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ASEAN Journal on Hospitality and Tourism
Published by Institut Teknologi Bandung
ISSN : 14122073     EISSN : 27222748     DOI : -
Core Subject : Humanities, Social, Engineering,
Humanities Engineering Social Sciences
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue " Vol 5, No 1 (2006)" : 5 Documents clear
THE INFLUENCE OF EMPLOYEE BACKGROUND AND INTERNAL SERVICE QUALITY ON EMPLOYEE SATISFACTION: A SAMPLE FROM A VIETNAMESE FOOD AND BEVERAGE SERVICE COMPANY SIEHOYONO, LINTJE
ASEAN Journal on Hospitality and Tourism Vol 5, No 1 (2006)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

The purpose of the study is to examine the extent to which the relationship between the internal service quality (ISQ) and employee satisfaction in a Vietnamese food and beverage service company. Based on the previous studies of Heskett et al, (1997) and Heinhuis et al. (1998), seven sub-measurements of ISQ and three sub-measurements of employee satisfaction are applied in the study. In addition, employee background as personal characteristics is also examined in the relation to employee satisfaction whilst cultural variables are held constant. This formal and descriptive correlational study analyzes data from questionnaire and interview. The results show that there is no significant correlation between employee background (age, education qualification, and length of employment) and employee satisfaction. On the other hand, there is significant correlation between internal service quality and employee satisfaction. Technology job fit, delivering service value, customer response, and supervisory control system are the most important measurements of ISQ, which influence the employee satisfaction.
ENHANCING PERFORMANCE AND COMPETITIVENESS IN HOSPITALITY ORGANIZATIONS MATARARABA, PENI
ASEAN Journal on Hospitality and Tourism Vol 5, No 1 (2006)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

This paper investigates the key resources and related key strategies that contribute the most to the enhancement of performance and competitiveness in multinational hotels. Using the interrelated resource and competence based theories of the firm, the case study approach including face-to-face interviews with key personnel in five multinational hotels was adopted. The findings of this research indicate that the key resources most capable of enhancing performance and competitiveness in hospitality organizations are human, organizational, technological, and reputational. Optimal related key strategies exemplified by the multinational hotels include paradigm shifts in employee and customer regard, creation of time as a resource through outsourcing or centralization and, multi-linkages within distribution and promotional networks.
RESEARCH ON THE ARCHITECTURAL RENEWAL OF HISTORIC BLOCKS IN CHINESE MODERN CITIES OF TOURISM, A CASE STUDY OF HANGZHOU CITY, CHINA REN, SHI JIAN
ASEAN Journal on Hospitality and Tourism Vol 5, No 1 (2006)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

From the viewpoints of urban architecture and culture, the cause of crises in modern tourism cities of China is analyzed and concluded as loss of urban cultural features. As a resolution, the status of historic blocks in those cities and their influence on local tourism are explored. Harmonization between the renewal and succession of historic blocks contributes to improving local residential environment and attracting more tourists. Based on the practice of theprotection project of Qing-He-Fang Street in Hangzhou, China, the architectural methodology and the technologic measures in historic block protection are discussed. The results confirm that the renewal of historic blocks can resume local cultural tradition and inspire attraction to tourists.
AN APPLICATION OF THE EXPERIMENTAL CHOICE MODEL TO ESTIMATE PREFERENCES FOR OUTDOOR RECREATION ATTRIBUTES IN TAMAN NEGARA MALAYSIA NATIONAL PARK SHUIB, AHMAD
ASEAN Journal on Hospitality and Tourism Vol 5, No 1 (2006)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

The main objective of the study is to explore the applicability of the choice experiment method to reveal preferences of visitors. The preferences are related to the attributes of eco-tourism resources in Taman Negara Malaysia. Four alternative sets of combinations of attributes which included types of accommodation, congestion levels, permitted length of stay per permit and entrance fees are given to visitors to choose. The results of the analysis on the probability of choice function reveal that types of accommodation, indicated by differences in room rates, and congestion levels are the two significant factors influencing visitors preferences for the eco-tourism resources. The choice of types of accommodation facilities can be implied to the preferences for quality services and facilities. On the other hand, the congestion level is associated with lower entrance fee and costs of visits.
THE FUTURE POTENTIAL OF TOURISM IN LANGKAWI, MALAYSIA: PREDICTION USING THE DELPHI METHOD MOHD. SHARIFF, NURHAZANI; ZAINOL, NOOR AZIMIN; MOHD NOR, NOR ASHIKIN
ASEAN Journal on Hospitality and Tourism Vol 5, No 1 (2006)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

This article presents the findings of a study regarding the prediction of tourism in Langkawi by using the Delphi Method. The study was conducted for the purpose of testing and implementing the Delphi Method as a qualitative method in predicting the future potential of tourism in Langkawi through the perceptions and evaluations of the tourism experts.Eight respondents were selected as judges in the study. The consensuses among the panel judges were reached only in the second-round of the questionnaire distribution. Thus, the findings indicated that the Delphi Method is an effective method to predict the future potential of tourism in Langkawi from 2003 through to 2010. Several items in the community value systems and the tourism structures increased in parallel to the growth of the Langkawi tourism industry from 2003 through to 2010. This consequently would lead to a communitypositive acceptance toward the changes occurred in their areas. The panel judges also agreed that Langkawi has a potential to become an international tourist destination and an international tourism events and conference destination to the year 2010. Thus, it is suggested that-items which increase in parallel to the growth of tourism to be taken into consideration in planning and implementing the tourism strategy for the future.

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