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iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 2 Documents
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Search results for , issue "Vol 7, No 2 (2019): iBuss Management" : 2 Documents clear
Factors Affecting People’s Decision to Adopt OVO Richard Irawan
iBuss Management Vol 7, No 2 (2019): iBuss Management
Publisher : iBuss Management

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Abstract

Technology has been developing over the years and mobile payment system has become common these days. However, research on mobile payment is still scarce and there is a need for research, especially the intention to adopt mobile payment system. OVO is a mobile payment system that was developed recently and has gathered quite lot of users. This research is aimed to study the factors affecting behavior intention which are performance expectancy, effort expectancy, social influence, facilitating condition, perceived technology security, and personal innovativeness.This research is done by distributing questionnaires to people in Indonesia who have never use OVO, but have the understanding of what OVO is, with sample sizes of 98 and are randomly chosen. The researcher analyzes the data using Multiple Linear Regression Analysis, which result indicates that independent variables used in this research have simultaneous impact toward behavior intention. Individually, only personal innovativeness, perceived technology security, and performance expectancy have significant influence toward adoption intention. In addition, personal innovativeness has the highest significant level towards behavior intention. Keywords: Adoption Intention, Behavioral Intention, Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Condition, Perceived Technology Security, Personal Innovativeness.
The Influence of the Unified Theory of Acceptance and Use of Technology 2, Perceived Technology Security, and Personal Innovativeness toward the Continuance Intention of Using OVO Kristie Febriani Legowo
iBuss Management Vol 7, No 2 (2019): iBuss Management
Publisher : iBuss Management

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Abstract

In recent years, the mobile payment (m-payment) industry in Indonesia is growing rapidly. Until now, there are four biggest m-payment system, one of them is OVO. OVO is a mobile payment that was developed recently and has gathered many users in their very first year. This leads OVO has a lot of users and until this day they are still using the application. Therefore, this research aimed to study the factors that influence the continuance intention of using OVO by using the combination of the Unified Theory of Acceptance and Use of Technology 2, such as performance expectancy, effort expectancy, facilitating conditions, social influence, and price value with perceived technology security, and personal innovativeness as the independent variables.This research is conducted by distributing questionnaires to people in Surabaya who lastly use OVO last month. The data was analyzed using the Multiple Linear Regression Analysis. The result concludes that performance expectancy, effort expectancy, facilitating conditions, social influence, price value, perceived technology security, and personal innovativeness has significant influence toward continuance intention of using OVO. Moreover, personal innovativeness has the highest significant influence to continuance intention of using OVO. Keywords: Unified Theory of Acceptance and Use of Technology 2, Perceived Technology Security, Personal Innovativeness, Continuance Intention, m-payment, Information Technology

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