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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 13 Documents
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Search results for , issue "Volume 03, Nomor 01, Juli 2016" : 13 Documents clear
IKON HABIBIE-AINUN, STRATEGI INOVATIF DALAM MENGEMBANGKAN PARIWISATA DI KOTA PAREPARE, SULAWESI SELATAN Ilham Junaid; Hamsu Hanafi
JURNAL MASTER PARIWISATA Volume 03, Nomor 01, Juli 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v03.i01.p09

Abstract

Empirical data on how the local governments implement tourism innovation is very limited. Thus, it is necessary to explore how the regional board of tourism develops tourism potential through innovative approach.The aims of this research are to explore the festival of Habibie-Ainun as well as to recommend ways in optimizing the festival for community welfare.This research is a qualitative study by interviewing (in-depth interview) four staff at the regional board of tourism as well as doing participant observation at Parepare city.The research reveals that Habibie-Ainun is choosen as an icon of tourism because of the enchantment of Habibie, the former president of Indonesia who was born in Parepare city.Habibie-Ainun festival, becak of tourism and the statue of Habibie-Ainun are considered as innovative strategies in attracting tourists.This research suggests that strategy of Habibie-Ainun should be supported with various and continuous activities that may involve tourists particularly in the area of the statue.The local government should also inform the community on how the strategy can help community improve their income through tourism. Innovative strategies may come from the community, and thus, it is important to strengthen synergy between the local government and the community.
STRATEGI KOMUNIKASI PEMASARAN TERPADU EKOWISATA DI KEBUN RAYA EKA KARYA, BEDUGUL, BALI Muntadliroh Muntadliroh
JURNAL MASTER PARIWISATA Volume 03, Nomor 01, Juli 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v03.i01.p04

Abstract

Ecotourism of Bali Botanical Garden, Bedugul, Tabanana Regency, Bali, has been able to increase the number of visitors from time to time though it is still far from the optimum level. In 2010-2011 the number of visitors at Bali Botanical Gardens was counted for 368.927 people. Based on the data, visitors interest to visit Bali Botanical Garden are still low. Facing this problem, integrated marketing communication strategy is needed.This paper discusses implementation of integrated marketing communication concept created by Philip Kotler to the market ecotourism at Bali Botanical Garden, by using case study for qualitative research.The results of this analysis show that implementing this concept made a better relationship between Bali Botanical Garden and its visitors, also increasing quantity of its visitors.
STRATEGI PENGEMBANGAN WILAYAH PERBATASAN NUSA TABUKAN KABUPATEN KEPULAUAN SANGIHE BERBASIS EKOWISATA BAHARI Juita Carolina Lesawengen
JURNAL MASTER PARIWISATA Volume 03, Nomor 01, Juli 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v03.i01.p13

Abstract

Nusa Tabukan in Sangihe Islands Regency is a cluster of small islands at the outer teritorry, consist of four islands that located in the northern part on Sangihe Island.The aims of this research were to identify potential tourist attractions, analyzing internal and external factors, and formulating proper marine ecotourism strategies and programs.The results indicate that potentials attractions can be developed at Nusa Tabukan. Those are the nature and socio-culture environment.Small islands, white sandy beaches, coral reefs, mangrove forest, sea grass, dugong¸local wisdom as well as economic activities on community can be developed as marine tourism attractions.However, there were some obstacles related to tourism development such as human resources, tourism facilities and infrastructure and accessibility.This research formulated the grand strategy S-O to be applied which is strategy of marine ecotourism development in border cross area, while alternative strategies are also formulated.Roles of relates stakeholder is necessary needed to ensure the development is on the right track of sustainability.

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