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IKON HABIBIE-AINUN, STRATEGI INOVATIF DALAM MENGEMBANGKAN PARIWISATA DI KOTA PAREPARE, SULAWESI SELATAN Ilham Junaid; Hamsu Hanafi
JURNAL MASTER PARIWISATA Volume 03, Nomor 01, Juli 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v03.i01.p09

Abstract

Empirical data on how the local governments implement tourism innovation is very limited. Thus, it is necessary to explore how the regional board of tourism develops tourism potential through innovative approach.The aims of this research are to explore the festival of Habibie-Ainun as well as to recommend ways in optimizing the festival for community welfare.This research is a qualitative study by interviewing (in-depth interview) four staff at the regional board of tourism as well as doing participant observation at Parepare city.The research reveals that Habibie-Ainun is choosen as an icon of tourism because of the enchantment of Habibie, the former president of Indonesia who was born in Parepare city.Habibie-Ainun festival, becak of tourism and the statue of Habibie-Ainun are considered as innovative strategies in attracting tourists.This research suggests that strategy of Habibie-Ainun should be supported with various and continuous activities that may involve tourists particularly in the area of the statue.The local government should also inform the community on how the strategy can help community improve their income through tourism. Innovative strategies may come from the community, and thus, it is important to strengthen synergy between the local government and the community.
Pengembangan Desa Wisata Berkelanjutan: Studi Kasus di Desa Paccekke, Kabupaten Barru, Indonesia Ilham Junaid; Wa Ode Dewi; Aristisia Said; Hamsu Hanafi
Journal of Regional and Rural Development Planning (Jurnal Perencanaan Pembangunan Wilayah dan Perdesaan) Vol. 6 No. 3 (2022): Journal of Regional and Rural Development Planning (Jurnal Perencanaan Pembangu
Publisher : P4W LPPM IPB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jp2wd.2022.6.3.287-301

Abstract

This study analyses the actual condition of a tourism village from a sustainable tourism perspective. There is limited study on the implementation of sustainable tourism in tourism villages. This study aims to 1) identify the supporting and inhibiting factors in implementing sustainable tourism; 2) analyse the steps or efforts in achieving sustainable tourism villages. Qualitative research has guided the researchers in collecting data in Paccekke Village, Barru Regency, in 2021. The results reveal supporting and inhibiting factors for implementing sustainable tourism villages. The supporting factors are the natural and cultural potential of the village; sustainable natural conditional; positive attitude of the community towards tourism and the culture of collaborative work (gotong royong); the existence of cultural events; and commitment of local stakeholders. The inhibiting factors are limited facilities and infrastructure, weak planning in the tourism sector, extreme accessibility; weak internet network; and the low awareness and ability of the community in managing tourism potential. This study recommends the importance of utilising the existence of tourist villages in the Barru Regency as a whole in order to improve the quality of tourist visits. Utilising social media as a promotional tool, anticipating the impact of massive visits on environmental quality, and collaborating with various stakeholders for community involvement are strategies to implement sustainable tourism villages. This study provides an overview of the factual conditions of a village, not only from a positive perspective but also obstacles that require solutions or strategies for a sustainable tourism village.
HOTEL MARKETING INNOVATION STRATEGY IN TOURISM RECOVERY AFTER COVID 19 PANDEMIC Kurnia Yusniar Rahman; Hamsu Hanafi; Sudarmi Sudarmi
JURNAL ILMU BUDAYA Vol. 10 No. 2 (2022): Jurnal Ilmu Budaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v10i2.24492

Abstract

This research was conducted in three locations, namely hotels in Makassar, Bali, and Jakarta. This study aims to see the marketing innovation strategies carried out by the three hotels in tourism recovery after the Covid-19 pandemic. The research method used is the Mix method with SWOT analysis. Based on the results of the study, it was found that promotions carried out through advertisements in newspapers, magazines, the internet, radio, and environmental activities themselves were quite good. carry out various innovations in terms of management, especially in the field of computerization related to finance and also employees. In addition, the hotel also reduces the number of employees. Reduction of employee salaries, Implementation of the CHSE protocol, Promotion through the E-Commerce platform, Recruitment of employees carried out online, Use of daily labor, Making the hotel a stay facility for OTG, Providing training and self-development for Hotel HR, Afand fordable pricing.
MEMBANGUN SUMBER DAYA KELOMPOK SADAR WISATA DALAM PENGEMBANGAN POTENSI DESTINASI DI DESA WISATA LAINUNGAN KABUPATEN SIDRAP Jasman, Jasman; Hanafi, Hamsu; Rusdi, Muhammad
Journal of Career Development Vol 2, No 2 (2024): Journal Of Career Development
Publisher : Career Development Center Division at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jcd.v2i2.148

Abstract

Desa Wisata Lainungan memiliki potensi yang luar biasa dalam sektor pariwisata, dengan keindahan alam dan kekayaan budaya yang unik. Melalui kegiatan pengabdian ini, kami berusaha untuk mendukung pengembangan desa wisata ini agar lebih dikenal dan dapat memberikan manfaat ekonomi yang lebih besar bagi masyarakat setempat. Dalam pelaksanaan kegiatan ini, kami bekerja sama dengan masyarakat lokal, yang dikoordinasikan oleh Kelompok Sadar Wisata dan Kelompok Karang Taruna Desa Wisata Lainungan, untuk mengembangkan potensi destinasi wisata yang dimiliki, yang diawali dengan pengembangan sumber daya manusia di desa tersebut.Kami menyadari bahwa keberhasilan kegiatan pengabdian ini tidak lepas dari dukungan berbagai pihak. Oleh karena itu, kami ingin menyampaikan apresiasi dan terima kasih yang sebesar-besarnya kepada Kepala Dinas Pemuda Olahraga dan Pariwisata, Pemerintah Desa Lainungan, Ketua Pokdarwis, Ketua Karang Taruna, tokoh masyarakat, serta seluruh warga desa yang telah menerima kami dengan tangan terbuka dan berpartisipasi aktif dalam setiap tahap kegiatan. Ucapan terima kasih juga kami sampaikan kepada Poltekpar Makassar, rekan-rekan dosen, serta mahasiswa yang telah berkontribusi nyata dalam pelaksanaan program ini. Kami berharap bahwa hasil dari kegiatan pengabdian ini dapat memberikan dampak positif dan berkelanjutan bagi pengembangan Desa Wisata Lainungan. Kami juga berharap laporan ini dapat memberikan gambaran yang jelas mengenai proses, pencapaian, serta tantangan yang dihadapi selama kegiatan berlangsung, sehingga  menjadi bahan evaluasi untuk pengabdian di masa mendatang. Kata kunci: Kelompok Sadar Wisata, Desa Wisata, Sumber Daya
Penerapan Metode Integrated Pest Management (IPM) Sebagai Pendekatan Berkelanjutan dalam Mengontrol Hama Di Industri Perhotelan Jaya, Risman; Hanafi, Hamsu; Vais, Yudi
Action Research Literate Vol. 8 No. 10 (2024): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v8i10.2221

Abstract

Penelitian ini bertujuan untuk mengkaji penerapan Metode Integrated Pest Management (IPM) sebagai pendekatan berkelanjutan dalam pengendalian hama di industri perhotelan di Sulawesi Selatan, mencakup hotel-hotel di Makassar, Parepare, dan Bulukumba. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif untuk memahami kondisi nyata di lapangan. Fokus penelitian meliputi tingkat adopsi dan penerapan IPM, dampaknya terhadap pengurangan penggunaan pestisida kimia, serta pengetahuan dan persepsi staf hotel tentang IPM. Penelitian juga menyoroti hambatan yang dihadapi hotel dalam menerapkan IPM sebagai strategi pengendalian hama yang ramah lingkungan. Penerapan IPM sejalan dengan konsep pariwisata berkelanjutan yang mengedepankan aspek lingkungan, sosial, dan ekonomi lokal. Dengan mengadopsi IPM, hotel berkontribusi pada pelestarian lingkungan dan memperkuat komitmen terhadap prinsip pariwisata berkelanjutan, yang semakin menarik bagi wisatawan yang peduli terhadap lingkungan.
Homestay Digital Marketing in Tourism Villages in South Sulawesi (Case Study in 3 Featured Tourism Village) Ohyver, Daniel Adolf; Hanafi, Hamsu; Muhtasom, Ali
Return : Study of Management, Economic and Bussines Vol. 2 No. 10 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i10.168

Abstract

One type of accommodation that is widely found in tourist villages is homestay. Homestay is an accommodation that offers the experience of living together with locals in their homes. Homestay is a popular form of accommodation in tourist villages because it provides a different experience from other accommodations, as well as providing opportunities for tourists to interact with locals. Although homestays are in great demand by tourists, there are still some challenges in marketing them in tourist villages. One of the challenges faced by homestay marketers in tourist villages is the lack of knowledge on how to market effective homestays. In addition, homestays in tourist villages are also faced with competition with other accommodations such as hotels, villas, and other inns. The results showed that the homestay marketing strategy has not been effective enough in Tourism Villages in South Sulawesi, because homestay owners / managers and pokdarwis as homestay marketing coordinators in tourism villages have not had the right concept in their marketing. The role of information technology has not increased the effectiveness of homestay digital marketing in tourism villages in South Sulawesi due to limited digital literacy and resources.
STUDY OF STUDENTS' ENTREPRENEURSHIP INTEREST AS AN INDICATOR OF OPPORTUNITY FOR ESTABLISHING BUSINESS INCUBATORS IN LOMBOK TOURISM POLYTECHNIC Yahyadin, Muh.; Hanafi, Hamsu; Sianipar, Christina; Putra, Anak Agung Ngurah Sedana; Mandra, Mandra; Zaki, Lalu Ahmad
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 10, No 1 (2023): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v10i1.4001

Abstract

This research was conducted with the aim of (1) providing an overview of student entrepreneurship interest as an indicator of the opportunity to establish a business incubator at the Lombok Tourism Polytechnic and (2) contributing ideas and enriching the field of tourism business incubator studies and as input and a reference for other research. (3) are used as information and input for stakeholders in developing entrepreneurship. This study used primary data in the form of a questionnaire for as many as 63 students consisting of 4 study programs; 19 students from the room division, seven students from culinary arts, 27 students from food & beverage service, and ten students from travel arrangements, the research was conducted from April to October 2021. Data collection techniques were purposive sampling, and data analysis techniques were descriptive of responses. The respondent gave them in the Questionnaire. The results of this study indicate that: (1) Flexibility, indicating the intention of respondents, 22% strongly agree (2) Innovation, indicating the intention of respondents, 44% strongly agree (3) Social Prestige, showing the respondent's intention in entrepreneurship by 48% strongly agrees (4) Personal challenge, shows the respondent's intention of 60% strongly agrees (5) Leadership, shows the respondent's intention of 45% agrees about leadership (6)Advantage, shows the respondent's intention by 51% strongly agree (7) Being a boss, indicating the intention of respondents by 36% strongly agree.