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Kota malang,
Jawa timur
INDONESIA
Habitat
Published by Universitas Brawijaya
ISSN : 08535167     EISSN : 23382007     DOI : -
Core Subject : Education,
Other
Arjuna Subject : -
Articles 2 Documents
 1 
Search results for , issue " Vol 28, No 3 (2017)" : 2 Documents clear
Potential Market Willingness to Pay Through Edutourism Plan at CV. Damarayu Malang District Mutiaristi, Like; Anindita, Ratya; Nugroho, Condro Puspo
HABITAT Vol 28, No 3 (2017)
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.73 KB) | DOI: 10.21776/ub.habitat.2017.028.3.12

Abstract

Edutourism is a necessity for kindergarten school, and enteprise can develop edutourism for kindergarten school as their potential market. This fact is crucial to observe to encounter potential market with enteprise that can supply their needs and both can get profit from the edutourism. By that background, this research are going to find valuation of the edutourism plan by potential market willingness to pay (WTP), to know factors that influence potential market WTP and to know potential market segmentation that declare willing to pay the edutourism. This research uses quantitative approach, analyzed by contingent valuation method and logistic regression analysis. The potential market in this research are kindergarten school in Pakisaji sub-district that have outingclass program. The finding revealed that economic value of the edutourism is more than the price target. Factors that influence potential market WTP are teachers education background, school fee per month, and ability to pay. Segmentation of the edutourism plan are kindergarten school with standard teacher’s education background in bachelor degree, categorized in low price school fee and already have ability to pay the edutourism.
Analysis of Strawberry Farmer’s Satisfaction for Utilization of “X” Fungicide in Pandanrejo Village, Batu City Prihatmojo, Baskoro Aji; Anindita, Ratya
HABITAT Vol 28, No 3 (2017)
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (41.892 KB) | DOI: 10.21776/ub.habitat.2017.028.3.15

Abstract

The objective of this research are to understand some factors that are affecting strawberry farmers satisfaction in utilization of ”X” fungicide and the level of farmer satisfaction. The location of this research in Pandanrejo Village, Batu City with 50 respndents. The method which was used in this research are decriptive statistics, Logistic Regression, and Customer Satisfaction Index (CSI). Measuring factors that affect satisfaction used four dummy variables, such as education level, group refference, training experience, and information source. And then to measure the level of satisfaction used variable of product attributes such as variety of product size, composition, expire date, procedure, permite of distribution, product availability, benefit, product information, completeness, rate of extermination ,and price. The result of logistic regression that group reference and source information are affecting the satisfaction of strawberry farmer. The obtained result of Customer Satisfaction Index method got 73,43% which means that strawberry farmer are satisfied with fungicide “X”.

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