cover
Contact Name
I Made Bayu Ariwangsa
Contact Email
bayu_ariwangsa@unud.ac.id
Phone
08174733254
Journal Mail Official
jumpa@unud.ac.id
Editorial Address
Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
Location
Kota denpasar,
Bali
INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Articles 11 Documents
Search results for , issue "Volume 02, Nomor 01, Juli 2015" : 11 Documents clear
PERKEMBANGAN DESA WISATA JATILUWIH SETELAH UNESCO MENETAPKAN SUBAKNYA SEBAGAI BAGIAN DARI WARISAN BUDAYA DUNIA Dewa Ayu Diyah Sri Widari
JURNAL MASTER PARIWISATA Volume 02, Nomor 01, Juli 2015
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2015.v02.i01.p04

Abstract

This article identifies the social, cultural, and economicdevelopment of Jatiluwih tourism village after subak (rice fieldand its irrigation cultural system) in this village was decreed byUNESCO as a World’s Cultural Heritage in 2012, under the labelCultural Landscape of Bali Province: the Subak System as aManifestation of the Tri Hita Karana. It also discusses tourists’perception to the rice field tourist attraction. The data werecollected through observation, interview, and documentary study,and then descriptively and qualitatively analyzed. The informantswere selected using the purposive sampling technique and theaccidental sampling technique. The study shows that the mutualcooperation, the rituals related to the farming activities, and riceplanting system were still well maintained by farmers of the subakmember. The traditional arts were conserved and developed, andthe social organization were also well maintened. The economicaspects which includes job and business opportunities, incomeand investment have improved. The local people’s participationin the planning and controlling phases were manipulative andfunctional. In the development phase, the local people participatedactively. While tourist’s perception on subak is good, but that is notthe case on the poor condition of public facilities and informationservice by local management.

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