financial reporting practices while using fewer resources by efficiently utilizing Power BI's capabilities according to needs and addressing potential risks.Keywords: Power BI, Automation, Efficiency, Financial analysis, Finance reporting.
An Analysis of Tanamera Coffee’s Servicescape Towards Employee Service Quality and Behavioral Intention, Mediated by Overall Service Quality Leonardus Bryan Himawan; Daniel Victor Sutikno
iBuss Management Vol 11, No 2 (2023): iBuss Management
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Café shops became a rapid trend in Indonesia and became a part of their lifestyle. Consequently, the high number of café chains made owners compete in offering new café concepts to attract customers and deliver their value efficiently. As a result, servicescape became a crucial variable in providing a significant competitive advantage. The study aimed to assess the influence of servicescape on service quality and behavioral intention within the Indonesian market. A simple random sampling approach was employed to distribute questionnaires to Tanamera Coffee's customers via social media platforms. A total of 111 valid responses were received and used for the subsequent analysis using the PLS-SEM method. The findings of the study indicated that servicescape had a direct impact on employee service quality, overall service quality, and behavioral intention. Additionally, it was observed that employee service quality positively influenced overall service quality, and overall service quality, in turn, had a positive impact on behavioral intention. These findings emphasized the importance of recognizing the role of the servicescape as a critical factor in delivering value to customers. By focusing on improving service quality through effective servicescape management, cafés could foster positive customer experiences, ultimately leading to positive behavioral intention.Keywords: Servicescape, Café, Overall service quality, Employee service quality, Behavioral intention, Tanamera Coffee.
The Impact of Social Media Marketing Towards Purchase Intention Sequentially Mediated by Brand Equity and E-WOM: A Case of Erigo Allen Widhi Wiratama; Nicola Nicola
iBuss Management Vol 11, No 2 (2023): iBuss Management
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Nowadays, in the digital business world, social media marketing is a very crucial aspect of marketing that a company should use. Brands should know how to engage customers’ purchase intentions through social media marketing. As one of the most popular clothing brands in Indonesia, Erigo shows a great social media marketing in Instagram. However, whether the impact of social media marketing can be translated directly or indirectly to purchase intention is still unknown. This research will examine whether social media marketing significantly influences purchase intention directly or social media marketing significantly influences purchase intention through the mediation of brand equity and e-WOM. The data were gathered by utilizing the simple random sampling technique. Online questionnaires were spread to collect the data. The data was analyzed using Smart-PLS. Result shows that social media marketing has a significant impact on purchase intention, social media marketing has a significant impact on brand equity, brand equity has a significant impact on e-WOM, e-WOM has a significant impact on purchase intention. Moreover, social media marketing has more significant effect towards purchase intention when mediated through brand equity and e-WOM. Furthermore, limitations and future directions are shown in the end.  Keywords: Social media marketing, Brand equity, Electronic word of mouth, Purchase intention, Instagram, Erigo, Indonesia.
The Effect of E-Service Quality Mediated by Customer Satisfaction, Perceived Value, Customer Engagement, and Brand Image on Lazada Indonesia's Customer Loyalty Kevin Nicholas Valentino; Steven Raharjo
iBuss Management Vol 11, No 2 (2023): iBuss Management
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This study seeks to objectively investigate the factors influencing Lazada Indonesia's customer loyalty in the country's rapidly expanding e commerce sector. Despite having spent lots of money and investment, Lazada Indonesia was still not the top e-commerce platform in Indonesia, falling behind Tokopedia and Shopee. Thus, the links between brand image, perceived value, customer satisfaction, customer engagement, and e-service quality are investigated and discussed. This study uses a non-probability sampling through convenience sampling technique with 148 respondents collected, while the validity and reliability confirmation process are using the PLS SEM method. Likert scale will also be used within this study. The result is that the path coefficient of most marketing constructs remains significant while the outliers are from brand image towards customer satisfaction, brand image towards customer loyalty, customer satisfaction towards customer loyalty, e-service quality towards brand image, e-service quality towards customer loyalty, and perceived value towards customer satisfaction. For the mediation analysis, this research resulted in complementary mediations, full mediations, and no mediations. The result of this study confirmed that there is a significant effect of several marketing constructs. This research also finds an inverse relation finding means an increase in customer engagement when customer satisfaction is low.Keywords: E-service quality, Customer satisfaction, Customer engagement, Customer loyalty, Perceived value, Brand image.
Marketing Penetration Strategy Recommendations for Versuni in Germany Heating and Cooling Market Katherine Talim
iBuss Management Vol 11, No 2 (2023): iBuss Management
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This research discusses the best marketing penetration strategy to be used for the heating and cooling equipment market in Versuni. This report contains an analysis of the various aspects that influence the success of the marketing strategy currently used at Versuni Germany. In addition, this report also contains what Versuni is currently doing, what must be maintained, and external challenges or obstacles that must be overcome. This research contains a qualitative analysis through data from secondary sources and knowledge obtained by conducting a survey of German citizens' preferences for their preferred products and marketing strategies as well as first-hand experience in the company. The results of the research found various aspects that could be improved such as inaccurate market segmentation and products that needed adjustments to meet the needs of the German people. However, it was also found that there were several advantages in Versuni that could be used for marketing strategies such as having a legacy brand. The recommendations proposal includesthe BCG Matrix, Strategic Sweetspot, and Marketing Mix with an implementation plan that is divided into product portfolios that are currently active and product portfolios that are desired for the future. This study also contains the effect of implementing the recommendations on Versuni's financial and supply chain sector.Keywords: Marketing strategy, Market penetration, Heating and cooling equipment, Germany, Recommendations.
The Mediating Role of Organizational Commitment on the Relationship Between Transformational Leadership and Employee Retention for Cafés in Surabaya Stefanie Saphira; Christian Wibisono
iBuss Management Vol 11, No 2 (2023): iBuss Management
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Rapid expansion of globalization has made businesses around the world to be more competitive with its rapid changes and opportunities. This worries Indonesia’s food and beverage industry as it is one of the top contributors to the Indonesian economy. The food and business industry covers various forms starting from products such as snacks to services such as cafés or restaurants. This study will focus on the cafés, specifically in Surabaya, East Java, as it is one of the backbones of Indonesia's economy and one of the most common forms of the food and beverage industry. Cafés need to pay attention to their employee retention as it can increase their commitment as well as their skills, thus, ultimately increasing overall productivity. In addition to employee retention, this study would focus on the mediating effect of organizational commitment between transformational leadership towards employee retention. This study model will use simple random sampling by spreading questionnaires throughout social media platforms. Then, the PLS-SEM method will be used to evaluate 334 valid respondents. Results found from the analysis indicate that there is a partial mediating effect of organizational commitment between transformational leadership towards employee retention. Moreover, it is also revealed that there is a positive relationship between transformational leadership and employee retention and between transformational leadership and organizational commitment.Keywords: Transformational leadership, Employee retention, Organizational commitment, Cafés, Surabaya.

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