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iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 4 Documents
 1 
Search results for , issue "Vol 7, No 1 (2019): iBuss Management" : 4 Documents clear
Firm Value and Optimal Cash Level: Evidence from Indonesian Publicly Listed Non-Financial Firms in 2008-2017 Natakusuma, Johan
iBuss Management Vol 7, No 1 (2019): iBuss Management
Publisher : iBuss Management

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Abstract

The earlier literature describes cash holdings as having numerous benefits as well as costs that firms have to consider before accumulating cash for transactional and precautionary motives. Most of the literature is focusing on either the benefits or the costs, but some literature such as Azmat (2014) fused both ends into the concept of Optimal Cash Level, in which firm value at its maximum as firms holding cash at that optimal level reap the most benefit and bear the least cost. Thus, this research is conducted to find evidence of an optimal cash level among Indonesian publicly-listed non-financial firms.This research is conducted using 1860 observations coming from non-financial IDX-listed firms for the period of ten years (2008—2017). The result of the regression analysis shows that Indonesian public firms do not adhere to the theory of Optimal Cash Level. The findings could be explained partly by the tendency of firms to avoid underinvestment that may cause failure to capture investment opportunities in the fast-changing Indonesian market. Keywords:Cash, Firm Value, Indonesia, Tobin’s q
The Impact of Brand Equity on the Consumers’ Purchase Intention: A Case of Uniqlo in Indonesia Tjondrodihardjo, Jesslyn
iBuss Management Vol 7, No 1 (2019): iBuss Management
Publisher : iBuss Management

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Abstract

In recent years, fashion industry has become one of the important sectors in Indonesia. Therefore, the competition in it which involves brands like Zara, H&M, and Forever 21 rushes to dominate Indonesia’s market. The higher competition in the industry forces Uniqlo to strengthen its position by building its brand equity, which can trigger the customer’s purchase intention. Thus, this research aims to analyse the impact of brand equity on purchase intention of Uniqlo’s products. This research will analyse the conceptualization of brand equity adopted from Aaker, which consists of brand awareness, brand association, perceived quality and brand loyalty.One hundred thirty three samples of Uniqlo customers domiciled in Indonesia are used in this research. Those samples are analysed using multiple regression analysis. The result shows perceived quality and brand loyalty significantly influence customer’s purchase intention of Uniqlo’s products. However, brand awareness and brand association are not significant in influencing customer’s purchase intention. Keyword: Brand Equity, Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty, Purchase Intention
Firm Value and Optimal Cash Level: Evidence from Indonesian Publicly Listed Non-Financial Firms in 2008-2017 Johan Natakusuma
iBuss Management Vol 7, No 1 (2019): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The earlier literature describes cash holdings as having numerous benefits as well as costs that firms have to consider before accumulating cash for transactional and precautionary motives. Most of the literature is focusing on either the benefits or the costs, but some literature such as Azmat (2014) fused both ends into the concept of Optimal Cash Level, in which firm value at its maximum as firms holding cash at that optimal level reap the most benefit and bear the least cost. Thus, this research is conducted to find evidence of an optimal cash level among Indonesian publicly-listed non-financial firms.This research is conducted using 1860 observations coming from non-financial IDX-listed firms for the period of ten years (2008—2017). The result of the regression analysis shows that Indonesian public firms do not adhere to the theory of Optimal Cash Level. The findings could be explained partly by the tendency of firms to avoid underinvestment that may cause failure to capture investment opportunities in the fast-changing Indonesian market. Keywords:Cash, Firm Value, Indonesia, Tobin’s q
The Impact of Brand Equity on the Consumers’ Purchase Intention: A Case of Uniqlo in Indonesia Jesslyn Tjondrodihardjo
iBuss Management Vol 7, No 1 (2019): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In recent years, fashion industry has become one of the important sectors in Indonesia. Therefore, the competition in it which involves brands like Zara, H&M, and Forever 21 rushes to dominate Indonesia’s market. The higher competition in the industry forces Uniqlo to strengthen its position by building its brand equity, which can trigger the customer’s purchase intention. Thus, this research aims to analyse the impact of brand equity on purchase intention of Uniqlo’s products. This research will analyse the conceptualization of brand equity adopted from Aaker, which consists of brand awareness, brand association, perceived quality and brand loyalty.One hundred thirty three samples of Uniqlo customers domiciled in Indonesia are used in this research. Those samples are analysed using multiple regression analysis. The result shows perceived quality and brand loyalty significantly influence customer’s purchase intention of Uniqlo’s products. However, brand awareness and brand association are not significant in influencing customer’s purchase intention. Keyword: Brand Equity, Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty, Purchase Intention

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