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INDONESIA
iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 8, No 1 (2020): iBuss Management" : 5 Documents clear
Effective Direct Marketing for Eurotrans Logistik Indonesia in Surabaya Levina Budiani
iBuss Management Vol 8, No 1 (2020): iBuss Management
Publisher : iBuss Management

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Abstract

There is a high possibility for new business in any industry to be confronted by many challenges and obstacles. Eurotrans Logistik Indonesia is a local freight forwarding company which recently also opened its branch in Surabaya. Due to the lack of knowledge and experiences, the branch has the inability to attract new customers and as consequence has to suffer a massive financial loss. Therefore, this research aims to improve the sales and marketing strategy of Eurotrans Logistik Indonesia in Surabaya to reach the targeted number of sales and profit through effective direct marketing. This research focuses on qualitative research, with the use of quantitative research to support. The findings show that there are seven issues, in eliminating those issues, the branch has to improve both the direct marketing process and direct marketing personnel. Keyword: Direct Marketing, Freight Forwarding, Logistics
The Impact of A Beauty Vlogger's Credibility on Purchase Intention Mediated By Consumer Attitude: The Case of Maybelline New York in Surabaya Nerissa Idelle
iBuss Management Vol 8, No 1 (2020): iBuss Management
Publisher : iBuss Management

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Abstract

In today’s era, many women in Indonesia watch beauty vlog to know the review or new information about makeup products which become an opportunity for makeup brands to endorse beauty vlogger as their marketing tools. This research examines the impact of a beauty vlogger’s credibility that includes expertise, attractiveness and trustworthiness on purchase intention mediated by consumer attitude in the context of Tasya Farasya and Maybelline New York. The data collection was carried out by distributing questionnaires to women in Surabaya with simple random sampling. The number of respondents gathered is 108 in which the researcher managed to get 100 valid data. Furthermore, the questionnaire result is tested using the classical assumption and multiple linear regression tests. The result indicates that there is a significant influence of credibility to purchase intention mediated by consumer attitude. Keywords: Credibility, Purchase Intention, Consumer Attitude
The Impact of Job Characteristics toward Turnover Intentions Mediated by Employee Job Satisfaction in the Restaurant and Café Industry in Surabaya Beatrice Graciela Khongrad
iBuss Management Vol 8, No 1 (2020): iBuss Management
Publisher : iBuss Management

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Abstract

Restaurant industry is one of Indonesia’s most promising sectors that are currently being appreciated as it is the biggest contributor to Indonesia’s tourism sector. The emotion, attitude, expectation, and view that the employees have about their position and job are important antecedents of the way employees perform at the workplace in which the emotion and behavior are influenced by situational factors refers to job characteristics. The employees might feel dissatisfied with their job due to poor management or even not engaging and unchallenging jobs. As a result of the dissatisfaction, the employees will have an impact in business that can range from low productivity, poor customer service and high turnover. Thus, the researcher would like to know the impact of the relationship between the job characteristics’ core dimensions (skill variety, task identity, task significance, autonomy, and feedback) toward turnover intentions which is mediated by employee job satisfaction.This research has collected the data from 100 eligible respondents in which the collected data have passed the validity, reliability, and BLUE classical assumption tests. The collected data were processed further through multiple linear regression with path analysis and Sobel test. The findings show that skill variety, task identity, task significance, and feedback have a significant influence on turnover intentions. However, employee job satisfaction only mediates the relationship between task significance toward turnover intentions and feedback toward turnover intentions. Keywords: Turnover Intentions, Job Characteristics, Mediation effect of Employee Job Satisfaction, Restaurant and Café Industry
The Impact of E-Service Quality Towards Customer Repurchase Intention in The Case of Traveloka. Orlando A. Y. Samuel
iBuss Management Vol 8, No 1 (2020): iBuss Management
Publisher : iBuss Management

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Abstract

The importance of electronic service quality (E-Service Quality) in order to maintain and develop the customer repurchase intention as well as to stay competitive in the market. This research is being conducted in order to understand better and deeper about the influence of e-service quality towards customer repurchase intention. E-service quality will be used as a variable which represented by web design/functionality, responsiveness, reliability, enjoyment, ease of use, security and customization towards customer repurchase intention in Traveloka.This research uses online questionnaire to gather the data from various Traveloka’s customer. The data that is gathered have to passed validity and reliability test, classical assumption test and finally through multiple linear regression.The findings of the research suggest that e-service quality have an impact towards customer repurchase intention on Traveloka. From those e-service quality elements, reliability is the most impactful factor that influence customer repurchase intention on Traveloka. Keywords: E-Service Quality, Repurchase Intention, Traveloka, Service Quality, E-commerce
Optimizing Tesla’s Car Delivery Process Susanto Susanto
iBuss Management Vol 8, No 1 (2020): iBuss Management
Publisher : iBuss Management

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Abstract

With the worldwide awareness of global warming keeps on increasing, the market of Electric Vehicles become one of the main alternatives for environmentally friendly mode of transportation.  Tesla, Inc. as one of the market leader of Electric Vehicle industry, starts to offer an affordable version of its BEV, Model 3 which attracts a lot of demands. While the product itself attracts a lot of interest, the customer experience process also needs to be improved as well. This project focuses on the car delivery (order-to-delivery) process of Tesla Motors Netherlands B.V. This study aims to give the delivery team the recommendations on how to optimize the car delivery process by increasing its efficiency and effectiveness. This research focuses on the qualitative research and uses qualitative data to support the findings. The findings show that eficiency and effectiveness can be achieved by making changes in internal processes and improving its current customer support through customer service and customer experience. Keyword: Car Delivery, Efficiency, Effectiveness, Order-to-delivery, Battery Electric Vehicle (BEV)

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