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Implementasi Corporate Social Responsibility dan Implikasinya dalam Perspektif Teori Stakeholder (Studi pada Perusahaan Tekstil dan Produk Tekstil di Jawa Tengah) Edy Rahardja; Djumilah Zain; Ubud Salim; Mintarti Rahayu
Jurnal Aplikasi Manajemen Vol 9, No 2 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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CSR implementation and impact on social and financial performance have been long debated. This study used 108 samples of textile and its products companies in Central Java Province employing Stratified Random Sampling method based ISO certification ownership. Data analysis used Structural Equation Modelling (SEM), utilized AMOS 16.0. Prior to hypothesis examination, data validity and reliability as well as model appropriateness were examined. This study suggested the hypothesis to examine the relationship among corporate stakeholder strategy, social capital, CSR implementation, corporate social performance, and corporate financial performance as research variables. The result of the study showed that: corporate stakeholder strategy intensity may improve social capital building; social capital as an unique characteristics of firms may stimulate CSR implementation better and may achieve corporate social performance better; commitment and consistency of CSR implementation are likely to make corporate financial performance better; and there is no relationship between corporate social performance and corporate financial performance.Keywords: social capital, CSR, stakeholder theory, corporate social performance and corporate financial performance

Determination of Naval Based Locations: Strategy to Maximize Performance Monitoring of Defense and Security System in The Sea (Study on Maritime Security and Defense System in Indonesia) Ahmadi -; Djumilah Zain; Soerachman -; Budi Santoso
Jurnal Aplikasi Manajemen Vol 9, No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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The Location determination is a strategic issue both in business and public. There are many factors leads to management decisions in expanding or relocating their business facilities. A few existing theory and method in determining location have tend to refer to the profit oriented issues, where more of its decision variables are able to measured precisely. The most common method used was procedure ranks method, gravitational centre analysis method and the linear programming method. Recent development have shown that many location determination issues have been resolve by using Analytical Hierarchy Process (AHP) method. A few disadvantage of the traditional AHP method that was requirement of every factors or indicators in the same level to be independent have been anticipated by using Fuzzy sets theory approach. The military base location determination is a complex issue which involve unmeasurable variables. Fuzzy AHP method which was developed from a very good traditional AHP methodology used to solve multi-criteria decision making that involves variables that can not be measured accurately, such as problems of determining the location of military bases. This study uses six factors/variables with 27 indicators into consideration in the decision making process to determine where the Naval base right. Data processing results show that respondents from all stakeholders in general tend to put the weight of the defense factor, security factor and the factor of ideology as a factor that has the greatest weight to be taken into consideration. The final result of the determination of alternative locations, placing the eastern of Indonesia as an alternative with the highest priority. western of Indonesian is the second priority, the last alternative is western of Indonesia.Keywords: Location determination, military base, AHP Fuzzy

Pengaruh Faktor Stimulus Ekspor dan Karakteristik Lingkungan Perusahaan terhadap Strategi Pemasaran Ekspor Serta Dampaknya pada Pencapaian Ekspor Batik di Eks Karesidenan Surakarta Darmansyah -; Djumilah Zain; Armanu Thoyib; Candra Fajri Ananda
Jurnal Aplikasi Manajemen Vol 9, No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This study analyzes some factors that influence batik export performance in ex district surakarta. The Researcher links the export stimulus and environmental characteristic toward export marketing strategy and also to the impact of export stimulus, environmental characteristic and export marketing strategy on export performance. The purpose of this study is to explain the relationship between export stimulus and environmental characteristic toward the export marketing strategy. This study is also aiming at explaining about the relation of the export stimulus, the environmental characteristic and export marketing strategy toward export performance of Batik Company. The location of this study was in Ex-district of Surakarta. The total samples of this research were 108 companies but only 104 companies which could be investigated. The significant finding of this study is that the aid of market information from domestic/local government and importer and their political stability (environmental aspect) will improve the export performance. The strong willingness of the company managers to exploit the existing resources owned by the companies will support the export performance (impulse factor).Keywords: Export Stimulus, Environmental Characteristics, export marketing Strategy, export performance.

Peran Pemberdayaan Sumber Daya Manusia dalam Peningkatan Kinerja Organisasi melalui Perubahan dan Resiliensi Organisasi (Studi pada Industri Perhotelan di Jawa Timur) Boge Triatmanto; Djumilah Zain; Eka Afnan Troena; Mintarti Rahayu
Jurnal Aplikasi Manajemen Vol 8, No 4 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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The Objectives of this research are to examine and to provide empirical on about the influence of human resource empowerment, directly and indirectly, through organizational change as well as its ability in adapting to change. In details, the objectives of the research are as follow: (1) Human Resources Empowerment toward organizational change, (2) Human Resources Empowerment toward organizational resilience, (3) Human Resources Empowerment toward performance organization, (4) Organizational resilience toward organizational change, (5) Organizational resilience toward organization performance, and (6) Organizational change toward performance organization. The results of this research, is expected to be able to enrich the knowledge of management, especially on the development of human resource management and organization. Therefore, this study will hopefully be useful will be useful for both academicians and practitioners. The population of this research is 69 star hotels, in East Java and 34 hotels as the samples using proportional sampling method. The respondents of this research are 216 hotel managers. The main findings of this research showed that the performance the organization performance is improved when the human resource is empowered is participation to achieve goals, commitment, and greater authorities and responsibilities in decision making process. Greater influence is achieved when the organization is able to adapt to the change of the hotels’ environment.Keywords: Human Resources Empowerment, Performance of Organization, Organizational Change, Organizational Resilience

Positioning Daerah Tujuan Wisata Berdasarkan pada Kepuasan, Image dan Loyalitas Konsumen (Studi pada Daerah Tujuan Wisata Malang Raya) Martaleni -; Djumilah Zain; Mintarti Rahayu; Djumahir -
Jurnal Aplikasi Manajemen Vol 9, No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This study aims to test the relationship between service quality, satisfaction, image and customer loyalty as the basis of evaluating and identifying niche market that can be used for the positioning strategy development or repositioning of tourism destination. Data were collected from domestic tourists coming from outside of Malang Raya. The tourists were asked using closed and open questions. Also, 232 questionnaires were collected and analyzed using statistical techniques Partial Least Square (PLS). The open questions were presented to explain to strengthen the uniqueness of tourist destination in Malang Raya as a whole.This study found that there was a strong influence of service quality on customer satisfaction and the two variables were positively affected customer image and loyalty. Based on the value of the relationship between the variables of service quality and customer satisfaction, it was obtained that the indicator of a tourist attraction was the most powerful indicator in measuring consumer satisfaction. The statistical test results and analysis of open questions identified that market niche for the development of tourist destination positioning Malang Raya were as recreational and natural tourisms.Keywords: Positioning, Quality Service, Customer Satisfaction, Image, Consumer Loyalty, Market Niche

Dampak Penerapan Budaya Tri Hita Karana terhadap Orientasi Kewirausahaan dan Orientasi Pasar serta Konsekuensinya pada Kinerja Usaha (Studi pada Industri Kecil Menengah Kerajinan Perak di Bali) I Gede Riana; Djumilah Zain; Eka Afnan Troena; Made Sudarma
Jurnal Aplikasi Manajemen Vol 9, No 2 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This study is intended to know the impact of the implementation of Tri Hita Karana culture toward entrepreneurial orientation, market orientation, and business performance of SMEs of silver craft in Bali. The population of this research is all small and medium size enterprises of silver craft in Bali. By using purposive random sampling, 110 small and medium size enterprises located in four regencies in Bali were selected as samples. The data collection technique was distributing questionnaires. Furthermore, to test the inter-variables influence, inferential analysis of Structural Equation Modeling (SEM) is applied using Partial Least Square (PLS) approach.The finding of this research has given contribution in enlarging the organization culture concept by using local culture values as an organization culture practice. The implementation of Tri Hita Karana culture could improve the entrepreneurial orientation, market orientation, and business performance. It was also found out that the cultural values of Tri Hita Karana are influence the market orientation mediated by entrepreneurial orientation. Moreover, this research reveals the influence of entrepreneurial orientation on market orientation and business performance.Keywords: organization culture of Tri Hita Karana (THK), entrepreneurial orientation, market orientation, and business performance.

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