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Meilan Sugiarto
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Program Studi Ilmu Administrasi Bisnis, FISIP, Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia Jl. Babarsari No 2 Tambakbayan, Caturtunggal, Depok, Kabupaten Sleman Yogyakarta 55281
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INDONESIA
Jurnal Administrasi Bisnis (JABis)
Published by Universitas Pembangunan Nasional Veteran Yogyakarta
ISSN : -     EISSN : 2745715X     DOI : https://doi.org/10.31315/jurnaladmbisnis
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
Fokus dan Ruang Lingkup Jurnal Administrasi Bisnis (JABis) Jurnal ini sebagai media informasi ilmiah untuk bidang kajian Administrasi Bisnis yang bersumber dari berbagai karya ilmiah berupa hasil penelitian, kajian dari perspektif konseptual, maupun hasil praktek bisnis para akademisi dan praktisi bisnis. Fokus penulisan dalam jurnal ini harus berhubungan dengan ilmu administrasi bisnis, yaitu bidang: 1. Sumberdaya manusia (Human resources) 2. Pemasaran (Marketing) 3. Keuangan (Financial) 4. Sistem informasi bisnis (Business information system) 5. Strategi bisnis (Business strategy) 6. Operasi bisnis (Business operation) 7. Kewirausahaan (Entrepreneurship) 8. Kepemimpinan (Leadership) 9. Pemasaran jasa (Service marketing) 10. Perilaku konsumen (Consumer behavior) 11. Perilaku organisasional (Organizational behavior) 12. Perpajakan (Taxation) 13. Pengembangan sumberdaya manusia (Human resources development) 14. Investasi bisnis (Business investment) 15. Etika Bisnis (Business ethics) 16. Tanggungjawab sosial perusahaan (Corporate social responsibility) 17. Bisnis internasional (International business) 18. Tata kelola perusahaan (Corporate Governance)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
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Search results for , issue " Vol 2, No 2 (2006)" : 1 Documents clear
Sikap : Konsep dan Pengukuran Susanta, Susanta
Jurnal Ilmu Administrasi dan Bisnis Vol 2, No 2 (2006)
Publisher : Jurnal Ilmu Administrasi dan Bisnis

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Abstract

Consumer behaviour study try to look for some certain factors that forming consumer behaviour. By knowing these factors so that companies or marketer can control their consumer behaviour. It means marketer can stimulate the consumer in order to buy their product. Consequently, it need consumers attitudes analysis. Keywords: Consumer behaviour, attitudes consumers analysis.

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