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Kota pekanbaru,
Riau
INDONESIA
Jurnal Tepak Manajemen Bisnis
Published by Universitas Riau
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Tepak adalah suatu tempat yang mempunyai bentuk khusus, di situ terhimpun beberapa jenis tanaman berupa Sirih, Kapur, Gambir dan Pinang yang harus ada pada setiap akan dimulainya acara adat melayu khusus di Riau.Tepak ini bermakna tempat yang tidak akan ditinggalkan dan harus ada seperti pepatah adat Melayu" Takkan lekang karena panas dan Takkan lapuk karena hujan"Dengan demikian dalam kontek judul jurnal Tepak Manajemen Bisnis memberikan arti bahwa dalam jurnal tersebut dapat menghimpun berbagai penelitian di bidang Manajeman bisnis.Jurnal ini akan tetap terbit sepanjang masa untuk mengeluarakan butir-butir Ilmu Pengetahuan di bidang Manajeman Bisnis yang berguna bagi pembangunan Negara dan Bangsa.
Arjuna Subject : -
Articles 12 Documents
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Search results for , issue " Vol 7, No 1 (2015)" : 12 Documents clear
ANALISIS PENGARUH BRAND PERSONALITY TERHADAP BRAND AWARENESS DAN PERCEIVED QUALITY DALAM KEPUTUSAN PEMBELIAN KARTU PROVIDER XL DI KOTA PEKANBARU Siregar, Yan Karda
Jurnal Tepak Manajemen Bisnis Vol 7, No 1 (2015)
Publisher : Jurnal Tepak Manajemen Bisnis

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Abstract

The rapid use of smartphones contributed to growing number of Internet subscribers in Indonesia. In 2013, internet users in Indonesia was 35million, 65% of the user used smartphones. XL provider as an internet serv ice provider inIndonesia is one of the biggest and oldest operator after Telkomsel and Indosat. The purposeof this research is to determine the brand personality of XL provider on brand awareness andperceived quality on purchase decision of XL card provider in Pekanbaru city185questionaires were distributed to XL provider users who used this brand for about 6 months inPekanbaru by using snowball sampling method to spread the questionnaire, and then usingSmart PLS as a data analysis tool. The findings suggest that the results of the brandpersonality affects brand awareness and perceived quality significantly. Furthermore, brandawareness and perceived quality affected the purchasing decision significantly, then thepersonality of the brand does not significantly influence the purchase decision. In the indirecttest, brand personality influence purchasing decisions through brand awareness and perceivedquality..Keywords: brand personality, brand awareness, perceived quality, purchase decision.
PENGARUH ECONOMIC VALUE ADDED, MARKET VALUE ADDED, RETURN ON ASSET DAN RETURN ON EQUITY TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN SEKTOR KONSTRUKSIDI BURSA EFEK INDONESIA PERIODE 2005– 2012 Purnomo, Yuni
Jurnal Tepak Manajemen Bisnis Vol 7, No 1 (2015)
Publisher : Jurnal Tepak Manajemen Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the financial performance in the construction services industry will be seen by the performance of the Economic Value Added, Market Value Added, Return On Assets and Return On Equity and its impact on company value so it can be a reference for investors and prospective investors to look at and assess the companies financial condition. Furthermore, it can obtain the most influential indicators between EVA, MVA, ROA and ROE to the Companys value.This study uses a quantitative study with nine samples are listed construction company listed on the Indonesia Stock Exchange. Data obtained through the online medium to collect the Yahoo Finance reports published by the Indonesia Stock Exchange and then analyzed with multiple regression effect on the level of 95% with the help of Statistic Program for Social Science (SPSS) version 17.The results showed that, all of nine companies have created a good value added for shareholders, although there are any companies that have lowered the value of his company. The results of this study indicate that the variable EVA, MVA, ROA and ROE are simultaneous and significant effect on the value of the Company. Partial test showed that MVA and ROA significant effect on the Companys value, while the EVA and ROE and no significant negative effect on the value of the Company. The results of the analysis of the standardized beta coefficients of each independent variable showed that MVA is the most dominant influence.Key words: Economic Value Added, Market Value Added, Return On Assets, Return On Equity and Corporate Value.

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