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INDONESIA
iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 305 Documents
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The Impact of Fair Performance Appraisal to Employee Motivation and Satisfaction towards Performance Appraisal – A Case of PT. XYZ. Cowandy, Christian Jonathan
iBuss Management Vol 2, No 2 (2014): iBuss Management
Publisher : iBuss Management

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Abstract

This research is conducted to find out employees’  perception about their performance appraisal system at PT. XYZ. The perception will be about how fair is the performance appraisal system of PT. XYZ, and how it can affect the employees’ motivation and their satisfaction towards the performance appraisal system itself.This research is conducted in PT. XYZ’s headquarter in Surabaya by distributing questionnaire to 80 employees of PT. XYZ from various different functions in the company. The data was analyzed using Multiple Linear Regression Analysis. The results shows that fair performance appraisal have significant impact on employees’ motivation to improve performance and satisfaction towards performance appraisal. Individually, all factors of fair performance appraisal have significant impact to employee’s  motivation, but for satisfaction towards performance appraisal, only procedure fairness has significant impact to satisfaction towards performance appraisal.  Keywords: Human Resources, Motivation, Employee’s Motivation, Satisfaction towards Performance Appraisal, Performance Appraisal
The Impact of Internal CSR towards Employee Engagement and Affective Commitment in XYZ Hotel Surabaya Santoso, Irene Listyani
iBuss Management Vol 2, No 2 (2014): iBuss Management
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Abstract

Employees as one of the business partners play an important role to increase company’s performance. By having good employees’ performance on work will impact the short-term and long-term result of the business. This phenomenon happens when the employees basically engage and committed with their company. The greater the engagement and commitment employees have, the greater their willingness to go extra mile and deliver excellent performance. They will be also satisfied and proud to be a part of the company. This study aims to analyze the impact of internal Corporate Social Responsibility (CSR) which are training and education, health and safety, human rights, work-life balance, as well as workplace diversity on employee engagement and affective commitment. Data was gathered from 90 employees in XYZ Hotel Surabaya  by using simple random sampling  and multiple regression analysis was utilized as the analytical tool. The result showed that health and safety was the strong predictor in effecting both employee engagement and affective commitment.  Keywords: Employee, internal CSR, employee engagement, affective commitment
The Influence of Bank XYZ Woman Based Savings Account’s Benefits on Consumer’s Decision to Open Bank XYZ’s Woman Based Savings Account Jesselyn, Garbiela; Sally, Natashia
iBuss Management Vol 2, No 2 (2014): iBuss Management
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Abstract

The competition in the banking industry  in Indonesia is getting more intense as there are currently 10 leading banks based on assets operating in Indonesia. To survive in this industry, banks are racing to stay ahead of the competition by continuously improving the quality of their products and services. Although Bank XYZ is one of the leading banks in Indonesia, the rise of many banks in Indonesia makes it hard for Bank XYZ  to sustain its position. This research aims to help Bank XYZ  to face this fierce competition by identifying the benefits that significantly influence the consumer’s decision to open  Bank XYZ’s  woman based  savings accounts. To gather the data, the researchers use simple random sampling method and distributed questionnaires to 135  Bank XYZ’s  woman based savings account  customers. The data is analyzed using Multiple Linear Regression Analysis. The result shows that the benefits offered in Bank XYZ’s woman based savings account simultaneously has significant influence on the consumer’s decision to open Bank XYZ’s woman based savings account and individually, insurance provision, opening gift, and design are the benefits that have the most significant influence on the consumer’s decision to open Bank XYZ’s woman based savings account. Therefore, the researchers suggest that Bank XYZ should focus on improving the benefits that matters most to the customer. Keywords: Benefits, Consumer Decision, Banks, Saving Account
THE IMPACT OF WORKING ENVIRONMENT TOWARDS EMPLOYEE JOB SATISFACTION: A CASE STUDY IN PT. X Tio, Edward
iBuss Management Vol 2, No 1 (2014): iBuss Management
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Abstract

Employee job satisfaction is a parameter that measures the depth of Employee affectionate or positive experience derived from the work. Researchers have mentioned that employees with higher satisfaction tend to be more loyal and productive, yet there are no exact formula on maximizing employee job satisfaction, let alone a research to serve as an exact parameter of the factors influencing the job satisfaction. The writer’s purpose in this study is to examine and analyze the influence of the working environment condition towards employee job satisfaction and to provide insight on how to increase employee job satisfaction through the work environment. The writer is using the multiple regression analysis with 74 samples to measure the significance of work environment towards the job satisfaction through the distribution of questionnaire in PT. X. The result of this research shows that simultaneously work environment factors is significant towards the employee job satisfaction.Keywords: Work Environment, Job Satisfaction, Human Resource Management, Gas Industry.
Exploring the Impact of Brand Equity, Corporate Reputation, and Product Quality on Customer Loyalty toward a National Newspaper in Surabaya Cecilia, Merlin
iBuss Management Vol 2, No 2 (2014): iBuss Management
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Abstract

National and local newspaper competes for gaining more market share. It is also happened with XYZ newspaper. XYZ newspaper  as the biggest national newspaper in Indonesia tends to have low market share in other area outside Jakarta, especially in Surabaya.  Previous researches showed that brand equity, corporate reputation, and product quality are able to influence customer loyalty which can lead to increasing number ofcustomer and market share. Therefore, this research is conducted to examine the influence of brand equity, corporate reputation, and product quality on customer loyalty toward XYZ newspaper in Surabaya. Quantitative method is used and multiple regression is chosen as the analytical method. With 95 samples collected through simple random sampling method, the result of the research shows that brand equity, corporate reputation, and product quality simultaneously have significant influence on customer loyalty toward XYZ newspaper in Surabaya. Also, corporate reputation and product quality individually have significant influence on customer loyalty toward  XYZ newspaper  in Surabaya. But, brand equity as individual has no significant influence on customer loyalty toward  XYZ newspaper  in Surabaya. Based on this fact, author concludes that  XYZ newspaper  should focus on improving corporate reputation and product quality, while also enhances its brand equity in order to increase the customer loyalty.  Keywords: Brand Equity, Corporate Reputation, Product Quality, Customer Loyalty, Newspaper
Relationship between Brand Experience, Brand Personality, Consumer Satisfaction, and Consumer Loyalty of DSSMF Brand Kwong, Margie Zerlina; Candinegara, Ivan
iBuss Management Vol 2, No 2 (2014): iBuss Management
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Abstract

PT XYZ  is one of the market leaders of Indonesia’s tobacco market with domination in almost all segments of cigarette. However, PT XYZ is still considered unsuccessful in capturing the market of Full Flavor Machine Made Cigarette (known as SKM FF). This is proven by insignificant performance of DSSMF as PT XYZ’s product under SKM FF segment, especially in Javanese market. This research is aimed to analyze the relationship of brand experience, brand personality, consumer satisfaction, and consumer loyalty of DSSMF. Furthermore, this research attempts to examine the role of brand personality as mediating variable between DSSMF brand experience and consumer loyalty. This research used  simple random sampling method. Moreover  simple and multiple linear regressions were  used as themethods of data-analysis. In gathering the data, the writers used online questionnaire with DSSMF consumers domiciled in Java as the targeted respondents and successfully gathered 94 respondents. These research findings indicate that consumer satisfaction is the only variable significantly impacting DSSMF consumer loyalty. Brand experience and brand personality variables are found to be insignificant to consumer loyalty of DSSMF. Consequently, brand personality is proven not to be the mediating  variable between brand experience and consumer loyalty of DSSMF.  Keywords: Brand experience, brand personality, consumer satisfaction, consumer loyalty.
The Impact of Perceived Advertising Spending and Price Promotion on Brand Equity:A Case of ABC Brand Nurcahya, Kevin Edward
iBuss Management Vol 2, No 2 (2014): iBuss Management
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Abstract

Intense competition in Indonesian beverage industry lead many corporations to spend trillion rupiah on marketing communication, such as advertising and price promotion with the hope of increasing brand equity. However,  the question is whether promotional activities in this industry amplify or attenuate the brand equity of a product. Therefore, this paper aims to model the impact of perceived advertising spending and price promotion on brand equity, measured through consumer perceptions, specifically in the case of ABC brand brand. This study includes explanatory research with the samples taken for one of  PT XYZ’s flagship products,  ABC brand. All of the respondents are Surabaya people, altogether 123 respondents. The sampling method used was simple random sampling. A quantitative approach was employed, using 25-item, 5-point Likert scale questionnaires. Multiple regression analysis methods in SPSS 21 program were used to examine the result. The result has several conclusions. First, perceived advertising spending has significant effect on brand equity and three out of for brand equity dimensions, namely perceived quality, brand awareness and brand loyalty. Second, price promotion also has significant impact on brand equity and three out of four dimensions of brand equity: brand loyalty, perceived quality and brand association.   Keywords: Perceived advertising spending, price promotion, brand equity, Surabaya
The Impact of Customer Experience toward Customer Satisfaction and Loyalty of Ciputra World Surabaya Chandra, Silvana
iBuss Management Vol 2, No 2 (2014): iBuss Management
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Abstract

Ciputra World Surabaya is facing a tense competition, especially with the  upcoming new  shopping malls. Author believes that customer  satisfaction and  loyalty is the  ultimate solutions  to maintain the visitors traffic, which can be achieved  by encouraging customer experience. The research succeeds  to gather 142 respondents using simple random sampling method. Thus, by applying the Path Analysis with Regression, it  is able to prove that  customer  experience has significant impact toward customer satisfaction  of Ciputra World Surabaya. Then, customer satisfaction  has significant impact toward customer loyalty of Ciputra World Surabaya.  Author also tested  customer satisfaction as mediating variable, however, the result  shows that customer experience has no significant impact toward customer loyalty, mediated by customer satisfaction of Ciputra World Surabaya.  Keywords: Customer Experience,Customer Satisfaction, Customer Loyalty, Ciputra World Surabaya
The Impact of Relationship Marketing on Customer Loyalty in a Private Bank Wahyu, Ferronibah
iBuss Management Vol 2, No 2 (2014): iBuss Management
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Abstract

Customers are the basic requirement for a success business. Where competition is tight, companies will be more intentional about gaining customer loyalty. Customer loyalty is important, because when customers are loyal, they will not even look at one’s competitors. This change can be through developing good relationships with customers. This research aims to find the impact of relationship marketing on customer loyalty in one of the private banks in Surabaya. It will help the company to maintain customer loyalty as they go beyond their expectations, especially in the banking industry where product innovation cannot be the only strategic weapon to compete and to have a sustainable and profitable business. This research could gather 111 respondents as the sample with a method of random sampling. The data was analysed by using multiple regression analysis. As the results, this researcher found that Relationship marketing’s elements simultaneously have a significant effect on customer loyalty. Furthermore, there are also two elements of relationship marketing which have a significant impact on customer loyalty individually. Namely, trust and competence.  Keywords: Relationship Marketing, Customer Loyalty, Bank, Service
THE EFFECT OF SHOPPING MALL’S ATTRIBUTES TOWARD CUSTOMER SATISFACTION OF ABC Mall AND XYZ Mall Astono, Cynthia
iBuss Management Vol 2, No 2 (2014): iBuss Management
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Abstract

With the tight competition among shopping malls in Surabaya, it lead towards the concept war between them to stay longer within the industry. Currently, there are two shopping malls, which are in the middle of tight competition; they are ABC Mall and XYZ Mall. Although ABC Mall  is the newest entrant of shopping mall in Surabaya,  XYZ Mall  as the old player is still developing. Thus, this research aims to analyze and find out which shopping malls’ attribute that able to increase the customer satisfaction. There are five shopping mall’s attributes, they are convenience, mall’s environment, tenant presence, service quality, and marketing focus. From those five attributes, 156  questionnaire data collected by using simple random sampling and analysed using multiple  linear regression method, results findings shows that four out of five attributes show significant effect toward customer satisfaction. They are convenience, mall’s environment, service quality, and marketing focus.  Keywords: Mall, Attributes, Shopping, Customer Satisfaction.

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