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INDONESIA
iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 91 Documents
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Search results for , issue "Vol 3, No 2 (2015): iBuss Management" : 91 Documents clear
The Impact of Burnout Towards Organizational Citizenship Behavior (OCB) in Premier Surabaya Hospital Kurniawan, Fernaldi
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

This research is conducted to know the impact of Burnout towards Organizational Citizenship Behavior (OCB), especially in Premier Surabaya Hospital. In addition, it also wants  to compare the Burnout level between group of departments dealing directly with customers and group of departments do not dealing directly with customers. Oldenberg Burnout Inventory consisting of two Burnout dimensions is used to measure the Burnout level. The two dimensions are Exhaustion and Disengagement. Organ’s OCB instruments is used in measuring the OCB level.  Non-probability, purposive judgement  sampling method is used in this research. Samples are taken  from 15 chosen departments in Premier Surabaya Hospital. In the end, 101 samples can be used for the analysis.Multiple Linear Regression is used to analyze the impact of Burnout towards OCB. The result shows that Burnout has a significant negative effect towards OCB. The author also compare the Burnout level between group of departments dealing directly with customers and group of departments do not dealing directly with customers using Independent Sample t-Test. The result shows that there is no significant difference between the Burnout level of the two groups of departments.  Keywords:  Burnout, Organizational Citizenship Behavior, OCB, Healthcare, Premier Surabaya Hospital  
Effect of Extrinsic and Intrinsic Motivation Factors to Employee Job Satisfaction in PT Nutrifood Indonesia in Surabaya Charano, Kevin Ray; Harijanto, Steven
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

This study is accomplished to reveal what motivation factors affect employee job satisfaction in PT. Nutrifood Indonesia in Surabaya. Job satisfaction is an important factor that would determine employee performance and loyalty in the company. However, the researchers found out that there were many complaints from the employees in PT. Nutrifood Indonesia. Other than verbal confessions from the employees, low level of job satisfaction in the company might be revealed from the fact that the company suffered from a rather high employee turnover.At first, this research would measure through questionnaire spread to 40 employees in PT Nutrifood Indonesia to find out whether the employees are satisfied with the job or not, plus what intrinsic and extrinsic motivation factors that affect the job satisfaction itself. For the analysis, the researchers use  multiple regression analysis since the analysis will involve two independent variables, affecting single dependent variable.The result of this research is showing that both extrinsic and intrinsic motivation factors significantly affecting employees’ job satisfaction in PT Nutrifood Indonesia in SurabayaKeywords: Working motivation, job satisfaction, human resource development  
THE IMPACT OF CUSTOMER VALUE PROPOSITION TOWARDS PURCHASE INTENTION OF CHESA CUP Putra, Gretna Kusuma; Harijanto, Richard
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

Instant food has become an important part in the daily life of Indonesian. Therefore, many manufacturers competing to make innovative and suitable instant food product for Indonesians. Instant food market has been dominated by Indonesian instant noodle product of PT Indofood Sukses Makmur which is Indomie. This makes Bogasari as one of PT ISM Subsidiaries interested to enter this market and launched Chesa Cup, an instant cake products. Research was conducted to analyze the impact of Customer Value Proposition of Chesa Cup product toward customer purchase intention. Data obtained by simple random sampling method, by distributing it to 100 respondents in the area of Surabaya and the data processed by Multiple Regression Analysis. As a result, the overall Customer Value Proposition influence customer purchase intention simultaneously, with functional and economic value of the product have the significant impact on customer purchase intention. Keywords: Customer Value Proposition, Purchase Intention, Multiple Regression Analysis.  
The Adoption of E-Auction in Indonesia: The Extended Technology Acceptance Model Study Chandra, Claudia Pricilia
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

In Indonesia, e-commerce generally associated with online shop. However, e-commerce’s scope is bigger than just online shops; there are various other business/transaction forms that existed. Electronic auction or e-auction is one of the major online transaction forms (Huang & Dai, 2006). Nevertheless, some e-auction companies that entered Indonesia is struggling to penetrate Indonesia market (Cosseboom, 2014). This present study focused on the impact of extended Technology Acceptance Model (TAM) constructs (trust, enjoyment, perceived ease of use, and perceived usefulness) (Davis, 1989; Pavlou, 2003; Childers  et al., 2001) and the antecedent constructs (security, time consumption, economic gain, and playfulness) in shaping Indonesian Consumers’ attitude in the adoption of e-auction. To collect the data, simple random sampling method was employed. An online survey spread to the e-mail subscribers in an e-auction website, a total of 228 usable responses were obtained. Confirmatory Factor Analysis (CFA) used to assess the measurement model, Structural Equation Modeling (SEM) used to test the hypotheses. Result indicated that Security, Economic Gain, and Playfulness have significant positive impact to extended TAM constructs, while time Consumption has negative, but insignificant impact to extended TAM constructs. In addition, all extended TAM constructs have significant positive impact toward attitude in using e-auction. Keywords:   E-Auction; Attitude; Confirmatory Factor Analysis; Structural Equation Modeling; and Technology Acceptance Model
The Effect of Burnout towards OCB in the Companies on Workers of PT.X and PT.Y Njoto, Wahyudi Rendiana; Boenawan, Stanley Miracle
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

Companies are growing and competing with each other to be the leading business in its own sector. The companies will utilize its resources and use it effectively and efficiently in order to be on top. One of the resources is the companies’ human resource which is the workers that run the company altogether by doing their job description based on their position. The human resources could produce better results if their state of mind is in the prime condition. The research aims to know the effect of burnout towards Organizational Citizenship Behavior of the workers in PT. X and PT. Y. This would let the researchers and companies to identify the effect of burnout to OCB which would let the companies formulate strategies to maintain the workers to reach high productivity yet retaining the welfare  and loyalty of the workers. The research was done by gathering data from 100 samples using random sampling. Then the data was analyzed using multiple regression. The result of the research showed that burnout gives significant effect towards Organizational Citizenship Behavior. Furthermore the relationship that the independent and dependent variables shows are positive relationship which is contrary to the research conducted before by previous researchers.Keywords: Human Resource, Workers, Burnout, Organizational Citizenship Behavior  
The Impact of Social Media Marketing on Brand Equity toward the Purchase Intention of Starbucks Indonesia Karman, Melissa Anastasia
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

Starbucks Indonesia is a global coffee company has been able to manage its strong presence in the retail coffee industry. However, the burgeoning independent coffee shops in several major cities of Indonesia has become  the new competitor for Starbucks Indonesia. This research is aimed to analyze the impact of social media marketing on brand equity toward the purchase intention of Starbucks Indonesia. Moreover, this research attempts to examine the role of brand equity as  the mediating variable of social media marketing and customer purchase intention.There are 122 respondents gathered in this research from the simple random sampling. This research used reliability and validity test and classical assumption tests as data-processing method. Then, path analysis with linear regression, and Sobel test to prove the mediation effect were used for the data-analysis. This research’s findings indicate that social media marketing has significant impact toward the purchase intention  of Starbucks Indonesia. In addition, online communities, interaction, and sharing of content were found to have significant impact toward the purchase intention of Starbucks Indonesia. Brand equity is also found to be the mediating variable between social media marketing and purchase intention of Starbucks Indonesia.Keywords: Social Media Marketing, Brand Equity, and Purchase Intention.
An Integrative Model of Competence and Comfort Factors, Affective Commitment and Organizational Citizenship Behavior of Outsourced Employees at PT. X Pranoto, Cecillia Christy
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

Many companies nowadays, including PT. X, is experiencing an ongoing dilemma in choosing whether or not it should do outsourcing strategy. Beside ensuring experience count and providing cost control flexibility, outsourcing strategy is bringing other consideration which is the performance of outsourced employees that probably are still in questions. Therefore, research is created to identify which elements of competence and comfort factors that actually impact the outsourced employees’ organizational citizenship behavior in order to give meaningful suggestions and recommendations for  PT. X to effectively do outsourcing strategy and still maintain its outsourced employees’ organizational citizenship behavior.This research is conducted in PT. X’s head office in Surabaya by distributing questionnaires to 139 outsourced employees. The data will be analyzed by using hierarchical multiple linear regressions analysis. The result indicates that all of the sixteen elements of competence and comfort factors simultaneously influence organizational citizenship behavior and affective commitment. Additionally, there seems to be full mediation process of affective commitment between the relationship of skill variety, task identity, transactional leadership, satisfaction with openness and organizational citizenship behavior due to similar perspective between affective commitment and organizational citizenship behavior.Keywords: Comfort Factors, Competence Factor, Affective Commitment, Organizational Citizenship Behavior.
The Impact of Brand Equity towards Customer Loyalty of Starbucks: Testing the Role of Customer Satisfaction as the Mediate Variable Ongkowidjoyo, Helen
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

With the fact of tight competition in café industry in Surabaya, Starbucks in Surabaya also needs to improve its performance to be able to compete with the current competition, to grow more in the market, and to be sustained in Surabaya. One of the things that be done is by improving the brand equity so that it can improve customer satisfaction and customer loyalty. This research would like to find the impact of brand equity towards customer loyalty as well  as testing the customer satisfaction mediating effect. By distributing 228 questionnaires spread around Surabaya via online through the Google form and by conducting sobel test, this research has proven that brand equity has a positive impact towards customer loyalty and customer satisfaction is proven to have a mediating impact.Keywords: Brand Equity, Customer Satisfaction, Customer Loyalty, Starbucks  
Factors Affecting Customers Online Search Intention and Online Purchase Intention using Social Networks: Case Study of Online Shop on Instagram Putri, Jessica Wongso
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

As the internet usage in Indonesia keep growing rapidly, it creates big opportunities for apparel online shops owner to market their products through many popular online media, especially Instagram. However, many online shop owners have no clue how to market their apparel product effectively via Instagram. Therefore, this research created to analyze the factors that can influence the customers’ purchase intention.  Those factors are Utilitarian Value of Internet Information Search, Hedonic Value of Internet Information Search, Perceived Benefits of Internet Shopping, Perceived Risk of Internet Shopping, and Online Purchase Experience as the predictors. In addition, realizing the importance of information search as main consideration in purchasing decision, researcher also analyze the use of Online Search Intention as the mediating variable between this relationship.This research conducted by spread questionnaires to 114 apparel online shoppers and analyzed using Path and Sobel analysis. The result of this research shows only Utilitarian Value of Internet Information Search, Hedonic Value of Internet Information Search, and Online Purchase Experience are significant predictors of Online Purchase Intention. In addition, the Sobel test showed that Online Search Intention is not a significant mediating variable in this research.Keywords: Utilitarian Value, Hedonic Value, Perceived Benefit, Perceived Risk, and Purchase Experience
The Impact of Attitude, Subjective Norm, Perceived Behavioral Control, Trust, Perceived Benefit and Perceived Risk toward KlikBCA Usage Intention in Surabaya Nikita, Nikita
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

Bank Central Asia (BCA) and its KlikBCA services have always been a strong market leader in Indonesia’s internet banking segment. However, as competition between internet banking providers heightens, it is essential for KlikBCA to analyze the factors influencing KlikBCA usage intention. Only then KlikBCA can make informed decision and strategies to retain current users and attract potential users. Hence, the objective of this study is to analyze factors influencing KlikBCA usage intention.The data was gathered using simple random sampling by distributing surveys to 100 KlikBCA users between 20 – 60 years old residing in Surabaya, who have a KlikBCA account and have used it at least once. The  data gathered was analyzed using Multiple Linear Regression Analysis. The result indicates that attitude, subjective norm, perceived behavioral control, perceived benefit, trust and perceived risk simultaneously influence KlikBCA usage intention. When analyzed individually, all factors except subjective norm and trust have significant impact toward KlikBCA usage intention in Surabaya. In addition, perceived behavioral control is the most significant factor affecting usage intention.Keywords: KlikBCA, Theory of Planned Behavior (TPB), Perceived Risk, Perceived Benefit, Trust  

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