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Prasetyo Adhitama
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Journal of Visual Art and Design
Published by Institut Teknologi Bandung
ISSN : 23375795     EISSN : 23385480     DOI : https://doi.org/10.5614/jvad
Core Subject : Humanities, Art,
Arts Humanities
Journal of Visual Art and Design focuses on theoretical and empirical research articles in the Visual Art and Design disciplines in the region of Asia and Pacific. The scope includes the following subject areas: Design and Art History, Visual Culture, Art and Design Methodology, Art and Design Discourse, Design and Culture, Art and Design Sociology, Design and Art Management, Art Criticism, Anthropology of Art and Design, Industrial Design, Visual Communication Design, Photography, Interior Design, Craft, Architectural Design, Film, Multimedia, Design Policy, Psychology of Art and Design as well as Art and Design Education. Journal of Visual Art and Design welcomes original research, Art and Design work, and critical discourse on traditional and contemporary issues in the field of Art and Design. Researchers, Artists, and Designers are welcomed to contribute in the form of conceptual or theoretical approaches, designer/artists writings, case studies or critical essays in the fields of Art and Design.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 8 Documents
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Search results for , issue "Vol. 8 No. 2 (2016): Journal of Visual Art and Design" : 8 Documents clear
Pengaruh Lebar Fasad, Warna Interior, dan Lokasi Meja Kasir terhadap Persepsi Aman dan Sikap Konsumen pada Convenience Store Imtihan Hanum; Prabu Wardono; Deddy Wahyudi
Journal of Visual Art and Design Vol. 8 No. 2 (2016): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2016.8.2.1

Abstract

Pesatnya perkembangan convenience store berkontribusi terhadap tingginya angka kejahatan pada toko. Pedoman convenience store dan teori-teori yang terkait menunjukkan bahwa visibilitas dari convenience store penting untuk menekan maksud kriminal. Namun, faktor yang dikembangkan untuk mendorong persepsi keamanan dan perilaku konsumen tidak jelas dijelaskan. Penelitian ini menguji variabel yang dapat menekan maksud kriminal melalui peningkatan persepsi aman konsumen dan perilaku dalam toko. Percobaan ini menggunakan 43 responden untuk mengevaluasi stimulus gambar simulasi interior dari convenience store. Data dari respon dianalisis dengan ANOVA. Hasil penelitian menunjukkan bahwa lokasi kasir jauh dari pintu keluar dengan kombinasi warna dingin dianggap aman oleh responden, sedangkan lokasi counter jauh dari pintu keluar memberikan efek positif pada perilaku konsumen. Sedangkan variabel muka bangunan tidak memberikan pengaruh yang signifikan dalam membangun persepsi konsumen dan perilaku. Hasil eksperimen diharapkan menjadi kenyamanan pedoman desain dari convenience store dan mengembangkan pengetahuan desain. Di masa depan, kita dapat mempelajari jenis lain dari toko atau fungsi lain dengan masalah yang sama.Kata Kunci: convenience store; pencegahan kejahatan; perilaku konsumen; persepsi aman.Influence of Façade Width, Interior Color and Cashier Desk Location on Security Perception and Client Behavior in Convenience StoresThe rapid development of the convenience store contributes to the rising occurence of retail crime. Convenience store guidelines and related theories show that visibility in convenience store interiors is important to suppress criminal intents. However, the factors developed to improve security perception and client behavior are not clearly described. In this study variables were examined that may suppress criminal intent through the improvement of security perception and consumer behavior in convenience stores. In the experiment for this study 43 respondents were used to evaluate a stimulus set consisting of simulated images of a convenience store interior. The response data were analyzed using ANOVA. The experiment results showed that a cashier location far from the exit with a cool color combination is deemed secure by the respondents, while the location of a counter away from the exit has a positive effect on client behavior. However, the façade variable did not contribute significantly to improving security perception and client behavior. The experimental results can be used in convenience store design guidelines and for developing design knowledge. In the future, other types of shops or public spaces with similar problems can be studied.Keywords: convenience store; crime prevention; consumer behavior; security perception.
Pengaruh Unsur Alam terhadap Minat Berkunjung Kembali di Mal Riza Septriani Dewi; Pribadi Widodo; Lies Neni Budiarti
Journal of Visual Art and Design Vol. 8 No. 2 (2016): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2016.8.2.2

Abstract

Pusat perbelanjaan yang berkonsep alam dianggap lebih diminati pengunjung. Penelitian ini mengkaji tentang pengaruh unsur-unsur alam terhadap minat konsumen untuk berkunjung kembali. Variabel yang akan dikaji terdiri dari variabel bebas, yaitu air (diam-bergerak) dan vegetasi (tanaman rendah-tanaman tinggi), dan variabel terikat, yaitu persepsi alam dan sikap berkunjung kembali. Penelitian ini menggunakan metode eksperimen stimulus-respon melalui pendekatan kuantitatif dengan prinsip between-subject factorial design. Simulasi gambar digital dari interior pusat perbelanjaan pada 4 kondisi sebagai kombinasi variabel tersebut di atas digunakan sebagai stimulus percobaan, di mana 4 kelompok responden, masing-masing 20 orang, akan menilai stimulus eksperimen dalam kondisi berbeda, atas dasar persepsi alam dan sikap berkunjung kembali. Data eksperimen dihitung dan dianalisa dengan statistik one-way ANOVA. Efek kombinasi variabel air bergerak dan tanaman tinggi ternyata tidak memberikan pengaruh yang signifikan terhadap persepsi alam responden. Efek kombinasi variabel air diam dengan tanaman tinggi tidak memberikan pengaruh yang signifikan terhadap minat responden untuk berkunjung kembali. Namun, efek kombinasi variabel air mengalir dengan tanaman rendah cenderung lebih mengundang persepsi alam yang baik dan minat berkunjung kembali. Hasil eksperimen ini diharapkan dapat menjadi rekomendasi bagi perkembangan ilmu desain dan sebagai salah satu referensi bagi desainer dan pengembang.Kata Kunci: mal; minat berkunjung; persepsi alam; perilaku konsumen.Effects of Natural Elements on Interest to Revisit a MallShopping malls with a natural concept are more attractive to visitors. This study examined the influence of natural interior design elements on client interest to revisit a mall. The assessed elements consisted of independent variables, namely water (still-standing/flowing) and vegetation (ground plants/potted plants), and dependent variables, namely nature perception and interest to revisit. In the experiment for this study, a stimulus-response method was applied, using a quantitative approach based on the principle of between-subjects factorial design. Simulated digital images of a shopping mall interior in 4 conditions with different combinations the abovementioned variables were used as experimental stimulus, while 4 groups of respondents, consisting of 20 people each, judged the stimulus regarding nature perception and interest to revisit. The experimental data were calculated and statistically analyzed using one-way ANOVA. The combined variables of moving water and tall plants did not have a significant effect on the respondents' nature perception. The combined variables of stationary water and tall plants did not have a significant effect on the respondents' interest to revisit. However, the combined variables of flowing water and ground plants tended to be more inviting with a good nature perception and interest to revisit. The experimental results can be used as a reference for interior designers and shopping mall developers, and for the development of design science.Keywords: consumer behavior; mall; perception of nature; revisit interest.
Fenomena Horror Vacui Terkait Aplikasi Ragam Hias Aceh di Interior Bandara Sultan Iskandar Muda Ilham Syahputra; Andriyanto Wibisono; Ruly Darmawan
Journal of Visual Art and Design Vol. 8 No. 2 (2016): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2016.8.2.3

Abstract

Pada diri manusia, terdapat perasaan yang disebut 'horor vacui'. Horor vacui perasaan yang tidak dapat membiarkan tempat atau bidangnya kosong. Bidang kosong ini kerap diisi dengan objek-objek visual tertentu yang mempunyai nilai simbolis seperti ornamen tradisional. Perasaan ini masih berkembang di masyarakat saat ini. Tetapi orang-orang saat ini hanya menggunakan ornamen tradisional demi tujuan estetika. Fenomena ini (horor vacui) juga terjadi pada orang-orang Aceh. Interior dari Bandara Internasional Sultan Iskandar Muda diisi dengan ornamen tradisional Aceh, menunjukkan kepada kita tentang seberapa kuat perasaan horor vacui pada masyarakat Aceh. Selain berdampak pada pengurangan nilai, horor vacui dalam penggunaan ornamen tradisional Aceh pada interior Bandara Internasional Sultan Iskandar Muda, juga menghasilkan persepsi dari pengunjung bandara. Persepsi ini muncul bervariasi. Penelitian ini dilakukan mengingat pentingnya mengisi kekurangan literasi tentang horor vacui dalam desain interior dan studi tentang ornamen tradisional pada interior bandara, terutama tentang ornamen tradisional Aceh.Kata kunci: horor vacui; interior bandara; nilai; ornamen tradisional Aceh; unsur estetika.Horror Vacui Phenomenon Related to Aceh Decoration Application in Sultan Iskandar Muda Airport InteriorIn human beings there is a propensity called 'horror vacui' (Latin). Horror vacui means that you cannot leave a place or surface empty. The empty area is often filled with visual objects that have a symbolic value, such as traditional ornaments. This propensity is still strong in today's society. People commonly use traditional ornaments because of their aesthetic value. The phenomenon of horror vacui also affects the people of Aceh. The interior of Sultan Iskandar Muda International Airport is filled with Acehnese traditional ornaments, showing a strong sense of horror vacui. In addition to reducing the aesthetic value of the environment, horror vacui in the use of traditional Acehnese ornaments in Sultan Iskandar Muda International Airport also has an impact on the perceptions of the airport visitors. These perceptions vary. This research was conducted because of the lack of knowledge about the important subject of horror vacui in the field of interior design and to study the use of traditional ornaments in airport interiors, specifically traditional Acehnese ornaments in Sultan Iskandar Muda International Airport.Keywords: horror vacui; airport interior; value; Acehnese traditional ornaments; aesthetics.
Penelitian Persepsi Kemasan Produk Skin Care Wanita dengan Pendekatan Teori Semantik Devanny Gumulya; Talitha Alysia Onggo
Journal of Visual Art and Design Vol. 8 No. 2 (2016): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2016.8.2.4

Abstract

Di Indonesia, penelitian mengenai desain kemasan masih sangat minim, akibatnya pada saat mengembangkan desain kemasan, desainer menggunakan insting pribadinya untuk mendesain. Di sisi lain, industri produk perawatan kulit bertumbuh pesat, seringkali ditemukan perusahaan mengganti kemasannya secara berkala, maka penelitian internasional banyak dilakukan di desain kemasan. Oleh karena itu, penelitian skala lokal perlu dilakukan untuk meneliti persepsi konsumen pada kemasan produk dengan menggunakan pendekatan teori semantik, apakah kemasan yang ada sudah menyampaikan manfaat produk secara efektif. Metode penelitian yang digunakan adalah penyebaran kuisoner semi terstruktur menggabungkan metode kualitatif dan kuantitatif. Brand yang dipilih adalah Martha Tilaar, Sariayu, Viva, dan Citra. Hasil akhir yang ingin dicapai dari penelitian ini adalah rekomendasi desain kemasan yang menarik konsumen.Kata Kunci: desain kemasan; desain produk; persepsi; teori semantik.Research in Packaging Perception of Woman Skin Care Products with Semantic Theory ApproachIn Indonesia, little research has been done in view of packaging design recommendations. As a result, when developing packagings, designers use their own personal judgment. Meanwhile, skin care products are a fast growing industry in which we often find brands changing their packagings very frequently. Internationally, a great deal of research has been done on this subject. However, local research is needed for evaluating consumer perception of Indonesian skin-care packagings using a semantic theory approach, to find out whether existing packagings convey the products' benefits effectively. A combination of qualitative and quantitative data from semi-structured questionnaires provided experiential data reflecting the research subjects' engagement in perceiving a range of packaging samples from selected Indonesian skin-care brands. Based on this research, recommendations for future packaging design can be provided.Keywords: packaging design; product design; perception; semantic theory.
Rethinking Brand’s Presence: Universidade Federal Fluminense’s Website Project Focusing on the Users Caio Vinicius de Macedo Goes; Lilian Soares Pinto de Souza Ribeiro
Journal of Visual Art and Design Vol. 8 No. 2 (2016): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2016.8.2.5

Abstract

This article presents a redesign concept project for the main websites of Universidade Federal Fluminense, associated with Usability practices like information architecture and the application of researches to assess the usability grade of a website. The process also includes qualitative exploration with users and elaboration of guidelines that will set the future steps for the online presence of a brand.Keywords: accessibility; Universidade Federal Fluminense; website.
Cover Vol. 8 No. 2, 2016 Journal of Visual Art and Design
Journal of Visual Art and Design Vol. 8 No. 2 (2016): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

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Front Matter Vol. 8 No. 2, 2016 Journal of Visual Art and Design
Journal of Visual Art and Design Vol. 8 No. 2 (2016): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

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Back Matter Vol. 8 No. 2, 2016 Journal of Visual Art and Design
Journal of Visual Art and Design Vol. 8 No. 2 (2016): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

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