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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 11 Documents
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Search results for , issue "Volume 04, Nomor 01, Juli 2017" : 11 Documents clear
PENGEMBANGAN PUSAT KOTA DENPASAR SEBAGAI ‘HERITAGE TOURISM’ I Wayan Restu Suarmana; I Wayan Ardika; I Nyoman Darma Putra
JURNAL MASTER PARIWISATA Volume 04, Nomor 01, Juli 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v04.i01.p05

Abstract

Heritage tourism is a tourism that utilizes heritage or historical heritage as tourist attractions. The existence of heritage for Denpasar is regarded as the theme of tourism development in the future. Nowadays, the existence of heritage sites are more neglected and abandoned due to the modernization effect. In fact, if it is managed and organized properly, it will contribute many positive benefits. This research analyses two research problems focusing on the existing condition of Denpasar city as heritage tourism. Besides, it is by planning the heritage tourism model in Denpasar city. The method used in this research is descriptive qualitative. The informants were chosen by base informants and snowball technique. Concepts used in discussing this research are the development model of tourism concept, urban tourism concept, and the heritage tourism concept. The theories used for this research is destination area life cycle. According to the results of the discussion, it can be concluded that, the existence of cultural heritage in Denpasar city is started to be explored and improved along with the objective and benefits owned by each heritage. The development model of heritage tourism which is now planned in Denpasar city comprises daily activity heritage tour.

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