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Sains: Jurnal Manajemen dan Bisnis

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Published by Universitas Sultan Ageng Tirtayasa

ISSN : 19782241 EISSN : 25411047 DOI : -

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

The Journal of Management and Business is a journal containing scientific articles on financial management, marketing management, human resource management, operational management, strategic management, good corporate governance, business, management information systems, organizational behavior, and entrepreneurship.

Arjuna Subject : -

Articles 8 Documents

Search results for , issue "Vol 9, No 2 (2017): Juni" : 8 Documents clear

Pengaruh Kepercayaan dan Keselarasan Tujuan terhadap Kinerja Rantai Pasokan (Pelaku UMKM Industri Tekstil di Kabupaten Tangerang-Banten) Mohammad Mukhsin
Sains: Jurnal Manajemen dan Bisnis Vol 9, No 2 (2017): Juni
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Penelitian ini bertujuan untuk mengetahui pengaruh brand ambassador (X1) dan event sponsorship (X2) terhadap purchase intention (Y) melalui brand image (Z) sebagai variabel intervening pada produk smartphone Vivo.Metode yang digunakan dalam penelitian ini adalah penelitian kuantitaif dengan pendekatan deskriptif. Populasi dalam penelitian ini adalah seluruh mahasiswa Universitas Sultan Ageng Tirtayasa yang bukan merupakan pengguna smartphone Vivo. Sampel penelitian ini berjumlah 100 mahasiswa Universitas Sultan Ageng Tirtayasa dengan menggunakan metode accidental sampling. Teknik analisis data yang digunakan dalam penelitian ini adalah Structural Equation Modelling (SEM) dengan menggunakan alat analisis SmartPLS.3.0 versi pelajar.Hasil penelitian ini menunjukkan bahwa : (1) Brand ambassador berpengaruh positif dan tidak signifikan terhadap purchase intention, (2) Event sponsorship berpengaruh negatif dan tidak signifikan terhadap purchase intention, (3) Brand ambassador berpengaruh positif dan signifikan terhadap brand image. (4) Event sponsorship berpengaruh positif dan signifikan terhadap brand image. (5) Brand image berpengaruh positif dan signifikan terhadap purchase intention (6) Brand image mampu memediasi hubungan pengaruh brand Ambassador dengan purchase intention (7) Brand image mampu memediasi hubungan pengaruh event sponsorship dengan purchase intention.

Pengaruh Profitabilitas Dan Pertumbuhan Perusahaan Terhadap Struktur Modal Dengan Ukuran Perusahaan Sebagai Variabel Moderating Safitri Safitri; Akhmadi Akhmadi
Sains: Jurnal Manajemen dan Bisnis Vol 9, No 2 (2017): Juni
Publisher : FEB Universitas Sultan Ageng Tirtayasa

The purpose of this research was to analyze the influence of profitability and company growth to capital structure with company size as moderating variables. Profitability analyzed use trade off theory perspective and company growth analized use pecking order theory perspective. Hyphothesis testing using moderate regression. The population of this research is agronomy company listed in Indoensia Stock Exchange. Sampling methid use purposive sampling which cinsist of 63 sample during 2010 until 2015. The data used in this research is secondary data. Statistic test show that profitability has a positive and significant influence to the capital structure. The statistic testing show that company growth has a positive and significant influence to the capital structure. Hyphothesis testing show that company size able to moderate the relationship between profitability to the capital structure. Hyphothesis testing also show that company siza able to moderate the relations between company growth and capital structure.

Peran Citra Merek, Persepsi Harga, Persepsi Risiko Terhadap Minat Beli Produk Smartphone Merek Xiaomi Ende Ende; Jaka Wijaya Kusuma
Sains: Jurnal Manajemen dan Bisnis Vol 9, No 2 (2017): Juni
Publisher : FEB Universitas Sultan Ageng Tirtayasa

This study examined the effect of the brand image, perceived price, and perceived risk on purchasing intention. Samples numbered 62 people who intend to buy a Xiaomi smartphone. The population is number of the fifth-semester management economics students of the private economics institute in Bandung. Multiple regression analysis is a statistical method chosen to explore the observed variables. The results showed that the brand image and perceived risk is not significant influence purchase intention. Meanwhile, the perceived price significantly influences to purchase intention.

Pengaruh Struktur Kepemilikan Terhadap Nilai Perusahaan Dengan Kebijakan Hutang Sebagai Variabel Intervening (Studi Pada Perusahaan Sektor Perdagangan, Jasa dan Investasi yang Terdaftar di Bursa Efek Indonesia Periode Tahun 2009-2015) Septiani Pratiwi; Gerry Ganika
Sains: Jurnal Manajemen dan Bisnis Vol 9, No 2 (2017): Juni
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v9i2.4232

This research determines to prove that ownership structure influence to firm value, by using the debt decisions as a intervening variable. Sample use in this research are trading, services and investment company which listed on Indonesia Stock Exchange during 2009-2015, and purposive sampling method are use to determine he quantity of sample within consist of 175 sample. Analysis method that use was path analysis, sobel test and t-test. Path analysis and hyphothesis test shows that : 1) ownership structure has a negative and significant influence to the firm value, 2) ownership structure has a positive and non-significant influence to the debt decisions, 3) debt decisions has a negative and significant influence to the firm value, and 4) from the path analysis shows that debt decisions as intervening variables can’t mediate ownership structure to the firm value.

Pengaruh Information Sharing terhadap Kinerja Rantai Pasokan Dimoderasi oleh Variabel Distorsi Informasi (Studi pada Pengusaha Bakso Daging Sapi di Kabupaten Lebak, Banten) Fachrizal, Fikri; Setya, Yanto Azie
Sains: Jurnal Manajemen dan Bisnis Vol 9, No 2 (2017): Juni
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Maintain good correlation between the business partners is one of the most important things in build supply chain management. The success of supply chain management cam be seen from how significant the improvement of supply chain performance based on good correlation. This study aims to determine the effect of the correlation between information sharing on supply chain performance that is moderated by variable distortion information. The method that used in this research is quantitative method by descriptive research type. The Respondent in this research are the Entrepreneur of meatball beef by taking 30 samlples that adjusted from each constructed construct. The sample is taking by using porpusive sampling technique. The results of this study indicate that information sharing has a positive and significant impact on supply chain performance, the correlation between information sharing on supply chain performance moderated by information distortion has negative and insignificant effect.

Analysis Of The Implication Of Stock Price And Exchange Rate And Stock Price In 5 Asia Pacific Countries, Before And After Crisis. Intan Purbasari
Sains: Jurnal Manajemen dan Bisnis Vol 9, No 2 (2017): Juni
Publisher : FEB Universitas Sultan Ageng Tirtayasa

The relationship between stock price and exchange rate has an important implication for the a nation-economic-development. As the effect of the integration of money markets will force the interactive relation between macroeconomic factors.This thesis analyzes the relation between stock price and exchange rate before and after crisis in Singapore and Indonesia. This research analyzes two main problems which are the Granger Causality relation and long run relationship between stock price and exchange rate before and after global financial crisis. This research uses Granger Causality test, Cointegration test, Vector Error Correction Model (VECM), Impulse Response and Variance Decomposition.The results of this reasearch are showing a granger causality relation between stock price and exchange rate before and after global krisis. Our result support longrun relationship between stock price and exchange rate with different direction for each country. Singapore and Indonesia support international trading effect hypothesis.

Pengaruh Stock Split Terhadap Abnormal Return Pada Perusahaan Yang Terdaftar Di Bursa Efek Indonesia Tahun 2015 Hersanti Bunga Wurianti; Fauji Sanusi
Sains: Jurnal Manajemen dan Bisnis Vol 9, No 2 (2017): Juni
Publisher : FEB Universitas Sultan Ageng Tirtayasa

This study aims to test whether there are significant Abnormal Return differences in the period before and after Stock Split. The data used in this research is obtained from Indonesia Stock Exchange. Data is processed using SPSS Statistict version 20. The population used in this study is a company that performs stock split in Indonesia Stock Exchange period 2015. The sample of this study amounted to 14 company of total population of 16 companies. Sampling using purposive sampling method. This research uses event study method. This study used Paired Sample T-Test with observation period for 15 days before stock split, the event date and 15 days after stock split. Hypothesis test results show that: There is no significant difference in abnormal return before and after stock split.

Pengaruh Gaya Kepemimpinan Transformasional Dan Budaya Organisasi Terhadap Kinerja Karyawan Melalui Motivasi Sebagai Variabel Intervening Pada Pt. Taspen Reza Heriansyah; Ipan Hilmawan
Sains: Jurnal Manajemen dan Bisnis Vol 9, No 2 (2017): Juni
Publisher : FEB Universitas Sultan Ageng Tirtayasa

This study aims to analyze the effect of transformasional leadership and organization culture on employee performance with motivation as an intervening variable on employees of PT. TASPEN (Persero) Serang.In this study, there are four variables, namely Transformasional Leadership (X1), Organization Culture (X2), Employee Performance (Y), and Motivation (Z). The study involved 54 samples of employees of PT. TASPEN (Persero) Serang.To obtain accurate results in this study using interviews, observations, and questionnaires. This research uses descriptive method, data analysis, instrument test, multiple regression analysis, t test, intervening variable path analysis and sobel test with SPSS v22 calculation.The result of this research showed that : (1) Transformasional Leadership is negative and not significant impact on the Motivation, (2) Organization Culture is negative and not significant impact on the Motivation, (3) Transformasional Leadership positive and significant impact on the Employee Performance, (4) Organization Culture positive and not significant impact on the Employee Performance, (5) Motivation positive and significant impact on the Employee Performance.

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Gerry Ganika

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Home Page

OAI Link

Editorial Team

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Contact Name Gerry Ganika

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Journal Mail Official jsm@untirta.ac.id

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Location Kab. serang, Banten INDONESIA

Abstract

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Abstract

Contact Name
Gerry Ganika

Contact Email
gega@untirta.ac.id

Phone
-

Journal Mail Official
jsm@untirta.ac.id

Editorial Address
-

Location
Kab. serang,

Banten

INDONESIA