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iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 8 Documents
 1 
Search results for , issue "Vol 3, No 1 (2015): iBuss Management" : 8 Documents clear
The Effect of Work Motivation Factors on Job Satisfaction in XY company Suhartono, Suhartono
iBuss Management Vol 3, No 1 (2015): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.005 KB)

Abstract

The reason behind this research is because XY company  faces  low productivity and low employee motivation problems. The purpose of this research is to give solutions towards XY’s problem. Respondent of this research is employee of production division of  XY Makassar.  Sampling method that has been used for this research is stratified sampling method on all division inside production division in XY Makassar. The method being used  is  multiple  linear  regression analysis and this research also  use work motivations factor as the independent variables and job satisfaction as the dependent variable. Results of the research has shown that  simultaneously work motivations factor have significant influence on job satisfaction while individually, only salary and job security are the factors that have significant influence on job satisfaction. Researcher has made several suggestions to XY in order for them to improve job satisfaction.   Keywords: Work Motivation, Job satisfaction, Herzberg Theory, Hygiene Theory
The Effect of Nine Facets of Job Satisfaction for Creative Employees in Creative Agency Sumedho, Sumedho
iBuss Management Vol 3, No 1 (2015): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.005 KB)

Abstract

The goal of this research is to find if Nine Facets of Job Satisfaction by Spector (1997) can explain job satisfaction for creative employee in Creative Agency. This research is inspired by the conclusions from The Orange Economy by Howkins and Indonesia’s Long-Term Development Plan 2005-2025 by the Ministry of Tourism and Creative Economy that creative economy has unlimited growth possibilities. The author is interested to find what exactly satisfies creative employees for future improvements in Creative Agency. Binary logistic regression is used to analyze the significance/insignificance of Nine Facets of Job Satisfaction to predict job satisfaction of creative employees. The research subjects are the population of creative employees in Creative Agency, which are 37 in total. Result of this research shows that Nine Facets of Job Satisfaction as a whole can predict job satisfaction of creative employee in  Creative Agency, but not individually.  Keywords: Creative employee, Nine Facets of Job Satisfaction, Job Satisfaction, Binary logistic regression
The Impact of Occupational Stress Factors to Job Stress in Housekeeping Department of Hotel ABC Lie, Anthony Lilianto
iBuss Management Vol 3, No 1 (2015): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.005 KB)

Abstract

The increase of tourist coming to Indonesia makes many hotels in the industry compete to attract the customer. However, the consumers become more sharp and selective to choose the hotel where they want to stay. Easily accessed information and  review about hotel makes the management of the hotel wants to give the best impression to consumer. The heavy demand from management and customers as well as the increase number of work will increase the stress level of the employees. The management cannot  ignore the stress level of the employees. Managing the stress level of the employees will help Hotel ABC to keep performance of the employees at utmost level.  This research was conducted in Housekeeping department of Hotel ABC by distributing questionnaires to 58 employees. The sampling method used was simple random sampling.  The data were  analyzed using Multiple Linear Regression Analysis.  The results show  that work relationship, work overload, job security, and job characteristics do not pass validity and reliability test. The rest of independent variables passed the validity and reliability test, but do not have significant impact towards job stress simultaneously or individually.      Keyword: Human Resource, Job Stress
The Impact of Marketing Communication Tools towards Brand Awareness of Restaurant X in ABC Hotel Jasman, Ivana Christina
iBuss Management Vol 3, No 1 (2015): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.005 KB)

Abstract

Nowadays, the tourism industry is highly competitive. Many hotels compete with each other and try to distinguish themselves by building restaurants as their facilities. It is important  for them to build the brand awareness because it will give impact on consumers’ choice in  buying decision. Taking the case of Restaurant X in ABC Hotel, this research will answer whether the marketing communication mix simultaneously and significantly gives influence towards brand awareness. The marketing communication tools  consists of advertising, sales promotion, public relation, and direct marketing. This research is based on the questionnaires that were distributed based on convenience sampling method to 93 correspondents who know Restaurant X. Using multiple regression, data are regressed based on the marketing communication mix performance and the brand awareness of Restaurant X. It shows that the marketing communication tools indeed simultaneously give significant influence towards brand awareness of Restaurant X. In addition, only sales promotion and public relation that individually give significant influence towards brand awareness of Restaurant X. Therefore, the management should intensify their strategy in monetary sales promotion and improve the sales promotion by  adding non-monetary sales promotion, improve the public relation in online channels, and build integrated marketing communication for Restaurant X. Keywords: advertising, sales promotion, public relation, direct marketing, marketing communication tools, brand awareness.
The Impact of Marketing Communication Tools towards Brand Awareness of Restaurant X in ABC Hotel Ivana Christina Jasman
iBuss Management Vol 3, No 1 (2015): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.694 KB)

Abstract

Nowadays, the tourism industry is highly competitive. Many hotels compete with each other and try to distinguish themselves by building restaurants as their facilities. It is important  for them to build the brand awareness because it will give impact on consumers’ choice in  buying decision. Taking the case of Restaurant X in ABC Hotel, this research will answer whether the marketing communication mix simultaneously and significantly gives influence towards brand awareness. The marketing communication tools  consists of advertising, sales promotion, public relation, and direct marketing. This research is based on the questionnaires that were distributed based on convenience sampling method to 93 correspondents who know Restaurant X. Using multiple regression, data are regressed based on the marketing communication mix performance and the brand awareness of Restaurant X. It shows that the marketing communication tools indeed simultaneously give significant influence towards brand awareness of Restaurant X. In addition, only sales promotion and public relation that individually give significant influence towards brand awareness of Restaurant X. Therefore, the management should intensify their strategy in monetary sales promotion and improve the sales promotion by  adding non-monetary sales promotion, improve the public relation in online channels, and build integrated marketing communication for Restaurant X. Keywords: advertising, sales promotion, public relation, direct marketing, marketing communication tools, brand awareness.
The Effect of Work Motivation Factors on Job Satisfaction in XY company Suhartono Suhartono
iBuss Management Vol 3, No 1 (2015): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.041 KB)

Abstract

The reason behind this research is because XY company  faces  low productivity and low employee motivation problems. The purpose of this research is to give solutions towards XY’s problem. Respondent of this research is employee of production division of  XY Makassar.  Sampling method that has been used for this research is stratified sampling method on all division inside production division in XY Makassar. The method being used  is  multiple  linear  regression analysis and this research also  use work motivations factor as the independent variables and job satisfaction as the dependent variable. Results of the research has shown that  simultaneously work motivations factor have significant influence on job satisfaction while individually, only salary and job security are the factors that have significant influence on job satisfaction. Researcher has made several suggestions to XY in order for them to improve job satisfaction.   Keywords: Work Motivation, Job satisfaction, Herzberg Theory, Hygiene Theory
The Effect of Nine Facets of Job Satisfaction for Creative Employees in Creative Agency Sumedho Sumedho
iBuss Management Vol 3, No 1 (2015): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.218 KB)

Abstract

The goal of this research is to find if Nine Facets of Job Satisfaction by Spector (1997) can explain job satisfaction for creative employee in Creative Agency. This research is inspired by the conclusions from The Orange Economy by Howkins and Indonesia’s Long-Term Development Plan 2005-2025 by the Ministry of Tourism and Creative Economy that creative economy has unlimited growth possibilities. The author is interested to find what exactly satisfies creative employees for future improvements in Creative Agency. Binary logistic regression is used to analyze the significance/insignificance of Nine Facets of Job Satisfaction to predict job satisfaction of creative employees. The research subjects are the population of creative employees in Creative Agency, which are 37 in total. Result of this research shows that Nine Facets of Job Satisfaction as a whole can predict job satisfaction of creative employee in  Creative Agency, but not individually.  Keywords: Creative employee, Nine Facets of Job Satisfaction, Job Satisfaction, Binary logistic regression
The Impact of Occupational Stress Factors to Job Stress in Housekeeping Department of Hotel ABC Anthony Lilianto Lie
iBuss Management Vol 3, No 1 (2015): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.576 KB)

Abstract

The increase of tourist coming to Indonesia makes many hotels in the industry compete to attract the customer. However, the consumers become more sharp and selective to choose the hotel where they want to stay. Easily accessed information and  review about hotel makes the management of the hotel wants to give the best impression to consumer. The heavy demand from management and customers as well as the increase number of work will increase the stress level of the employees. The management cannot  ignore the stress level of the employees. Managing the stress level of the employees will help Hotel ABC to keep performance of the employees at utmost level.  This research was conducted in Housekeeping department of Hotel ABC by distributing questionnaires to 58 employees. The sampling method used was simple random sampling.  The data were  analyzed using Multiple Linear Regression Analysis.  The results show  that work relationship, work overload, job security, and job characteristics do not pass validity and reliability test. The rest of independent variables passed the validity and reliability test, but do not have significant impact towards job stress simultaneously or individually.      Keyword: Human Resource, Job Stress

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