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iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 24 Documents
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Search results for , issue "Vol 9, No 2 (2021): iBuss Management" : 24 Documents clear
The Impact of Customer-Based Brand Equity on Firm Financial Performance Moderated by Brand Likeability: A Case of Indonesian Banking Companies Listed on the Indonesia Stock Exchange Avedeo Julianto; James Owen Chandra
iBuss Management Vol 9, No 2 (2021): iBuss Management
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Abstract

Traditional banks are under threat. They risk losing business to the rapidly emerging financial technology companies, offering a wide range of financial products and services that manage to attract people’s attention and spur accelerated growth. To stay competitive, one path banks can take is to improve their brands. However, the true effectiveness of brand-building activities needs to be established. Therefore, this study aims to understand the impact of Customer-Based Brand Equity (CBBE) on the financial performance of banking companies listed on the Indonesia Stock Exchange, together with the added moderating effect of brand likeability. The study relied on data collected from over 200 clients from 34 different banks, as well as financial figures from Bloomberg and company annual reports. The gathered data was then processed using a moderated regression analysis. Based on the statistical results, both CBBE and brand likeability were found to have a significant impact on firm financial performance. However, a significant brand likeability moderating effect was not observed. In short, Indonesian banks have an opportunity to stay competitive by improving their brand and perception in customers’ eyes.Keywords:Customer-Based Brand Equity (CBBE), Firm Financial Performance, Brand Likeability.
How Virtual Youtubers Affect People's Purchase Intention: The Case of Kizuna A.I. Daniel Tjahjono; Owen Sentana
iBuss Management Vol 9, No 2 (2021): iBuss Management
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Social media has been becoming a ubiquitous and important platform for the people for social networking and content sharing (Asur & Huberman, 2010). It happened because social media has become the new platform for the people to find information. Furthermore, the ability of online platforms, such as social media caters to consumer psychology (Zhang, 2020). These changes also shift the things on how to become a well-known person. In the past people were well-known because of their accomplishments, yet nowadays because of their daily life issues. Meanwhile, these people are known as celebrities, and could be the new innovation for businesses in marketing their products and services. Therefore, the main purpose of this research is to see the effect of these celebrities on people's purchase intention. In the analysis, 133 data orf consumers located in Indonesia are analyzed with Partial Least Square Structural Equation Modelling (PLS-SEM) in SmartPLS. The findings mentioned that Kizuna A.I. does not directly affect people's purchase intention. However, she is indirectly affecting people's purchase intention through consumer's perception of quality, as well as brand loyalty. Keywords:Celebrity Endorsement, People's Purchase Intention, Consumer's Perception of Quality, Brand Loyalty.
The influence of Extraversion, Agreeableness, Conscientiousness, Neuroticism, Openness to Experience, Optimism, Financial Attitude, Financial Knowledge, and Financial Self-Efficacy on The Financial Behaviour of University Students in Indonesia Rocky Rocky; Shania Nadine Kartawijaya
iBuss Management Vol 9, No 2 (2021): iBuss Management
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Abstract

The advancement of e-commerce, capital markets, and financial products and services in Indonesia may give incentives for people to spend more. Thus, this may also bring unfavourable economic situations for those who do not have good financial behaviour. Therefore, it is important to know how to have good financial behaviour by knowing what are the factors that influence it. Thesubject for this research is the university students in Indonesia because the number of young investors, especially university students, in Indonesia is growing rapidly. Past studies have suggested that factors that may affect the financial behaviour of university students include: extraversion, agreeableness, conscientiousness, neuroticism, openness to experience, optimism, financial attitude, financial knowledge, and financial self-efficacy. Therefore, this research aims to know whether those nine factors influence the financial behaviour of university students in Indonesia or not. The data was gathered by distributing questionnaires to 129 respondents who are currently university students in Indonesia. The data is analysed using multiple linear regression. The findings suggest that conscientiousness, financial attitude, and financial self-efficacy has a significant influence on financial behaviour. However, extraversion, agreeableness, neuroticism, openness to experience, optimism, and financial knowledge has no significant influence on financial behaviour.Keywords:Financial Behaviour, Extraversion, Agreeableness, Conscientiousness, Neuroticism, Openness to Experience, Optimism, Financial Attitude, Financial Self-Efficacy, Financial Knowledge.
The Impact of Brand Love on Consumer Repurchase Intention Mediated by Brand Equity in the Case of Starbucks Indonesia Teddy Bryan; Darell Setiawan Sutrisno
iBuss Management Vol 9, No 2 (2021): iBuss Management
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As the number of coffee shops increase in Indonesia, competitions are increasing and many people believe that in order to strive and thrive in this highly competitive industries, developing love-like brand-consumer relationship (brand love) that results in the stimulation of consumer repurchase intention plays a key role. Talking about brand love, Starbucks is one of the most loved coffee shop brands in Indonesia, despite its more expensive average pricing compared to other majority of coffee shop brands in Indonesia. Therefore, the researchers are determined to understand the elements of brand love in Starbucks Indonesia case to engage consumer repurchase intention. This research will use the brand love theory from Batra et al. (2012); the relationship brand love towards consumer repurchase intention with brand equity as the mediator in the case of Starbucks Indonesia. This research focuses on the Starbucks consumers in Indonesia and will be done by a quantitative approach. Simple random sampling will be used as the sampling design with online questionnaires as the method to obtain the data. In addition, 80 respondents have answered the questionnaire and analysed further with path analysis using multiple linear regression and Sobel Test. As the result, it was found that brand love is partially mediated by brand equity in influencing repurchase intention.Keywords:Brand Love, Brand Equity, Consumer Repurchase Intention.
The Study of Fama and French Five-Factor Model in Indonesian Stock Market between 2005-2019 Bryan Buditomo; Steven Candra
iBuss Management Vol 9, No 2 (2021): iBuss Management
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Abstract

Today’s finance theories have generally accepted the idea that the Fama and French Five-Factor model explains average returns on stock better than its predecessors. The results of the past studies on the five-factor model in Indonesia have not been conclusive and none has tried to examine the difference in the significance of the five factors between the longer period and shorter period and among the shorter periods. Therefore, in this study, the researchers aim to understand the significance of the five factors – the market, size (SMB), book-to-market (HML), profitability (RMW), and investment (CMA) factors – to excess portfolio return in the longer period (2005-2019) and in the shorter periods (2005-2009, 2010-2014, 2015-2019). The result shows that the market, SMB, and CMA factors have a significant positive, significant negative, and insignificant relationship with excess portfolio return respectively for both the longer period and the 3 shorter periods. The HML factor and excess portfolio return exhibit a significant negative relationship in the longer period and insignificant relationships in the 3 shorter periods. The RMW factor and excess portfolio return have insignificant relationship in the longer period (2005-2019) and 2 shorter periods (2010-2014, 2015-2019) and a significant positive relationship in one shorter period (2005-2009).Keywords:Fama and French Five-Factor Model, Excess Return, Market Factor, Size Factor, Book-to-market Factor, Profitability Factor, Investment Factor, Asset Pricing Theory, Jakarta Composite Index.
The Effect of Customer Perceived Value on Purchase Intention of Body Shop Through Purchase Experience and Product Attitude William Satyaputra Adam; Christian Suhartono
iBuss Management Vol 9, No 2 (2021): iBuss Management
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With the increasing of plastic waste pollution year by year globally, the British cosmetics Body Shop has taken action to reduce plastic waste pollution. One of the actions is recycling plastic products into something useful (plastic bottle packaging). Thus, this research objective is to analyse the influence of green value, functional value, emotional value, aesthetic value, social value, self-expression value towards recycled product attitude. Also, to identify the influence of mediation between perceived values and purchase intention and whether purchase experience gives moderation impact between perceived values and purchase intention of recycled product. We use 90 respondents for our research, and this research will collect data using a non-probablility sampling method distributed through an online platform. To analyse the data, this research will use Path Analysis to evaluate the relationship of the proposed framework. In conclusion,  out of those six values that we have mentioned, the significant ones are green, emotional, and aesthetic value. As for functional value, social value and self-expression value are insignificant towards recycled product attitude. The influence of mediation between perceived values and purchase intention is significant. However, whether purchase experience gives moderation impact between perceived values and purchase intention of recycled products is insignificant.Keywords:Customer Perceived Value, Purchase Intention, Body Shop, Purchase Experience, Product Attitude.
Board Diversity and Corporate Risk: Evidence from the Indonesian Manufacturing Companies Listed in the IDX in 2016-2019 Fransisca Shania; Pamela Andriani
iBuss Management Vol 9, No 2 (2021): iBuss Management
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Recently, board diversity has become an essential part of the modern business environment. Its awareness rises since it affects how the board carries out its duties, the board's efficacy, and the risk-taking behavior, leading to companies' outcomes and value. Regardless of its prominence, limited studies analyzed the relationship between board diversity and corporate risk. However, none of them use Indonesian firms as a subject of observation. Therefore, the researchers conducted the study to know the impact of board diversity, precisely, the Board of Commissioner and corporate risk with the diversity of gender, age, nationality, education, and tenure as independent variables. The dependent variable, corporate risk, was operationalized using the standard deviation of annualized stock returns. Board size, market to book ratio, tangibility, leverage, and profitability were used as control variables. This study focused on Indonesia's manufacturing companies listed in the IDX during 2016-2019, with 300 sample data collected from 75 companies. The data gathered passed the purposive sampling criteria and were further analyzed using multiple linear regression. Based on statistical processes, nationality diversity, tangibility, leverage, and profitability significantly affect corporate risk. Inversely, diversity of gender, age, education, tenure, the board size, and market-to-book ratio do not significantly affect corporate risk.Keywords:Board Diversity, Gender Diversity, Age diversity, Nationality Diversity, Education Diversity, Tenure Diversity, Corporate Risk.
Correlation of Marketing Mix toward Purchase Intention of Teh Roso in Surabaya and Sidoarjo Zildjian Limanto
iBuss Management Vol 9, No 2 (2021): iBuss Management
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Abstract

COVID-19 Pandemic creates more awareness of health for people all around the world, including Indonesia. This pandemic causes the born of new businesses that focus on healthy products, such as tea products Teh Roso is one of the healthy product from Indonesia that is focusing on serving tea product that are healthy, pure, and economical to their customer. There are several factor that give impact to purchase intention of a product. Therefore, in this research, Marketing Mix are used to find the correlation of purchase intention of Teh Roso. In this research, questionnaires are spreaded to 30 respondents that owns a restaurant or café in Surabaya or Sidoarjo. The result of this research shows that Marketing mix do have high correlation toward purchase intention with promotion variable that has the highest correlation to purchase intention. Keywords:Marketing Mix, Purchase Intention, Teh Roso.
The Influence of Celebrity Source’s Credibility’s Dimensions and Congruence on Behavioral Intention, with Attitude towards Brand as the Mediator: The Case of BTS as Tokopedia’s Brand Ambassador and Millennial Customers Melissa Melissa; Geofanny Nathalia
iBuss Management Vol 9, No 2 (2021): iBuss Management
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Abstract

Indonesia's e-commerce market grows by around 17% anually, and is one of the fastest and largest in the world. Tokopedia is one of highly demanded e-commerce companies in Indonesia has partnered up with BTS as its brand ambassador in 2019. Recognizing the limited research that studies on the effectiveness of endorser credibility toward behavioral intention, especially in the e-commerce field, this research aimed to analyse the the influence of celebrity source credibility’s dimensions and congruence on behavioral intention, with attitude toward brand as the mediator of BTS as Tokopedia’s brand ambassador with millennial customers. This research uses simple random sampling through online questionnaires. The research is also limited to 130 respondents who belong to the millennial generations, those who are 21-40 years old, in Indonesia. The data are analysed with multiple linear regression and Sobel test with path analysis in IBM SPSS 26. The result of this research found that attractiveness is fully mediated and trustworthiness is partially mediated by attitude towards brand in influencing behavioral intention. Nevertheless, this research result found that expertise and congruence do not significantly influence behavioral intention and attitude towards brand.Keywords:Celebrity Endorsement, Attractiveness, Trustworthiness, Expertise, The Congruence, Behavioral Intention.
Factors Influencing Impulse Buying Behavior on E‐commerce Platform Mediated by Pleasure and Arousal in The Case of Shopee in Indonesia Audrey Byastira Hariadi; Frishella Gunawan
iBuss Management Vol 9, No 2 (2021): iBuss Management
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The shift towards online purchasing proved that internet shoppers tend to be more impulsive than non‐internet shoppers, exhibiting impulse buying behavior’s presence in e‐commerce environment. A popular e‐commerce platform in Indonesia is Shopee, where impulse buying behavior is evident and essential in driving sales. However, rapid e‐commerce growth intensifies e‐commerce rivalries. Therefore, the researchers wish to understand the factors influencing online impulse buying behavior in Shopee. This research used Mehrabian and Russell’s (1974a) S‐O‐R framework, analyzing the relationship between hedonic and utilitarian shopping motivation and website and marketing stimulus towards online impulse buying behavior mediated by pleasure and arousal in the case of Shopee Indonesia. This research focuses on Shopee users in Indonesia, done through a quantitative approach using simple random sampling, with online questionnaires to obtain the data. 180 respondents wereanalyzed using PLS‐SEM and bootstrapping method. The findings show that hedonic shopping motivation, marketing stimulus, and website stimulus are fully mediated by pleasure, while hedonic shopping motivation and marketing stimulus are fully mediated by arousal in influencing online impulse buying behavior. However, results show that utilitarian shopping value is not mediated by pleasure and arousal, and website stimulus is not mediated by arousal towards online impulse buying behavior.Keywords:Hedonic Shopping Motivation, Utilitarian Shopping Motivation, Marketing Stimulus, Website Stimulus, Pleasure, Arousal, Online Impulse Buying Behavior.

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