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Jurnal InterAct
Published by Universitas Katolik Indonesia Atma Jaya
ISSN : 22524630     EISSN : 26141442     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
The articles and themes presented in the journal have the goal to increase the understanding of the importance of communication and in developing new concepts to provide solutions in implementing communication science in Indonesia.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 1, No 2 (2012): Jurnal InterAct" : 6 Documents clear
Komunikasi Pascapembelian untuk Menjaga Kepercayaan Konsumen (Keterlibatan Konsumen Tinggi dalam Pembelian Produk Smartphone) Erna M Susilowardhani
Jurnal InterAct Vol 1, No 2 (2012): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.665 KB) | DOI: 10.36388/ia.v1i2.712

Abstract

Sales orientation is not the only indication of a successful product. Another important factor is the orientation to the consumer. Moreover, consumers are increasingly aware of their need and also more critical with the products they need. Therefore, manufacturers need to find ways to be able to offer products that meet the expectations of the consumers so that consumers feel satisfi ed. Maintaining consumer confidence in the product being offered is absolutely done by the manufacturer. Even more, there is a need to understand the purchase decision-making process of the consumers, especially for high price products. In this article, the author focuses on the study of smartphone products. The author does not focus on a single brand, but in general of smartphone products.  This article describes how important a post-purchase communication and how long will it take to conduct a post-purchase communication in maintaining consumer confidence. Consumers will believe in the productivity they are satisfied. Not just related to the value of the product, but also satisfied with the services to consumers. Not only the services at the time of purchase but also post-purchase. Of course, with confidence and satisfaction achieved by the consumers, will make consumers become loyal with the product.
New Media, Visual Consumption, and Scopophilia: The Use of YouTube by Male as Means of Escapism Adde Oriza Rio
Jurnal InterAct Vol 1, No 2 (2012): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.634 KB) | DOI: 10.36388/ia.v1i2.706

Abstract

Uses and gratifi cation theory stated that audiences have media-related needs and they will use media actively and rationally to satisfy those needs. Does this also apply to new media? According to Ruggeiro (2000) new media has some characteristic that is interactivity, demassifi cation, and asynchroniety. Lister et al. (2003) also found some characteristics of new media which are digital, interactive, hyper-textual, virtual, networked, and simulated. Therefore, conceptually, the ability of audiences to use new media to satisfy their needs will be greater because they can choose more freely what to do with new media in accordance with their needs. One of the audience’s motivations in media use is to escape from routine activities. Eye is the most used sense in new media consumption and Freud (1910) says that seeing activity will produce visual pleasure (scopophilia). However, Mulvey (1989) says that visuality is gendered so whenever a male use their eyes to see female body, they will do what is called by Mulvey as ‘male gaze’ which is seeing activity that put female as sexual object of male visuality. YouTube is a site that presents so many video contents that can be selected by the audiences to watch. This paper examines how ‘male gaze’ is performed as visual consumption on YouTube as means of escapism.
Analisis Isi Berita Corporate Social Responsibility (Studi kasus PT. BM) Natalia Widiasari
Jurnal InterAct Vol 1, No 2 (2012): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.439 KB) | DOI: 10.36388/ia.v1i2.713

Abstract

In the era of tight competition, business needs more than superior quality product and brand recognition to reserve a place in customer’s mind and heart. Businesses have been starting to implement CSR as the strategic business practice, which served as community relations as well as media relations. CSR is defi ned as one of the differentiators in which factual feeds of CSR activities would attract media coverage. This article is a content analysis research based on secondary data using media coverage of BM’s CSR related activities to understand what makes them interesting.
Pengaruh Mediasi Orangtua Terhadap Afinitas Televisi dan Lama Menonton Televisi Pada Anak Nina Mutmainnah Armando; Hendriyani Hendriyani
Jurnal InterAct Vol 1, No 2 (2012): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.425 KB) | DOI: 10.36388/ia.v1i2.709

Abstract

This study explains how parental mediation, mothers’ and fathers’, infl uences television affi nity and usage among children. Survey data of Jakarta-based 5  grade elementary school children (N = 188) reveal that level of parental mediation, in term of restrictive and active, tends to be high, while level of coviewing tends to be low. However, only mothers’ restrictive mediation and fathers’ restrictive mediation correlate positively with television affi nity; active mediation and coviewing do not infl uence children’s television affi nity signifi cantly. There is no direct correlation between any types of parental mediation with television usage. This study also fi nds that television affi nity correlates signifi cantly with television usage. It seems that the more restriction of watching television they have, the more attractive the medium for the children. However, those with high affi nity tend to have low television usage, most probably because they are only allow watching television for a certain period at home. On the contrary, children with low TV affi nity spend a lot of time watching television. Thus, even though television is a dominant medium in children life, it is not treasured by the children; it is just wallpaper in the house for them.
Laki-Laki dan Perempuan dalam Bingkai Struktur: Isu Gender dalam Film Billy Elliot Andina Dian Dwi Fatma
Jurnal InterAct Vol 1, No 2 (2012): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.851 KB) | DOI: 10.36388/ia.v1i2.710

Abstract

The patriarchy structure has been famously known as favorable to the male. However, to what extent do men enjoy this superiority?  This article argued that men are not always able to position themselves successfully in the construction of a system called ‘masculinity’. Both men and women are just performing the role expected of them. So it is extremely important for them to negotiate, and renegotiate, their roles and positions in society. That way, both men and women will be able to feed their existence, above and beyond structure.
Stand-up Comedy, Perbedaan Etnis, dan Konflik Kajian Teoritis Komunikasi Lintas Budaya Are Embu Hendriquez
Jurnal InterAct Vol 1, No 2 (2012): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.409 KB) | DOI: 10.36388/ia.v1i2.711

Abstract

A chaotic  tragedic  riots happened in May 1998 where the majority of the victims were Chinese ethnics as a sign that stereotypes, prejudices, hates between Chinese ethnics group and non- Chinese werestill going on in Indonesia. Meanwhile, the new recent  Chinese generation, however is different from his/her anchestors. Therefore intercultural communication is needed to close the gap. One of thecommunication forms that would be able to reduce stereotypes, prejudices, and hates is standup comedy. This article looks at how mindfulness can be done through a non-serious dialogue to create common understanding.

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