cover
Contact Name
Meilan Sugiarto
Contact Email
meilan.sugiarto@upnyk.ac.id
Phone
-
Journal Mail Official
jabis@upnyk.ac.id
Editorial Address
Program Studi Ilmu Administrasi Bisnis, FISIP, Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia Jl. Babarsari No 2 Tambakbayan, Caturtunggal, Depok, Kabupaten Sleman Yogyakarta 55281
Location
Kab. sleman,
Daerah istimewa yogyakarta
INDONESIA
Jurnal Administrasi Bisnis (JABis)
ISSN : -     EISSN : 2745715X     DOI : https://doi.org/10.31315/jurnaladmbisnis
Core Subject : Economy, Education,
Fokus dan Ruang Lingkup Jurnal Administrasi Bisnis (JABis) Jurnal ini sebagai media informasi ilmiah untuk bidang kajian Administrasi Bisnis yang bersumber dari berbagai karya ilmiah berupa hasil penelitian, kajian dari perspektif konseptual, maupun hasil praktek bisnis para akademisi dan praktisi bisnis. Fokus penulisan dalam jurnal ini harus berhubungan dengan ilmu administrasi bisnis, yaitu bidang: 1. Sumberdaya manusia (Human resources) 2. Pemasaran (Marketing) 3. Keuangan (Financial) 4. Sistem informasi bisnis (Business information system) 5. Strategi bisnis (Business strategy) 6. Operasi bisnis (Business operation) 7. Kewirausahaan (Entrepreneurship) 8. Kepemimpinan (Leadership) 9. Pemasaran jasa (Service marketing) 10. Perilaku konsumen (Consumer behavior) 11. Perilaku organisasional (Organizational behavior) 12. Perpajakan (Taxation) 13. Pengembangan sumberdaya manusia (Human resources development) 14. Investasi bisnis (Business investment) 15. Etika Bisnis (Business ethics) 16. Tanggungjawab sosial perusahaan (Corporate social responsibility) 17. Bisnis internasional (International business) 18. Tata kelola perusahaan (Corporate Governance)
Articles 1 Documents
Search results for , issue " Vol 1, No 2 (2005)" : 1 Documents clear
Turbo Marketing Susanta, Susanta
Jurnal Ilmu Administrasi dan Bisnis Vol 1, No 2 (2005)
Publisher : Jurnal Ilmu Administrasi dan Bisnis

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Abstract

In to day tight competitive market, marketer must able to delivery product to the customers speedily. Speed becomes a key success of the company. If a company fails to reach their customer at the fist,. their competitors will do. Turbo Marketing is a new trend in marketing that emphasizes speed in the process of delivering product to the customers. Turbo marketing is the spreading concept from responsiveness in the service delivery. Fact indicated that, when customers find the contact employee more responsive fir the experience, what is delivered is most important to evaluation of service quality, satisfaction, and behavioral intention. When company thought to be more responsive, how the service is delivered is essential to customer’s evaluations. 1Mzen responsiveness is perceived as speed delivery, turbo marketing plays a large role in influencing customer satisfaction whit the service experience. Key word: turbo marketing, customer’s value, value chain

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