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INDONESIA
Jurnal Tepak Manajemen Bisnis
Published by Universitas Riau
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Tepak adalah suatu tempat yang mempunyai bentuk khusus, di situ terhimpun beberapa jenis tanaman berupa Sirih, Kapur, Gambir dan Pinang yang harus ada pada setiap akan dimulainya acara adat melayu khusus di Riau.Tepak ini bermakna tempat yang tidak akan ditinggalkan dan harus ada seperti pepatah adat Melayu" Takkan lekang karena panas dan Takkan lapuk karena hujan"Dengan demikian dalam kontek judul jurnal Tepak Manajemen Bisnis memberikan arti bahwa dalam jurnal tersebut dapat menghimpun berbagai penelitian di bidang Manajeman bisnis.Jurnal ini akan tetap terbit sepanjang masa untuk mengeluarakan butir-butir Ilmu Pengetahuan di bidang Manajeman Bisnis yang berguna bagi pembangunan Negara dan Bangsa.
Arjuna Subject : -
Articles 12 Documents
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Search results for , issue " Vol 6, No 1 (2014)" : 12 Documents clear
PENGARUH KEPEMIMPINAN DAN DESKRIPSI PEKERJAAN TERHADAP PENGEMBANGAN KARIR DAN DAMPAKNYA TERHADAP SEMANGAT KERJA PEGAWAI SEKRETARIAT DAERAH KABUPATEN SIAK
Jurnal Tepak Manajemen Bisnis Vol 6, No 1 (2014)
Publisher : Jurnal Tepak Manajemen Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the direct influence of leadership and job descriptions on career development, thedirect and indirect influence of leadership and job description on morale through career development and directinfluence of career development on morale. The study population was all employees who work on the SiakDistrict Secretariat totaling 184 people. The samples in this study were employees who elected with use Slovinformula as many as 126 people. The instrument used for data collection was a questionnaire with Likert scalemodels. To test the hypothesis used descriptive analysis and path analysis.Results of data analysis showed that the seventh hypothesis is acceptable at 95% confidence level. It wasconcluded that the direct influence Morale Leadership by 5.9%, directly affect Job Description Morale of 3.9%,Career Development directly affects 18.2% Morale, Leadership directly affects 9.9% of Career Development, JobDescription directly affect 26.8% of Career Development, Leadership Morale affects indirectly through theCareer Development of 53.5%, and the Job Description Morale affects indirectly through the Career Developmentof 46.5%.Keywords: Leadership, Job Description, Career Development and Morale.
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUASAN DAN RETENSI NASABAH TABUNGAN PADA BANK NAGARI CABANG PEKANBARU
Jurnal Tepak Manajemen Bisnis Vol 6, No 1 (2014)
Publisher : Jurnal Tepak Manajemen Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Generally, the national economy is facing a tough challenge, global economic conditions are lessfavorable lead to higher competition led in the development of banking sectors. Competition is not only astruggle for loan customers, but also for saving accounts customers and others. The way to maintain the existenceof a company is to manage several factors that can control it called service marketing mix.This research aimedto analyze the effect of service marketing mix on customer’s satisfaction and customer’s retention toward savingaccounts customers in Bank Nagari Pekanbaru. The research was conducted quantitatively with causal anddescriptive research design. The amounts of sample are 154 customers by using proportional stratified randomsampling method. Data collection techniques used in this research is a survey and observation. Measurementscale used is the Likert scale. The data analysis technique used is the analysis of Structural Equation Model(SEM) with LISREL applications.The results showed that all dimensions of service marketing mix affectsignificantly positive toward customer satisfaction except the price. All dimensions of marketing mix is alsoaffect significantly positive on customer retention except for price, place and physical evidence. While customer’ssatisfaction has a significant and positive affect toward customer’s retention.Keywords: Services Marketing Mix, Retention

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