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JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 32 Documents
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Search results for , issue "Vol 9, No 1 (2011)" : 32 Documents clear
Positioning Daerah Tujuan Wisata Berdasarkan pada Kepuasan, Image dan Loyalitas Konsumen (Studi pada Daerah Tujuan Wisata Malang Raya) Martaleni -; Djumilah Zain; Mintarti Rahayu; Djumahir -
Jurnal Aplikasi Manajemen Vol 9, No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to test the relationship between service quality, satisfaction, image and customer loyalty as the basis of evaluating and identifying niche market that can be used for the positioning strategy development or repositioning of tourism destination. Data were collected from domestic tourists coming from outside of Malang Raya. The tourists were asked using closed and open questions. Also, 232 questionnaires were collected and analyzed using statistical techniques Partial Least Square (PLS). The open questions were presented to explain to strengthen the uniqueness of tourist destination in Malang Raya as a whole.This study found that there was a strong influence of service quality on customer satisfaction and the two variables were positively affected customer image and loyalty. Based on the value of the relationship between the variables of service quality and customer satisfaction, it was obtained that the indicator of a tourist attraction was the most powerful indicator in measuring consumer satisfaction. The statistical test results and analysis of open questions identified that market niche for the development of tourist destination positioning Malang Raya were as recreational and natural tourisms.Keywords: Positioning, Quality Service, Customer Satisfaction, Image, Consumer Loyalty, Market Niche
Strategi Pengembangan Industri Kreatif untuk Meningkatkan Daya Saing Pelaku Ekonomi Lokal Dias Satria
Jurnal Aplikasi Manajemen Vol 9, No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (895.967 KB)

Abstract

Creative industries are currently growing rapidly in supporting local economic competitiveness. In the course of the development of creative industries are very dependent on the 4 strategic aspects, namely: interrelated industries, supporting the institution, consumers and government policy. In this framework, the research on the state of creative industries become very urgent to be done to create economic competitiveness and strategic influence in employment. The study found that government policy in the creative industries are still not optimal in supporting the advancement of creative industries so that necessary arrangements are needed in this aspect.Keywords: Interrelated industry, supporting institution, government policy and creative industries.

Page 4 of 4 | Total Record : 32

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